RUNNING FOR ALL LOGO STYLE GUIDE Edition 1 March 2017

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1 RUNNING FOR ALL LOGO STYLE GUIDE Edition 1 March 2017

2 Using this Logo Style Guide 2 This Style Logo Guide is for the use of those involved in the design and production of promotional or information material for the European Athletics. Downloading Artwork All Artwork files are available to download from Arena. Please contact your event project leader to gain access to Arena. Please refer to the Appendix section of the Style Guide for more information on Artwork file naming and downloading. Approval Process All materials produced for, or related to, an European Athletics event are to be submitted by to European Athletics for approval prior to production. Materials include licensed products and packaging, all forms of advertising and promotional materials. Please provide artwork in Adobe Acrobat using the pdf format. Layouts sent by fax cannot be accepted. The contents of this Style Guide will be updated from time to time. Any updates will be provided to you as they arise, with clear instructions as to their application. These updates will form an integral part of the Style Guide.

3 3 CORPORATE 1.1 INTRODUCTION VERSIONS QUALITY ROAD RACE VERSIONS COLOUR PALETTES & FORMATS SIZE & EXCLUSION AREA RUNNING FOR ALL SIZE & EXCLUSION AREA QUALITY ROAD RACE POSITIONING INCORRECT USE ARTWORK FILE NAMING ARTWORK INDEX GLOSSARY 14

EIVREVO IUGELY TS ETA ROPROC CORPORATE 1.1 INTRODUCTION Running activities are growing at a rapid rate and as the number of activities increase, so too does the demands of the runners.

Every race organiser has the intention to organise their race in the most secure way possible for the runners and the spectators whilst maintaining the quality in order to attract a large number of

Where examples of best practice exist, the experience cannot be considered Europe wide and is not understood by all.

movement. European Athletics together with the different stakeholders are responsible for setting the standards to ensure the necessary legitimacy and credibility. 20 4 NO DTNOI R1T.

4 EIVREVO IUGELY TS ETA ROPROC CORPORATE 1.1 INTRODUCTION Running activities are growing at a rapid rate and as the number of activities increase, so too does the demands of the runners. Every runner has a reason for participating in races and holds certain expectations on the level of quality and safety wherever and whenever they intend to take part in a public race. Every race organiser has the intention to organise their race in the most secure way possible for the runners and the spectators whilst maintaining the quality in order to attract a large number of participants. Until now there are only a limited number of regulations that exist in some European countries. Where examples of best practice exist, the experience cannot be considered Europe wide and is not understood by all. European Athletics has therefore developed a quality road race system for public road races that have been developed by the consultation and integration of different experts within the running movement. European Athletics together with the different stakeholders are responsible for setting the standards to ensure the necessary legitimacy and credibility NO DTNOI R1T.1NI NOIIT TCC UDU OR llabes ab 51-U CSBW eht fo y titnedi lausiv eht ruoloc dna evolg llabes ab a serutaef puc dlrow s rebmem 241 s CSBW tneserper taht tellap e p o r ue, s a c i r e m A e h t, a i s A, a c i r f A s s o r c a. a i n a ec O d n a etihw cinoci eht si evolg eht fo ertnec eht ta y l n o t o n h c i h w, s e h c t i t s d e r h t i w ll a b e s a b rehtegot sgnirb tub,dlrow llabes ab eht setinu tneserper ot s reyalp gnuoy tseb s dlrow eht f o e l t i t e h t r o f e t e p m oc d n a s e i r t n u oc r i e h t.noipmahc dlrow :melbme l aici f f O eh t fo s tn ai r a v 2 e r a e reh T ) e t a d t n e m a n r u o t t u o h t i w( C I R E N E G 1 )etad tnemanruot tuohtiw( ETAD 2 resu siht fo noitces tsrif eht fo esoprup eht rof sah melbme laiciffo cireneg eht ylno ediug eht fo lla tub.tuohguorht desu neeb.stnairav lla ot ylppa selpicnirp This Logo Style Guide sets out our basic rules as to how the Running for all logos and quality road race stamp should be used. For further information or guidance, please contact brand@european-athletics.org.

