has been to the human race. In the course of ages we shall find ourselves the inferior race.

Transcription

1 STYLE GUIDE

2 We refer to the question: What sort of creature man s next successor in the supremacy of the earth is likely to be. We have often heard this debated; but it appears to us that we are ourselves creating our own successors; we are daily adding to the beauty and delicacy of their physical organisation; we are daily giving them greater power and supplying by all sorts of ingenious contrivances that self-regulating, self-acting power which will be to them what intellect has been to the human race. In the course of ages we shall find ourselves the inferior race. Day by day, however, the machines are gaining ground upon us; day by day we are becoming more subservient to them; more men are daily bound down as slaves to tend them, more men are daily devoting the energies of their whole lives to the development of mechanical life. The upshot is simply a question of time, but that the time will come when the machines will hold the real supremacy over the world and its inhabitants is what no person of a truly philosophic mind can for a moment question. Samuel Butler, Darwin Among the Machines. The Press, 13 June 1863 Copyright 2018 Genesis Thought Inc. All Rights Reserved End User License Agreement

3 The Cellarius Universe (CX) is an original, transmedia cyberpunk franchise that leverages blockchain technology and user-generated assets to create a collaborative, fan-curated story. Our narrative begins in the near future and will expand through the galaxy in both space and time. Written works, art, and other media will explore the relationship between humans, sentient artificial superintelligence, and the full spectrum in between. In essence, the Cellarius Universe is a future-oriented mythology. It is also a collective storytelling project whose content and contours will be shaped by its community. CX straddles the common cyberpunk themes of a dystopian and troubled future while maintaining a more optimistic outlook on humanity s destiny and place in the cosmos. Despite its flaws, humankind s will to survive and explore is inextinguishable.

4 LOGO

5 Logo Inspiration and Genesis The spiral is a powerful symbol that represents life, its changes, and transformation. It s one of the oldest symbols known to and reproduced by humankind, found terrestrially (plants, tornadoes, hurricanes) and in the vast universe (galaxies). The spiral symbolises both the known and the unknown. Evolution and revolution: creating a sensation that is both expanding and contracting towards its middle. At the core of the spiral sits an eye that is human-like. The eyelashes become the spiral. Due to its linear depiction and perfect symmetry, the eye can also be seen as mechanical and very calculated, with an almost robotic coldness and neutrality to it. The eye represents the source of the tempest and trouble to come, but also potential salvation.

6 Safe space around the logo

7 Safe space around the logo

8 Safe space around the logo

9 DOWNLOAD LOGO FILES Logo files can be found at the link above, both raster and vector versions.

10 COLORS

11 Colors are toned-down, muted or washed out, but still part of a more colorful spectrum. They give a sense of grit; an imperfect humanity. But at the same time, they convey hope and positivity. Not too much, not too little. Green is difficult to find, given the impact of climate change on our planet. In situations where greens can be used, it appears in similarly muted tones.

12 #4D5858 # #E0917A #99BCCB #E6DAA6 #d1d3d4 C: 69 M: 54 Y: 54 K: 30 C: 50 M: 50 Y: 50 K: 10 C: 10 M: 50 Y: 50 K: 0 C: 40 M: 15 Y: 15 K: 0 C: 10 M: 10 Y: 40 K: 0 C: 17 M: 12 Y: 13 K: 0 Pantone 445 C Pantone 409 C Pantone 486 C Pantone 550 C Pantone 7402 C Pantone 427 C

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15 You can be flexible when it comes to the color of the logo and background, as long as there is a good contrast and it respects the general toned-down color scheme. It is important to choose a color scheme that conveys a particular emotion for the situation you are creating. A color would mean little without context. The colors should always stay the same within the logo; the text and the icon should maintain the same chromatic. Even when you are using the icon without the text, these laws apply in the same manner. Avoid plain black or white, if possible. Even a small amount of tint will help provide context.

16

17 FONTS

18 LOGO FON T CELLARIUS AaBbCcDdEeFfGgHh IiJjKkLlMmNnOoPpQq RrSsTtUuVvXxYyZz !?@#$%^&*(_+{: < BAHN PRO

19 PRIMA RY T IT LE F ONT COMING SOON AaBbCcDdEeFfGgHh IiJjKkLlMmNnOoPpQq RrSsTtUuVvWwXxYyZz !?@#$%^&*(_+{: < TEKO ABC D EF GHI JLK MNO PQR ST U W XYZ abcdefghijklm nopqrstuvwxyz

20 SECONDA RY BODY FONT COMING SOON AaBbCcDdEeFfGgHh IiJjKkLlMmNnOoPpQq RrSsTtUuVvWwXxYyZz !?@#$%^&*(_+{: < BARLOW Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus laoreet nisi id velit fringilla facilisis. Vivamus finibus ligula augue. Duis egestas bibendum convallis. Cras molestie purus quam, sit amet auctor purus consequat a. Pellentesque et auctor leo. Aliquam felis risus, auctor in nulla sit amet, laoreet aliquam lacus. Integer pretium augue at turpis gravida maximus. Praesent nec venenatis massa. Phasellus velit ligula, dignissim vitae nulla et, eleifend ultricies metus. In hac habitasse platea dictumst. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec tristique nulla sem, vitae posuere nulla sodales quis. Praesent lobortis aliquet odio, nec feugiat eros auctor in. Quisque velit odio, aliquet non neque lacinia, consequat egestas mauris. Mauris vitae viverra ipsum. Pellentesque quis tortor elementum, bibendum augue mollis, tincidunt metus. Pellentesque feugiat dui a imperdiet imperdiet. Nullam nec cursus lectus, et pharetra nisl. Duis quis sollicitudin neque, ut sollicitudin ipsum. Suspendisse viverra, velit sagittis iaculis semper, ex odio iaculis felis, et pellentesque ex nibh non purus. Proin ligula elit, elementum nec ullamcorper suscipit, ultricies et ante. Mauris vitae viverra ipsum. Pellentesque quis tortor elementum, bibendum augue mollis, tincidunt metus. Pellentesque feugiat dui a imperdiet imperdiet. Nullam nec cursus lectus, et pharetra nisl. Duis quis sollicitudin neque, ut sollicitudin ipsum. Suspendisse viverra, velit sagittis iaculis semper, ex odio iaculis felis, et pellentesque ex nibh non purus. Proin ligula elit, elementum nec ullamcorper suscipit, ultricies et ante.

21 ORNAMENTS

22 At their core, these ornaments are simply circles, lines, arcs and semicircles. These are the same spiral segments that comprise the logo. The idea is to create simple or intricate ornaments or frames with these very basic shapes. One may find the influences of art deco in this style. Art deco design was inspired by futurism and faith in technological progress. The Cellarius Universe hopes to reflect many of the same beliefs. You can create your own design as long as you use these 4 shapes. Use them as you wish. No matter how different the pieces are, the design will share the same characteristics.

23 DON T DO IT!

24 No two or more different colors Bad Contrast Good contrast

25 THANK YOU!