Teesside: Made for Living Graphic guidelines. Version 1 - September 2016
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1 Teesside: Made for Living Graphic guidelines Version 1 - September 2016
2 Logo The Made for Living identity has been designed to promote the Teesside area to prospective healthcare workers - GPs, paramedics, nurses - with a view to attracting them to live and work in the region. Purpose of the logo and identity A recognisable logo and identity together help present a consistent and unified image to help promote Teesside to people who currently reside outside of the area. 2
3 Logo Why Teesside is Made for Living Teesside offers more than just a great work opportunity. It offers an entire package of living (better) which extends beyond practice. Access to the great countryside and coastlines, smaller commutes, a great sense of community, a great place to raise a family and set down roots. 3
4 Logo Clear space Minimum size for print Minimum size for screen 30mm 150px, 72dpi Clear Space To ensure the logo always appears prominently, leave sufficient clear space around it. The minimum clear space is equal to the height of the logo. The logo must be clear and legible. It should not be reproduced any smaller than the minimum sizes given above. There is no maximum size. 4
5 Logo Preferred CMYK version Black version Logo - which version? The logo looks best when reproduced in colour on a white background. A black version of the logo is available for when colour reproduction is not available, or is not a viable option. This can be found, along with the full colour version in your logo pack. 5
6 Logo Don t reproduce the logo in any other colours Don t place the logo in a block or lozenge Don t skew the logo Don t change the logo s aspect ratio Logo - things to avoid Our logo must always be reproduced from the logo pack versions supplied with these guidelines. It should not be altered or recreated in any way - some common things to avoid are shown above. It is the cornerstone of our communications and should be used in a consistent manner in order to foster engagement with our users. 6
7 Logo Made for Living top right Logo positioning The Made for Living logo should ideally be positioned to the right on all communications. This ensures the logo is clearly visible at all times - from adverts to racked leaflets to presentations. 7
8 Logo Community Great schools MFL banner - version A Natural beauty Stunning Coastlines Community Great schools Natural beauty Stunning Coastlines MFL banner - version B The Made for Living banner may be used to support the MFL logo on external communications. If the MFL logo is positioned separately from the banner then use version A. If the two are to be combined, use version B. This is left to the discretion of the designer. The banner should ideally be positioned at the bottom of communications. 8
9 Logo + Identity Primary palette MFL Purple C37 M100 Y67 K0 #0085CA Secondary palette MFL Hill Green C75 M0 Y100 K40 #197B30 MFL Grass Green C75 M0 Y100 K0 #39B54A MFL Pink C0 M90 Y10 K0 #EE3D8A MFL Coast Blue C63 M0 Y18 K0 #47C3D3 MFL Sand Yellow C0 M16 Y100 K0 #FFD200 MFL Sunset Orange C0 M40 Y90 K0 #FAA634 Using the MFL Purple and MFL Pink in a consistent manner ensures end users recognise our communications. However, careful use of additional colours can help bring communications to life: these secondary colours are shown in the table above. These are also the colours that feature in our MFL banner. 9
10 Logo + Identity Montserrat Bold Use this weight for headlines in tactical adverts Montserrat Regular Use this weight for subheads or for highlighting text elements Montserrat Light Use this weight for body copy Arial Use this for online communications including website, s plays an important role in our identity. We use two typefaces for most communications: Montserrat and Freeland. For internet applications and desktop publishing, where these may not be available, Arial should be used in their place. 10
11 Logo + Identity Freeland Use this weight for headlines in brand adverts or for headlines which use the Made for... prefix. Freeland should be used for setting headlines in brand adverts or for headlines where the Made for... prefix is used. See the brand adverts examples in the section. 11
