MEDIA KIT 2018 Find your audience with Adelaide Fringe Advertising options

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Natalie Townsend
5 years ago
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1 65% of our audience aim to see shows they haven t seen in previous years. Use the Adelaide Fringe advertising channels to find your audience! MEDIA KIT 2018 Find your audience with Adelaide Fringe Advertising options For more information or to make a booking, ads@adelaidefringe.com.au

2 WE HAVE YOUR AUDIENCE COVERED! THE FESTIVAL AT A GLANCE MEDIA REACH Audience: 2,500,000+ Artists: 5,000+ Website visits: 2,180,000 Instagram followers: 18,000 Attendances at ticketed events: 650,000+ Events: 1,100+ Facebook likes: 81,000 enews subscribers: 120,000 Performances: 10,000+ Venue spaces: 450+ Twitter followers: 58,200 Fringe members: 22,000 65% of our audience aim to see shows they haven t seen in previous years. Use the Adelaide Fringe advertising channels to target your audience AUDIENCE BY AGE Under % 15.5% 21.5% 20.1% 19.9% 15.5% AUDIENCE BY PROFESSION Employed full-time Employed part-time Retired Student Home duties Unemployed 53.5% 25% 9.3% 6.9% 3.5% 1.8%

3 PRINT ADVERTISING ADELAIDE FRINGE 2018 OFFICIAL GUIDE The Adelaide Fringe Official Program Guide is the first stop for the vast majority of our audience, with 89% of the Adelaide Fringe audience consulting the guide before or during Fringe time. It is the leading authority to every one of the events, performances and exhibitions at the Adelaide Fringe. At times it can be a little overwhelming for the average punter, but purchasing advertising space will help your show cut through the noise and find your audience! The Guide has a 3 month shelf life, and is frequently referred to throughout festival. Downloadable version of the guide will be available at adelaidefringe.com.au To book, ads@adelaidefringe.com.au 320,000 Guides printed Back Cover Full Page 275mm (w) x 350mm (h) (crop size) $18,415 Inside Front or Back Cover Full Page 275mm (w) x 350mm (h) (crop size) $15,000 Full Page 275mm (w) x 350mm (h) (crop size) $9,000 Full pages add a 3mm bleed, no crop marks. All other ads do not require bleed or crop marks. Artwork to be supplied as 300dpi, CMYK, PDF image, all fonts converted to outlines. 20,000 Guides distributed through The Advertiser 30,000 Guides distributed interstate Half Page Horizontal 247mm (w) x 165mm (h) Third Page Vertical 80mm (w) x 330mm (h) Quarter Page Horizontal 247mm (w) x 82.5mm (h) Medium Artist Ad 80mm (w) x 165mm (h) Small Artist Ad 80mm (w) x 82.5mm (h) $4,700 $4,000 $3,000 $1,200 $600 RHP incurs 1% additional fee. For more information or to make a booking, ads@adelaidefringe.com.au All prices exclude GST. Please refer to T&C s at the end of document.

PRINT ADVERTISING FRINGE BY DAY GUIDE HOT FRINGE SHOWS A huge success in 2017, the Fringe by Day guide lists all shows with a start time before 7pm, and is targeted towards children, family and older

The ads appear as a full page with listings arranged in a grid. The Advertiser is a daily newspaper so each advertisement will appear for one day.

