CONTENTS. Introduction 04. Primary Logo 07. Clear Space & Size Requirements 08. Alternate Logo Usage 09. Logomark Usage 1 3.
|
|
|
- Paulina Hancock
- 5 years ago
- Views:
Transcription
1
2 CONTENTS Introduction 04 Primary Logo 07 Clear Space & Size Requirements 08 Alternate Logo Usage 09 Logomark Usage 1 3 Usage Dos 14 Usage Don ts 15 Colors 16 Typography 17 Photography Guidelines 18 Tone & Voice 19 MISSOURI PARTNERSHIP BRAND STYLE GUIDE 2
3 INTRODUCTION MISSION Missouri Partnership Welcomes You To increase economic prosperity throughout the state by attracting new jobs and investment to Missouri. In Missouri, we understand the importance of teamwork. It drives the success and growth of the companies and businesses that call Missouri home. Working together makes a difference. This guide to the Missouri Partnership brand will help you work together with us to ensure our brand voice stays one of innovation and dedication wherever it is used. It is important that our staff, vendors, partners and media understand our mission, brand and voice. Keeping these messages consistent helps our organization s mission make the greatest impact, not only in Missouri, but also across the globe. Please follow this guide to ensure clear and consistent communications across all brand touch points and aid in our mission to increase Missouri s visibility as globally competitive business location. MISSOURI PARTNERSHIP BRAND STYLE GUIDE 5
4 PRIMARY LOGO The primary Missouri Partnership logo is composed of the logotype and logomark with a separator rule in between. Whenever possible, the primary logo should be used on a field of white to maintain proper contrast. logomark logotype logo lock-up 6 MISSOURI PARTNERSHIP BRAND STYLE GUIDE MISSOURI PARTNERSHIP BRAND STYLE GUIDE 7
5 CLEAR SPACE & SIZE REQUIREMENTS ALTERNATE LOGO USAGE In order to protect brand integrity, the guidelines below should always be followed when using any version of the Missouri Partnership logo. Following this guide will ensure the logo is visible and legible at all times. Safe Area The proper safe area of the logo is the height of the logomark in the Missouri Partnership logo. This area should be kept clear of any competing graphical elements, type or busy background colors. Minimum Size In order to maintain proper brand recognition, the Missouri Partnership logo should never be displayed at a width of less than MO Logo In some specific cases, the primary Missouri Partnership logo should not be used, specifically when height or width constraints do not allow. Instead, an alternate logo should be used to ensure the best visual contrast and representation of the Missouri Partnership brand. The safe area for these logos is the same distance as the primary Missouri Partnership logo. Missouri Logo MINIMUM SIZE inches or 132 pixels (PRINT) (WEB) Dark Backgrounds The logo for dark backgrounds should be used only for applications where placing the logo on a an image or dark background is unavoidable. This will ensure optimal contrast and clarity. Minimum Size 0.45 inches or 32 pixels The small sizes logo should be used for applications where the logo absolutely must appear below the minimum recommended size as stated on page 6. These logos should never be used at a size less than the minimum size inches or 132 pixels (PRINT) (WEB) (PRINT) (WEB) 8 MISSOURI PARTNERSHIP BRAND STYLE GUIDE MISSOURI PARTNERSHIP BRAND STYLE GUIDE 9
6 ALTERNATE LOGO USAGE ALTERNATE LOGO USAGE Tagline Logo Lockups The tagline helps paint a picture of the brand s personality and goals. The tagline should not be used alone as a replacement for the full logo. When the tagline is used, it will always replace the word Partnership. Depending on the target audience, use one of the taglines Tagline Logo Lockup EXAMPLES (on page 11) that pairs best with that audience. These taglines are the only options. Keep the lockup intact and use only the art provided. Do not alter the tagline. Minimum Size In order to maintain proper brand recognition, the Missouri logo should never be displayed at a width of less than Tagline Logo LOCKUP { Tagline Goes Here} Global AgTech Leader Make. Grow. Move. North America s Logistics Center tagline placeholder MINIMUM SIZE What Can We Make For You? What Can We Move For You? What Can We Grow For You? (PRINT) (WEB) inches or 132 pixels { Tagline Goes Here} Advanced Manufacturing Excellence 10 MISSOURI PARTNERSHIP BRAND STYLE GUIDE MISSOURI PARTNERSHIP BRAND STYLE GUIDE 11
