Brand Style Guide September 2014

Transcription

1 Brand Style Guide September 2014

2 Table of Contents Introduction 1 Signature Lock-up 2 Logo Configuration 3 Color of Logo 4 Black, White and 1-Color 5 Variations of the Logo 6 Don t Do This 7 Minimum Sizing 8 Typography Recommendation 9 Signage 10 Stationery, Business Cards 11 Signage 12 Property Listing Templates Post Card Template 15 Advertising Templates 16-17

3 Introduction As a long-established real estate brokerage in the South Orange County area, Distinctive Coast Properties (DCP) defines a new standard of excellence with our people, operations, branding and marketing programs. The DCP brand identity is the sum total of every touch point that a client or business partner encounters. It is the way we answer the phone. It is the way we show respect and courtesy with everyone we come across. And it is also the visual appearance of our signage, business cards, website and promotional materials. This manual has been prepared to enable everyone associated with DCP to present our visual identity with a high degree of professional consistency. In order to achieve professional consistency throughout all of our communications, we ask that you comply with the guidelines provided here. If you find yourself faced with a graphic or communications challenge that has not been addressed, please share your challenge with either Gina Siebert or myself. We will not only help you solve it, we will incorporate the solution into future editions of the Brand Style Manual. Since its origination in 2005, DCP has served the South Orange County through its offices in San Clemente. Deeply involved in the local community, DCP has a long tradition of placing the highest value on client service and integrity. In 2010, DCP became a founding member of the Harcourts International Real Estate franchise. In 2014, Distinctive Coast Properties has resumed its original name with a new look so it may better serve the South Orange County and support the local community. Together, we will take real estate to a whole new level in our region. KK Ciruli, Managing Broker and President 1

4 Signature Lock Up Seashell Symbol C16 M16 Y25 K0 Seashell Shadow C52 M53 Y59 K24 Coast Blue C57 M11 Y0 K0 Distinctive & Properties C52 M53 Y59 K24 Horizontal Lock-up Seashell Symbol C16 M16 Y25 K0 Seashell Shadow C52 M53 Y59 K24 Vertical Lock-up Coast Blue C57 M11 Y0 K0 Type Font Shadow C52 M53 Y59 K24 Horizontal Logo Lockup The words DISTINCTIVE COAST PROPERTIES overlapping the seashell form the brand signature Lock Up. Together they form a unique trademark that can only be used with the authorization of DCP management. These elements comprised of typeface, shell symbol and colors form the core brand identity and should not be broken up or changed from how they are presented in this manual. For many applications, the vertical (box) lock up will work great. In other situations, you may want to use the horizontal lock up. Vertical Symbol Dominant Logo Lockup For some situations, the vertical symbol dominant configuration shown above right is preferred. The relationship between the words and symbol should remain unaltered. 2

5 Logo Configuration 1/2x X = height of Shell Symbol X = 1/2x 1/2x 1/2x 1/4x X = height of Blue Box X = 1/4x 1/4x 1/4x White space protects the DCP logo from competing graphic elements such as other text, photography or back-ground patterns that may affect its impact and legibility. Always make sure that clear space requirements are observed. Acceptable clear space on all sides of the logo is equal to ½ the height of the seashell when using the color on white configuration. Color Considerations The DCP logo should always be used on a solid color background and never over a patterned background or photograph. The vertical logo configuration is designed to be used in all environments. When two colors are not possible, use the logo in all black, white or the Wet Sand color. Note: When this guide is printed on an inkjet or color laser printer, the colors may not be accurate. Please refer to a PMS reference guide or color swatch when checking the final color and adjust as needed. 3

6 Color of the Logo For Print Secondary Colors PMS 2915c PMS 7534 PMS 653 PMS Warm Gray 11 For Print Secondary Colors PMS 2915c Coast Blue CMYK C57 M11 Y0 K0 PMS 7534 Seashell CMYK C16 M16 Y25 K0 PMS 653 Deep Ocean CMYK C85 M65 Y22 K15 PMS Warm Gray 11 Wet Sand CMYK C52 M53 Y59 K24 For Web Coast Blue RGB R111 G180 B227 #6fb4e3 Seashell RGB R209 G202 B187 #d1cabb Deep Ocean RGB R54 G86 B130 # Wet Sand RGB R112 G99 B89 #6f6259 4