4 PRINT ADVERTISING FRINGE BY DAY GUIDE HOT FRINGE SHOWS A huge success in 2017, the Fringe by Day guide lists all shows with a start time before 7pm, and is targeted towards children, family and older audience members who may be overwhelmed by the main guide. Hot Fringe Shows pages offer the only affordable print opportunity in Adelaide s main newspaper for artists and venues. The ads appear as a full page with listings arranged in a grid. The Advertiser is a daily newspaper so each advertisement will appear for one day. It has a shorter print run than the official guide, and will be distributed through more targeted means. The Full Adelaide Fringe Guide will still be the first point of call for the majority of Fringe-goers, however the Fringe by Day guide extends advertising reach to a further, targeted demographic. (add 3mm bleed, no crop marks) Half Page Horizontal 182mm (w) x 138mm (h) $1,000 $600 FEBRUARY THURS 15 1 Hot fringe shows CHARLIE CAPER & MALIN NILSSON: MINOR MIRACLES PRESENTED BY CAPER & NILSSON ILLUSION SWE Winner of Adelaide Fringe 2016 award for Best Magic! She is the glorious enfant terrible of magic. He is a gentleman hobo, a conjuror extraordinaire. Malin Nilsson and Charlie Caper deliver a laugh out loud, one of a kind magic show with world class sleight of hand from Sweden. WINNER 2016 STIRLING FRINGE - THE POCKET STIRLING LAWNS, COVENTRY LIBRARY 63 MT BARKER RD STIRLING 25 Feb, 4 Mar at 1.30pm FP$20 Family$70 G 50 mins Principal Partner SAT 17 THURS SAT THURS SAT 3 ILLUSION SA Quarter Page Vertical 89mm (w) x 138mm (h) Quarter Page Horizontal 182mm (w) x 69mm (h) $350 $350 Come and see some of Adelaide s most astounding magicians from two of the oldest magic clubs in the world as they join together for the first time in an Adelaide Fringe debut. Join magicians from the International Brotherhood of Magicians and the Australian Society of Magicians for a night of unforgettable magic. THE GC AT THE GERMAN CLUB - LOUNGE 223 FLINDERS ST ADELAIDE Feb at 2pm FP$20 Family$70 PG 50 mins F S S M T W T F S S M T W T F S S M T W T F S S M T W T F S S THIRD DEGREE BURNIE - FIRE IS COOL AND MAGIC IS HOT! COMEDY SA PRESENTED BY ABRACADABRA ENTERTAINMENT GET IN ON THE ACTION Large Ad 80mm (w) x 65mm (h) Small Ad 80mm (w) x 40mm (h) $700 $450 As proud supporters of the Adelaide Fringe, The Advertiser takes you behind the scenes to bring you the latest news, reviews and event details on all the must-see shows for Simply pick up a copy of the newspaper every day or visit advertiser.com.au Have you always wanted to attend a World Premiere? Third Degree Burnie world tour starts with his new show Fire is Cool and Magic is Hot at the 2017 Adelaide Fringe. Third Degree Burnie is a hapless magician and fire-eater who somehow manages to amaze his audience with his skills while avoiding personal danger. 100% Laughter Guarantee! GLUTTONY - LA PETITE GRANDE RYMILL PARK / MURLAWIRRAPURKA CNR EAST TCE & RUNDLE RD ADELAIDE Mar at 5.20pm FP$20 C$15 Gr$18 PG 45 mins F S S M T W T F S S M T W T F S S M T W T F S S M T W T F S S THANKS TO OUR BEVVIE PARTNERS TOMI CH WI NES ALL AGES WORLD CLASS MAGIC At the edge of reality, everything is possible and nothing is what is seems Matinee_Guide_01.indd 38 adelaidefringe.com.au Holden Street Theatres The Arch March 11, 12, pm matinees SOLD OUT PERFORMER FRINGE WORLD 2016 Fringe Membership Price BankSA Support Act 8 Hot fringe shows F S S M T W T F S S M T W T F S S M T W T F S S M T W T F S S MAGIC ON THE EDGE PRESENTED BY MAGICIANS OF ADELAIDE Wheelchair Accessible Venue 12/12/ :21 For more information or to make a booking, ads@adelaidefringe.com.au All prices exclude GST. Please refer to T&C s at the end of document. SAT MARCH THURS MAGIC Full Page 210mm (w) x 297mm (h) Dates Available: 10 Principal Partner

5 ONLINE ADVERTISING ADELAIDE FRINGE WEBSITE 96% of audience members used the Adelaide Fringe website to book tickets. Advertising on the Adelaide Fringe website is a great way to increase exposure for your show or organisation. Engage your audience while they re browsing shows and purchasing tickets! During the 2017 season, the Adelaide Fringe website attracted over 2.18 million website sessions. For artists, advertising will link to the event listing on the Adelaide Fringe Website. For organisations, advertising will link to a nominated URL. Website advertisements are limited, so book early to avoid disappointment. Choose Ad Size: Cost: WEB BANNER BUTTON Desktop: 728 (w) x 90 (h) pixel image (png or jpeg) Mobile: 320 (w) x 50 (h) pixel image (png or jpeg) 250 (w) x 400 (h) pixel image (png or jpeg) DATES BANNER BUTTON Choose Ad: OCT EARLY BIRD $200 $ DEC 8 WEB BANNER AD DEC UNIT 1 $400 $800 8 JAN 26 BUTTON AD JAN UNIT 2 $400 $ FEB 25 FEB UNIT 3 $400 $ MAR 18 WEB BANNER AD DEC UNIT $1,100 $2,100 8 MAR 18 For more information or to make a booking, ads@adelaidefringe.com.au All prices exclude GST. Please refer to T&C s at the end of document.