7 LOGOMARK USAGE Logo Color Options When branding materials, the full-color or one-color Missouri Partnership logo should be used. The full-color logo should be used for on a white or light-colored background. When creating artwork use the appropriate green, blue and gray colors. See page 14. Reversed Logo (White) When a background is too dark to use the primary logo, use the reversed Missouri Partnership logo. This logo is white and will ensure the appropriate visual distinction remains intact. With its dimensional color and shape, the Missouri Partnership logomark is ideal for use as a defining graphic element in certain design applications. As the Missouri Partnership brand continues to grow, the logomark will become a highly recognizable icon, synonymous with Missouri Partnership even when seen without the logotype. The Missouri Partnership logomark can be used in various applications as a subtle background element or partially cropped graphic, but should not be used alone as a replacement for the full logo. The one-color logos should be used when there is very little contrast between the full-color logo and the background behind the logo. Full-Color Logomark One-Color Black Logomark Reversed Logomark 12 MISSOURI PARTNERSHIP BRAND STYLE GUIDE * There will be slight color variances when printing on different paper stocks MISSOURI PARTNERSHIP BRAND STYLE GUIDE 13
8 DOS DON TS Use the primary logo whenever possible. Use the approved black-and-white version of the logo. Do not flip the logo. Do not delete/resize individual elements of the logo. Do not rotate the logo. Do not resize the logo disproportionately. Use the correct version of the logo for color or dark backgrounds. Scale the logo proportionally. Do not solely use the logomark as the only element of branding. Do not modify the colors of the logo. Use the logo at no less than wide. Do not use the primary logo at sizes smaller than wide. Do not use the full-color logo on a dark or competing background. 14 MISSOURI PARTNERSHIP BRAND STYLE GUIDE MISSOURI PARTNERSHIP BRAND STYLE GUIDE 15
9 COLORS The Missouri Partnership colors are a vital part of the overall brand. The colors help define the brand and should only be created using the values below to maintain consistency across all brand channels. Gotham Medium TYPOGRAPHY Typography is an important aspect of our brand identity. Our typographic style contributes to our distinctive aesthetic. The typography usage examples should be followed to ensure all of our communications appear consistent. Gotham Book PRINT DIGITAL PRIMARY COLORS PMS: 5517 U CMKY: 34, 19, 25, 0 RGB: 171, 186, 183 HEX: #abbab7 Gotham (primary font) LIGHT BOOK MEDIUM BOLD BLACK ULTRA PMS: 5467 U CMKY: 65, 52, 54, 26 RGB: 87, 95, 94 HEX: #565e5d PMS: 368 U CMKY: 59, 0, 100, 7 RGB: 108, 179, 63 HEX: #6cb33f PMS: 311 U CMKY: 70, 1, 10, 0 RGB: 0, 189, 221 HEX: #00bddd SECONDARY COLORS PMS: 2627 U CMKY: 62, 74, 28, 9 RGB: 112, 83, 124 HEX: #70537c PMS: 144 U CMKY: 0, 60, 100, 0 RGB: 245, 130, 32 HEX: #f58220 LIGHT ITALIC Arvo REGULAR BOOK ITALIC ITALIC MEDIUM ITALIC BOLD BOLD ITALIC BOLD ITALIC BLACK ITALIC ULTRA ITALIC Arvo should be used sparingly for headlines, quotes and subheads only. PMS: 108 U CMKY: 1, 13, 100, 0 RGB: 254, 214, 0 HEX: #fed600 Source Sans Pro (primary font) REGULAR ITALIC BOLD BOLD ITALIC BLACK BLACK ITALIC 16 MISSOURI PARTNERSHIP BRAND STYLE GUIDE MISSOURI PARTNERSHIP BRAND STYLE GUIDE 17
