Diploma in GRAPHIC DESIGN. - Part 1 LESSON 2

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1 Diploma in GRAPHIC DESIGN - Part 1 LESSON 2

2 CAN YOU ALL HEAR ME?

3 LESSON 1 Recap Brief introduction to Graphic Design What Design is and is not Different areas of Design Adobe overview Photoshop / Illustrator / InDesign Introduction to Photoshop Workspace / Use of Layers

4 SPECIAL ANNOUNCEMENT Win a Lifetime Membership to Shaw Academy The draw will be held live during Lesson 8 * CONDITIONS Attend at least 4 lessons before lesson 8

5 ToolKit Update What s New Digital Painting in Photoshop

6 LESSON 2 GRAPHIC DESIGN ELEMENTS & PRINCIPLES

7 LESSON 2 What you will learn Understanding Graphic Design Elements Line, Shape Colour, Texture, Mass & Space Understanding Graphic Design Principles Alignment, Balance, Contrast, Proximity & Repetition Basic Colour Theory How to apply to your own designs

8 ELEMENTS In Graphic Design there are Key Elements that enable us to communicate our message clearly. These are what make up our design. LINE SHAPE (FORM) COLOUR TEXTURE * MASS (SIZE) SPACE DISCLAIMER: There have been disagreements about the exact number, but to be honest, it doesn t matter, these are the main conceptual elements.

9 LINE One of the most important Elements of Design, line defines a subject s form or shape. DEPTH WIDTH A Line is a form with width & length, but no depth. Lines can be thick or thin, smooth or jagged, rigid & mechanical or organic and hand-drawn. The direction of a Line can convey mood. Lines can be literal or implied. LENGTH

10 LINE TYPES There are several types of lines defined by their use. Lorem ipsum dolor sit amet consectetur adipiscing elit. CONTOUR Praesent at leo purus. Phasellus mi tortor, mattis nec laoreet ut, tincidunt sed tortor. DIVIDING DECORATION GESTURE

11 LINE MEANINGS There are lots of ways to describe a given line. Each description has a characteristic.

12 LINE MEANINGS THIN

13 LINE MEANINGS THICK

14 LINE MEANINGS HORIZONTAL

15 LINE MEANINGS VERTICAL

16 LINE MEANINGS DIAGONAL

17 LINE MEANINGS CURVED

18 LINE MEANINGS ZIGZAG

19 LINE MEANINGS ARTIFICIAL /NATURAL

20 LINE MEANINGS DASHED

21 LINE PATTERNS A series of lines form a pattern. Patterns convey meaning in addition to the meaning of individual lines.

22 LINE PATTERNS UNIFORM

23 LINE PATTERNS VARYING

24 ELEMENTS WHAT WE COVERED LINE

25 SHAPE

26 SHAPE TYPES GEOMETRIC ORGANIC. ABSTRACT

27 SHAPE MEANINGS CIRCLES

28 SHAPE MEANINGS SQUARES / RECTANGLES

29 SHAPE MEANINGS TRIANGLES

30 SHAPE MEANINGS SPIRALS

31 SHAPE MEANINGS CROSSES

32 SHAPE MEANINGS CIRCLES SQUARES / RECTANGLES TRIANGLES SPIRALS CROSSES

33 ELEMENTS WHAT WE COVERED SHAPE

34 COLOUR RELATIVE ABSENCE ENHANCE

35

36

37

38

39 COLOUR THEORY

40 COLOUR THEORY REFLECTIVE COLOUR

41 COLOUR THEORY ADDITIVE COLOUR

42 COLOUR THEORY COLOUR WHEEL

43 COLOUR THEORY COMPLEMENTARY / CONTRASTING COLOUR

44 COLOUR THEORY COMPLEMENTARY / CONTRASTING COLOUR

45 COLOUR THEORY ANALOGOUS COLOUR

46 COLOUR THEORY RECTANGULAR COLOUR

47 COLOUR THEORY PSYCHOLOGY

48 ELEMENTS WHAT WE COVERED COLOUR

49 TEXTURE Texture refers to the characteristics of a surface that can be tactile as well as visual.

50 TEXTURE Keep it relative

51 ELEMENTS WHAT WE COVERED TEXTURE

52 MASS MASS EQUALS SIZE The physical mass or size is the actual dimensions of the piece.

53 MASS

54 MASS in ACTION!

55 SPACE White space doesn t need to be white! Space is the distance or area between, or around things. Gives the eye a visual rest. White Space is essential for two main reasons Legibility Aesthetic

56 SPACE

57 ELEMENTS WHAT WE COVERED LINE SHAPE (FORM) COLOUR TEXTURE MASS (SIZE) SPACE

58 PRINCIPLES The Principles of design are what we do to design elements. How we apply these determines how successful the design is. ALIGNMENT BALANCE CONTRAST PROXIMITY REPETITION

59 ALIGNMENT Allows you to arrange elements in a way that matches how people naturally scan the page. Helps balance your image so that it s visually appealing. Creates a visual connection between related elements. EDGE CENTRE

60 TEXT ALIGNMENTS Centered Alignment Left Alignment Right Alignment Justified Alignment Content is down the middle. Content is to the left. Content is to the right. Content is justified. Centre Alignments are considered the weakest CENTRE Left Alignments are Strong LEFT Right Alignments are Rare RIGHT Justified Alignments can b e T r i c k y. JUSTIFIED

61

62 BALANCE Balance is the weight distributed in the design by the placement of your elements. Provides stability and structure to a design.

63 BALANCE SYMMETRIC ASYMMETRIC

64 CONTRAST Contrast is the juxtaposition of opposing elements (opposite colours on the colour wheel, or value light/dark, or direction horizontal/vertical). Contrast allows us to emphasise or highlight key elements in your design. Without Contrast a design can seem uninteresting and not be clear what to look at first.

65 CONTRAST

66 CONTRAST TYPES Big WW W W small SIZE VALUE QUANTITY WEIGHT PLACEMENT TEXTURE

67 PROXIMITY Proximity creates relationship between elements. It provides a focal point. Proximity doesn't mean that elements have to be placed together, it means they should be visually connected in some way.

68 REPETITION Repetition strengthens a design by tying together individual elements. It helps create association and consistency. Repetition can create rhythm (a feeling of organised movement). LIKE ME!

69 PUTTING IT TOGETHER

70 PUTTING IT TOGETHER

71 PUTTING IT TOGETHER

72 PUTTING IT TOGETHER

73 PRINCIPLES WHAT WE COVERED ALIGNMENT BALANCE CONTRAST PROXIMITY REPETITION

74 ELEMENTS WHAT WE COVERED LINE SHAPE (FORM) COLOUR TEXTURE MASS (SIZE) SPACE

75 COURSE TOOL KIT INCLUDED: Exclusive Starter Pack Webinar Slides for every lesson Summary Notes for every lesson Bonus Videos ONLY 19.99

76 COMING UP IN THE NEXT LESSON

77 COMING UP IN THE NEXT LESSON Create a Poster

78 COMING UP IN THE NEXT LESSON Create a Composite

79 Diploma in GRAPHIC DESIGN - Part 1

80 CONTACT facebook.com/shawacademy twitter.com/shawacademy +353 (0) graphic.design@shawacademy.com

81 CLASS IS FINISHED THANK YOU FOR BEING HERE

By: Zaiba Mustafa. Copyright

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