5 1.2 VERSIONS EUROPEAN ATHLETICS EUROPEAN ATHLETICS RUNNING FOR CORPORATE ALL LOGO STYLE GUIDE EDITION 1 5 The Running For All logo has been created as a subbrand of European Athletics. It is based on the European Athletics logo, with which it shares many characteristics. The tracks are coloured in European Athletics Dark Blue, not European Athletics Orange as they are in the master logo. This is a reference to the races taking place on roads and not in a stadium. The tracks should always appear in European Athletics Mid Blue with the exception of online use for headings. The Running For All Logo is comprised of the following Brand elements: ICON RUNNING FOR ALL WORDMARK EUROPEAN ATHLETICS WORDMARK The visual relationship between these elements are fixed, and cannot be warped, redrawn or modified in any way. The Running For All Logo is available in three versions which consist of: 1. Logo with European Athletics Wordmark 2. Logo without European Athletics Wordmark 3. Icon Only RUNNING FOR ALL WORDMARK EUROPEAN ATHLETICS WORDMARK ICON VERSIONS Logo with European Athletics Wordmark Logo without European Athletics Wordmark Icon Only runningforall_wea_logo_4cf.ai runningforall_woea_logo_4cf.ai runningforall_icon_4cf.ai runningforall_wea_logo_fc_rgb.ai runningforall_woea_logo_fc_rgb.ai runningforall_icon_fc_rgb.ai

6 1.3 QUALITY ROAD RACE VERSIONS Running For All has a Quality Road Race stamp which is used to rate road races. Quality Road Races, serve as an orientation, common view and understanding of the expected requirements. EUROPEAN ATHLETICS EUROPEAN ATHLETICS RUNNING FOR CORPORATE ALL LOGO STYLE GUIDE EDITION 1 ICON QUALITY ROAD RACE WORDMARK 6 Additionally, the ratings will encourage positive partnerships between runners, race organisers, European Athletics and the athletics Federations as well as with all the other stakeholders. EUROPEAN ATHLETICS WORDMARK The Quality Road Race Logo is comprised of the following Brand elements: ICON QUALITY ROAD RACE WORDMARK EUROPEAN ATHLETICS WORDMARK STARS The visual relationship between these elements are fixed, and cannot be warped, redrawn or modified in any way. VERSIONS One Star Three Stars Five Stars STARS The Quality Road Race Logo is available in three versions which consist of: 1. One Star 2. Three Stars 3. Five Stars qrr1star_wea_logo_4cf.ai qrr3star_wea_logo_4cf.ai qrr5star_wea_logo_4cf.ai qrr1star_wea_logo_fc_rgb.ai qrr3star_wea_logo_fc_rgb.ai qrr5star_wea_logo_fc_rgb.ai qrr1star_woea_logo_4cf.ai qrr1star_woea_logo_fc_rgb.ai qrr3star_woea_logo_4cf.ai qrr3star_woea_logo_fc_rgb.ai qrr5star_woea_logo_4cf.ai qrr5star_woea_logo_fc_rgb.ai

7 1.4 COLOUR PALETTE & FORMATS EUROPEAN ATHLETICS RUNNING FOR ALL LOGO STYLE GUIDE EDITION 1 7 COLOUR PALETTE It is important that the Running For All Logo is always reproduced in the correct colours. EUROPEAN ATHLETICS CORPORATE STYLE GUIDE EDITION 1 CMYK RGB PANTONE WEB HEX THREAD* LIGHT BLUE 76 / 0 / 5 / 0 0 / 187 / c #00bbe7 c501 Please use the specific breakdowns provided to get the best possible colour matches. All artwork files are available using the correct colours and are not to be altered in any circumstance. The colours that appear on your screen or that you print from your computer may not accurately represent the colours. The Process Color CMYK is the primary colour reference for print media. PMS (Pantone Matching System) is a secondary colour reference for solid colour applications only. RGB is a web reference for digital media. MID BLUE 100 / 13 / 1 / 2 0 / 153 / 216 Process Blue c #0099d8 c031 YELLOW 0 / 35 / 100 / / 175 / c #fcaf17 c113 DARK B *Thread colours reference Royal 100% Viscose Rayon For Embroidery COLOUR FORMATS COLOUR FORMATS The Running For All Logo is available in three colour formats: The version of the Running For All Logo is the preferred version to be used where full colour print is available, and for any Online usage. This can also be used for special applications such as embroidery. runningforall_wea_logo_4cf.ai runningforall_wea_logo_fc_rgb.ai runningforall_wea_logo_black.ai runningforall_wea_logo_black_rgb.ai runningforall_wea_logo_white.ai runningforall_wea_logo_white_rgb.ai Please Note: The colour formats shown apply to all versions of Running For All and Quality Road Race Logos. qrr5star_wea_logo_4cf.ai qrr5star_wea_logo_black.ai qrr5star_wea_logo_white.ai qrr5star_wea_logo_fc_rgb.ai qrr5star_wea_logo_black_rgb.ai qrr5star_wea_logo_white_rgb.ai