10 PHOTOGRAPHY GUIDELINES TONE & VOICE Through imagery we are most interested in showing the diversity of Please help us keep a consistent tone and resources and talent that Missouri has to offer. Photography adds voice when talking about Missouri Partnership. authenticity and a human element wherever it is utilized. It is Below are some examples of the language important that we properly showcase the myriad of features we do and don t want you to use: that Missouri has to offer. ARE Please include the following in Missouri Partnership photos: Progressive Encouraging Authenticity (Try not to use staged Innovative Accessible Creative Optimistic Growth Friendly Intelligent Innovation Upbeat Authentic Strong Modern or stock photography) Diversity»» age»» gender»» race»» geography GUIDELINES: Use simple and clear language. Arrogant Unprofessional Use language focused on people. Sarcastic Unreliable Juvenile Detached Boring Cynical Aloof Snarky What s in it for them? Why does it matter? Use language about resources. 18 MISSOURI PARTNERSHIP BRAND STYLE GUIDE ARE NOT MISSOURI PARTNERSHIP BRAND STYLE GUIDE 19
11
Visual Style Guide. April 2016
Visual Style Guide April 2016 Contents Introduction to the Logo 3 Safe Area and Size 4 Incorrect Usage 5 Color Palette 6 Other Brand Elelments 7 Typography 8 Tone and Style of Photography 9 Print Examples
Bemis Visual Identity Standards. Key Guidelines for External Users
Key Guidelines for External Users February 10, 2014 Symbol The Bemis Symbol embodies who we are as a company dynamic and modern, an expression of the integration of our values and capabilities. Our symbol
Brand identity toolkit
Our visual identity Brand identity toolkit Typography Photography Lyon Display Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Akkurat Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
THE VAN WERT COUNTY FOUNDATION BRAND STANDARDS
THE VAN WERT COUNTY FOUNDATION BRAND STANDARDS 1.0 OVERVIEW As, The Van Wert County Foundation, our brand voice is a vehicle for the philanthropy of individuals, corporations and organizations that have
Logo Standards Guide 2013
Logo Standards Guide 2013 www.smahc.org Page 1 Logo Usage Our logo is a visual representation of our identity and our values. It is essential to use it correctly and consistently. Correct Usage The Southwest
Using the logo. About the logo. Elements. The seal. The logotype. Third party logo use
Style guide 218 Using the logo About the logo Jimmy is at the heart of everything we do as a charity and this is reflected by his name being at the foundation of our actions. The various elements of the
3.9 Event Logo Primary version
3.9 Event Logo Primary version Our CES event logo has been designed to share the same bright colors as those used in our corporate logotype. It also uses Karbon for the CES Name. No other colors or typefaces
MEDIAKIT Version 02
MEDIAKIT 2018 Version 02 LOGO APTIM BRAND STYLE GUIDELINES LOGO 2 Our logo, with its strong modern design and bold APTIM Orange and Blue, symbolizes who we are, what we do, and how we do it. The following
We are diligent in keeping the Truck-Lite brand clean and standardized. We created these guidelines to ensure that all parties use our brand elements
We are diligent in keeping the Truck-Lite brand clean and standardized. We created these guidelines to ensure that all parties use our brand elements consistently. Contents 2, 3 4, 5 6, 7 8, 9 10 15 10,
BRAND STYLE GUIDE External 07/ 2011
BRAND STYLE GUIDE External 07/ 2011 TABLE OF CONTENTS understanding the brand 01 What is a brand? 01 Why are guidelines needed? 01 Who should use these guidelines? 01 How should they be used? 01 Brand
ACADEMIC STYLE GUIDE Last updated October 2018
ACADEMIC STYLE GUIDE Last updated October 2018 Join us in taking pride in our brand. Our University s brand is its identity. It is what people think of and feel when they hear our name. It differentiates
Branding Guidelines York Branding Guide September 2011
Branding Guidelines COLOR 1-Color Printing: The logo prints in all black ink. 100% Black 2-Color Printing: The logo prints either in all black, or in 2 colors: Pantone 032 and black. On a black or dark
Identity Guidelines VER 1.6
Identity Guidelines VER 1.6 hortonworks.com 2018 Hortonworks Table Of Contents INTRODUCTION VISUAL IDENTITY Welcome to the Future of Data... 3 Brand Manifesto... 4 Brand Pillars... 5 Messaging Brand Messaging...
