Branding Guidelines York Branding Guide September 2011
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- Sylvia Chrystal Griffith
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1 Branding Guidelines
2 COLOR 1-Color Printing: The logo prints in all black ink. 100% Black 2-Color Printing: The logo prints either in all black, or in 2 colors: Pantone 032 and black. On a black or dark background, College may print white. Pantone % Black 4-Color Printing: The York red should be reproduced with the following CMYK values: 0C/90M/86Y/6K On a black or dark background, College may print white. 0C/90M/86Y/6K 100% Black On-Screen Usage: The York red should be reproduced with the following RGB values: 239R/65G/53B On a black or dark background, College may appear white. 239R/65G/53B 100% Black Web Usage: The York logo should be reproduced with the following hexadecimal values: Red: ef4035 Grey: 6d6e71 Black: ef
3 CLEAR SPACE Clear space is the area around the logo within which no other image or type may appear. Clear space allows the logo to have impact and visibility on the page, so that the reader can recognize and identify it quickly. Clear space is equal to the distance of the width/height of the O in YORK. This is not an absolute measurement; it is a way to measure the space proportionally, allowing for scalability to different sizes.
4 DOs... Preferred Usage: The York College logo should appear on a white background, or on a color that complements the red in the logo. When usage requires placement on a dark background, the background color should complement the red YORK, and assure readability. College may print white. When usage requires the logo appear on a dark background color that is not compatible with the red YORK, the logo should appear solid white. When usage requires placement on top of a photo or graphic, the image or graphic must have sufficient low contrast areas to assure clear space and readability.
5 ...and DON Ts Unacceptable Usage: Do not deviate from the specific colors provided. The logotype should never appear all red. Do not reproduce the York logo in any other colors. Do not use background colors that make the York logo hard to read. Photos and graphics must have sufficient low contrast areas to accommodate clear space guidelines and assure readability of the York logo.
6 FONTS Americana Roman: Trade Gothic Bold Condensed No. 20: Trade Gothic Condensed No. 18: Trade Gothic Medium: Trade Gothic Oblique: Trade Gothic Bold: Trade Gothic Bold Oblique:
7 TAGLINE York College s tagline is Dare to be Wise. The typeface for this line is always Trade Gothic Bold, upper and lower case. When the tagline appears as a lockup with the logo, it should be solid black when on a light background, and solid white when on a dark background sized to the width of the THE CITY UNIVERSITY Dare to be Wise. When it appears without the logo, it should be 70% black, preceded by the name of the College, which is solid red. YORK: Dare to be Wise.
8 LOGO FILES The York logo is provided in the following file formats: York_Logo_cmyk.eps York_Logo_cmyk.jpg York_Logo_cmyk.png York_Logo_k.eps York_Logo_k.jpg York_Logo_k.png York_Logo_pantone.eps York_Logo_pantone.jpg York_Logo_pantone.png York_Logo_red_grey_white.eps York_Logo_red_grey_white.png (logo file does not include grey background) York_Logo_white.eps York_Logo_white.png (logo file does not include grey background)
9 CO-BRANDING Relational Size and Position The height of the CUNY logo should be equal to the height of the York College logo. The CUNY logo should be placed approx. 1/2 Square width away from the York College logo. Approx. 1/2 Square width away from college logo
10 CO-BRANDING Positioning As defined by CUNY, any of the shown three co-branding options (A,B,C) are available. It s important to remember that the purpose of this system is to ensure the presence of the CUNY identity, either together with or apart from the college brand. A. York College logo together with CUNY Logosquare. The college brand should always appear to the left of the CUNY identity. B. York College logo apart from CUNY Logosquare.
11 CO-BRANDING C. York College logo apart from CUNY Logotype.
12 CO-BRANDING
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