ArtPrize Nine Brand Guidelines

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Gloria Wade
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1 ArtPrize Nine Brand Guidelines

2 Table of Contents Introduction Registered ArtPrize Trademarks ArtPrize Logo Stylized Word Mark The Term ArtPrize Using the Symbol Unregistered ArtPrize Trademarks ArtPrize Nine Participant Badges Legal Terms ArtPrize Brand Space Around the Logo ArtPrize Brand Colors ArtPrize Brand Typeface DOs and DON Ts Writing About ArtPrize Mission and Guiding Principles ArtPrize Nine Brand Signature Poster Color Typefaces Writing About ArtPrize Nine Applications Sponsor Recognition 1 ArtPrize Nine Brand Guidelines You must have specific written permission to use any of our registered or

3 Introduction ArtPrize belongs to everyone who takes part in it. But our trademarks belong to the ArtPrize organization alone. To protect our identity, we ask that everyone who wants to use our name and/or logo do two things: 1. Ask for our permission. (It s legally required.) 2. Follow the guidelines in this document. Should you have any questions about using our name, logo, or other marks, feel free to contact hello@artprize.org, and we ll be happy to walk you through it. ArtPrize Nine participants can use their assigned participant icon as shown on pages 7 and 8 of these Brand Guidelines without seeking additional permissions. Media Please contact marketing@artprize.org for marks and permissions. You can also download the ArtPrize media kit online. 2 ArtPrize Nine Brand Guidelines You must have specific written permission to use any of our registered or

4 Registered ArtPrize Trademarks ArtPrize Logo (USPTO Serial #: 85,628,077) The Swiggle Logo (USPTO Registration #: 3,792,192) Who is authorized to use this mark? ArtPrize organizations and individuals who have been granted specific written permission to use for promoting ArtPrize How to Use Please only use: AP_logo.eps AP_logo_reversed.eps 3 ArtPrize Nine Brand Guidelines You must have specific written permission to use any of our registered or

5 Registered ArtPrize Trademarks Stylized Word Mark (USPTO Registration #: 3,847,024) Who is authorized to use this mark? ArtPrize Nine artists, venues, sponsors, merchants, and registration locations. How to Use Please only use: AP_wordmark.eps AP_wordmark_reversed.eps 4 ArtPrize Nine Brand Guidelines You must have specific written permission to use any of our registered or

6 Registered ArtPrize Trademarks The Term ArtPrize The mark consists of standard characters without claim to any particular font, style, size or color. (USPTO Registration #: 3,759,223) How to Use Correct use of the mark is a single word spelled with a capital A and capital P. Correct: ArtPrize Incorrect: Art Prize, Artprize The notice symbol must be used on the first use of ArtPrize in the text of each document or promotional material. Use of the term ArtPrize as a descriptor is strictly prohibited unless specific permissions are granted. Correct: I m leading a tour of ArtPrize. Incorrect: I m leading an ArtPrize tour. 5 ArtPrize Nine Brand Guidelines You must have specific written permission to use any of our registered or

7 Registered ArtPrize Trademarks Using the Symbol 1 All artwork we provide for permitted use contains the symbol wherever it is needed, and this symbol should not be removed. 2 The symbol must be used on the first use of ArtPrize in the text of each document or promotional material. 3 When using our marks, please display the following in a discrete but readable manner in the credit section of any document, advertisement, or on the back page of a written or digital promotional material: [Trademark/Registered Trademark] is a trademark of ArtPrize Grand Rapids in the United States. 6 ArtPrize Nine Brand Guidelines You must have specific written permission to use any of our registered or

8 Unregistered ArtPrize Trademarks ArtPrize Nine Participant Icons 7 ArtPrize Nine Brand Guidelines You must have specific written permission to use any of our registered or

Unregistered ArtPrize Trademarks ArtPrize Nine Participant Icons (continued) Who is authorized to use this mark? Persons associated with the respective groups.

9 Unregistered ArtPrize Trademarks ArtPrize Nine Participant Icons (continued) Who is authorized to use this mark? Persons associated with the respective groups. DO: Please follow these guidelines to use the Participant Icons correctly. For print and digital display applications, these icons should not be used smaller than the size shown (1" x 1"). For use as social media icon/profiles smaller display is acceptable as long as the source file is a minimum of 1" or 72px. Use the full color icons on white or black backgrounds. Use the white or black icons on colorful or patterned backgrounds. DON T: Please avoid the following misuses. Never modify or alter the participant icons in any way. Never add text or elements to the icons. Never remove text or elements from the icons. Never change the colors of the icons. Never use the full color icons on colorful or patterned backgrounds. A R T P R I Z E N I N E Vote # A R T I S T 8 ArtPrize Nine Brand Guidelines You must have specific written permission to use any of our registered or