A guide to our Brand A guide to our Brand
A guide to our Brand WHITE SPACE White space is important to our brand, in order to achieve maximum impact within an advertorial piece maintaining minimum white space requirements are essential. Please
columbusindiana Brand Graphics Information and Standards Guide
columbusindiana Brand Graphics Information and Standards Guide August 2007 Introduction 1 A product is made in a factory. A brand is made in the mind. Walter Landor A well-respected brand can be our most
L O G O G U I D E L I N E S
LOGO GUIDELINES To ensure consistency in KeepRite brand communications, the Elite Dealer crest can only be used in accordance with the specifications listed in the following pages. 1 Logo Elements Crest
CONTENTS LOOK AND FEEL TELLING OUR STORY 15 COLOR 16 IMAGERY STYLE 17 IMAGERY CONTENT 20 TYPOGRAPHY 23 COMPOSITION 25
IDENTITY GUIDELINES The IALD identity guidelines introduce and define the visual elements we use to create the new IALD brand; our signature, color, imagery, typography and composition. The following layout
Penn State Law Identity Standards
Penn State Law Identity Standards The Penn State Law identity standards provide key information needed to accurately and consistently produce internal and external communication materials. The goal is
L O G O G U I D E L I N E S
LOGO GUIDELINES To ensure consistency in Arcoaire brand communications, the Elite Dealer crest can only be used in accordance with the specifications listed in the following pages. 1 Logo Elements Crest
L O G O G U I D E L I N E S
LOGO GUIDELINES To ensure consistency in Comfortmaker brand communications, the Elite Dealer crest can only be used in accordance with the specifications listed in the following pages. 1 Logo Elements
IDENTITY GUIDELINES AND GRAPHIC STANDARDS MANUAL SPRING 2017
IDENTITY GUIDELINES AND GRAPHIC STANDARDS MANUAL SPRING 2017 THE IMPORTANCE OF GRAPHIC STANDARDS The United Mail logo is our unique graphic signature. It is one of the most visible aspects of the company
Our logo First Data Corporation. All Rights Reserved. First Data Brand Guidelines, Page 4
Our logo A logotype is the visual symbol of an organization, representing the company s strengths, its aspirations and its character. Our logotype was chosen for its ability to represent who we are today
Brand Guidelines v1.0
Brand Guidelines 2019 v1.0 Overview Ticketek is New Zealand's gateway to the live entertainment experience. Using innovative technology, we ve become New Zealand's leading platform for connecting millions
B R A N D I D E N T I T Y G U I D E L I N E S
B R A N D I D E N T I T Y G U I D E L I N E S About Pointwise/Pointwise Logos 3 The Pointwise Corporate Logo 5 The Pointwise Product Logo 9 The Let s Talk Meshing Logo 13 The Pointwise Support Team Logo
Branding and Visual Identity Guidelines
Branding and Visual Identity Guidelines UPDATED: February 1, 2018 MASTER BREWERS BRAND GUIDELINES REQUIREMENTS Before grabbing a Master Brewers logo, please be sure to comply with our basic rules in the
INTRODUCTION OUR VISION: We are driven to be a preeminent college of pharmacy in the world. Our world begins in Iowa. OUR MISSION:
BRAND GUIDE INTRODUCTION TABLE OF CONTENTS BRAND MESSAGING Introduction.... 1 Core Brand Values... 2 BRAND IDENTITY Logo Usage.... 6 Primary Logo Variations.... 7 Department & Division Logos.... 8 What
UNITED WAY BRANDMARK. Brandmark Usage. The most fundamental visual element of a brand identity is its brandmark.
OUR BRANDMARK 13 UNITED WAY BRANDMARK Brandmark Usage The most fundamental visual element of a brand identity is its brandmark. The evolution of our brandmark is most dramatic in its configuration. The
Brand Identity System Interim Guidelines 12/2011
Brand Identity System Interim Guidelines 12/2011 Table of Contents Introduction 2 The jcp Flag 3 The Brand Identity Components 4 About the jcp Flag 5 Using the jcp Flag Three Size Versions 6 Using the
C&L WARD BRAND GUIDE 1
CONTENTS 2 The Logo 3 Formats 4 Correct Usage 5 Incorrect Usage 6 Alternate Logos 7 The Tagline 8 Color Palette 9 Fonts 10 Complimentary Fonts 11 Photography Styles 12 Photography to Avoid C&L WARD BRAND
BRAND GUIDELINES California College of the Arts
October 2016 BRAND GUIDELINES A LOGO. A TYPEFACE. A PHOTO. A VOICE. Together these tools can paint a picture of California College of the Arts that is accurate, aspirational, and as awesome as we are.
