Brand guidelines June 1, 2018 DRAFT

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1 Brand guidelines June 1, 2018 DRAFT

2 Table of contents Name Our name 4 Logo Lockup version 6 Color configurations 7 Separating the components 9 Logo placement 10 Background placement 11 Minimum size 12 Clear space 13 Things to avoid 14 File naming 15 Color Palette 17 Pairings 18 ADA compliance 19 Things to avoid 20 Typography Primary typeface 22 Desktop typeface 23 Times New Roman 24 Hierarchy examples 25 Things to avoid 26 Photography Overview 28 Style principles 29 Selecting imagery 30 Photography in action 31 Things to avoid 32 Graphic elements Overview 34 Types of graphic elements 35 Shape elements 36 Creating stand-alone shapes 37 Creating illustrations 38 Creating dimensional constructions 39 Cropping 40 Things to avoid 41 Design inspiration Business card 43 Whitepaper 44 PowerPoint 45 Social media 46 Print collateral 47 Contact 2 Guidehouse Brand Guidelines June 1, 2018

3 Name 3 Guidehouse Brand Guidelines June 1, 2018

4 Name Our name Our name is our brand in the most basic and fundamental sense. It represents our people and our work, contains our equity, and carries our reputation and our word. That s why it is essential that we always use our name in the proper form and context. 4 Guidehouse Brand Guidelines June 1, 2018

5 Logo 5 Guidehouse Brand Guidelines June 1, 2018

6 Logo Lockup version The Guidehouse logo has two components the symbol and the wordmark. The lockup version is the most essential expression of our visual identity and should be used in environments where end users might be experiencing the Guidehouse brand for the first time. Never alter the spacing, relative size or orientation of the logo. To maintain consistent use and ensure the integrity of the logo, use only the approved electronic art files. For a list of supplied files, see page 15. Symbol Wordmark Logo 6 Guidehouse Brand Guidelines June 1, 2018

7 Logo Color configurations Our logo is available in a variety of formats to accommodate any production need across multiple channels. Color logos Use the color versions when the logo appears on white. Use the four-color CMYK version of the logo for process or digital print applications. Use the PMS version of the logo for offset print applications. Use the RGB/HEX version of the logo for web or Microsoft Office applications. See Palette on page 17 for the exact CMYK, PMS, RGB and HEX values. Color logos Black logo Use the black logo on any solid background of a brand color. Use the individual colorspace versions as outlined above. Note: Black and colored boxes surrounding the logos are for illustrative purposes only and do not appear in the artwork file. Black logo 7 Guidehouse Brand Guidelines June 1, 2018

8 Logo Color configurations (continued) Our logo is available in a variety of formats to accommodate any production need across multiple channels. Color reverse logos Use the color reverse logos on black backgrounds. Use the individual colorspace versions as outlined on page 7. Grayscale logos Use the grayscale logos only when color printing is not available. Use the individual colorspace versions as outlined on page 7. Color reverse logos Note: Black and colored boxes surrounding the logos are for illustrative purposes only and do not appear in the artwork file. Grayscale logos 8 Guidehouse Brand Guidelines June 1, 2018

9 Logo Separating the components The individual components of the logo may also appear separated. When appearing apart from one another, each component the symbol and the wordmark should always appear on the same page of the application. The components should be placed in the corners of the application only. See page 10 for guidance on placement. Symbol Wordmark Arrangement example 9 Guidehouse Brand Guidelines June 1, 2018

10 Logo Logo placement When the lockup version of the logo is used, it should appear flush left or flush right, and always in a corner. When the components are placed separately, each should occupy its own corner. When placing the wordmark, it can be placed either horizontally or vertically. When it is placed vertically, it should read top to bottom, never bottom to top. See the samples at right for some of the acceptable alignment options. 10 Guidehouse Brand Guidelines June 1, 2018

11 Logo Background placement See the examples at right for visual guidance on placing the logos over colors. Place color versions of the logo over white (top left). Place the reverse version on brand colors (middle row). Place the color reverse version on black (bottom row). Only use the grayscale version when color printing is not an option (top right). 11 Guidehouse Brand Guidelines June 1, 2018

