TABLE OF CONTENTS. 1 - AGORA logo Security Area & Minimum Size Dont s AGORA colours. 3 - AGORA typography

Transcription

1 Graphic Charter

2 TABLE OF CONTENTS 1 - AGORA logo Security Area & Minimum Size Dont s 2 - AGORA colours 3 - AGORA typography 4 - AGORA graphic elements Banner Pictos Maps 5 - AGORA photographic style 6 - AGORA branded applications Business card Signature Report Layout Template &

3 AGORA LOGO 1 1 PRIMARY LOGO: HORIZONTAL Wordmark: White C/ 0% M/ 0% Y/ 0% K/ 0% R/ 255 G/ 255 B/ 255 Holdind Device: Bordeaux C/ 39% M/ 92% Y/ 69% K/ 58% R/ 88 G/ 21 B/ 34 Wordmark Holding Device 3

4 AGORA LOGO: SECURITY AREA & MINIMUM SIZE 1 1 SECURITY AREA: To ensure the optimal effect of our Logo, it must be surrounded by an adequate amount of clear space. The minimum clear space has spacing all around equal to the distance from the A of the Wordmark to the left limit of the holding device. No other text, images, or graphic elements may be positioned in the clear space. (See chart A) This rule may only be broken when our logo is positioned on the limits of the document or when there is another holding device or photography next to it (See examples A, B, C & D) A Example A Example B Example C Example D Our services Our services Our Services Our services 2 MINIMUM SIZE: 8 mm To ensure legibility, the logotype must not be reproduced smaller than 8 mm height for printed materials and 55 pixels height for screens. 4

5 AGORA LOGO: DON TS 1 Don t alter the size ratio between the Wordmark, and the Holding Device Don t slant the logo Don t transform the logo. If you want to scale the size always respect the original proportion ratio. Don t add effects to the Wordmar or to the Holding Device Don t change the colors 5

6 AGORA COLOURS 2 AGORA BORDEAUX CMYK : C/ 39% M/ 92% Y/ 69% K/ 58% RGB : R/ 88 G/ 21 B/ 34 AGORA LIGHT BEIGE CMYK : C/ 13% M/ 11% Y/ 23% K/ 0% RGB : R/ 221 G/ 216 B/ % 50% 30% 30% AGORA DARK BEIGE CMYK : C/ 30% M/ 27% Y/ 40% K/ 0% RGB : R/ 183 G/ 173 B/ 153 AGORA LIGHT GREY CMYK : C/ 27% M/ 23% Y/ 27% K/ 0% RGB : R/ 188 G/ 184 B/ % 30% 50% 30% CMYK (Cyan - Magenta - Yellow - Black) : print colors RGB (Red - Green - Blue) : web colors 6

7 TYPOGRAPHY 1 2 FOR HEADLINES & TITLES Trade Gothic LT Std BOLD Use: Always in capitals for highlighted words ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz FOR SUBHEADLINES Trade Gothic LT Std REGULAR ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz FOR SUBHEADLINES WITH LESS IMPORTANCE Trade Gothic LT Std LIGHT ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz FOR PARAGRAPHS Arial Narow ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Arial Narow Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz EXAMPLE OF LAYOUT FOR THE HEADLINE OR TITLE OF THE DOCUMENT SUBHEADLINE LAYOUT EXAMPLE LESS IMPORTANT SUBHEADLINE This is an example of a paragraph layout. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam augue est, interdum nec iaculis maximus, feugiat sed quam. Quisque lorem tellus, maximus a aliquet ut, convallis vulputate urna. Duis vulputate erat ligula, at mattis elit ullamcorper non. Donec in lectus auctor enim accumsan cursus. Vivamus ut semper lorem, ac tincidunt justo. Vestibulum finibus ligula dolor, eget imperdiet. Duis eget volutpat nulla, vel volutpat justo. Maecenas id nunc dignissim, vestibulum sapien nec, commodo lorem. Phasellus mattis arcu et est pulvinar cursus. Maecenas ac massa vitae tortor lobortis tempor commodo eu massa. Aliquam sagittis quam ac velit porta, ut blandit lectus scelerisque. 3 3 When issuing a document we need to have under consideration the capability of the program to embedd the font into the final document. For example if we export as a PDF, the font will be embedded. On the contrary, if we don t have the possibility to embed the font like in a Microsoft Word document we should use Arial Narrow instead of Trade Gothic. We will use Arial Narrow Bold in UPPERCASE for our headlines. Arial Narrow Regular in UPPERCASE for our Subheadlines and for the Paragraphs we will use Arial Narrow Regular and Arial Narrow Bold in a smaller size. 7