Roll Back Malaria Partnership. Brand Guidelines
Roll Back Malaria Partnership Brand Guidelines How to use these guidelines Our identity is not just a logo. It is a design scheme composed of a number of core elements that come together to create a distinctive
BRAND IDENTITY QUICK REFERENCE GUIDE
BRAND IDENTITY QUICK REFERENCE GUIDE Intro Intro TAHOE Boats has developed this Brand Identity Guide for you our associates, dealers and vendors. It is designed to guide you in the proper use of our company
Introduction NANO-TEX BRAND GUIDELINES
2 Introduction A new vision. Nano-Tex s new brand has been developed to strongly represent our company and instantly convey the benefits of our technology in the marketplace. This document will explain
UNIVERSITY OF MANITOBA VISUAL IDENTITY GUIDE. May 24, 2013
UNIVERSITY OF MANITOBA VISUAL IDENTITY GUIDE May 24, 2013 TABLE OF CONTENTS Signature 5 Colour 25 Typography 28 Photography 31 Bringing it all together: The University of Manitoba brand 35 Templates 53
web MASTERBRAND MARK GUIDELINES
02.2013 web MASTERBRAND MARK GUIDELINES The Masterbrand Mark The Carestream Masterbrand Mark is more than just our logo. It s the foundation on which our powerful brand communications are built. Our Masterbrand
CLUB LOGO GUIDELINES
CLUB LOGO GUIDELINES LOGO DETAIL The Surfrider Foundation logo is the key building block of our identity. It is the primary visual element that people can associate with our work and our brand. The logo
BRAND IDENTITY AND IMAGE SYSTEM guidelines
BRAND IDENTITY AND IMAGE SYSTEM guidelines makemusic finale smartmusic TABLE OF contents MAKEMUSIC 1 2 3 4 5 6 7 8 Brand Identity and Brand Core Identity Usage CORRECT USAGE BACKGROUND CONTROL CLEAR ZONE
GRAPHIC STANDARDS & STYLEGUIDE
GRAPHIC STANDARDS & STYLEGUIDE MARCH 2016 GRAPHIC STANDARDS & STYLEGUIDE 1 Table of Contents Our Logo Logo Formats Logo Clearspace & Usage What Not To Do Typography Color Palette Photography 3 4 5 6 7
Green Globes, GPC + Green Building Initiative GRAPHIC STANDARDS GUIDE
Green Globes, GPC + Green Building Initiative GRAPHIC STANDARDS GUIDE Last Updated: December 29, 2014 WWW.THEGBI.ORG 503.274.0448 info@thegbi.org page 2 CONTENTS 1.0 Introduction 3 1.1 Our Mission 3 1.2
SMFA at Tufts Brand Guidelines
APRIL 20, 2018 SMFA AT TUFTS SMFA at Tufts Brand Guidelines PRESENTED BY STUDIO MERCURY A powerful and memorable brand is built with great design and consistent application. Through the repetition of its
Brand Guidelines Version 3.1
Brand Guidelines Version 3.1 Our Mission At Checkout 51 our mission is to help millions of families save money, and use their purchase data to revolutionize marketing. We partner with the world s leading
Why this style guide?
STYLE GUIDE Why this style guide? BigDog is a brand built on high quality standards and pride of workmanship. At BigDog, talented and dedicated workers take great pride in the mowers they design and build
BELGARD BRAND GUIDELINES
BELGARD BRAND GUIDELINES This is the verbal, visual and tonal blueprint of the Belgard brand. From our purpose and positioning, to the tools we use to communicate consistently, the elements of how our
BU3 Beijing 2008/Johnson & Johnson (English & Chinese)
BU3 Worldwide Partner & Worldwide Olympic Partner Identity Guidelines 06/07/06 i. Overview Worldwide Partner & Worldwide Olympic Partner Table of contents Overview i. Table of contents ii. Using these
BrAnD guide. Version 0.5 Last updated: March 26, :23 PM. Please direct branding inquiries to
BrAnD guide Version 0.5 Last updated: March 26, 2015 1:23 PM Please direct branding inquiries to marketing@slideboarding.com The word brand could be replaced with personality. It s way we showcase Slideboarding
2.1. The Corporate Signature and Colors
The Corporate Signature and Colors 2.1 The Southern States signature is the foundation for our brand identity system. Proper use of the signature is fundamental to the success of all applications. The
DentalOrganiser.com. Brand Guidelines. John Kavanagh Brand Manager +DentalOrganiserGDS
DentalOrganiser.com @drpmoore Brand Guidelines +DentalOrganiserGDS John Kavanagh Brand Manager +353.87.9670803 john@dentalorganiser.com Gate Dental Services Ltd. Garyngarry, Rosscahill, Go. Galway, Ireland.
105 BRAND GUIDELINES Ensuring people aren t in the dark about their power cut.
105 BRAND GUIDELINES Ensuring people aren t in the dark about their power cut. Contents 2 3 Brand strategy 7 Brand elements 17 Applying the elements 32 Partners best practice 4 Brand objectives 8 Logo
The ExCeL logo. ExCeL London brand guidelines V2
10 The ExCeL logo 11 ExCeL logo ExCeL London and The ADNEC GROUP tab have been given more space to breathe, they are now separate elements that work together. This gives the structure of the organisation
Brand Guidelines 12 December 2014
Brand Guidelines 12 December 2014 Our brand Introduction A distinctive new approach to the transport infrastructure of Edinburgh deserves a bold new look. A whole new brand platform has been developed
Corporate Brand Guidelines....your local connection
Corporate Brand Guidelines Content Description of the whl.travel Logo 2 Explanation of the whl.travel Logo 3 Isolation Area 4 Typography 5 Minimum Size 6 Colour 7 Colour Reproduction 8 Incorrect Uses of
OUR VISUAL IDENTITY LOGO
OUR VISUAL IDENTITY LOGO The Pima County Public Library logo represents an inspirational place that powers possibilities by offering everyone the opportunity to discover, explore, and expand their horizons.