12 Logo + Identity TEESSIDE Made for living Wind down after work on one of our award-winning beaches. 180 miles of pristine coastline within 15 minutes of our major towns. Just one of the reasons why Teesside is made for living. Salaried GP Yarm Medical Centre Salary 9,500 per session per year Contract type: Permanent Hours: Full-Time Reference no Closing date: 21/10/2016 An exciting opportunity has arisen for an enthusiastic and committed doctor to join our dynamic practice in Yarm. reptatius quide ped quistem quaerum Salaried GP Loftus Medical Centre Salary 9,500 per session per year Contract type: Permanent Hours: Full-Time Reference no Closing date: 21/10/2016 An exciting opportunity has arisen for an enthusiastic and committed doctor to join our dynamic practice in Yarm. reptatius quide ped quistem Salaried GP Redcar Medical Centre Salary 9,500 per session per year Contract type: Permanent Hours: Full-Time Reference no Closing date: 21/10/2016 An exciting opportunity has arisen for an enthusiastic and committed doctor to join our dynamic practice in Yarm. repta RGN Nurses Middlesborough General Salary 9,500 per session per year Contract type: Permanent Hours: Full-Time Reference no Closing date: 21/10/2016 An exciting opportunity has arisen for an enthusiastic and committed doctor to join our dynamic practice in Yarm. reptatius quide ped quistem quaerum volest quid enducim remodis essim Paramedic Cleveland Region Salary 9,500 per session per year Contract type: Permanent Hours: Full-Time Reference no Closing date: 21/10/2016 An exciting opportunity has arisen for an enthusiastic and committed doctor to join our dynamic practice in Yarm. reptatius quide ped quistem quaerum volest quid enducim utectetur rerro iusci dundani hitiis modi dempos arum am remodis essim nostio eos et labori dolumetur sintin nonsequae. Et porit occum et, natem volorereptae commollabor alignihictia doluptiam ilibeariste nat quis re perciet molupta quisit aboremq uatus, ut ut molent, temoloris qui conet asin reraepu ditaquibus nonsection con earum quiatur suntias experem est, sum entis voluptio berore cus necusda epedipsam veri optae aut poraerum in por as magnim To apply for any post visit clevelandlmc.org.uk Community Great schools Natural beauty Stunning Coastlines Tactical advert/ recruitment 12 Brands need time, money and effort to build and maintain. To avoid confusion and wasting precious resources, our overall approach is to keep things clear and efficient. Communications should avoid unnecessary embellishments and graphics should utilise a modern flat design style. Our language (in common with NHS national guidance) should be clear, friendly and unambiguous.
13 Logo + Identity HOME LATEST VACANCIES NEWS ABOUT DIARY/MEETINGS CAREERS CONTACT I chose Teesside because I wanted to live in an area with a strong sense of community John Grange, Paramedic with Cleveland Ambulance Service Home Disclaimer Website Accessibility Representing and supporting GP Practices Search Teesside: Made for General Practice GP Partner Salaried Locum Nurses TEESSIDE Made for living LATEST VACANCIES WHY TEESSIDE IS MADE FOR LIVING ABOUT CLEVELAND LMC Cleveland LMC is a Company Limited by Guarantee overseeing the whole of Tees covering 4 Local Authority areas, 2 Clinical Commissioning CLMC website 13 Brands need time, money and effort to build and maintain. To avoid confusion and wasting precious resources, our overall approach is to keep things clear and efficient. Communications should avoid unnecessary embellishments and graphics should utilise a modern flat design style. Our language (in common with NHS national guidance) should be clear, friendly and unambiguous.
14 Introduction Logo + Identity TEESSIDE Teesside: Made for Sunday afternoons 180 miles of pristine coastline within 15 minutes of our major towns. Just one of the many reasons why Teesside is made for living. 14 Great schools Natural beauty Made for living Teesside: Made for explorers Saped molore molorum eos alis dolorio eicia cum id mos autatectis et de ex elitaque adi ducia vellupt GP, Paramedic and Nursing positions available across the region. Visit clevelandlmc.org.uk for details. Community Brand adverts TEESSIDE Made for living GP, Paramedic and Nursing positions available across the region. Visit clevelandlmc.org.uk for details. Stunning Coastli nes Community Great schools Natural beauty Stunning Coastli nes
15 Logo + Identity Need a hand with something? Need to get hold of a different version of the logo? Get in touch with Cleveland Local Medical Committee at the address below. Anneli Mackenzie-Brown a.mackenzie-brown@nhs.net 15
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