Evercord event-in-a-box Instruction guide

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1 A range of Evercord resources has been created to enable you to spread the word about private cord blood banking and Evercord in your offices, community, organization, and patient groups. This PDF will outline how to best use these materials and extend the reach of the Evercord brand. Logos Logos for white or light backgrounds Logos for dark or colored backgrounds High resolution printing (EPS, SVG, and PDF formats) General office use Slide presentations and online use. Works for causual printing as well. (PNG format) Single color version For colored backgrounds; also when you want to etch on glass, silkscreening on mugs,or tablecloths etc.)

2 It is important to maintain the integrety of our logo by not altering the original files. Versions have been provided for most uses and applications so there should be not need for additional changes. This applies to all our product logos as well. EVERCORD Do not change the typeface of Evercord within the logo Do not change colors of the various Evercord logo elements evercord event Do not add words that make it look like they are part of the logo Do not stretch or distort the logo; size it up and down proportionally Do not change the size relationship of the symbol and the logotype Do not place the logo on busy, colored backgrounds

3 Evercord website banner ads 160x x250 Online banner ads Post these advertising elements on your own website or microsite. Banners are available in common ad sizes: 728x90, 300x250, 160x600, 250x250 pixels. Only use them at actual size do not scale them up or down to fit different pixel dimension uses. 300x x90

4 Get social with Facebook and Instagram posting Get social Captions and imagery for your Facebook and Instagram posts. The images are sized to match Facebook s specifications do not stretch or resize them. List your events on the Evercord Facebook events page: Join us for an informational event to help you prepare for your delivery. You will receive information on banking your newborn s stem cells to decide if you want to preserve these precious cells for your family. Headlines Phrases and statements that you can use to engage your patients and expectant parents in online discussions on cord blood banking.

5 Color palette Use these bright colors to help distinguish and build excitement for the Evercord brand. The primary color is orange specifications at right. Cyan blue and magenta can be used as secondary or alternate colors where needed. Evercord theme colors Icons Primary Secondary Additional PMS CMYK RGB WEB f26e21 00bce9 d53d96 Evercord graduated motif The Evercord symbol can be used as a decorative element to help add visual interest. Use it oversized in the background or layer it over photographs. It can even bleed off the edge of the page. It is provided on both PDF and PNG file formats. Evercord Brunch Legal disclaimer This disclaimer must appear on all printed marketing materials if any claims or capabilities are mentioned: The choice to use cord blood stem cells will depend on a variety of factors only a physician can determine, case by case, when cord blood stem cells should be used. Many of the conditions currently treated with cord blood stem cells are genetic diseases. There is no guarantee that your physician will choose stem cell transplant over other courses of treatment. Unlike cord blood, there are currently no proven treatments using cord tissue stem cells. Activities for New York State residents are limited to collection of umbilical cord tissue and processing and long-term storage of umbilical cord tissue or cord tissue-derived cells. The tissue bank s possession of a New York State license for such collection, processing, or long-term storage does not indicate approval or endorsement of possible future uses or future suitability of these cells Natera, Inc. All Rights Reserved.

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