12 Logo Minimum size This page illustrates the minimum size for use of the lockup version and separated components in print and digital applications. Lockup version The minimum size for the lockup logo is 1 wide for print and 150 pixels wide for digital. Separate components The minimum size for the symbol is.2" wide for print or 30 pixels wide for digital. The minimum size for the wordmark is.8" wide for print or 120 pixels wide for digital. 1" wide 150 pixels wide.2" wide 30 pixels wide To ensure the clarity and legibility of the logo, do not use logos smaller than the minimum sizes detailed at right..8" wide 120 pixels wide 12 Guidehouse Brand Guidelines June 1, 2018

13 Logo Clear space Clear space protects our logo by giving it a minimum amount of breathing room. Be sure that the clear space around the logo is equal to the width of the G in Guidehouse. When the logo elements are separated on a layout, ensure that the individual components maintain the same clear space, as shown at right. Keep clear space free of any text, graphic elements or visual marks. Clear space may be adjusted for select online and exterior signage applications where space is limited. Clear space is included in the approved electronic artwork provided. Logo clear space Symbol clear space Wordmark clear space 13 Guidehouse Brand Guidelines June 1, 2018

14 Logo Things to avoid Our colors function most effectively when used as outlined in these guidelines. Please avoid these common mistakes. Do not place color logos on a brand color or place the wordmark running bottom to top. Do not omit the symbol or wordmark when separating the components. Do not place the components in other lockups, or position them outside of corners. Do not color the wordmark or recolor any portion of the symbol. Do not place the symbol, wordmark, or logo over busy, difficult-to-read backgrounds. Client Services Do not lock up other words or internal programs with the logo. 14 Guidehouse Brand Guidelines June 1, 2018

15 Logo File naming Follow the file naming protocol at right when sourcing logos. Use only approved electronic art files. Color logo gdh_logo_col_pos_rgb.ai Black logo gdh_logo_blk_pos_rgb.ai Grayscale logo gdh_logo_gry_pos_cmyk.ai Grayscale reverse logo gdh_logo_gry_rev_cmyk.ai Guidehouse symbol gdh_sym_col_pos_spot.ai Guidehouse wordmark gdh_mark_blk_pos_spot.ai gdh _ logo _ blk _ pos _ rgb.ai Identity component Logo Symbol Mark col blk Color of element wht gry brand color black white grayscale pos rev For background black type for light background white type for dark background Color intent File format 15 Guidehouse Brand Guidelines June 1, 2018 rgb cmyk spot rgb for digital display and web four-color process for print Pantone spot color for print.ai.png Adobe Illustrator for RGB, CMYK, spot color Portable network graphics for web display

16 Color 16 Guidehouse Brand Guidelines June 1, 2018

17 Color Palette We use our color palette across our visual system to establish and reinforce a distinct and consistent look and feel. RGB R 250 G 220 B 5 RGB R 250 G 180 B 40 RGB R 250 G 119 B 20 RGB R 248 G 45 B 5 The primary color palette is composed of four brand colors: Guidehouse Yellow, Guidehouse Orange, Guidehouse Dark Orange and Guidehouse Red. In addition to the four brand colors, we also use black and white. Colors plus black and white are used in roughly equal proportion throughout the system, with no one color being the lead or dominant system color. Instead, within a single application, choose one color, plus black and white. CMYK C 0 M 12 Y 100 K 0 PMS Pantone 109C HEX FADC33 Guidehouse Yellow RGB R 255 G 255 B 255 CMYK C TK M TK Y TK K TK PMS Pantone 130C HEX FAB428 Guidehouse Orange RGB R 0 G 0 B 0 CMYK C TK M TK Y TK K TK PMS Pantone 158C HEX FF7714 Guidehouse Dark Orange CMYK C TK M TK Y TK K TK PMS Pantone 185C HEX F82D05 Guidehouse Red CMYK C 0 M 0 Y 0 K 0 CMYK C 0 M 0 Y 0 K 100 PMS N/A PMS N/A HEX FFFFFF HEX White Black 17 Guidehouse Brand Guidelines June 1, 2018

