BRAND MANUAL GUIDELINES
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1 IME BRAND MANUAL GUIDELINES PHONE CONTACT ON
2 BRAND GUIDELINES 02 BRAND GUIDELINES POWERED BY EURICIA MADRID IME
3 03 IME TABLE OF CONTENTS 01 THE LOGO CORPORATE LOGO DESIGN Logo Variations Pp. 05 Pp. 07 Clearspace Pp. 08 Logo Sizes Pp TYPOGRAPHY CORPORATE TYPOGRAPHY Pp. 11 Primary Typeface Pp. 12 CORPORATE COLORS SYSTEM Pp THE COLOR Primary Colors System Pp. 15 Secondary Colors System Pp STATIONERY INTERNATIONAL PAPER STATIONERY Pp. 18 Letterhead & Business Card Pp DIGITAL CORPORATE DIGITAL SYSTEM Pp. 21 Digital Brochure Pp. 22 Website Pp. 23
4 BRAND GUIDELINES 04
5 05 IME 01 CORPORATE LOGO DESIGN The logos should always be complete and in an appropiate version, created from digital artwork, check that you have respected the minimum size clearspace requirement. Logo Variations Clearspace Logo Sizes
6 BRAND GUIDELINES 06 LOGOTYPE The Logo Symbol The Logo Title
7 07 IME LOGO VARIATIONS Logo Dark Version Logo Light Version Logo Negative Logo Positive
8 BRAND GUIDELINES 08 CLEARSPACE Whenever you use the logo, it should be surrounded with clear space to ensure its visibility and impact. No graphic elements of any kind should invade this zone. LOGO SYMBOL FULL LOGO Full Logo Logo Symbol
9 09 IME LOGO SIZES FULL LOGO Minimum Size: 25x15mm LOGO SYMBOL Minimum Size: 10x5mm 60 mm 98 mm 50 mm 25 mm 22 mm 10 mm 5 mm 43 mm 30 mm 15 mm 80 mm 40 mm 20 mm 10 mm
10 BRAND GUIDELINES 10
11 11 IME 02 CORPORATE TYPOGRAPHY Fonts and Typography plays an important to communicating an idea or information from the page to the observer. The choice of typeface and how you make it work with you layout, grid. We have selected Avenir LT Std. The Primary Font
12 BRAND GUIDELINES 12 TYPOGRAPHY AVENIR LT STD FONT SPECIFICATION Name Style : Avenir LT Std : Light, Book, Roman, Medium, Heavy, Black, Oblique Designer : Adrian Frutiger Version : 01 Avenir LT Std Avenir LT Std (Heavy) ABCDEFGHIJKLMNOPQRSTUVW XYZ abcdefghijklmnopqrstuvwxyz LINK FOR DOWNLOAD Light ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmn opqrstuvwxyz Black ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmn opqrstuvwxyz Medium Oblique ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmn opqrstuvwxyz
13 13 IME
14 BRAND GUIDELINES CORPORATE COLORS SYSTEM With 99% of costumer influenced by colors and visual appearence, we sure to pick the right colors for your company. Color plays an important role in the Executive corporate identity program. The colors below are recommendations for various media. The Primary Colors System The Secondary Colors System
15 15 IME PRIMARY COLORS SYSTEM EXPLANATION The Executive Company has two official colors: Green and Dark Gray. USAGE Use them as the dominant color palette for all internal and external visual presentations of the company. GREEN COLOR CODE CMYK : C:29 M:0 Y:100 K:0 RGB : R:183 G:209 B:16 WEB : #CAD % 80% 60% 40% 20% GRAY COLOR CODE CMYK : C:61 M:53 Y:52 K:24 RGB : R:77 G:77 B:77 WEB : #1D1D1B 100% 80% 60% 40% 20% Dark Gray 30% Green Dark Gray
16 BRAND GUIDELINES 16 SECONDARY COLORS SYSTEM EXPLANATION In some cases the corporate image has complementary colors. DARK BLUE SOFT BLUE SOFT ORANGE SOFT COLD GRAY COLOR CODE COLOR CODE COLOR CODE COLOR CODE USE CMYK : C:100 M:46 Y:0 K:70 RGB : R:0 G:34 B:69 WEB : #002E52 CMYK : C:75 M:0 Y:0 K:0 RGB : R:0 G:176 B:241 WEB : #FBBA00 CMYK : C:0 M:25 Y:100 K:0 RGB : R:251 G:181 B:0 WEB : #E42313 CMYK : C:17 M:6 Y:0 K:0 RGB : R:197 G:216 B:241 WEB : #95C11F They should be used as complementary color palettes for the internal and external visual presentations required by the company. 100% 80% 100% 80% 100% 80% 100% 80% 60% 60% 60% 60% 40% 40% 40% 40% 20% 20% 20% 20%
17 17 IME
18 BRAND GUIDELINES CORPORATE STATIONERY Stationery is a primary means of communication and are necessary to improve and maintain the credibility and performance of your company. Stationery can help you maintain and develop good relationships with clients, customers, and business partners. The Company Letterhead The Company Business Cards
19 19 IME LETTERHEAD The Company Letterhead SPECIFICATION Dimensions 1: 279mm x 215mm Letter BUSINESS CARDS The Company Business Cards INTEGRATED METAL & ERECTIONS SOLUTIONS COSTANTINO BOCCASSINI SPECIFICATION Dimensions: Weight 90mm x 50mm Ph_ c.boccassini@imesolutions.us 8401 NW 90th ST Medley, FL 33166, USA sales@imesolutions.us tw-in_@imesolutions fb_ime Solutions imesolutions.us