STYLE GUIDE JUNE 2018
STYLE GUIDE JUNE 2018 Contents June 2018 ii 1 INTRODUCTION 3 4 6 7 GRAPHIC ELEMENTS Typography Color Palette Identity and Tag Line 8 PHOTOGRAPHY 13 14 17 LAYOUT EXECUTION Execution Guides Identifying Your
Formats. Signature
Signature Formats 03 Illustrated below are the only approved corporate signature formats for internal and external applications. To ensure our legal protection and to promote proper use, the symbol or
ATHLETIC/SPIRIT STYLE GUIDE
ATHLETIC/SPIRIT STYLE GUIDE Last updated July 2018 Join us in taking pride in our brand. Our University s brand is its identity. It is what people think of and feel when they hear our name. It differentiates
OUR VISUAL IDENTITY. Logo
Logo The Pima County Public Library logo represents an inspirational place that powers possibilities by offering everyone the opportunity to discover, explore, and expand their horizons. It incorporates
table of contents how to use the brand architecture book intro to Littleton history of Littleton history of logos brand analysis competitive landscape
table of contents how to use the brand architecture book intro to Littleton history of Littleton history of logos brand analysis competitive landscape target audience the brand essence tagline positioning
Brand Identity & Design Standards
Brand Identity & Design Standards Copyright 2014 by the Tahoe Truckee Community Foundation All rights reserved Originally developed for use by the Tahoe Truckee Community Foundation December 2014 Information
Marketing Guidelines. Disney Meetings Catered Events Group Tickets
Marketing Guidelines Disney Meetings Catered Events Group Tickets Disney DMMG04-2018 1 Content 1.0 Introduction...3 2.0 Approval Process...4 3.0 Marketing Guidelines at a Glance...5 4.0 Logos...6 5.0 Imagery
Graphic Standards. for Logo Use. All electronic logo files can be downloaded at: North Coast Medical, Inc.
Graphic Standards for Logo Use All electronic logo files can be downloaded at: www.ncmedical.com/logos 07/2015 Graphic Standards: Logo Overview General Logo The North Coast Medical logo should be reproduced
OUR MASTER BRANDMARK BRANDMARK USAGE LIVE UNITED TAGLINE PRIMARY BRANDMARK OUR PURPOSE WHAT IT MEANS TO JOIN
OUR MASTER BRANDMARK PRIMARY BRANDMARK The most fundamental visual element of a brand identity is its brandmark. The evolution of our brandmark is most dramatic in its configuration. The United Way symbol
This guide should be read by anyone involved in creating communications for One You.
This guide should be read by anyone involved in creating communications for One You. It explains the thinking behind our look and how easy it is to execute. Please take the time to read the following pages.
LINKED LEARNING IDENTITY GUIDELINES V
This style guide provides important information about using brand in a consistent manner Use this guide if you are a school or partner who wants to use brand If you are working with a professional designer,
The National Exchange Club. Branding Guide
The National Exchange Club Branding Guide Table of contents Introduction 1 Exchange personality 2 Logo components 3 Exchange emblem and logo 4 Clear space around the logo 5 Official Exchange colors 6 Logo
Visual Guidelines Updated: April 1, 2016
Visual Guidelines Updated: April 1, 2016 Logo Visual Guidelines/Logo Primary Logo Iconic Red M Logo This logo is the official primary logo for the Merillat brand. The red is Pantone 485, the Merillat word
Graphic Design Standards
Graphic Design Standards CONTENTS 3 4 4 5 6 7 8 9 10 11 12 INTRODUCTION COLOR VALUES FONTS LOGO ARRANGEMENTS & GUIDELINES PROPER USAGE IMPROPER USAGE STAGING MINIMUM SIZE BUSINESS CARD APPAREL LINKS TO
LOGO USAGE JANUARY 2010 VERSION 2.0 BRAND IDENTITY GUIDELINES 6
LOGO USAGE 6 Elements Arc Arc The Aviat Networks intersecting arcs represent our technology, guiding presence, vision for the future, and wireless network connections. Logotype Logotype The logotype for
BRANDING GUIDE 1 Table of Contents The AFL Name...2 Corporate Colors...4 Corporate Logo...5 Typography...10 Packaging...12 Vehicles...13 Signage...14 The AFL Name Throughout AFL s history, our name has