18 Color Pairings To maintain visual harmony, our applications will typically use one brand color, plus black and white. White may serve as a color in the graphic element or may function as negative space. In limited instances, a second brand color may be added as an accent. See page 39 for examples. Consult brand approval when adding a second color. See contact information on page Guidehouse Yellow Black White + + Connect secure and Duis ut odio sit amet felis efficitur aot interdum. Guidehouse Orange Black White Anticipate + + and adapt Guidehouse Dark Orange Black White Lacinia eu enim nibh tempor dapibus + + Guidehouse Red Black White 18 Guidehouse Brand Guidelines June 1, 2018

19 Color ADA compliance The Americans with Disabilities Act (ADA) requires a high visual contrast between typography and backgrounds for on-screen applications. The first chart at right demonstrates accessibilitycompatible contrast ratios for typography. Only the color combinations shown are approved for use with Guidehouse typography. Compliant color: The rows below demonstrate text color on respective backgrounds, compliant for on-screen use. Black (#000000) on White (#ffffff) White (#ffffff) on Black (#000000) Guidehouse Yellow (#fadc33) on Black (#000000) Guidehouse Orange (#fab428) on Black (#000000) AA Compliant AA Compliant (18pt+) Non-compliant color: The rows below demonstrate text color on respective backgrounds, NOT compliant for on-screen use. Guidehouse Yellow (#fadc33) on White (#ffffff) Guidehouse Orange (#fab428) on White (#ffffff) Guidehouse Dark Orange (#ff7714) on White (#ffffff) Guidehouse Red (#f82d05) on White (#ffffff) AA Compliant AA Compliant (18pt+) Note: Neither logo artwork nor printed materials follow the guidelines established by the ADA, only online copy. Guidehouse Dark Orange (#ff7714) on Black (#000000) Guidehouse Red (#f82d05) on Black (#000000) 19 Guidehouse Brand Guidelines June 1, 2018

20 Color Things to avoid Our colors function most effectively when used as outlined in these guidelines. Please avoid these common mistakes. Connect secure and Connect secure and Connect secure and Do not use more than one brand color in addition to black and white. Do not use type in colors other than black and white. Do not use colors from outside the system. Duis ut odio sit amet felis efficitur aot interdum. Duis ut odio sit amet felis efficitur aot interdum. Duis ut odio sit amet felis. Do not use gray outside of grayscale-only printing conditions. Do not use gradients. Do not use only black for graphic elements. 20 Guidehouse Brand Guidelines June 1, 2018

21 Typography 21 Guidehouse Brand Guidelines June 1, 2018

22 Typography Primary typeface Our primary font communicates who we are. It speaks to our identity and personality. Geometric but approachable, it addresses both technology and people. Neue Haas Grotesk s characteristics and large family make it particularly effective across multiple channels and in a wide variety of contexts. Guidehouse will provide select employees with the Neue Haas Grotesk font. The weights and styles shown here are approved for use in all Guidehouse communications. Use 75 Bold for headlines, and 65 Medium and 55 Roman for main body copy in all printed and digital Guidehouse communications wherever possible. Set the eading at +10 to +20 for all applications. ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz !?# Neue Haas Grotesk Display 75 Bold Used primarily for headlines ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz !?# Neue Haas Grotesk Display 65 Medium Used primarily for subheads ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz !?# Neue Haas Grotesk Display 55 Roman Used primarily for body copy ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz !?# Neue Haas Grotesk Display 65 Italic Used primarily for legal copy 22 Guidehouse Brand Guidelines June 1, 2018

