Scientific Sessions, Resuscitation Science and Cardiovascular Nursing Branding Guidelines (Created January 2012)

Transcription

1 Scientific Sessions, Resuscitation Science and Cardiovascular Nursing Branding Guidelines (Created January 2012) The American Heart Association wants to build brand equity into our meetings so that our print and online pieces are recognizable by color. This way, even if the design elements change every year, the conferences will not lose the power of recognition, as they will have a particular color palette associated with them. If you saw a Coca-Cola can in another country, you would still recognize it as Coke. As we become more global in our reach we strive to build the same brand recognition. Follow these guidelines whenever a Scientific Sessions or specialty conference logo is used. Note: Also follow existing AHA branding guidelines. Any use or reproduction of these marks without the express, prior written consent of the AHA is strictly prohibited. Logos Scientific Sessions Logo The AHA Scientific Sessions logo is available in horizontal and vertical format, with and without the dates of the meeting. The preferred two-color version of the logo consists of the following elements: 1. The American Heart Association logo in red and black. 2. A vertical 1 pt. black rule 3. The words Scientific Sessions followed by the current year in black. 4. In the version with dates, the logo includes exhibit dates, sessions dates and the Resuscitation Science Symposium dates, followed by the location of the venue for that year. The Sessions web address is also displayed in this version and is set in black type. Preferred Logo, two-color with dates The logos are available in red and black (preferred), solid black, or solid white in both cmyk and spot colors. The spot colors used are PANTONE * 485 and black, which are the American Heart Association s corporate colors. The CMYK color breakdown for PMS 485 is Magenta and. All logos are available in eps, pdf, png, jpg and tif on the Sessions website, branding.heart.org/sessions/elements2013.html. 2012, American Heart Association. Also known as the Heart Fund. 1/12DS5427 *PANTONE, Inc. s check standard trademark for color reproduction and color reproduction materials.

2 Resuscitation Science Logos The American Heart Association Resuscitation Science Symposium (ReSS) is an international forum for fundamental, translational, clinical and population scientists and care providers to discuss recent advances related to treating cardiopulmonary arrest and life-threatening traumatic injury. The symposium is a separate meeting that runs concurrent with Scientific Sessions. Nov. 3 4 Nov. 3 6 Preferred Logo, two-color with dates The ReSS logo is available in red and black (preferred), solid black, or solid white in both cmyk and spot colors. It is available in horizontal and vertical format, with and without the dates of the meeting, in eps, pdf, png, jpg and tif on the Sessions website, branding.heart.org/sessions/elements2013.html. The vertical version does not have the dates included. The dates can be reset separately, if needed. The ReSS preferred two-color logo with dates consists of the following elements. The logo without dates would stop after No. 3 below. 1. The American Heart Association/American Stroke Association logo in red and black as shown 2. A vertical black 1 pt. rule 3. The ReSS acronym. The R, S and S are red and the lowercase e is black 4. A horizontal black 1 pt. rule 5. The date of the two-day event in black 6. A vertical black 1 pt. rule 6. The ReSS date with Scientific Sessions in black Cardiovascular Nursing Symposium Nov Nov The American Heart Association Cardiovascular Nursing Symposium (CVN) provides the most up-to-date evidence-based practices to nurses who care for cardiovascular patients to promote optimal patient outcomes. The symposium is a separate meeting that runs concurrent with Scientific Sessions. The CVN logo is available in red and black (preferred), solid black, or solid white in both cmyk and spot colors. It is available in horizontal and vertical format, with and without the dates of the meeting, in eps, pdf, png, jpg and tif on the Sessions website, branding.heart.org/sessions/ elements2013.html. The vertical version does not have the dates included. The dates can be reset separately, if needed. The CVN preferred color logo with dates consists of the following elements. The logo without dates would stop after No. 3 below. 1. The American Heart Association/American Stroke Association logo in red and black as shown 2. A vertical black 1 pt. rule. 3. The words Cardiovascular Nursing Symposium in black 4. A horizontal black 1 pt. rule 5. The date of the two-day event 6. A vertical black 1 pt. rule 6. The date with Scientific Sessions page 2

3 Minimum Size Requirements Do not use the Scientific Sessions, Resuscitation Science or Cardiovascular Nursing Symposium logos at a size where the American Heart Association or the American Heart Association/American Stroke Association logo would be less than ½ vertically. See below for examples of minimum sizes: ½ ½ Nov. 3 Nov. 4 Nov. 3 Nov. 6 Area of Non-Interference The area of non-interference around the Scientific Sessions, Resuscitation Science and Cardiovascular Nursing logos should equal ¼ minimum. Do not place type or any other element in this space. This will ensure the logos are clearly visible in all presentations. Nov. 3 4 Nov. 3 6 Do not place the logos directly on an image or pattern unless the entire logo, including all text, is legible. Do not superimpose it on backgrounds that would impair immediate recognition and readability. These types of backgrounds include heavily speckled papers, grid patterns, photos with high contrast or excessive detail, etc. Recycled papers with light speckle are acceptable. Color and and/or manufacturing quality should be carefully monitored. On problem surfaces such as fabric, leather, stamped metals or porous materials, take special care. Factors such as size, manufacturing process and the substance the product is made of may make the logo illegible or hard to read. In these instances, another logo configuration may be considered. Approval of any logo exception must be obtained before use. A minimum of five business days is required for review. To request approval, contact Tina Graves (tina.graves@heart.org). Product Design To ensure a cohesive look, please adhere to the following design guidelines. The AHA internal design studio can provide a flat design file or high res pdf, but like all design companies or vendors they will not provide native files as these are intellectual and creative property that belong to the AHA design team. For a flat design file or high res pdf, or for questions on logo usage or any design element, please contact Tina Graves (tina.graves@heart.org). Thumbnail examples of the current look and feel are shown on pages 5-7. page 3