10 Legal Terms If you are an authorized user of our mark(s) and/or fall into one of these user types, you must comply with the specific usage and style requirements as shown in our Style Guide. If you are not an authorized user of our mark(s) and/or do not fall into one of these user types, you may not use our mark(s). Moreover, for artists, venues, sponsors, registration locations and merchants, your right to use the specified mark(s) ends January 1, 2018, unless you clearly list the year of your participation (e.g., you may continue to use ArtPrize Nine Sponsor, but not the stylized ArtPrize after the year 2017, unless you have a multi-year sponsorship agreement). Your right to use our marks is solely for promoting your participation in, your support of, and your involvement in the ArtPrize event. Therefore, you may not put any ArtPrize mark on products that you wish to sell or to charge an admission fee or to require a cover charge. You may place any permitted mark on your website or signature only if the mark links to our website, artprize.org, and the logo is removed one month after your participation in the ArtPrize event ends. ArtPrize may unconditionally revoke the above rights, including your right to use any of its marks at any time. Grounds for this revocation include failing to comply with the rules here or in our Style Guide. If you are an authorized user of one of the ArtPrize mark(s) you must present them in accordance with the Style Guide. If you do not follow the usage rules, ArtPrize will instruct that you discontinue using its marks, even if you otherwise have permission to do so. 9 ArtPrize Nine Brand Guidelines You must have specific written permission to use any of our registered or

11 ArtPrize Brand Logo Space Open space must be placed around the ArtPrize logo to ensure optimum recognition. The required space is 0.5 in print and 36px in web or electronic media on all sides of the logo. Other than notice symbols, no other elements, text, graphics, abbreviations or designs may be used in this zone. 0.5 IN 36 PX 0.5 IN 36 PX 0.5 IN 36 PX 0.5 IN 36 PX 10 ArtPrize Nine Brand Guidelines You must have specific written permission to use any of our registered or

12 ArtPrize Brand Color Accurate colors are critical for brand recognition and identity. There is only one official ArtPrize color (PMS 433) which is equal to the following uncoated, coated, CMYK, RGB and Hex values listed below. Black PANTONE U 433 PANTONE C 433 C0 M0 Y0 K100 R0 G0 B0 HEX 0A0C11 No other colors may be used with our marks. 11 ArtPrize Nine Brand Guidelines You must have specific written permission to use any of our registered or

13 ArtPrize Brand Typeface The ArtPrize typeface is Gotham Bold, Gotham Medium or Gotham Book, illustrated below. You may not use italics. Please use Gotham or Helvetica if you are designing promotional materials and not using one of your authorized marks. Gotham is available for purchase at typography.com. Gotham Bold AaBbCcDdEeFfGgHhIiJjKk LlMmNnOoPpQqRrSsTtUu VvWwXxYyZz Gotham Medium AaBbCcDdEeFfGgHhIiJjKk LlMmNnOoPpQqRrSsTtUu VvWwXxYyZz Gotham Book AaBbCcDdEeFfGgHhIiJjKk LlMmNnOoPpQqRrSsTtUu VvWwXxYyZz 12 ArtPrize Nine Brand Guidelines You must have specific written permission to use any of our registered or

14 ArtPrize Brand DOs and DON Ts DO: Please follow these guidelines to use ArtPrize correctly. Always use our marks distinctively. Always use our marks consistently (i.e., don t add a hyphen, space, abbreviation, etc.). Always reproduce the marks from a high-resolution digital file or artwork provided by ArtPrize officials DON T: Please avoid the following misuses. Never modify or alter our marks, including logos and any design elements, in any way. Never add to our marks. Never change the color of our marks. Never rotate our marks. Never add text to our marks. Never use a background that detracts from our marks. Never violate the white space around our marks. Never use our marks in a way that will harm our reputation, the reputation of our participants, or the reputation of our marks. Never use our marks past the period of permitted use. VENUE 13 ArtPrize Nine Brand Guidelines You must have specific written permission to use any of our registered or