8 1.5 SIZE & EXCLUSION AREA RUNNING FOR ALL EUROPEAN ATHLETICS RUNNING FOR ALL LOGO STYLE GUIDE EDITION 1 8 SIZE The Running For All Logo artwork may be enlarged or reduced in size. SIZES Logo with European Athletics Wordmark Logo without European Athletics Wordmark Icon It does not have a maximum size, although it does have a minimum size. To maintain maximum clarity and legibility of the Logo and Icon at all times, the logo must not be used smaller than stated opposite. Always ensure that it is scaled in proportion and not distorted in any way. The size is measured in total width of the Logo or Icon. The pixel measurements are based on 72ppi screen resolution. Width of Logo > 35mm (300px) Width of Logo > 20mm (170px) Width of Icon > 15mm (150px) EXCLUSION AREA The Exclusion Area is a designated amount of clear space that consistently surrounds the Running For All Logo and Icon Design. runningforall_wea_logo_4cf.ai runningforall_wea_logo_fc_rgb.ai runningforall_woea_logo_4cf.ai runningforall_woea_logo_fc_rgb.ai runningforall_icon_4cf.ai runningforall_icon_fc_rgb.ai No text, graphic elements, symbols, logos etc may be placed in this protected area. The clear space shown here is the minimum to be used and should be increased whenever possible. EXCLUSION AREA Logo Icon EXCLUSION AREA DEFINITION 10% 10% Logo & Icon The Exclusion area is measured at 10% of the Height of the Logo Design. 100% 100% Please Note: The Size and Exclusion Area principles shown apply to all versions of the Running For All Logo artwork. All artwork is set up with an invisible Exclusion Area boundary box. runningforall_wea_logo_4cf.ai runningforall_icon_4cf.ai runningforall_wea_logo_fc_rgb.ai runningforall_icon_fc_rgb.ai

9 1.6 SIZE & EXCLUSION AREA QUALITY ROAD RACE EUROPEAN ATHLETICS RUNNING FOR ALL LOGO STYLE GUIDE EDITION 1 9 SIZE The Quality Road Race Logo artwork may be enlarged or reduced in size. It does not have a maximum size, although it does have a minimum size. To maintain maximum clarity and legibility of the Logo at all times, the logo must not be used smaller than stated opposite. Always ensure that it is scaled in proportion and not distorted in any way. The size is measured in total width of the Logo. The pixel measurements are based on 72ppi screen resolution. SIZES Logo with European Athletics Wordmark Width of Logo > 35mm (300px) Logo without European Athletics Wordmark Width of Logo > 20mm (170px) EXCLUSION AREA The Exclusion Area is a designated amount of clear space that consistently surrounds the Quality Road Race Logo design. qrr5star_wea_logo_4cf.ai qrr5star_wea_logo_fc_rgb.ai qrr5star_woea_logo_4cf.ai qrr5star_woea_logo_fc_rgb.ai No text, graphic elements, symbols, logos etc may be placed in this protected area. The clear space shown here is the minimum to be used and should be increased whenever possible. EXCLUSION AREA Logo EXCLUSION AREA DEFINITION 10% Logo The Exclusion area is measured at 10% of the Height of the Logo Design. 100% Please Note: The Size and Exclusion Area principles shown apply to all versions of the Quality Road Race Logo artwork. All artwork is set up with an invisible Exclusion Area boundary box. qrr5star_wea_logo_4cf.ai qrr5star_wea_logo_fc_rgb.ai