23 Typography Desktop typeface Arial is our alternative font only for use with desktop applications and documents, such as PowerPoint and Microsoft Word, when Neue Haas Grotesk is not available. It is acceptable to use Arial for day-today communications. ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz !?# Arial Bold Used primarily for headlines, subheads ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz !?# Arial Regular Used primarily for body copy ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz !?# Arial Italic Used primarily for legal copy 23 Guidehouse Brand Guidelines June 1, 2018

24 Typography Times New Roman Times New Roman is our alternative font only for use with government contract work, and should not be used in any other context. ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz !?# Times New Roman Bold Used primarily for headlines, subheads ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz !?# Times New Roman Regular Used primarily for body copy ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz !?# Times New Roman Italic Used primarily for legal copy 24 Guidehouse Brand Guidelines June 1, 2018

25 Typography Hierarchy examples Our typeface functions most effectively when there is a clear visual hierarchy. This page shows the relationship among the different levels of copy. Specific type sizes and leading are determined by the size of the application. Do not use too many different weights and styles of typography in any one composition. Discussion paper title title line 2 Subtitle Agency Version Date Provided to Agency Title Contact Name Click here and insert contact title Click here and insert address Click here and insert address Telephone (xxx) xxx-xxxx Facsimile (xxx) xxx-xxxx Click here and insert address Provided by Guidehouse Partner/Principal Name Partner/Principal 1800 Tysons Boulevard, 7th Floor McLean, VA Telephone (xxx) xxx-xxxx Facsimile (xxx) xxx-xxxx Click here and insert address Slide with bullet points Subtitle line Intro 1 Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Bullet point 1 Bullet point 2 Bullet point 3 Bullet point 4 Intro 2 Nullam eget eros quis dui ultrices sagittis. Vivamus ac risus vel massa facilisis feugiat eu sed erat. Vestibulum fringilla ante efficitur neque lobortis vulputate. In vel lacus diam. Curabitur odio felis, sagittis sed nibh. Bullet point 1 Bullet point 2 Bullet point 3 Bullet point 4 Intro 3 Ut vitae eros sodales, iaculis arcu a, feugiat urna. Mauris vitae ante vitae nulla scelerisque aliquam vel nec enim. Nullam vehicula felis vitae quam ornare dapibus. Morbi vel libero velit. Bullet point 1 Bullet point 2 Bullet point 3 Bullet point 4 Section title Guidehouse Month 2018 # guidehouse.com This document contains information which is being submitted by Guidehouse for purposes of providing <INSERT NAME OF AGENCY> with pre-contract survey information. This document should not be considered a proposal or statement of work and may be shared with parties outside of the Government, if <INSERT NAME OF AGENCY> believes it is in the Government s best interest to do. 2018, Guidehouse LLP. All rights reserved. Guidehouse LLP refers to the PricewaterhouseCoopers Public Sector LLP (a Delaware limited liability partnership) or, as the context requires, other member firms of Guidehouse International Limited, each of which is a separate and independent legal entity. Developed by Guidehouse LLP, 1800 Tysons Blvd., 6th Floor, McLean, VA Duis ut odio sit amet felis efficitur aot interdum. 25 Guidehouse Brand Guidelines June 1, 2018

26 Typography Things to avoid Our typefaces function most effectively when used as outlined in these guidelines. Please avoid these common mistakes. Move forward with confidence Move forward with confidence Do not introduce fonts from outside the system. Do not use colored type. Do not outline or stroke type. Move forward with confidence Move forward with confidence Move forward with confidence Move forward with confidence Move forward with confidence Move forward with confidence Move forward with confidence Move forward with confidence Do not place type on an angle. Do not use too many differing weights within a single application. Do not make kerning or leading too tight or too loose. Don t use drop shadows or other effects. 26 Guidehouse Brand Guidelines June 1, 2018

27 Photography 27 Guidehouse Brand Guidelines June 1, 2018

28 Photography Overview Photography is key in representing our visual look and feel. Always carefully framed, our photos can present an abstract impression at first glance. To represent our work, our customers and our role in the marketplace, we use primarily imagery shot from above, often at a great distance, but always emphasizing the role of the human in the landscape. 28 Guidehouse Brand Guidelines June 1, 2018