7 Black, White and 1-Color When reproducing the DCP logo in black, white and one color, the logo should always appear as a 100% black or color logo or a 100% white logo. Never a screen or use a % of black It is recommended that the black versions of the DCP logo be used when the background is lighter than 50% black. When the background is darker than 50% black, the white DCP logo should be used. Black on White Black on 30% Black White on 50% Black White on 100% Black Wet Sand on White Wet Sand on 30% Black White on 50% Wet Sand White on 100% Wet Sand 5

8 Variations of the Logo Vertical on Coast Blue Horizontal on White Vertical on White Horizontal on Coast Blue 6

9 Don t Do This Never manipulate the DCP mark in any way. Never stretch or pull the logo. It must only be reproduced according to the approved position shown in this guide. Do not change the color of the DCP logo. The DCP logo on white should always be used on a white or very light colored background. Never apply it over a patterned background or photograph. When used with a graphically busy background, use the Coast Blue background version. The blue background will separate against most backgrounds. Note: These examples are not an exhaustive list. When in doubt, use a recommended treatment. 7

10 Minimum Sizing The DCP logo must not be reproduced smaller than 1.5 inches in width when using the Vertical format and 1 inch in width when using the Horizontal format. 1-1/2 Minimum Size for Vertical Logo 1 Minimum Size for Horizontal Logo 8

11 Typography Recommendation To keep consistency in written and printed materials, it is highly recommended that the following typefaces be used when representing DCP. To download the Open Sans font please go here. If Open Sans is not availble use Arial Regular. Open Sans Light Use for headlines and titles only. Open Sans Regular Use for headlines and titles only. Web use only Open Sans Light Use for headlines and titles only. Open Sans Regular Use for subheads and body copy. 9

12 Signage OPEN HOUSE Elly Harris dcpoc.com Elly Harris x 12 Yard Sign with removable arrow dcpoc.com 24 x 32 Yard Sign 10

13 110 Ave Del Mar San Clemente, CA Office Fax dcpoc.com KK [Street Address] [City, ST ZIP Code] To: Fax: Phone: Re: Comments: From: Pages: Date: cc: Fax XXXX [ ] Stationery, Business Cards 110 Ave Del Mar San Clemente, CA Ave Del Mar San Clemente, CA Office Fax Elly Harris Realtor Elly Harris Realtor License # dcpoc.com Office Mobile Ave Del Mar San Clemente, California Elly Harris Realtor Elly Harris Realtor License # dcpoc.com Office Mobile Elly Harris Realtor License # Ave Del Mar San Clemente, California FAX dcpoc.com Office Mobile Ave Del Mar San Clemente, California Actual Size with Picture Digital Documents Elly Harris Realtor License # dcpoc.com Office Mobile Ave Del Mar San Clemente, California Actual Size without Picture 11

14 Signage 56 x 22 Sign 24 x 9.5 Sign 12

15 Property Listing Templates Conesti nimus as exero blautem nonecaes natus $X,000,000 Price: $X,XXX,XXX Address: 123 Main Street San Clemente Sq. Feet: 4000 Bedrooms: XX Baths: Home X Type: XXXXXXXXXXXX Features Otate et asimagnihic tem dolestrum rectio molor resequo etur rempos corempo ration re milit arionsed undus quas eosa abo. Et quis eum receprem et voluptus, comnisquam qui dolorem volupta temquae molupta conem et ipid. Et et vent ius sed molores ut volum. Additional Information Otate et asimagnihic tem dolestrum rectio molor resequo etur rempos corempo ration re milit arionsed undus quas eosa abo. Et quis eum receprem et voluptus, comnisquam qui dolorem volupta temquae molupta conem et ipid. Et et vent ius sed molores ut volum. Elly Harris Realtor Elly@dcpoc.com dcpoc.com Office Mobile Ave Del Mar San Clemente, California x 11 Property Listing Flyers 13