8 GRAPHIC ELEMENTS 1 BANNER For our documents and presentations we will use a banner with AGORA s logo and the map. This will allow us to not only establish recognition on our branding layout but also to communicate what AGORA is about: cities. For this banner/bar, the rules of security area that we established on page 4 will be equally aplicable meaning that we would have to respect the clear area from top or down of the bar for placing other elements like texts, page numbers, etc. Also, we cannot place other logos on our bar so we will need to include them on the upper part or the document. The primary and standard use of the banner will be placed in the bottom of the page, however exceptionally and when there is no other possibility, we may use the banner on the top of our document. 4 8

9 GRAPHIC ELEMENTS 2 PICTOS When creating our documents or presentations, we can make use of our library of Pictos for illustrational and informational purposes. The only limitations would be: 1. They need to have the AGORA colors (Either our BORDEAUX or our DARK BEIGE. REPORTS INFORMATION MANAGEMENT RESPONSE AND MONITORING COORDINATION RESPONSE EVALUATION MOBILE DATA COLLECTION RAPID DEPLOYMENT REMOTE SENSING ASSESMENTS SECONDARY DATA REVIEW REPORTS INFORMATION MANAGEMENT RESPONSE AND MONITORING COORDINATION RESPONSE EVALUATION MOBILE DATA COLLECTION RAPID DEPLOYMENT REMOTE SENSING ASSESMENTS SECONDARY DATA REVIEW 4 2. Minimum size. Our pictos width can never be inferior to 7mm. DATA ANALYSIS MAP WEB MAP WORLD LOCATION DATA ANALYSIS MAP WEB MAP WORLD LOCATION REPORTS RESPONSE AND MONITORING RESPONSE EVALUATION RAPID DEPLOYMENT ASSESMENTS REPORTS RESPONSE AND MONITORING RESPONSE EVALUATION RAPID DEPLOYMENT ASSESMENTS INFORMATION MANAGEMENT COORDINATION MOBILE DATA COLLECTION REMOTE SENSING SECONDARY DATA REVIEW INFORMATION MANAGEMENT COORDINATION MOBILE DATA COLLECTION REMOTE SENSING SECONDARY DATA REVIEW DATA ANALYSIS MAP WEB MAP WORLD LOCATION DATA ANALYSIS MAP WEB MAP WORLD LOCATION 9

10 GRAPHIC ELEMENTS 3 MAPS As a research organization AGORA uses maps extensively. For the elaboration of maps we should respect and use our corporate colours. For more information you can consult the Mapping Guidelines document available on the Resource Center. 4 ONGOING FIELD PRESENCE PREVIOUS OPERATIONS 10