29 Photography Style principles Our photos are shot aerially. They give a macro, or big picture perspective, emphasizing universality. They might focus on a city, country or even a continent, avoiding a focus on the individual. People, if depicted, should be small, and not the primary focus of the composition. Effective photos show both an abstracted quality and an underlying impression of symmetry or a grid. Our photography should always have a bold, graphic feel. 29 Guidehouse Brand Guidelines June 1, 2018

30 Photography Selecting imagery When selecting imagery, look for photos that create a striking first impression. Look for an underlying pattern or grid that unites the composition. Above all, imagery should depict the human impact on a landscape, often by showing lights, buildings and roadways. While images do not need to be shot at a 90-degree angle to the ground, an underlying grid or symmetry will often be more obvious at this angle. Avoid imagery that focuses on a single person, is not from a distant viewpoint or does not show the impact of humanity. People are depicted, but at a remove, without focusing on one particular individual. Image shows an underlying symmetry in the arrangement of roadways. The impact of humans is emphasized through unique, striking, lighting effect. Uses an aerial viewpoint, but focuses on a single person, indoors. Image lacks underlying sense of symmetry, or pattern. Hard to tell whether it s from above. Striking aerial image, but no implication of human behavior. 30 Guidehouse Brand Guidelines June 1, 2018

31 Photography Photography in action Shown at right are effective uses of photography within Guidehouse applications. Section divider slide with image Sed diam uts nonummy nibh euismo iriure 31 Guidehouse Brand Guidelines June 1, 2018

32 Photography Things to avoid Our photography functions most effectively when used as outlined in these guidelines. Please avoid these common mistakes. Do not use black-and-white or sepia tones. Do not add transparencies. Do not distort or change aspect ratios. Move forward with confidence Do not make unnatural crops. Do not layer text over busy images. Do not use low-resolution or pixelated images. 32 Guidehouse Brand Guidelines June 1, 2018

33 Graphic elements 33 Guidehouse Brand Guidelines June 1, 2018

34 Graphic elements Overview We use a set of graphic elements to add interest and complexity to applications in the Guidehouse design system. The pages that follow will instruct in using and creating graphic elements in the Guidehouse look and feel. The Guidehouse graphic elements add dynamism and compositional interest, color and a sense of playfulness through the use of positive and negative space. They range from simple to complex from a single shape with text overlaid to a sophisticated compositional layering that includes bleed and photography. Praesent eget enim sodales 34 Guidehouse Brand Guidelines June 1, 2018

35 Graphic elements Types of graphic elements Graphic elements are used in three ways: Stand-alone graphic shapes A stand-alone graphic shape in a single color adds interest to a composition. Text can be laid on top, and cropping and bleed can be used to add further interest. Illustrations Building blocks can be used to create a more complex shape, or illustration, giving the sense that the combined shape is folding, twisting or layered in space. This shape can then be layered under text or cropped in a similar manner to stand-alone graphics. Dimensional constructions This arrangement combines the two shapes above. However, by overlapping shapes, greater compositional complexity is created. Additionally, the shapes may also be used as a container for photography and cropped, resulting in a multilayered, rich composition. Duis ut odio sit amet felis efficitur aot interdum. Stand-alone composition Praesent eget enim sodales Connect and secure Illustration composition Dimensional construction composition 35 Guidehouse Brand Guidelines June 1, 2018

36 Graphic elements Shape elements There are two basic types of shapes within the graphic element system: stand-alone shapes and building-block shapes. Stand-alone shapes are used independently from other graphic elements. They are placed on an application according to space and headline, and can be overlaid with headline or body copy text. Stand-alone shapes have five or more edges, though not every edge may be visible once the shape is cropped. See page 40 for more details. Building-block shapes are rectangles, rhombuses, or parallelograms with four edges. They can be combined at the edges or seams to make a larger shape that appears layered or dimensional, referred to throughout this section as illustrations. For interest and dynamism, buildingblock shapes use right-angled corners as well as angles of between 60 and 70 degrees. Stand-alone shapes Building -block shapes 36 Guidehouse Brand Guidelines June 1, 2018