04 PRINCIPALS 22 COLOR SCHEME 24 VISUAL ELEMENTS 10 BRAND VOICE 30 USAGE 12 LOGO 19 TYPOGRAPHY
STYLE GUIDE INTRO In all of our markets and industries, the C Spire brand is driven forward by one common virtue everything we do is inspired by our customers. This belief has guided us toward success
Corporate Identity Manual
Corporate Identity Manual Index 1. The Logo 2. Corporate colors 3. Typographies 4. Logo versions 5. Banned uses 6. Readability and Protection 1. The Logo PANACEA Network looks for the promotion of Non
RUCKUS NETWORKS STYLE GUIDE
RUCKUS NETWORKS STYLE GUIDE DISCOVER RUCKUS 4 WHO IS RUCKUS? 07 OUR MISSION AND MESSAGING 8 LOGO 09 LOGOS APPROPRIATE USAGE 10 PROPER CLEAR SPACE 11 INCORRECT LOGO USAGE DON'TS 12 OLD LOGOS DON'T USE THESE
CHECK POINT IDENTITY GUIDELINES. Version 1
CHECK POINT IDENTITY GUIDELINES Version 1 Contents 3 Manifesto 4 Logo 9 Colors 10 Typography 11 Photography 17 Design System 18 Design System Usage 19 Design Examples 22 Contact WE SECURE THE FUTURE The
Maxis brand guide. Print guidelines. Version 1.0
Maxis brand guide Print guidelines Version 1.0 Core elements Colours Colour palette - print Squiggle exists only in one colour. Maxis Shock Green. This is the primary, go-to colour and should be the most
UBC Logos: Quick Guide
primary logo UBC Full Signature The UBC Full Signature is the primary logo to be used on all applications. Please ensure that the signature is reproduced at a legible size. In instances where the space
SKIFT BRAND IDENTITY BRAND GUIDELINES Design Rocket
SKIFT BRAND IDENTITY BRAND GUIDELINES 08.12.2016 Design Rocket SKIFT BELIEFS The travel industry should be transparent, accessible, and forward-thinking. The future of travel is at the intersection of
BRAND GUIDELINES. glasgow2018.com
BRAND GUIDELINES glasgow2018.com Contents 1. Introducing the Brand page 3 2. Brand Elements page 4 3. Use of Welcome 2018 Logos page 6 4. Logo Association page 9 5. Applications of Glasgow 2018 Welcome
GRAPHIC IDENTITY MANUAL
GRAPHIC IDENTITY MANUAL GRACELAND UNIVERSITY GRAPHIC IDENTITY 2 INTRODUCTION The Graceland University Graphic Identity Standards Manual was created to provide all Graceland University employees and associates
Corporate Identity Quick Reference Guide
Corporate Identity Quick Reference Guide The Logo true form The Cold Jet logo is most effective when used on a white background. There is also a reversed version of the logo that is acceptable for use
THE LOGO 4 COLOR PALETTE 6 LOGO USAGE 7 THE TYPEFACE 8 GENERAL GUIDELINES 10 TYPOGRAPHY USAGE 11 SUPPLEMENTAL ICONS 12
BRAND GUIDELINES THE LOGO 4 Clear Area Alternate Logo Versions COLOR PALETTE 6 Color Options LOGO USAGE 7 THE TYPEFACE 8 Suggested Uses GENERAL GUIDELINES 10 TYPOGRAPHY USAGE 11 SUPPLEMENTAL ICONS 12
graphic standards guide DATE 8.11 v1.0
graphic standards guide DATE 8.11 v1.0 TABLE OF CONTENTS 2 Introduction 3 Primary Logo 4 Logotype 6 Type Treatment 7 Bison Head 8 Monogram Logo 9 Logo Overview 10 Color Palette 11 Colored Backgrounds 12
Corporate Logo Guidelines
Corporate Logo Guidelines 2 Aldec Globe Primary Logo to be used in 4-color applications greater than 200 pixels or 3 wide. Aldec Crescent Secondary logo to be used horizontal and/or 1 color applications
MIT ATHLETICS. LOGO STANDARD GUIDELINES
MIT ATHLETICS. LOGO STANDARD GUIDELINES LOGO STANDARD GUIDELINES: TABLE OF CONTENTS Copyright...03 Introduction...04 Our Colors...05 Our Font...06 Primary Mark Full Color...07 Grayscale and Black & White...08
B B M L O G O U S A G E G U I D E L I N E S Draft Aug 2, 2013
B B M L O G O U S A G E G U I D E L I N E S Draft Aug 2, 2013 Let s send the right message. As one of the most recognized (and recognizable) BlackBerry icons, BBM has a look and feel of its own. Which
P E B B L E B EAC H C O M P A N Y B R A N D I D E N T I T Y G U I D E L I N E S
P E B B L E B EAC H C O M P A N Y B R A N D I D E N T I T Y G U I D E L I N E S Th e g a m e o f g o l f has endured for 500 years, not only because of its idyllic settings and the passions of its players