4 Photography: No photography is allowed on the front cover of collateral pieces unless it is a city scape for highly recognizable skylines, cities or landmarks where the conference will be held. Photography use for the inside of collateral pieces should be limited to actual conference photos. Color adherence: Do not deviate from the main colors of the brand for each specific conference. The intensity of the colors can be shaded, i.e., if you want to have a deeper red you can pull out more of the magenta. However, all designs must retain the spectrum of shades in the original design. Swoops: The swoops of the brand look can change direction (see the different directions on the examples on the following pages). You can swoop up, down, diagonal, use a smaller version of the design, etc. The colors must remain the same. Type: The Times and Helvetica type families were chosen as the American Heart Association s corporate type for their readability, compatibility with each other, and their clean, corporate look consistent with the AHA or AHA/ASA signature. It s important to apply our corporate typefaces to our products in the letterforms original format. That is, don t extend, condense or skew the letterform in any way. To insure cohesiveness in this product line, we are using the Helvetica type family for all covers, banners and signs. We also use Helvetica for most of the inside text, however, Times Roman can also be used. Do not use larger type sizes than what is shown in the examples on the following pages, or attempt to set the type vertically. Brand Adherence: Outside vendor designs must adhere to AHA brand guidelines with colors, logos and sizes. Please run your collateral through internal design for a brand review before completion if you use an outside vendor. There will be a nominal charge for this and a five-day minimum turn around time. Contact Tina Graves at tina.graves@heart.org. Web work: All web, printed and collateral should adhere to the new color branding. Please work with your marketing manager to ensure your web banners, headers and print elements look cohesive and are updated with the new look. page 4

5 Color Breakdown and Examples 2012 Scientific Sessions Use these color color to create the gradients Use these to red create the red 68% 20% 15% Cyan, 76% 10% 68% 20% gradients 76% 90%, Black 10% 26% Use these color to create the yellow gradient. 15% Cyan, 90%, 26% Black Use these color to create the yellow gradient. 78% 35% 85% Blue 78% 35% Use these color to create the blue gradient. 85% Blue 85% Cyan, Use these 50% Magenta 50% Cyan color to create the blue gradient. Use these color to create the green gradient. 50% Magenta 50% Cyan 27% Cyan, 12% Cyan, 50% Use these color to create the green gradient. 12% Cyan, 50% 27% Cyan, Exhibits: November 4 6 Sessions: November 3 7 Resuscitation Science Symposium: November 3 4 Los Angeles, Calif. Abstract Submission Opens April 17 Lead the way to discovery and have a global impact with your science. Submit your study findings to the American Heart Association s Scientific Sessions! Submission opens on April 17, PUBLISHED ABSTRACT NETWORK WITH GLOBAL LEADERS Will appear in Circulation, a journal of the American Heart Association, ranked #1 in Cardiac & Cardiovascular Systems subject matter category (Impact Factor ) according to the 2010 Journal Citation Reports (Thomson Reuters, 2011) Attend Scientific Sessions and discuss your findings with cardiovascular research and practice experts from around the globe Over 14 major journal publications of trials presented at the 2011 AHA Scientific Sessions (Circulation, NEJM, JAMA, Lancet, etc)* *scan the code below for a full listing Over 100 countries represented Exhibits: November 4 6 Sessions: November 3 7 Resuscitation Science Symposium: November 3 4 Exhibits: November 4 6 Sessions: November 3 7 Los Angeles, Calif. Resuscitation Science Symposium: November 3 4 AHA Seeks Clinical Research Applications Los Angeles, Calif. Did you know that all AHA research programs are open to clinical investigators? These include: AWARDS & TRAVEL Early career awards and travel stipends are available for qualified healthcare professionals Almost $150,000 available in travel awards INTERNATIONAL IMPACT Over 4.7 billion media impressions Predoctoral Fellowships Grants-in-Aid Postdoctoral Fellowships Established Investigator Awards Health Sciences Fellowships Innovative Research Grants Fellow-to-Faculty Transition Awards Medical Student Research Program Awards Beginning Grants-in-Aid Undergraduate Student Research Program Awards Scientist Development Grants Over 228,000 virtual professional attendees In addition, the AHA s Clinical Research Program is designed specifically to encourage early career investigators. Our peer review network includes clinical review panels and reviewers who are qualified to evaluate clinical, translational and population-based studies. scanlife.com Last year, only 13% of applications submitted to AHA were clinically focused. We encourage clinical investigators to submit applications, which will support the AHA s goal to fund more clinical research. Abstract Submission Late-Breaking Clinical Trial Application April 17 June 6, 5 pm CDT UTC -5 Hours June 11 July 2, 5 pm CDT UTC -5 Hours Funding success rates varied between 17-21% during the past year. Scientific Sessions Final Program For more details, please visit my.americanheart.org, my.americanheart.org Keywords funding opportunities Leading Discovery. Global Impact. 2012, American Heart Association 1/12DS5433 Los Angeles Convention Center Los Angeles, CA Leading Discovery. Global Impact. 2012, American Heart Association. 1/12DS5446 DS-5429 SS12 JAHA ClinRsrch Ad.indd /11/12 3:03 PM Examples of Sessions Logo, Art and Title Placement page 5