37 Graphic elements Creating stand-alone shapes Stand-alone shapes are the simplest of the three graphic elements, and are best used in less complex layouts. When creating a new stand-alone shape, ensure that it has five or more sides. Create custom shapes tailored to specific layout scenarios that give a playful sense of positive and negative space. Stand-alone shapes Use a variety of angles that create intersting shapes and activate the positive as well as negative space. However, also use some 90-degree angles and the horizontal and vertical axes. 60- to 70-degree angles Five-sided shape One or more sides run along the vertical axis 90-degree angle One or more sides runs along the horizontal axis 37 Guidehouse Brand Guidelines June 1, 2018

38 Graphic elements Creating illustrations Illustrations are more complex shapes than stand-alone shapes, and should be used in more sophisticated applications or as part of multi-page layouts. Inspired by the Guidehouse symbol, illustrations use four-sided buildingblock shapes seamed at the edges to create new, more complex shapes. Illustrations give a sense of shapes that fold, bend, twist or layer in space. They can crop on one or more edges, but should not crop too tightly. Alternate a single brand color with black or white (one only) throughout the shape. When combining building-block shapes to create illustrations, maintain a relationship to the x and y axes, while also using shapes with angles of between 60 and 70 degrees. Shapes within an illustration may overlap one another to create an impression of layering, receding in space, twisting, etc. Combination shapes 60- to 70-degree angles Combination of four-sided shapes One or more sides run along the vertical axis 90-degree angle One or more sides run along the horizontal axis 38 Guidehouse Brand Guidelines June 1, 2018

39 Graphic elements Creating dimensional constructions This is the most complex of the three arrangements and should be used for spreads, covers, and more sophisticated design audiences. Dimensional constructions layer or pair two or more illustrations, stand-alone shapes or buildingblock shapes. Between two and five elements total should combine to make a dimensional construction. Color can be used, both on backgrounds and within illustrations and shapes. Choose one brand color, plus black and white. See page 18 for more details. When a second color is added, it should only be used as an accent. Further complexity within dimensional constructions can be created by using photography that is contained within illustration shapes. Dimensional constructions can also crop on one or more edges. The finished composition should feature a combination of shapes that emphasize a sense of movement, rhythm, and an underlying symmetry and order. Dimensional constructions Praesent eget enim sodales 60- to 70-degree angles Illustration shape used as container for photography Combination of two to five shapes One or more sides runs along the vertical axis Second color used as small accent 90-degree angle implied in space One or more sides imply the horizontal axis 39 Guidehouse Brand Guidelines June 1, 2018

40 Graphic elements Cropping There are three primary ways to crop graphic elements: Touching an edge The point of a graphic element may just touch the edge of an application. This method is used for digital applications or print applications that do not bleed. Presentation title line 1 title line 2 Subtitle Month 2018 Entire shape rests along an edge For some applications, the edge of a graphic element may run along the edge. Two or more edges crop completely For more sophisticated applications, a graphic element may bleed off of two or more edges. Discussion paper title title line 2 Subtitle Agency Version Date Provided to Agency Title Contact Name Click here and insert contact title Click here and insert address Click here and insert address Telephone (xxx) xxx-xxxx Facsimile (xxx) xxx-xxxx Click here and insert address Provided by Guidehouse Partner/Principal Name Partner/Principal 1800 Tysons Boulevard, 7th Floor McLean, VA Telephone (xxx) xxx-xxxx Facsimile (xxx) xxx-xxxx Click here and insert address guidehouse.com This document contains information which is being submitted by Guidehouse for purposes of providing <INSERT NAME OF AGENCY> with pre-contract survey information. This document should not be considered a proposal or statement of work and may be shared with parties outside of the Government, if <INSERT NAME OF AGENCY> believes it is in the Government s best interest to do. 2018, Guidehouse LLP. All rights reserved. Guidehouse LLP refers to the PricewaterhouseCoopers Public Sector LLP (a Delaware limited liability partnership) or, as the context requires, other member firms of Guidehouse International Limited, each of which is a separate and independent legal entity. Developed by Guidehouse LLP, 1800 Tysons Blvd., 6th Floor, McLean, VA Guidehouse Brand Guidelines June 1, 2018