6 MEDIA KIT 2018 Reach Adelaide s art lovers all year round For more information or to make a booking, ads@adelaidefringe.com.au

WHAT IS FRINGE MEMBERSHIP? Fringe Membership is an exclusive program available to all arts and culture fanatics of South Australia.

With the largest database of its kind, the program communicates with thousands of members every week through weekly enewsletters and social media.

interests. 22,000 MEMBERS FROM ADELAIDE AND ACROSS THE GLOBE The best membership that I have ever signed up for!

7 WHAT IS FRINGE MEMBERSHIP? Fringe Membership is an exclusive program available to all arts and culture fanatics of South Australia. The program engages South Australian arts-loving audiences all year round! With the largest database of its kind, the program communicates with thousands of members every week through weekly enewsletters and social media. It s an online hub where culture lovers can explore new genres, share their passions and find out about the latest events relevant to their interests. 22,000 MEMBERS FROM ADELAIDE AND ACROSS THE GLOBE The best membership that I have ever signed up for!! The value has been fantastic & enabled me to see so many more shows than I had thought possible on my budget... I shall for sure be joining up each year, from now on. The Fringe Festival 2017 you have rejuvenated me. Thank You. Wayne Barnett, Fringe Member BRANDS WE WORK WITH:

Whether it s taking a punt on an emerging act, seeing a blockbuster movie or a band playing at their favourite venue - they want to know about it!

8 OUR MEMBERS Fringe Members are influential souls that thrive on great entertainment. Our members are from all corners of South Australia and they re always on the hunt for events happening around them each week. Whether it s taking a punt on an emerging act, seeing a blockbuster movie or a band playing at their favourite venue - they want to know about it! 78% of Members recommend shows / events to friends when they win giveaways MEMBERS BY OCCUPATION: Home duties 1% Retired 2% Student 15% Self-employed 4% Unemployed 2% MEMBERS BY AGE: % % % Under % Work full time 59% Work part time 17% % % FRINGE MEMBERS LOVE: Comedy Festivals Bands 82% 72% 64% Circus Film Theatre 62% 57% 55% REACH ACROSS ADELAIDE WITH FRINGE MEMBERSHIP

9 WE RE GOOD FOR IT! The Fringe Membership program exists to help you promote your event, venue or brand in Adelaide, no matter what time of year it is! Targeted and integrated promotion opportunities are available for businesses, organisations, artists and promoters through Fringe Membership ranging from display advertising to tailored partnership opportunities. MEMBERS KNOW WHAT S ON IN ADELAIDE BY USING: 22,000 ENEWS SUBSCRIBERS 25-40% AVERAGE OPEN RATE DATABASE OF 20,000 MEMBERS UNDER 30 76% Fringe Membership enews 78% Word of Mouth 76% Facebook 37% Fringe Membership Website 2.2K FOLLOWERS 5.7K LIKES MEMBERS WANT DISCOUNTED ACCESS TO MORE: 3.7K FOLLOWERS MEMBERS PREFERENCE TO KEEP UP TO DATE WITH US: Adelaide Fringe Shows Movies Food / Drinks 90% 68% 63% 83% Fringe Membership enews 38% Facebook 18% Fringe Membership Website 13% Word of Mouth 11% Instagram Festivals Comedy Experiences Theatre Bands Art Exhibitions 57% 57% 51% 49% 45% 30%

Must offer a member deal or discount. DEDICATED ENEWS $900 This editorial option makes sure that the spotlight is on you.

Must offer a member deal or discount. DEDICATED INSTAGRAM $150 Hit up our 2.2k followers with a post all about you! All prices exclude GST. Please refer to T&C s at the end of document.

