Scottish Book Trust. Brand Guidelines Scottish Book Trust
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1 Scottish Book Trust Brand Guidelines 2014
2 2. Identity
3 The logo The new Scottish Book Trust logo defines our brand. It retains the composition and shape of the old logo to ensure it is quickly recognisable, but has been updated to give it a new lease of life and fresh look and appeal. The black logo is our main logo, and can be distributed to partner organisations or journalists. This logo is available in white for use on materials with a black or dark background, and the white logo may be used by partners in these circumstances where the black one would not show up. 6
4 Translations The Gaelic and Scots versions of the logo may be supplied to partner organisations for use on Gaelic and Scots materials in place of the primary logo. Gaelic Translation Scots Translation 8
5 Using The Logo Placement Exclusion Zone Logo Sizes We have set out some simple guides and rules when using the logo. A5 30mm wide A4 40mm wide The logo must always be placed in the top left of all collateral. To give the logo some breathing space we have illustrated a minimum amount of space to separate the logo from any text or image content. The minimum space all round the logo would be the height of the letter B in the logo at the size it is being used on the document. An image can exist behind the logo as long as there is enough contrast to allow the logo to stand out. A3 56mm wide A2 80mm wide A1 115mm wide Minimum size 15mm wide 9 If the logo goes below 30mm wide you should always use the logo with no strapline.
6 Book Week Scotland Logo The Book Week Scotland logo has been updated with the new customised Scottish Book Trust typography. 10
7 Book Week Scotland Logo The Book Week Scotland logo is available in the six colours of the brand palette. These may be used by partner organisations for Book Week Scotland materials and to promote Book Week Scotland. There is no primary logo for Book Week Scotland, any of the six colours may be used. The grey logo should only be used on items that need to be printed in black and white. 11
8 Using The Book Week Scotland Logo Placement Logo Sizes (Diameter) A5-25mm A4-35mm A3-50mm A2-70mm A1-100mm Minimum size 10mm When using SBT, BWS logos together... When used together the prominence in size and position should be given to the SBT logo as illustrated above. Minimum height 10mm When using SBT, BWS & CS logos together... When used together outwith the core Scottish Book Trust brand guidelines the lock-up should be as above. Minimum height 10mm 12
9 The Bookbug Mascot The Bookbug mascot illustration should be used on all Bookbug design collateral & communications. The character can either be the primary focus of the creative or be added as a secondary element with other illustration or photography. If Bookbug is to be used as a mark on its own then the Bookbug typography should be placed below the illustration as depicted here. Bookbug 20mm 25mm Bookbug Bookbug 5mm 7mm Minimum Height 20mm Allow 5mm spacing between logos Minimum Height 25mm Allow 7mm spacing between logos 13
10 4. Colours Primary Colour Colour Palette A vibrant colour palette has been developed to keep the brand fresh and flexible enough to work across a varying amount of different areas within Scottish Book Trust. Secondary Colours When using any colour you should only ever use a mix between 100% or 40% tint of any given colour. This strengthens the brand visually and gives it a unique quality that over time will make the Scottish Book Trust brand more recognisable. Please ensure that the flick isn t lost against any background that it sits on due to its lighter colour. 19
11 Thank you
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