Graphic Design Standards
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1 Graphic Design Standards
2 CONTENTS INTRODUCTION COLOR VALUES FONTS LOGO ARRANGEMENTS & GUIDELINES PROPER USAGE IMPROPER USAGE STAGING MINIMUM SIZE BUSINESS CARD APPAREL LINKS TO FILES 2
3 Our Company Our Brand M. Pollard Photography Studio is one of the premier portrait studios on the west coast. Company founder, Monique Pollard, hails from Los Angeles, California and founded her studio in 2016 in Spokane, Washington with one goal in mind: to gain the trust of her clients so she can capture the true spirit of each in her photography. Today, M. Pollard Photography Studio remains a performance oriented company by philosophy and design. The logo s sun symbol at once represents boldness and elegance while also visually representing energy, playfulness, and light. M. Pollard Photography Studio is poised to capture the portraits of subjects ranging from individuals, families, and athletes to still life product representation which may be used for everything from commercial applications to personal use. Our logo design constitutes the image of our brand and appears on all items that are seen by our market audience including our advertising and marketing materials, signage, packaging and employee apparel. Consistent application of our brand image is a key part of communicating the quality of our brand to our audience. Use the standards in this guide to ensure that logo placement, colors, sizing and staging are used with company-approved, consistent application. How to Use This Guide The information contained in the Brand Guidelines is meant to ensure proper use of the M. Pollard Photography Studio logo for print, web, t-shirts, and other applications. Apply the standards in this guide to ensure that the logo placement, colors, sizing and staging are used with company approved consistent application. Our brand is a valuable asset, requiring proper care and management. Consistency and accuracy in the way the brand is expressed and reproduced will build brand strength and increase brand awareness over time. HELLO 3
4 COLOR VALUES Pantone 610 C CMYK C=14 - M=10 - Y=100 - K=0 RGB R=226 - G=210 - B=31 HEX #e2d11e Pantone P C CMYK C=69 - M=67 - Y=65 - K=75 RGB R= 35 - G=30 - B=031 HEX #231e1e FONTS GILL SANS REGULAR ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklamnopqrstuvwxyz 4 4
5 LOGO ARRANGEMENT For this logo/branding solution, the primary arrangement features the sun logo rising from the centered horizontal type for vertical design placement. The sun logo may be shown rising from outside of the page as long as the M. Pollard Photography Studio two lines of type remain linked together and centered in the same proportion to each other. This provides a more horizontal design placement 5
6 PROPER USAGE Here are examples of all of the available color schemes within our brand. This black and white arrangement may be used when primitive reproduction methods do not allow quality screening of the logo behind the type and printing will be done in black. This arrangement is the preferred arrangement when reproduction demands only one color- black. This is the primary arrangement to be printed on white backgrounds. When using the proper gold color value, the artwork may be reversed using the gold as the ground and white for the design. 6
7 IMPROPER USAGE Any variation should be avoided, including but not limited to: re-arrangement, size, rotation, and color. DO NOT rearrange the type in relationship to the logo. DO NOT stretch or distort the logo s proportions. M.POLLARD PHOTOGRAPHY STUDIO DO NOT place the logo on a brightly colored background. DO NOT rotate the logo and type together. M.POLLARD DO NOT change the alignment of the type in the logo. 7
8 STAGING When staging the logo, such as in an article or any other situation in which text or other objects will be coming close to contact with the logo, refer to these boundaries. The boundaries ensure that the logo doesn t become cluttered and pinched. As a rule of thumb, take the approximate height of the typographic portion of the logo and use that as a margin for your layout. This method will work for any version of the logo. 8
9 MINIMUM SIZE The minimum size of the logo should be used only when layout space is extremely limited. Scaling below the minimum size may cause the typographic portion of the logo to be unreadable; scaling below the minimum size is not recommended. When scaling down to the desired height, be sure to maintain the original proportions of the logo. 1-5/8 9
10 BUSINESS CARD Monique Pollard mpollardphoto.com
11 APPAREL 11
12 LINKS TO FILES PRIMARY ARRANGEMENT Print - Spot Color EPS Print - CMYK EPS Print - B&W EPS Web - Small RGB JPEG Web - Medium RGB JPEG Web - Large RGB JPEG SECONDARY ARRANGEMENT Print - B&W EPS Web - Small RGB JPEG Web - Medium RGB JPEG Web - Large RGB JPEG 12
GRAPHIC STANDARDS GUIDE
GRAPHIC STANDARDS GUIDE TABLE OF CONTENTS THE story how to use this guide color values & typography logo arrangement logo staging proper logo usage improper logo usage business card apparel links the end
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