10 ADVERTISING OPPORTUNITIES ENEWS TAKEOVER $1200 Take over one of our weekly enewsletters to ensure your brand or event is not missed! By taking up this offer you ll receive a Deal of the Week, enews Banner, What s On and Giveaway all in the same week! Can choose to target a specific age group or the entire database. Must offer a member deal or discount. DEDICATED ENEWS $900 This editorial option makes sure that the spotlight is on you. Exclusively promote your event or deal directly to our dedicated database of 22,000 members with your own enewsletter. Can choose to target a specific age group or the entire database. Must offer a member deal or discount. DEDICATED INSTAGRAM $150 Hit up our 2.2k followers with a post all about you! All prices exclude GST. Please refer to T&C s at the end of document. DEAL OF THE WEEK ENEWS BANNER GIVEAWAY WHAT S ON? GIVEAWAY DEAL OF THE WEEK $650 Get exposure on both the Adelaide Fringe website and in our weekly enewsletter. This can be targeted to a specific age group or our entire database. ENEWS BANNER $300 Simple, yet effective. Links to a URL of your choice. WHAT S ON $350 In our enews each week we highlight up to six events that are coming up over the next week. To ensure that your event is mentioned, book yourself a spot! Links directly to your website or a URL of your choice. GIVEAWAYS FREE Offer our members some free tickets or a free product and we ll chuck you in our weekly enews and post the competition on Facebook too. This is FOR FREE because we re awesome and we love giving away freebies. But book in early as these spots fill up fast! WHEN FRINGE MEMBERS WIN GIVEAWAYS THEY: Recommend show / event to a friend 78% Share experience on social media 58% See show / event again 38%

It s a great way to reach a dedicated arts audience through additional marketing and promotions and at not extra cost to you.

11 OTHER WAYS TO GET INVOLVED OFFER A MEMBER PRICE TO YOUR FRINGE SHOW Add a Fringe Membership price to attract a dedicated audience. Fringe Members are very influential and over 80% of them recommend shows & events to friends! It s a great way to reach a dedicated arts audience through additional marketing and promotions and at not extra cost to you. To add a Fringe Members price, head to the Ticketing tab in the AVR and tick the Fringe Members discount box when adding your prices. 43% of Members say that the availability of a Fringe Membership price influenced what they saw at the 2017 Fringe 80% of Members have accessed Fringe Membership priced FringeTIX PARTNER WITH US We ll be here with open arms if there s another way that you would like to align your brand with us. Our partnerships team are a bunch of legends and you ll love working with them to find the best way to activate your brand through Fringe Membership! HOST A MEMBER EVENT Throughout the year we host a number of events from advanced movie screenings, a Members Night in the Fringe Club and Members Take-Over events at Fringe venues. The opportunities don t end there though! If you want to host an event at your venue, or want to offer a preview to your show, please get in touch by ing membership@adelaidefringe.com.au or by calling

REQUIREMENTS & DEADLINES PRINT GUIDE FRINGE BY DAY GUIDE ADVERTISER HOT FRINGE SHOWS Booking and payment deadline FRIDAY OCTOBER 20 Artwork deadline FRIDAY OCTOBER 27 Stock 130gsm self-cover, 50gsm

12 REQUIREMENTS & DEADLINES PRINT GUIDE FRINGE BY DAY GUIDE ADVERTISER HOT FRINGE SHOWS Booking and payment deadline FRIDAY OCTOBER 20 Artwork deadline FRIDAY OCTOBER 27 Stock 130gsm self-cover, 50gsm internal pages. Semi-gloss finish Booking and payment deadline TBC Artwork deadline TBC Booking and payment deadline MONDAY JANUARY 15 Artwork deadline FRIDAY JANUARY 19 All print advertising must be high resolution PDF files, 300 dpi, CMYK colour mode, with text converted to outlines. All full page adverts must include a 3mm bleed. ADELAIDE FRINGE GUIDE* Back Cover Full Page Inside Front / Back Cover Full Page Full Page 275mm (w) x 350mm (h) (add 3mm bleed no crop marks) 275mm (w) x 350mm (h) (add 3mm bleed no crop marks) 275mm (w) x 350mm (h) (add 3mm bleed no crop marks) $18,415 $15,000 $9,000 Half Page Horizontal 247mm (w) x 165mm (h) $4,700 Third Page Vertical 80mm (w) x 330mm (h) $4,000 Quarter Page Horizontal 247mm (w) x 82.5mm (h) $3,000 Medium Artist Ad 80mm (w) x 165mm (h) $1,200 Small Artist Ad 80mm (w) x 82.5mm (h) $600 FRINGE BY DAY GUIDE Full Page 210mm (w) x 297mm (h) (add 3mm bleed no crop marks) $1,000 Half Page 182mm (w) x 136mm (h) $600 Quarter Page Vertical 89mm (w) x 136mm (h) $350 Quarter Page Horizontal 182mm (w) x 68mm (h) $350 ADVERTISER HOT FRINGE SHOWS *RHP incurs 10% additional fee. All prices exclude GST. Please refer to T&C s at the end of document. Large 80mm (w) x 65mm (h) $700 Small 80mm (w) x 40mm (h) $450

