Nordic Association of Agricultural Scientists VISUAL GUIDELINES

Transcription

1 Nordic Association VISUAL GUIDELINES

2 CONTENT NJF Visual guidelines P 2 of 12 Basic elements: NJF Symbol 3 Logo 4 Colours 6 Applied profile: Stationery 8 Report covers 9 Digital devices 10 Miscellaneous 11

3 NJF Visual guidelines P 3 of 12 THE NJF SYMBOL CONCEPTUAL: The symbol is constructed from interacting stylized leaf forms that create new shapes symbolizing network, collaboration, synergy and organic growth. The bow shaped basis adds a global dimension symbolizing international collaboration, global responsibility, food production and climate consciousness.

4 NJF Visual guidelines P 4 of 12 THE LOGO The NJF logo combines the symbol and the NJF monogram in original executed lettering. Both logo elements are designed to work as a key visual symbol identifying NJF. The logo artwork should be reproduced from original files only and are not be altered or manipulated. Files can be downoladed from NJF s website.

5 NJF Visual guidelines P 5 of 12 Nordic Association Nordic Association The association s name is set in Helvetica Medium typeface and should be placed either to the right or below the logo, as shown above.

6 NJF Visual guidelines P 6 of 12 COLOURS Light shade Gradient Dark shade The logo colour is a gradient between two values of green. If the logo is to be reproduced as a flat solid green without gradiation, the lighter value should be chosen. This is also NJF s primary colour (see next page). Flat colour version The logo and symbol can also be reproduced in black or white when needed.

7 NJF Visual guidelines P 7 of 12 Main colours (primary and secondary colours): Main colour palette : The 2 green colours Values of grey (See colour specifications on the right) Primary colour (Profile colour) Secondary colour Secondary colour Primary colour: RGB: 129R/165G/63B CMYK: 55C/17M/100Y/0K Secondary colours: RGB: 69R/136G/66B CMYK: 79C/31M/100Y/3K Black: (10 % 70 %) Accent colours: The accent colour palette is an additional palette of supplementary colours. RGB: 252R/198G/121B CMYK: 0C/24M/60Y/0K These colours can be used as an addition to the main colour palette, adding contrast and harmony to the visual style. The accent colours are not to replace the primary colous and should not be allowed to dominate over these. (See colour specifications on the right) RGB = Colours for screen CMYK = Colours for print RGB: 204R/190G/0B CMYK: 0C/0M/100Y/25K RGB: 148R/124G/87B CMYK: 39C/45M/70Y/13K RGB: 149R/35G/31B CMYK: 0C/90M/80Y/45K

8 APPLIED PROFILE NJF Visual guidelines P 8 of 12 Nordic Association Nordic Association NJF General Secretariat c/o Royal Swedish Academy of Agriculture and Forestry P.O. Box 6806 SE Stockholm NOMEN NESCIO Secretary General name@njf.nu Typeface: Helvetica Medium Nordic Association NJF General Secretariat c/o Royal Swedish Academy of Agriculture and Forestry P.O. Box 6806 SE Stockholm Stationery (example)

9 APPLIED PROFILE NJF Visual guidelines P 9 of 12 Nordic Association Management strategies for reduced N20 emissions from North European agricultural soils Typeface: Helvetica Medium *) NJF REPORT VOL. 10 No NJF Seminar September 2014 Falkenberg, Sweden Report cover template (examples) *) Can be replaced with Arial if Helvetica is not available.

10 NJF Visual guidelines P 10 of 12 APPLIED PROFILE Lorem ipsum dolor sit amet 2015: Nordic Association of Agricultural 50 Micalis Transcit CO 2 Mistat NA Latest news: Web Pellentesque sagittis consequat ex, eget aliquam diam porta eu. In hac habitasse platea dictumst. Maecenas cursus eros ut urna eleifend volutpat. Vestibulum id convallis eros...>>> 10 0 Velos Voluptas PowerPoints Typeface: Arial Digital devices (examples).

11 APPLIED PROFILE NJF Visual guidelines P 11 of 12 The symbol can be used as a standalone element (examples).

12 Nordic Association NJF General Secretariat c/o Royal Swedish Academy of Agriculture and Forestry, Drottninggatan 95B, P.O. Box 6806, SE , STOCKHOLM Phone: Fax: Mobile: