Saint Mary s College of California Year of the Gael Sesquicentennial Identity STYLE GUIDE
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1 Saint Mary s College of California Year of the Gael Sesquicentennial Identity STYLE GUIDE
2 Saint Mary s College of California is turning 150, and it s going to be a celebration of Sesquicentennial magnitude! A special Year of the Gael logo has been designed to mark the occasion, communicating the College s convivial spirit and pride in reaching such a noteworthy milestone. The logo is an etension of the Saint Mary s visual brand, so it must be used with the same care and consistency. This style guide will give you the basic tools and rules to ensure logo usage is always reflecting the attitude, vivacity, and educational ecellence that has made Saint Mary s a Gael Force since Gael Force looks like energy and enthusiasm around a purpose. Provost
3 Year of the Gael: Primary Logo Saint Mary s College of California s Year of the Gael Sesquicentennial logo represents the energy, strength and enthusiasm around being a Gael. It is a true eclamation of educational achievement and Lasallian pride. Created from the Saint Mary s typography and color palette, the Year of the Gael logo integrates seamlessly with the Saint Mary s College of California s visual brand epression. Note: The Year of the Gael logo is a customied wordmark and a final piece of artwork. It should never be typeset, nor inserted in copy. 3
4 Year of the Gael: Alternate Lock ups Year of the Gael: Shorthand with Sesquicentennial Descriptor Year of the Gael: Shorthand (perfect square) Although usage of the primary logo is preferred, two alternate logo lock ups are provided to ensure utmost fleibility across all applications. When space can not accommodate the more horiontal format of the primary logo, or when reproduction needs dictate a smaller sie than what is allowable for the primary logo, either of the alternate lock ups shown at left can be used. When selecting the right logo for your needs, remember that readability and legibility should never be compromised. 4
5 Minimum Sie & Clear Space Minimum Sie.5625 h Clear Space To preserve the integrity of our identity, we must ensure that our logos are always recogniable and readable, and that the graphic identity stands out from other design elements. Reproductions below this sie are not permitted since the letterforms or the wordmark may begin to fill in, thereby compromising readability..75 h Note: Minimum sies were specified based on co-branding with the minimum sie of the Saint Mary s College of California logo minimum sie.75 w..678 h A minimum clear space must surround all versions of the Year of the Gael logo. No other design elements may be positioned within this space, including typography, photography or illustration. More clear space is always preferred. 5
6 Positive Reproduction Two-color SMCC Red and SMCC Blue One-color SMCC Red One-color SMCC Blue One-color Line Art Black The Year of the Gael logos may be reproduced in two colors: Primary Red and Primary Blue. In limited, one-color positive reproduction, the logo can be used in SMCC Red or SMCC Blue, or in Line Art Black. When reproducing in one color, the preference is for the logo to be used in one of the Year of the Gael primary identity colors (SMCC Red or SMCC Blue). 6
7 Reverse Reproduction One-color Line Art White The Year of the Gael logo may be reversed out of black or any dark background as Line Art (white). 7
8 Co-branding with Saint Mary s Logo Primary Logo Alternate Lock ups Horiontal Vertical The Year of the Gael logo will most often be used in proimity to or in conjunction with the Saint Mary s College of California logo. When using the Year of the Gael logo in conjunction with the Saint Mary s College of California logo, be sure to follow the specifications on the following page (page 9) for siing and placement guidelines. These specifications were made following the Saint Mary s College of California Identity Style Guide and uphold its clear space rules. Please note that the Saint Mary s College of California logo should always visually precede the Year of the Gael logo left or top. 8