13 REQUIREMENTS & DEADLINES ONLINE BUNDLES WEBSITE Booking and payment deadline 2 WEEKS before advert due to be live. Artwork deadline 1 WEEK before advert due to be live All online artwork must be static JPEG or PNG files, 72 dpi, all fonts outlined, RBG colour mode. DIGITAL BUNDLE 1x Unit Banner FM enews Banner FM Instagram 728 (w) x 90 (h) px 580 (w) x 370 (h) px 1080 (w) x 1080 (h) px $700 Save $150 ADELAIDE FRINGE WEBSITE Desktop 728 (w) x 90 (h) px Banner Early Bird Mobile 320 (w) x 50 (h) px $200 Desktop 728 (w) x 90 (h) px Banner 1 x Unit Mobile 320 (w) x 50 (h) px $400 Desktop 728 (w) x 90 (h) px Banner 3 x Units Mobile 320 (w) x 50 (h) px $1,100 Button Early Bird 250 (w) x 400 (h) px $400 Button 1 x Unit 250 (w) x 400 (h) px $800 Button 3 x Units 250 (w) x 400 (h) px $2,150 STANDARD PRINT & DIGITAL BUNDLE 1x Small Ad 1x Unit Banner 1x Medium Ad 1x Unit Button 85mm (w) x 80mm (h) Desktop 728 (w) x 90 (h) px Mobile 320 (w) x 50 (h) px PREMIUM PRINT & DIGITAL BUNDLE $800 Save $200 85mm (w) x 162mm (h) $1, (w) x 400 (h) px Save $400 All prices exclude GST. Please refer to T&C s at the end of document.

FRINGE MEMBERSHIP ADVERTISING RATES & SPECS DEDICATED ENEWS WHAT S ON Feature image 580 (w) x 370 (h) px enews image 500 (w) x 630 (h) px Copy 200 words $900 Copy 50 words $350 URL URL DEAL OF THE

14 FRINGE MEMBERSHIP ADVERTISING RATES & SPECS DEDICATED ENEWS WHAT S ON Feature image 580 (w) x 370 (h) px enews image 500 (w) x 630 (h) px Copy 200 words $900 Copy 50 words $350 URL URL DEAL OF THE WEEK enews image 580 (w) x 370 (h) px Website image 1660 (w) x 360 (h) px Copy 150 words URL $650 ENEWS TAKEOVER enews image 580 (w) x 370 (h) px enews banner image 580 (w) x 370 (h) px Copy 150 words $1200 DEDICATED INSTAGRAM URL Instagram image 1080 (w) x 1080 (h) px Copy 100 words $150 GIVEAWAYS Official poster ENEWS BANNER enews image 600 (w) x 90 (h) px URL $300 enews images 500 (w) x 500 (h) px and 500 (w) x 630 (h) px Copy 50 words URL FREE ARTWORK & PAYMENT DEADLINES All images are to be sent in high resolution and 72dpi in either PNG or JPEG format. All prices exclude GST. Please refer to T&C s at the end of document. All creative is due ONE WEEK PRIOR to going live. Any advertising that runs in Feb-March 2018 will need to be paid in full before the date of your booking.

CONTACT ads@adelaidefringe.com.au 08 8100 2000 adelaidefringe.com.au 136 Frome Street, Adelaide. SA 5000 Terms and Conditions: Prices exclude GST.

15 CONTACT adelaidefringe.com.au 136 Frome Street, Adelaide. SA 5000 Terms and Conditions: Prices exclude GST. Artwork must only refer to FringeTIX and/or adelaidefringe.com.au in regards to booking tickets. Advertising may only refer to Adelaide Fringe events and general venue advertising, external events will not be accepted for advertising. Prices shown are for registered Adelaide Fringe artists, venues and sponsors. Advertising enquiries from external parties will be quoted at a higher rate. Please note that Adelaide Fringe does not design artwork or amend details. It is the responsibility of the advertiser to provide Adelaide Fringe with finished copy ready to be published or uploaded. For more information or to make a booking, ads@adelaidefringe.com.au

MEDIA KIT 2019 Find your audience with Adelaide Fringe advertising options

65% of our audience aim to see shows they haven t seen in previous years. Use the Adelaide Fringe advertising channels to find your audience! MEDIA KIT 2019 Find your audience with Adelaide Fringe advertising