5. STATIOnErY 5. Stationery
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1 5. Stationery 5. Stationery
2 CONTENT 5. Stationery 5.1 Namecards 5.2 Letterhead 5.3 Envelopes
3 5.1 NAMECARDS 1. Faculty/Staff/School Type 1 The options stated in Type 1 and Type 2 are based on the ratio between font size and the number of lines on the namecards. ENGLISH FRONT / CHINESE BACK Type 1 namecards allow for Name, Academic Title and one line for Functional Titles including Office & School. The back of the namecard has an option for name and address in foreign language. Where a local phonetic translation of either the name, or website is not appropriate, the original is retained in English. There is an option to print Chinese name next to the English name. In this case, the back of the namecard remains blank as indicated. NOTE: The SMU logo seen on the namecards has been specifically designed for and is exclusive to the namecard use only. ENGLISH FRONT WITH CHINESE NAME OPTION With this option, there is no need to print full Chinese information on reverse. Visual Identity System Guidelines Stationery 5.1.1
4 5.1 NAMECARDS 2. Faculty/Staff/School Type 2 Type 2 allows for a larger point size by placing the Title / Office / Dept / School information on one line, e.g. Manager, Corporate Communications. Type 2 also has the option of printing the Chinese name next to the English name. The back of the namecard remains blank as indicated. NOTE: The SMU logo seen on the namecards has been specifically designed for and is exclusive to the namecard use only. ENGLISH FRONT / CHINESE BACK Name in Trade Gothic Bold No.2 9pt on 10pt leading Title/Office/ Department/School in Oblique 8.5pt on 10pt leading in Trade Gothic 8pt on 9pt leading Details in Trade Gothic 7pt on 8pt leading Sam Sample Title/Office/Department/School samplename@smu.edu.sg Tel: (main) (direct) Hp: Name in Han Yi Zhong Hei Jian 10pt on 8pt leading Title/Office/Department/School in Han Yi Zhong Hei Jian 8pt on 8pt leading Details in Trade Gothic 7pt on 8pt leading samplename@smu.edu.sg Tel: (main) (direct) Hp: ENGLISH FRONT WITH CHINESE NAME OPTION With this option, there is no need to print full Chinese information on reverse. Name in Han Yi Zhong Hei Jian 10pt can sit alongside English name. Sam Sample Title/Office/Department/Sc samplename@smu.edu.sg Visual Identity System Guidelines Stationery 5.1.2
5 5.3 LETTERHEAD The FOS_H Signature is at the top left. The Clearspace above and to the left of the Signature is twice the height of the SMU initials. The other margins are as specified in the example. SMU s address and contact details are at the bottom left in two lines. FOLD LINES Administrative Typeface Arial, shown here at 10pt on 13pt leading FOLD LINES An example of a School Letterhead Sign-off Trade Gothic 8pt on 11pt leading Visual Identity System Guidelines Stationery 5.3
6 5.4 ENVELOPES 1. DL The Signature is at the top left of the envelope. SMU s address and contact details are at the bottom left of the envelope. 10mm 55mm SINGAPORE MANAGEMENT UNIVERSITY Mr Sam Sample Designation Sample Company Pte Ltd 123 Sample Avenue #12-30 Samplebuilding Country code mm Clear Zone for Postal Barcode 40mm Trade Gothic 7pt on 10pt leading Visual Identity System Guidelines Stationery 5.4.1
7 5.4 ENVELOPES 2. DL Window The Signature is at the top left of the envelope. SMU s address and contact details are at the bottom left of the envelope. 10mm 55mm SINGAPORE MANAGEMENT UNIVERSITY Mr Sam Sample Designation Sample Company Pte Ltd 123 Sample Avenue #12-30 Samplebuilding Country code mm 26mm Clear Zone for Postal Barcode 40mm Trade Gothic 7pt on 10pt leading Visual Identity System Guidelines Stationery 5.4.2
8 5.4 ENVELOPES 3. A4 The Signature is at the top left of the envelope. SMU s address and contact details are at the bottom left of the envelope. NOTE: Illustration is shown at 80% of actual size. Trade Gothic 7pt on 10pt leading Visual Identity System Guidelines Stationery 5.4.3
9 For more information, please contact: Office of Corporate Communications and Marketing Singapore Management University
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