10 1.7 POSITIONING Both Running For All and Quality Road Race logos are available in two versions; with and without the inclusion of the European Athletics Wordmark. The version that includes the European Athletics Wordmark can be considered as a standalone logo and used where there is no other opportunity to use other European Athletics brand assets. Where opportunity allows the use of other European Athletics brand assets the Running For All or Quality Road Race logo version without the European Athletics Wordmark should be used. The Running For All or Quality Road Race Logo without European Athletics Wordmark should always be positioned to the right of the European Athletics Logo. Both Logos should be scaled up or down in size proportionally. When they appear in close proximity to each other, they have a minimum distance between them This is the height of the Wordmark. EUROPEAN ATHLETICS RUNNING FOR ALL LOGO STYLE GUIDE EDITION 1 POSITIONING Horizontal alignment between European Athletics Logo and Running For All Logo (without European Athletics Wordmark) MINIMUM DISTANCE BETWEEN LOGOS Horizontal alignment between European Athletics Logo and Quality Road Race Logo (without European Athletics Wordmark) MINIMUM DISTANCE BETWEEN LOGOS 10

11 1.8 INCORRECT USAGE EUROPEAN ATHLETICS RUNNING FOR ALL LOGO STYLE GUIDE EDITION 1 11 It is essential to avoid incorrect use of the Running For All or Quality Road Race Logo artwork. Such incorrect use can weaken and damage the integrity and consistency of the European Athletics Brand. Please consider the incorrect usage examples demonstrated here. Do not change the colours within the logo. Do not re-arrange the elements Do not crop the logo. Please Note: The same incorrect usage principles apply to all versions of the Running For All & Quality Road Race Logo artwork. RUNNING FOR ALL Do not alter or substitute typefaces Do not add shadow or 3D effects Do not breach the Exclusion Area Do not position the European Athletics Logo directly above or below the Running For All or Quality Road Race Logo Do not distort the logo Do not rotate the Logo Do not place the logo on any colour apart from white or Dark Blue

12 1.9 ARTWORK FILE NAMING EUROPEAN ATHLETICS RUNNING FOR ALL STYLE GUIDE EDITION 1 12 A number of Artwork files have been created with similar names. To make the identification and location of these files easier, a file naming convention has been developed. Each file has a name that consists of references and titles as shown here. If you require any assistance, please consult your designated contact. NAME runningforall Running For All qrr1star Quality Road Race 1 Star qrr3star Quality Road Race 3 Star qrr5star Quality Road Race 5 Star ITEM logo Logo icon Icon COLOUR 4cf 4 Colour Flat 4ct 4 Colour Tonal black 1 Colour white 1 Colour fc_rgb RGB white_rgb 1 Colour RGB black_rgb 1 Colour RGB runningforall_wea_logo_4cf.ai VERSION wea With European Athletics Wordmark woea Without European Athletics Wordmark FILE TYPE ai Adobe Illustrator eps Encapsulated Postscript jpg Joint Photographic Experts Group png Portable Network Graphics

13 1.10 ARTWORK INDEX Artwork is available, where applicable, in the following file formats:.ai /.eps /.jpg /.png EUROPEAN ATHLETICS CORPORATE STYLE GUIDE EDITION 1 13 RUNNING FOR ALL Logo With European Athletics Wordmark runningforall_wea_logo_4cf runningforall_wea_logo_fc_rgb runningforall_wea_logo_black runningforall_wea_logo_black_rgb runningforall_wea_logo_white runningforall_wea_logo_white_rgb Logo Without European Athletics Wordmark runningforall_woea_logo_4cf runningforall_woea_logo_fc_rgb runningforall_woea_logo_black runningforall_woea_logo_black_rgb runningforall_woea_logo_white runningforall_woea_logo_white_rgb Icon only runningforall_icon_4cf runningforall_icon_fc_rgb runningforall_icon_black runningforall_icon_black_rgb runningforall_icon_white runningforall_icon_white_rgb QUALITY ROAD RACE 1 Star With European Athletics Wordmark qrr1star_wea_logo_4cf qrr1star_wea_logo_fc_rgb qrr1star_wea_logo_black qrr1star_wea_logo_black_rgb qrr1star_wea_logo_white qrr1star_wea_logo_white_rgb 3 Star With European Athletics Wordmark qrr3star_wea_logo_4cf qrr3star_wea_logo_fc_rgb qrr3star_wea_logo_black qrr3star_wea_logo_black_rgb qrr3star_wea_logo_white qrr3star_wea_logo_white_rgb 5 Star With European Athletics Wordmark qrr5star_wea_logo_4cf qrr5star_wea_logo_fc_rgb qrr5star_wea_logo_black qrr5star_wea_logo_black_rgb qrr5star_wea_logo_white qrr5star_wea_logo_white_rgb QUALITY ROAD RACE 1 Star Without European Athletics Wordmark qrr1star_woea_logo_4cf qrr1star_woea_logo_fc_rgb qrr1star_woea_logo_black qrr1star_woea_logo_black_rgb qrr1star_woea_logo_white qrr1star_woea_logo_white_rgb 3 Star Without European Athletics Wordmark qrr3star_woea_logo_4cf qrr3star_woea_logo_fc_rgb qrr3star_woea_logo_black qrr3star_woea_logo_black_rgb qrr3star_woea_logo_white qrr3star_woea_logo_white_rgb 5 Star Without European Athletics Wordmark qrr5star_woea_logo_4cf qrr5star_woea_logo_fc_rgb qrr5star_woea_logo_black qrr5star_woea_logo_black_rgb qrr5star_woea_logo_white qrr5star_woea_logo_white_rgb EUROPEAN ATHLETICS 2016