41 Graphic elements Things to avoid Our graphic elements function most effectively when used as outlined throughout the guidelines. Please avoid these common mistakes. and adapt Anticipate Connect and secure and adapt Anticipate Do not use too many colors. Do not crop too tightly. Do not use combinations that do not overlap or imply depth or dimension. Anticipate Anticipate Anticipate and adapt and adapt and adapt Do not use photographs outside of graphic elements. Do not use too many graphic elements in one composition. Do not use patterns within graphic elements. 41 Guidehouse Brand Guidelines June 1, 2018

42 Design inspiration 42 Guidehouse Brand Guidelines June 1, 2018

43 Design inspiration Business card Jane Lastname guidehouse.com 43 Guidehouse Brand Guidelines June 1, 2018

44 Design inspiration Whitepaper Discussion paper title title line 2 Subtitle Heading Contact info Agency Version Date Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras placerat, turpis quis tincidunt facilisis, lorem magna dignissim tellus, a maximus velit mi nec quam. Praesent lacinia sed metus eget lacinia. Nullam eget eros quis dui ultrices sagittis. Vivamus ac risus vel massa facilisis feugiat eu sed erat. Vestibulum fringilla ante efficitur neque lobortis vulputate. In vel lacus diam. Curabitur odio felis, sagittis sed nibh at, laoreet lacinia tellus. Suspendisse aliquam consectetur libero consequat egestas. Pellentesque gravida tortor sit amet eleifend hendrerit. Curabitur tempus, arcu sed lacinia finibus, nulla leo dapibus orci, vel porta elit ligula ut ipsum. Name Address Telephone Provided to Agency Title Contact Name Click here and insert contact title Click here and insert address Click here and insert address Telephone (xxx) xxx-xxxx Facsimile (xxx) xxx-xxxx Click here and insert address guidehouse.com Provided by Guidehouse Partner/Principal Name Partner/Principal 1800 Tysons Boulevard, 7th Floor McLean, VA Telephone (xxx) xxx-xxxx Facsimile (xxx) xxx-xxxx Click here and insert address Call-out title Vivamus ultrices, enim ut cursus sollicitudin, magna elit pellentesque mi, vitae euismod velit ante at lacus. Donec aliquet velit id porta rutrum. Nullam efficitur, lectus eget faucibus euismod, risus metus maximus urna, et eleifend nibh erat a ante. Headline 1 Ut vitae eros sodales, iaculis arcu a, feugiat urna. Mauris vitae ante vitae nulla scelerisque aliquam vel nec enim. Nullam vehicula felis vitae quam ornare dapibus. Morbi vel libero velit. Nulla facilisi. Aenean ac felis a turpis viverra aliquam ut ac justo. Vivamus mollis maximus elit, vel aliquam nunc varius viverra. Ut consectetur tincidunt ante vulputate tincidunt. Phasellus vel turpis non metus dignissim scelerisque. Praesent vel ante eget urna maximus dapibus. Interdum et malesuada fames ac ante ipsum primis in faucibus. Sed dapibus nulla quis pellentesque vulputate. Donec id viverra leo. Curabitur rhoncus elementum arcu id tempus. Suspendisse quis risus et purus finibus consectetur. Nunc interdum nisl neque, sed porta nulla pellentesque vitae. Maecenas in accumsan lorem. Donec et semper augue, ut vestibulum augue. Pellentesque vitae euismod tellus. Quisque porta sapien nec quam placerat tincidunt. Curabitur sollicitudin, lorem nec vestibulum blandit, felis mauris rutrum diam, eu fringilla quam enim vel risus. Ut condimentum tellus erat, a gravida ante aliquet id. Duis tempor diam laoreet interdum viverra. Morbi egestas consequat neque, et consectetur magna commodo at. Vivamus ultrices, enim ut cursus sollicitudin, magna elit pellentesque mi, vitae euismod velit ante at lacus. Donec aliquet velit id porta rutrum. Nullam efficitur, lectus eget faucibus euismod, risus metus maximus urna, et eleifend nibh erat a ante. Fusce laoreet quam metus, eget placerat lectus euismod vel. Nam varius vestibulum sollicitudin. Duis tempus nunc et elit accumsan tincidunt. Aliquam sed tellus scelerisque, posuere erat eu, venenatis lacus. Cras dignissim nunc in dui euismod, ac sollicitudin lorem lobortis. Suspendisse mattis turpis id quam condimentum posuere. This document contains information which is being submitted by Guidehouse for purposes of providing <INSERT NAME OF AGENCY> with pre-contract survey information. This document should not be considered a proposal or statement of work and may be shared with parties outside of the Government, if <INSERT NAME OF AGENCY> believes it is in the Government s best interest to do. Sed vestibulum luctus rhoncus. Curabitur sed venenatis velit. Fusce non sollicitudin mi. Curabitur eleifend suscipit ligula, eget pulvinar ipsum consequat eget. Morbi ipsum risus, mollis quis nibh non, placerat tincidunt odio. Vivamus vitae dui ac ipsum porttitor hendrerit sit amet in lectus. Morbi et suscipit eros, quis feugiat arcu. Mauris consectetur ligula sed felis porttitor laoreet. Nunc nec metus accumsan mi vehicula egestas. Sed volutpat sapien augue, sed mollis neque placerat non. Nulla ac felis et lectus dictum consequat. In luctus nisi sed diam tincidunt, nec ullamcorper justo volutpat. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis vehicula risus nec tincidunt eleifend. Aliquam sed tellus scelerisque, posuere erat eu, venenatis lacus. Cras dignissim nunc in dui euismod, ac sollicitudin lorem lobortis. Suspendisse mattis turpis id quam condimentum posuere. 2018, Guidehouse LLP. All rights reserved. Guidehouse LLP refers to the PricewaterhouseCoopers Public Sector LLP (a Delaware limited liability partnership) or, as the context requires, other member firms of Guidehouse International Limited, each of which is a separate and independent legal entity. Developed by Guidehouse LLP, 1800 Tysons Blvd., 6th Floor, McLean, VA Discussion paper title Use or disclosure of data contained on this page is subject Subtitle to the restriction on the title page of this document. # Discussion paper title Use or disclosure of data contained on this page is subject Subtitle to the restriction on the title page of this document. # 44 Guidehouse Brand Guidelines June 1, 2018