16 Property Listing Templates FOR SALE Conesti nimus as exero blautem nonecaes natus $X,000,000 Price: Address: Sq. Feet: Bedrooms: Baths: Home Type: $X,XXX,XXX 123 Main Street San Clemente 4000 XX X XXXXXXXXXXXX Features Otate et asimagnihic tem dolestrum rectio molor resequo etur rempos corempo ration re milit arionsed undus quas eosa abo. Et quis eum receprem et voluptus, comnisquam qui dolorem volupta temquae molupta conem et ipid. Et et vent ius sed molores ut volum. Additional Information Otate et asimagnihic tem dolestrum rectio molor resequo etur rempos corempo ration re milit arionsed undus quas eosa abo. Et quis eum receprem et voluptus, comnisquam qui dolorem volupta temquae molupta conem et ipid. Et et vent ius sed molores ut volum. Elly Harris Realtor Elly@dcpoc.com dcpoc.com Office Mobile Ave Del Mar San Clemente, California x 11 Property Listing Flyers 14

17 Post Card Template Just Listed Beautiful Beach Bungalow with Views. $X,000,000 [Otate et asimagnihic tem dolestrum.] Address: Sq. Feet: Bedrooms: Baths: Home: [123 Main Street San Clemente] [XXXX] [XX] [X] [Otate et asimagnihic tem dolestrum rectio molor resequo etur rempos corempo ration re milit arionsed undus quas eosa abo. Et quis eum receprem et voluptus, comnisquam qui dolorem volupta temquae molupta conem et ipid. Et et vent ius sed molores ut volum.] Features: [Otate et asimagnihic tem dolestrum rection] [Molor resequo etur rempos corempo ration re milit arionsed] [Et quis eum receprem et voluptus, comnisquam qui] [Dolorem volupta temquae molupta conem et ipid] Elly Harris Realtor dcpoc.com Office Mobile Ave Del Mar San Clemente, California x 5.5 Postcard 15

18 Advertising Template Conesti nimus as exero blautem nonecaes natus $X,000,000 Price: $X,XXX,XXX Address: 123 Main Street San Clemente Sq. Feet: 4000 Bedrooms: XX Baths: Home X Type: XXXXXXXXXXXX Features Otate et asimagnihic tem dolestrum rectio molor resequo etur rempos corempo ration re milit arionsed undus quas eosa abo. Et quis eum receprem et voluptus, comnisquam qui dolorem volupta temquae molupta conem et ipid. Et et vent ius sed molores ut volum. Additional Information Otate et asimagnihic tem dolestrum rectio molor resequo etur rempos corempo ration re milit arionsed undus quas eosa abo. Et quis eum receprem et voluptus, comnisquam qui dolorem volupta temquae molupta conem et ipid. Et et vent ius sed molores ut volum. Elly Harris Realtor Elly@dcpoc.com dcpoc.com Office Mobile Ave Del Mar San Clemente, California x 11 Advertising 1 Picture Template 16

19 Advertising Template Beautiful Beach Bungalow with Views. Price: Address: Sq. Feet: Bedrooms: Baths: Home Type: $X,XXX,XXX 123 Main Street San Clemente 4000 XX X XXXXXXXXXXXX FOR SALE Conesti nimus as exero blautem nonecaes natus $X,000,000 Features Otate et asimagnihic tem dolestrum rectio molor resequo etur rempos corempo ration re milit arionsed undus quas eosa abo. Et quis eum receprem et voluptus, comnisquam qui dolorem volupta temquae molupta conem et ipid. Et et vent ius sed molores ut volum. Otate et asimagnihic tem dolestrum rectio molor resequo etur rempos corempo ration re milit arionsed undus quas eosa abo. Et quis eum receprem et voluptus, Additional Information comnisquam qui dolorem volupta temquae molupta conem et ipid. Et et vent ius sed molores ut volum.ad qui volorpo ssequat aceped mo veliquo bearis ea con con rem invellu temquas cuptur, Elly Harris Realtor Elly@dcpoc.com dcpoc.com Office Mobile Ave Del Mar San Clemente, California x 11 Advertising Template 17

20 Advertising Half Page Template Just Listed Beautiful Beach Bungalow with Views. X Bedrooms X Bath Sq. Ft. XXXX $X,000,000 Elly Harris Realtor Elly@dcpoc.com Office Mobile Ave Del Mar San Clemente, California x 5.5 1/2 Ad 18