11 PHOTOGRAPHIC STYLE 1 PHOTOGRAPHIC STYLE DOs DON Ts Pictures/videos taken/used within the framework of AGORA activities should reflect a positive image of affected populations AGORA requires verbal consent from subjects in the pictures/videos (if identifiable); prior to publication of any video of picture, IMPACT HQ Communications team will confirm with the relevant AGORA country team that consent was verbally granted In the specific case of children (i.e. under 18 years old), AGORA requires written consent using a specific form from the child and the parent or guardian. Without such written consent, IM- PACT HQ will not be able to utilise such pictures/ videos The photo/video policy described in this document is applicable to all AGORA staff, both in their professional and personal function while working with AGORA. These rules are also applicable for AGORA partners, and should beclosely followed in all country missions. For more information consult the IMPACT PHO- TOGRAPHY & VIDEO Standar Operating Procedures available on the Resource Centre Take photos/videos that illustrate the issues, situation,context and environment Verbally ensure that whoever you are taking a photo/video of is consenting Take photos/videos of AGORA staff with AGORAvisibility in action, at work Make sure you include AGORA visibility in some of your pictures/videos. Try and take photos/videos that tell a story, including affected populations and showing that people are at the heart of what we do Send detailed and relevant captions that add something extra to the photo/video Upload and file all photos/videos to the IMPACT Photo-Video Bank folder on Dropbox or other document sharing platform (folder shared with every Country Focal Point) Don t take photos without verbal or written consent. Do not take photos/ videos of people without speaking to them first and asking for their explicit permission Don t take photos reflecting stereotypes 5 Don t take/use pictures or videos of nude/semi-nude individuals of any age. No pictures/videos of people smoking or holding a cigarette/pack of cigarettes, as well as pictures/videos displaying thebrand of tobacco companies should be used. Similarly, no photos/videos picturing persons drinking alcohol, holding a glass/bottle of alcohol, or showing brands of alcohol Never take pictures/videos of arms, military, police or any armed personnel under any circumstances. Don t select/use pictures/videos showing individuals in an undignified situation/way (e.g. no individuals standing by rubbish no emaciated elders; no crying women; etc.). Delete any picture that might be sensitive or disrespectful. Do not use pictures/videos showing logos of other organisations, unless 1) they are our partners/donors and 2) they have provided authorisation. Do not take portraits that show a face which is unrelated to a context or situation. Never take portraits and close up of children. Don t share photos/videos of AGORA staff on a break, sitting down, eating or drinking or with sun glasses But don t stage it (i.e. giving an AGORA sign to an affected individual to pose with in a photo/video) Avoid only taking pictures/videos of infrastructure, installations, farms etc. with no affected populations / individuals appearing these photos/videos don t tell a story. 11

12 5 PHOTOGRAPHIC STYLE 2 PHOTOGRAPHIC STYLE Examples of DOs & DON Ts Do not take portraits that show a face which is unrelated to a context or situation. Never take portraits and close up of children. 5 Don t take/use pictures or videos of nude/semi-nude individuals of any age Avoid only taking pictures/videos of infrastructure, installations, farms etc. with no affected populations / individuals appearing these photos/videos don t tell a story. 7 Don t share photos/videos of AGORA staff on a break, sitting down, eating or drinking or with sun glasses 12

13 BRANDED APPLICATIONS: BUSINESS CARD 6 1 BUSINESS CARD RECTO VERSO NOTE: If you require an AGORA business card, please contact Geneva HQ at: geneva@impact-initiatives.org 13

14 BRANDED APPLICATIONS: MAIL SIGNATURE 6 2 MAIL SIGNATURE gaia.vanderesch@impact-initiatives.org Kind regards 14

15 BRANDED APPLICATIONS: REPORT COVER 3 REPORT COVER REPORT COVER PAGE COUNTRY This is an example of title Add subtitle here (optional). If this is an executive summary report, indicate it here. 6 December 2017 PARTNER LOGO: Where possible, this should be white on a transparent background. otherwise, same height as AGORA logo on a white or coloured background. TYPE OF DOCUMENTS : AGORA Secondary Data Review, Reports... All documents that contain a cover page (with an image, flat color or illustration), a table of contents and therefore several parts of texts. 15

16 BRANDED APPLICATIONS: POWERPOINT TEMPLATE 6 16

17 CONTACT US Geneva, Switzerland