All Natural Ingredients Universal fit Delivered to your door
BRAND GUIDE 1 2 All Natural Ingredients Universal fit Delivered to your door We re obsessed with producing a superior product and customer experience. We appreciate the opportunity to earn and keep your
contents brand promise 1 logo 3 color 6 typography 10 voice 12 photography 14 layout 17
brand guidelines contents Introduction Brand Assets brand promise 1 logo 3 color 6 typography 10 voice 12 photography 14 layout 17 Our brand connects the community to the heart of what we stand for. The
panthers high point university athletics
panthers high point university athletics Logo Standards 2004 Pantone Matching System (PMS) Color Chart hpu purple pantone 2685 4-color equivalent: C=96, M=100, Y=0, K=10 hpu purple highlight pantone 2665
welcome & introduction
welcome & introduction 2section one contents letter from the senior vice chancellor...3 contents... 4-6 terminology... 7-8 the importance of an identity...9 design standards and freedom of expression at
CEVA Brand Identity Basics
The logo and other CEVA intellectual property contained in these guidelines are protected by national and international laws and conventions on trademark and copyright. All reproduction, full or partial,
Graphic Identity Standards Guide Supplement
Graphic Identity Standards Guide Supplement Mizzou Graphic Identity Standards: Guidelines for Merchandise Introduction We communicate who we are through more than just paper. Whatever you call them merchandise,
middle georgia knights - official brand identity usage and style guide
middle georgia knights - official brand identity usage and style guide table of contents: 1. Primary Logo - Full Color and One Color 2. Alternate Primary Logo - Full Color and One Color 3. Alternate Primary
BRAND COMMUNICATION STANDARDS. February 20121
BRAND COMMUNICATION STANDARDS February 20121 Overview & Contacts Snap-on is a world class brand and well-known trademarks that has gained the recognition and respect of professionals across the world.
Associate Brand Guidelines
1 Associate Brand Guidelines Contents Identity Overview 3 Mission Statement Concept Statement Brand Statement Logo 4 Incorrect Uses Color System 5 Typography 6 Stationery 7 Overview Key Elements Business
BASIC TEMPORARY GUIDELINES FOR LG-ERICSSON. Partly based on existing Ericsson CVI
BASIC TEMPORARY GUIDELINES FOR LG-ERICSSON Partly based on existing Ericsson CVI The LG-Ericsson logotype 1/2 X Minimum clearspace X 1/2 X 1. PMS LG Red (PMS 27 C) White LG Grey (PMS 431 C) Ericsson Blue
Stantec Brand Identity Guidelines
Stantec Brand Identity Guidelines August 2013 Stantec Brand Identity Guidelines 2 Contents 1 About the Stantec Brand 1.1 Introduction 4 2 Basic Identity Components 2.1 Logo 6 2.2 Logo Clear Space & Scale
Athletics Brand Standards Guide
I L L I N O I S W E S L E Y A N T I T A N S Athletics Brand Standards Guide THE IMPORTANCE OF GRAPHIC STANDARDS TABLE OF CONTENTS The Importance Of Graphic Standards 1 Official Colors 2 Full Color Athletics
The Picture of Health. Brand Style Guide
The Picture of Health Brand Style Guide This is the guide to the basic elements of the Revere Health identity. Have a read and learn the do s and dont s of our brand. 01 Mission and Core Values 03 Logo
BRAND GUIDELINES MASTERBRAND MARK. The Masterbrand Mark
MASTERBRAND MARK The Masterbrand Mark The Masterbrand Mark is made up of custom letter forms and spacing joined together to create a unique and ownable brand mark. The Masterbrand Mark should: ONLY be
Style guide. November 2015 v1.0; CC BY 4.0.
Style guide November 2015 v1.0; CC BY 4.0 http://creativecommons.org/licenses/by/4.0/ Introduction Our visual identity is a core part of our user experience, so it s important to us that it be used correctly.
MITCHELL COLLEGE MITCHELL COLLEGE VISUAL STANDARDS. Visual Identity Standards
1 MITCHELL COLLEGE Visual Identity Standards 2 TABLE OF CONTENTS PURPOSE, BACKGROUND, ELEMENTS...4 3 HOW TO USE THE MITCHELL COLLEGE LOGO...5 SIZE and SPACING...6 MITCHELL COLLEGE COLOR USAGE...7 OFFICIAL