9 Co-branding Specifications IN ALL CASES:.35 pt black rule (positive reproduction) or white rule (reverse reproduction) NOTE: Please visually adjust weight or rule when scaling for appropriate visual balance Year of the Gael logo sied to the eact vertical dimensions of the Saint Mary s logo Year of the Gael logo sied to top-align with the top of the cap height in Saint and to base-align to the bottom of the cap height of California in the Saint Mary s logo When using the Year of the Gael logo in conjunction with the Saint Mary s College of California logo, be sure to follow the specifications at left for consistent usage. Please note that the point sie of the rule separating the marks will need to be weighted with care when siing the mark. Use good visual judgement to ensure that the rule reads well in positive (black) and reverse (white) reproduction. It should visually feel like a hairline rule that is a functional element and not a distracting one. Year of the Gael logo sied to top and base align to the top and bottom rules in the Saint Mary s logo Year of the Gael logo sied to left and right align to the left and right rules in the Saint Mary s logo Year of the Gael logo sied to left and right align to the left and right rules in the Saint Mary s logo 9
10 Year of the Gael: Identity Colors The Year of the Gael logo was created using the primary identity palette from the Saint Mary s College of California. This color crossover creates a visual family tie between the two marks. SMCC Red PMS: PANTONE 1797 CMYK: 0C 100M 99Y 4K RGB: 205R 0G 27B Web: HEX# d80024 SMCC Blue PMS: PANTONE 540 CMYK: 100C 55M 0Y 55K RGB: 0R 55G 104B Web: HEX# 06315b The Year of the Gael logo connects information through color (Gael with Sesquicentennial in red, and 150! with the year and the dates in blue). The cool strength and approachability of the blue perfectly balances the bold energy and passion of the red. Both of these primary colors evolved from our historic palette, and the black and white neutrals are the perfect complements. Black CMYK: 0C 0M 0Y 100K RGB: 0R 0G 0B Web: HEX# White CMYK: 0C 0M 0Y 0K RGB: 255R 255G 255B Web: HEX# ffffff 10
11 Design Control DO NOT alter the arrangement of the logo in any way DO NOT change the colors of the logo DO NOT add a descriptor to the logo or create a customied configuration ALUMNI GATHERING The success of our identity depends upon all of us treating it with respect, using it consistently and never jeopardiing its integrity with hurried solutions. Every reproduction of our identity must be clear and crisp, without being compromised or manipulated in any way. DO NOT reproduce smaller than the minimum sie DO NOT enclose the logo within boes or shapes defined by white or rules DO NOT add drop shadows or any other special effects The eamples at left illustrate unacceptable uses of our graphic identity and should be avoided at all costs. DO NOT create new lock ups other than those specified in this manual DO NOT reproduce the two-color logo on a background that compromises readability DO NOT reproduce on a competitive background that would compromise legibility 11
12 Digital Artwork All reproductions of the Year of the Gael logo must be taken from approved artwork. The file naming system at left has been developed to help you select the correct logo for your design needs. Identifier 2C = 2-Color 1C = 1-Color Red = Red Line Art Blue = Red Line Art K = Black Line Art W = White Line Art.eps = Illustrator EPS See the following page for visual file reference. [SMCC]_YearoftheGael_[version]_[Color]_[Color2]_[Color3].[etension] SHS = Shorthand with Sesquicentennial SH = Shorthand PMS = Pantone CMYK = 4-Color Process RGB = Red-Green-Blue 12
13 Digital Artwork PMS: CMYK: RGB: SMCC_YearOfTheGael_2C_PMS SMCC_YearOfTheGael_2C_CMYK SMCC_YearOfTheGael_2C_RGB PMS: CMYK: RGB: SMCC_YearoftheGael_SHS_2C_PMS SMCC_YearoftheGael_SHS_2C_CMYK SMCC_YearoftheGael_SHS_2C_RGB PMS: CMYK: RGB: SMCC_YearoftheGael_SH_2C_PMS SMCC_YearoftheGael_SH_2C_CMYK SMCC_YearoftheGael_SH_2C_RGB At left is a visual reference of each logo version along with the file name. Please see the previous page for file naming system guidelines. SMCC_YearOfTheGael_1C_Red_PMS SMCC_YearOfTheGael_1C_Red_CMYK SMCC_YearOfTheGael_1C_Red_RGB SMCC_YearOfTheGael_SHS_1C_Red_PMS SMCC_YearOfTheGael_SHS_1C_Red_CMYK SMCC_YearOfTheGael_SHS_1C_Red_RGB SMCC_YearOfTheGael_SH_1C_Red_PMS SMCC_YearOfTheGael_SH_1C_Red_CMYK SMCC_YearOfTheGael_SH_1C_Red_RGB SMCC_YearOfTheGael_1C_Blue_PMS SMCC_YearOfTheGael_1C_Blue_CMYK SMCC_YearOfTheGael_1C_Blue_RGB SMCC_YearOfTheGael_SHS_1C_Blue_PMS SMCC_YearOfTheGael_SHS_1C_Blue_CMYK SMCC_YearOfTheGael_SHS_1C_Blue_RGB SMCC_YearOfTheGael_SH_1C_Blue_PMS SMCC_YearOfTheGael_SH_1C_Blue_CMYK SMCC_YearOfTheGael_SH_1C_Blue_RGB SMCC_YearOfTheGael_1C_K SMCC_YearOfTheGael_SHS_1C_K SMCC_YearOfTheGael_SH_1C_K SMCC_YearOfTheGael_1C_K SMCC_YearOfTheGael_SHS_1C_K SMCC_YearOfTheGael_SH_1C_K 13
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