14 1.11 GLOSSARY EUROPEAN ATHLETICS CORPORATE STYLE GUIDE EDITION 1 14 To help you use and understand the references in this Logo Style Guide, please take some time to familiarise yourself with these terms. 4 Colour (CMYK) The printing process using the four basic colours cyan (C), magenta (M), yellow (Y) and black (K); also known as CMYK or full colour. Artwork Authorised graphic and design materials for reproduction, and available from European Athletics. AI The computer Vector Artwork file provided for all files; short for Adobe Illustrator. Boundary Box An invisible background within the Artwork to ensure that the integrity and form of the graphic is maintained on complex, photographic, or patterned backgrounds. The Boundary Box is equal to the Exclusion Area. Core Assets Comprises the Logos other graphic components, such as the Typefaces Colour Palette & Graphic Elements used to represent the European Athletics Corporate Brand Designation An additional line or qualification added to a logo to designate a specific message or relationship with the brand. Designed for television or internet. EPS The computer Vector Artwork file format provided for all files; short for Encapsulated PostScript. Exclusion Area The clear zone which surrounds a graphic within which no copy, illustrated material, or graphic may intrude. Flat A format created in Flat Colour, ie. without colour gradient shading. This format should be used when reproduction restricts quality application of gradients, Tonal Artwork or photographic imagery. Gradient Comprises of colour values that change throughout the same graphic component. Hexadecimal The colour mode used to specify screen colours for the Internet. Icons Stylised pictograms used to represent each sport discipline within European Athletics. Kerning Kerning is the space between two characters within a word. Landscape A graphic that is horizontally orientated and reads left to right. Leading The vertical space between the baselines (also referred to as line spacing). Line-art / Vector Graphic A resolution-independent image made of lines and curves, ie. without embedded bitmaps. Logotype The typographic component of the logo Minimum Crop The mandatory area of the Graphic Background, which should be visible in its entirety within a design. Minimum Size The recommended smallest size to which a mark or graphic can be reproduced without losing legibility or form. Official Look The overall visual representation of the brand using all the Graphic Elements. Pantone or Pantone Matching System (PMS) An international system for identifying colours for printing. PDF Stands for portable document format. A universal file format used to distribute information such as artwork or text. Portrait A graphic that is vertically orientated and reads top to bottom. PPI Stands for Pixels Per Inch. A measurement used for Television or digital displays. RGB Stands for red, green and blue. The colour mode used to display colours and images digitally. Slogan This slogan is a short, memorable phrase that summarises our brand proposition and positioning. Special Application Reproduction processes other than print and on-screen including embroidery, embossing, engraving, debossing and foiling. Tag The Logotype depicting the Slogan. Template Artwork Editable Artwork allowing the user to modify for specific requirements. Tonal The gradient shades of one or more colours. Tone On Tone Artwork containing different shades of the exact same colour Tracking Tracking is the space between all characters within a word. ZIP A data compression and archive format.

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