15 ArtPrize Brand Writing About ArtPrize ArtPrize is the trademark of ArtPrize Grand Rapids, a 501(c)(3) nonprofit organization. The following are basic rules on the use of the term ArtPrize in print, and some in-depth ways to describe what ArtPrize is as an event and organization. 1 ArtPrize is always one word. 2 In headlines, ARTPRIZE is written in ALL CAPS 3 In body copy ArtPrize, is one word with a capital A and a capital P 4 ArtPrize: In short, within a sentence: ArtPrize, the radically open international art competition and festival 5 ArtPrize: Single sentence: ArtPrize is a radically open, independently organized international art competition and festival, open to all and determined equally by public vote and expert jury. 6 ArtPrize: Short descriptive paragraph: ArtPrize is an open, independently organized international art competition which takes place for 19 days each fall in Grand Rapids, Michigan. More than five hundred thousand dollars in prizes are awarded each year, which include a $200,000 prize awarded entirely by public vote and another $200,000 prize awarded by a jury of art experts. Any artist working in any medium from anywhere in the world can participate. ArtPrize Nine takes place September 20 October 08, ArtPrize: Short colorful paragraph: ArtPrize is an open, independently organized international art competition and festival. Occurring annually, the 19-day event turns three square miles of downtown Grand Rapids, Michigan, into an open playing field for art and creative expression. At ArtPrize, everyone is invited to find a voice in the conversation about what art is, and why art matters. It s unorthodox, highly disruptive, and undeniably intriguing to the art world and the public alike. 14 ArtPrize Nine Brand Guidelines You must have specific written permission to use any of our registered or

16 ArtPrize Brand Writing About ArtPrize (continued) 8 ArtPrize: Long descriptive paragraph: ArtPrize is an open, independently organized international art competition which takes place for 19 days each fall in Grand Rapids, Michigan. More than five hundred thousand dollars in prizes are awarded each year, which include a $200,000 prize awarded entirely by public vote and another $200,000 prize awarded by a jury of art experts. Any artist working in any medium from anywhere in the world can participate. Art is exhibited throughout downtown Grand Rapids museums, bars, public parks, restaurants, theaters, hotels, bridges, laundromats, auto body shops, vacant storefronts and office spaces. Artists and venues register for the competition then find each other through an online connections process in late spring. No one at ArtPrize selects a single artist or artwork, directs an artist where to show work or directs a venue what to show. In 2016, 1,453 works created by artists from 40 states and 44 countries were exhibited in 170 venues. ArtPrize is free and open to the public and now attracts over 500,000 visitors, making it the most attended public art event in the world in 2014 and 2015, according the The Art Newspaper s annual Big Ticket List. ArtPrize is a 501(c)(3) non-profit organization. ArtPrize Nine will take place from September 20 October 8, ArtPrize Nine Brand Guidelines You must have specific written permission to use any of our registered or

17 ArtPrize Brand Mission and Guiding Principles Mission ArtPrize is an international art competition and festival open to all and determined equally by public vote and expert jury. ArtPrize encourages critical discourse, celebrates artists, transforms urban space and promotes cultural understanding. Guiding Principles ArtPrize is Open. Any artist can enter. Any space in the district can be a venue. Artists and venues connect at artprize.org to independently organize. ArtPrize is free to the public, who vote for the winners. ArtPrize Celebrates Artists. We celebrate the vision and courage of artists who take risks and embrace the spirit of ArtPrize. ArtPrize is a Catalyst. We build community through countless instances of independent participation. Everyone has a voice in the conversation and a stake in the outcome. ArtPrize Transforms Urban Space. By working with independent venues and curators who create unique experiences, we strive to fill every available space with art. ArtPrize is an Educational Experience. ArtPrize provides programs and resources that transform Grand Rapids into an open learning laboratory where students, teachers and visitors have meaningful learning experiences, inspiring generations of artists and art-lovers. ArtPrize Challenges Everyone. Unpredictable by design, ArtPrize vigorously promotes examination of opinions, values and beliefs, encouraging all participants to step outside of their comfort zones. We expect that this will surprise and delight but may also confound and infuriate. ArtPrize Generates Conversation. Because of its open, independently organized format, ArtPrize expects and embraces critical discourse and debate from all perspectives. ArtPrize Promotes Social Good. ArtPrize is not just for anyone it s for everyone. We produce programs that are intentionally inclusive and that have positive social and economic impact. We believe that real involvement for all happens by embracing identity and experience. ArtPrize Embraces Technology. Technology is baked into the ArtPrize model and makes it possible. Pivotal to success are innovative features and functionality for our stakeholders that are constantly improving. ArtPrize is an Evolving Experiment. We are agile, constantly soliciting stakeholder feedback and implementing year-over-year improvements that are data-driven and thoughtfully executed. Change is embraced and encouraged. 16 ArtPrize Nine Brand Guidelines You must have specific written permission to use any of our registered or

18 ArtPrize Nine Brand Signature Poster 17 ArtPrize Nine Brand Guidelines You must have specific written permission to use any of our registered or