45 Design inspiration PowerPoint Section divider slide with image Presentation title line 1 title line 2 Subtitle Month 2018 Agenda Slide text only Subtitle line Section one Section two Section three Headline line Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla. Section title Guidehouse Month 2018 # Section title Guidehouse Month 2018 # Slide with bullet points Subtitle line Slide with image Subtitle line Intro 1 Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Bullet point 1 Bullet point 2 Bullet point 3 Bullet point 4 Intro 2 Nullam eget eros quis dui ultrices sagittis. Vivamus ac risus vel massa facilisis feugiat eu sed erat. Vestibulum fringilla ante efficitur neque lobortis vulputate. In vel lacus diam. Curabitur odio felis, sagittis sed nibh. Bullet point 1 Bullet point 2 Bullet point 3 Bullet point 4 Intro 3 Ut vitae eros sodales, iaculis arcu a, feugiat urna. Mauris vitae ante vitae nulla scelerisque aliquam vel nec enim. Nullam vehicula felis vitae quam ornare dapibus. Morbi vel libero velit. Bullet point 1 Bullet point 2 Bullet point 3 Bullet point 4 Headline line Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla. Section title Guidehouse Month 2018 # Section title Guidehouse Month 2018 # 45 Guidehouse Brand Guidelines June 1, 2018

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