6 2012 ReSS Use these color to create the red gradient. Use these color to create the red gradient. 77% 8%,77%, 15% Black 8% 15% Black Use these color to create the yellow gradient. Use these color to create the yellow gradient. Cyan, 20%20% Cyan, Grey Grey UseUse thesethese color color to create grey the gradient. tothe create grey gradient. 40% Cyan, Cyan, 30% 45%40% 95%, 50%45%, 30% 30% Black 5 Black 95%, 50%, 5 Black Use these color to create the green gradienta. Use these color to create the green gradienta. 66% Cyan, 51% Cyan, 78% 51% Cyan, 78% 66% Cyan, 58% Cyan, 30% 95%, 31%58% Black Cyan, 52% Cyan, 90% 48% Cyan, 17% 48% Cyan, 50% Cyan, 50% Cyan, 52% Cyan, 90% 17% 10% 30% 95%,, 95%, 10% Black 30% 95%, 31% Black 10% 30% 95%,, 95%, 10% Black Nov. 3 4 Nov. 3 6 Resuscitation Science Symposium 2012 Submit your study findings to the Resuscitation Science Symposium 2012 (ReSS), the premier meeting for scientists and clinicians who want to stay on the cutting edge of resuscitation. ReSS is an international forum for basic, translational, clinical and population scientists and healthcare providers to discuss recent advances in the treatment of cardiopulmonary arrest and life-threatening traumatic injury. PUBLISHED ABSTRACTS Accepted abstracts are published in Circulation : Journal of the American Heart Association. CIrculation is the No. 1 ranked journal in the Cardiac & Cardiovascular Systems subject matter category (Impact Factor ), according to the 2010 Journal Citation Reports (Thomson Reuters, 2011). ABSTRACT SUBMISSION* SUBMIT YOUR SCIENCE ONLINE April 17 June 6 Visit /ress for abstract categories and submission guidelines. *Each submission must include a non-refundable $30 online payment. Resuscitation Science Symposium Final Program scanlife.com Los Angeles Convention Center Los Angeles, CA Leading Discovery. Global Impact. Heart Rhythm Disorders and Resuscitation Science 2012, American Heart Association 2/12DS5584 DS-5584 Ress12 Abstract Journal Ad.indd 1 /ress /17/12 2:16 PM Examples of ReSS Logo, Art and Title Placement page 6

7 52% Cyan, 73% 50% Magenta 12% Cyan, 75% Magenta 19% Black 35 35% Cyan, 9% Magenta 85% Cyan Cyan, 44% Magenta % Cyan, 57% Cyan, Cyan, 35% Magenta 11% Magenta 50% Magenta Blue Gradient Use these color to create the blue grad 2012 Cardiovascular Nursing Symposium Cardiovascular Nursing Symposium CARDIOVASCULAR NURSING SYMPOSIUM Nov. 6 7 Nov. 3 7 Cardiovascular Nursing Symposium 2012 Cardiovascular Nursing Symposium Save the Date! November 6-7 Submit your study findings to the Resuscitation Science Symposium 2012 (ReSS), the premier meeting for scientists and clinicians who want to stay on the cutting edge of resuscitation. ReSS is an international forum for basic, translational, clinical and population scientists and healthcare providers to discuss recent advances in the treatment of cardiopulmonary arrest and life-threatening traumatic injury. PUBLISHED ABSTRACTS Accepted abstracts are published in Circulation : Journal of the American Heart Association. CIrculation is the No. 1 ranked journal in the Cardiac & Cardiovascular Systems subject matter category (Impact Factor ), according to the 2010 Journal Citation Reports (Thomson Reuters, 2011). ABSTRACT SUBMISSION* SUBMIT YOUR SCIENCE ONLINE April 17 June 6 Visit /ress for abstract categories and submission guidelines. *Each submission must include a non-refundable $30 online payment. Cardiovascular Nursing Symposium Final Program scanlife.com Los Angeles Convention Center Los Angeles, CA Leading Discovery. Global Impact. Heart Rhythm Disorders and Resuscitation Science 2012, American Heart Association 2/12DS5584 /ress Examples of Cardiovascular Nursing Symposium Logo, Art and Title Placement page 7