19 ArtPrize Nine Brand Color The ArtPrize Nine color palette is comprised of a mix of pastel and bright colors along with black and white. Be sure to pick colors from both the pastel set and bright set to use together, avoiding combinations of two pastel colors or two bright colors. All text should be set in black or white only. PASTEL PINK PANTONE 706 C C0 M23 Y7 K0 R247 G206 B215 HEX F7CED7 BRIGHT ORANGE PANTONE 1375 C C0 M45 Y94 K0 R255 G158 B27 HEX FF9E1B PASTEL BLUE PANTONE 656 C C10 M2 Y0 K0 R221 G229 B237 HEX DDE5ED BRIGHT GREEN PANTONE Green C C93 M0 Y63 K0 R0 G171 B132 HEX 00AB84 PASTEL ORANGE PANTONE 712 C C0 M20 Y30 K0 R252 G200 B155 HEX FCC89B BRIGHT PINK PANTONE 211 C C0 M61 Y6 K0 R245 G126 B182 HEX F57EB6 PASTEL GREEN PANTONE 621 C C12 M1 Y12 K2 R209 G224 B215 HEX D1E0D7 BRIGHT YELLOW PANTONE 102 C C0 M0 Y95 K0 R252 G227 B0 HEX FCE300 WHITE C0 M0 Y0 K0 R255 G255 B255 HEX FFFFFF BLACK PANTONE 123 C C0 M0 Y0 K100 R0 G0 B0 HEX ArtPrize Nine Brand Guidelines You must have specific written permission to use any of our registered or

20 ArtPrize Nine Brand Typefaces The ArtPrize Nine theme features GT Sectra as its primary typeface. Designed by Grilli Type, the elegant serif has a variety of weights that lend itself well to titles, headlines, and body copy. Only use GT Sectra for ArtPrize Nine related elements. Anything not specifically associated with ArtPrize Nine (i.e. ArtPrize Labs, Education Days) should reflect the ArtPrize perennial brand or specific sub-brand styling. GT Sectra is available for purchase at grillitype.com. GT SECTRA DISPLAY AaBbCcDdEeFfGgHhIiJjKkLlMm NnOoPpQqRrSsTtUuVvWwXx YyZz GT Sectra Fine AaBbCcDdEeFfGgHh IiJjKkLlMmNnOoPp QqRrSsTtUuVvWwXx YyZz GT Sectra Regular AaBbCcDdEeFfGgHh IiJjKkLlMmNnOoPp QqRrSsTtUuVvWwXx YyZz GT Sectra Regular Italic AaBbCcDdEeFfGgHh IiJjKkLlMmNnOoPp QqRrSsTtUuVvWwXx YyZz ArtPrize Nine Brand Guidelines You must have specific written permission to use any of our registered or

21 ArtPrize Nine Brand Writing About ArtPrize Nine The ninth annual (2017) ArtPrize event is formally called ArtPrize Nine. You ll notice the use of the arabic numeral 9 in design elements but rarely in copy. In copy, the arabic numeral 9 is only used in social media (#ArtPrize9) and similar instances where shorthand is acceptable. 20 ArtPrize Nine Brand Guidelines You must have specific written permission to use any of our registered or

22 ArtPrize Nine Brand Applications 21 ArtPrize Nine Brand Guidelines You must have specific written permission to use any of our registered or

23 ArtPrize Nine Brand Sponsor Recognition The ArtPrize Nine Leadership Sponsor logos should be presented in alphabetical order and in such a way that their visual weight is balanced, rather than maintaining a uniform height or width. When possible, present logos in one color, to avoid competition and clutter. Sponsor logos may be displayed in white on a dark color background or in black or full color on a white or light color background. Logo height should not exceed the height of headline typography. 22 ArtPrize Nine Brand Guidelines You must have specific written permission to use any of our registered or

24 ArtPrize Nine Brand Sponsor Recognition (continued) Presenting Sponsor logos should be left aligned below the headline text. They should not exceed the height of the headline or fall below the height of the A in the ArtPrize Nine wordmark or the Swiggle icon. The logos should be proceeded by the text, PRESENTED BY set at around 20 25% of the size of the ArtPrize Nine text (illustrated below in the Pitch Night banner). 180 pt Height = 2.8" 45/180 = 25% 45 pt 23 ArtPrize Nine Brand Guidelines You must have specific written permission to use any of our registered or

ArtPrize Trademarks Introduction

ArtPrize Trademarks Introduction Introduction ArtPrize is a one of a kind event. Our trademarks are one of a kind too. They symbolize the distinctiveness of this international art competition and help us present a consistent face to the