20 BRAND GUIDELINES 20
21 21 IME 05 CORPORATE DIGITAL SYSTEM Today Digital system is a primary means of communication and are necessary to improve and maintain the credibility and performance of your company. Digital resources can help you maintain and develop good relationships with customers, business partners, and enterprices. Digital Brochure Flyers & Promotions Website
22 BRAND GUIDELINES 22 DIGITAL BROCHURE INTEGRATED METAL & ERECTION SOLUTIONS imesolutions.us WELCOME TO IME INTEGRATED METAL & ERECTION SOLUTIONS At IME Solutions LLC our goal is to provide steel fabricators, constructor or general contractor companies, with excellent service in: Steel Detailing and Shop Drawings in any country (we work with Sds2, Tekla and ProSteel Bentley Softwares), Sand Blasting, Painting, Hot Deep Galvanizing, Transport and Erections of Steel Structures. STEEL STRUCTURES DETAILING / SHOP DRAWINGS IME Solutions LLC combines cutting edge technology with proven experience and traditional methods to offer unparralleled structural steel detailing services. We handle 2D/3D drawings, shop and erection detail drawings and much more. Our team is trained on the latest 3D modeling software; Tekla, SDS/2 and ProSteel/Bentley. This leading edge technology allows our engineers to utilize virtual construction modeling for clash detection and cost saving techniques. IME OFFERS EXPERT STRUCTURAL STEEL DETAILING SERVICES TO FABRICATORS, ENGINEERS AND CONTRACTORS: 01_ 3D CAD Detailing and Modeling 02_ Building Information Modeling (BIM) Experts 03_ Pre Fabrication Service 04_ Field Bolt Lists 05_ Shop Drawings for Fabrication SAND BLASTING, PAINTING & HOT DEEP GALVANIZING Ime Solutions LLC can manage the entire process of preparation and finalizing of your metallic structure s surfaces. We can transport the structure from any to any location, sand blast it, and perform first and final coatings; everything according to SSPC (Society for Protective Coating). If your need is Hot Deep Galvanizing, we can pick-up your finished structure, galvanize it, and transport it to its final destination. In case you have any type of advisory needs related to painting and/or hot deep galvanizing your metallic structure, Ime Solutions LLC will give you world class advice CRANES, BOOM TRUCKS AND MANLIFTS RENTAL SERVICES If your project only requires you to rent lifting, Ime Solutions LLC has the best alternative. We have boom trucks, personnel elevators (Manlifts) and hydraulic cranes for the job you require. Ime Solutions LLC can transport any Ime Solutions LLC, is a specialist installing any metallic structure No matter the type of lifting your project entails, Ime Solutions LLC has the solution. metallic structure to the installation (welded or bolted) your project requires. site, no matter the size, weight nor We have a world class team ready to design and generate solutions to your lifting requirement, as well as its height. We will transport your We use the most sophisticated tools and equipment under the most the right tools and equipment to successfully carry on your project. For Ime Solutions there are no weight, structure safely to its destination, and strict installation protocols. height or space limitations. if you require it, we will also provide loading and unloading services. We guarantee a precise, safe, on-time and world class quality job. We always come up with the best strategy at the lowest cost for you. TRANSPORT SERVICE STEEL STRUCTURES INSTALLATIONS SPECIALS ERECTIONS / INSTALLATIONS
23 23 IME WEBSITE ENGLISH ESPAÑOL HOME ABOUT US COSTUMERS SERVICES PROJECTS DOWNLOADS CONTACT US WELCOME TO IME SOLUTIONS LL C INTEGRATED METAL & ERECTION SOLUTION S At IME Solutions LLC our goal is to provide steel fabricators, constructor or general contractor companies, with excellent service in: Steel Detailing and Shop Drawings in any country (we work with Sds2, Tekla and ProSteel Bentley Softwar es), Sand Blasting, Painting, Hot Deep Galvanizing, T ransport and Er ections of Steel Structu res. ABOUT US
24 IME WE LOVE THIS BRAND PHONE ADDRESS 8401 NW 90th ST, Medley, FL 33166, USA CONTACT ON LINE imesolutions.us
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