Piece by Piece logo 2. Piece by Piece and Sean Kenney 3. The single-color logo 5. Logo clear space 6. Logo size 7.

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1 This document outlines how to use the Piece by Piece brand and the LEGO brand in your promotional content. If you use the Piece by Piece logo or write LEGO, send us your designs for review prior to publishing or printing. Piece by Piece logo 2 Piece by Piece and Sean Kenney 3 The single-color logo 5 Logo clear space 6 Logo size 7 Logo alignment 8 Common mistakes to avoid 9 Common mistakes to avoid 10 Using the LEGO brand 11 How to mention LEGO 12 Solutions for mentioning LEGO 13

2 - Do not alter the logo in any way. Do not crop it, change anything, or add anything. - Approved color variations are included in the download. Do not use other colors. - Size, placement and spacing are described on the following pages. - Do not attempt to replicate, imitate, or duplicate the logo. Download the logo at

3 - Capitalize the P and P - The words Piece by Piece should not be written to resemble a logo or graphic - Sean Kenney s job title is Artist. - Do not title Sean with LEGO in any way. - Do not use the term LEGO Certified Professional to describe Sean - Do not use the LEGO Certified Professional Logo. - You must credit the artist Sean Kenney in all media and signage. - Spelled Kenney, not Kenny, not Kennedy. - Online content should include a link to

4 Logo background colors The Piece by Piece logo may only be shown on a solid white background. - Do not knock out the white behind the logo - Do not add new background colors, gradients, or images - Do not remove or move Sean Kenney signature. Primary version of the logo

5 The single-color logo You may use the single color logo if the full-color logo is not aesthetically appropriate and for low-color print runs (e.g. photocopies, single-color offset.) These approved colors are included in your download White on black CMYK 0, 0, 0, 100 RGB 0, 0, 0 Black on white CMYK 0, 0, 0, 100 RGB 255, 255, 255 Piece by Piece Red CMYK 6, 99, 99, 1 RGB 223, 31, 38 Piece by Piece Grey CMYK 45, 36, 35, 1 RGB 147, 149, 152

6 Logo clear space The logo includes built-in clear space that you may not crop, remove, or encroach. This padding serves as a buffer between the logo and other content. Clear space is equal to the height of Sean Kenney s signature in the logo. Always preserve the clear space that is built into the logo - Do not crop out the clear space - Do not put other elements into the clear space - Leave clear space when positioning the logo near borders or content edges

7 - In print, the logo must not be reduced below 20 points in height. - Digitally, the logo must not be reduced below 75 piels in height. - The logo must be scaled proportionally; take care not to squash or stretch the logo. If the Piece by Piece logo is presented near other logos, it can be any size you wish, provided it is at least half as large as the other logos.

8 Where appropriate, horizontally-align the bottom of Art with LEGO bricks with other graphics or page elements. Let the Sean Kenney signature hang below these horizontal alignments.

9 Don t rearrange the elements of the logo Don t use the circles as a graphic Don t remove Sean Kenney's signature Don t create your own tagline

10 Common mistakes to avoid Genrick s Museum Don t add content into the clear space Art with Lego Bricks by Sean Kenney Wednesday, 24th August_sunday September 18 Document Border PIECE BY PIECE A LEGO Brick Eperience Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud eercitation ullamco laboris nisi ut aliquip e ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Ecepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum Don t place the logo too close to the edge of your document. Leave the clear space provided in the logo. Don t create your own logo for Piece by Piece Other logos cannot be more than twice the size of the Piece by Piece logo. Don t show the Piece by Piece logo on unapproved background colors

11 Piece by Piece is not a LEGO show Two main guidelines are: or the company itself. Using the LEGO company s name in conjunction with anything else violates fair use laws. LEGO (the company) has nothing to do with Piece by Piece. You can of course advertise that Sean s work is created with LEGO products, but you should market Sean s work and the show s purpose. Common mistakes include - Describing the ehibit using LEGO without mentioning Sean. - Giving Sean a job title with LEGO, e.g. LEGO professional. (Sean s title is artist ) - Adding LEGO to names of events, activities, etc, e.g. LEGO building contest. - Using LEGO mini-figures or LEGO bricks as primary visuals

12 If you are writing LEGO anywhere, you must submit it to us for review. The LEGO company s name can only be used to describe them. Using their name improperly could imply you have a relationship with them, which is not appropriate and will detract focus from the show s educational and artistic purpose. - LEGO must be written in all capital letters - Write LEGO with a registered symbol the first time it appears - Never write LEGOs. LEGO is the company, not the toy. - Referring to the LEGO company s work: LEGO toys / LEGO products / LEGO bricks / LEGO pieces / LEGO kits / LEGO sets - Showing a connection with the company: LEGO fans / Fans of LEGO / LEGO lovers / LEGO customer / etc Eample: Calling all LEGO fans Eample: If you love LEGO, you ll love Nature Connects Eample: Sean is LEGO s best customer

13 Incorrect brand use LEGO sculpture LEGO art LEGO ehibit / show LEGO artist Master builder LEGO Certified Professional Professional LEGO builder Sample corrected language Sculpture built with LEGO bricks Sculpture made with thousands of LEGO pieces Sculpture Works of art created with everyday LEGO toys Art / artwork / sculpture Sean s creations Ehibit created with half a million LEGO toys Ehibition of sculpture built with LEGO bricks A series of sculptures built entirely with LEGO pieces Ehibition / ehibit / show Garden-inspired traveling ehibit Artist Sean Kenney New York City artist Sean Kenney Sean Kenney The artist LEGO building contest LEGO play zone LEGO building area LEGO activities Building contest (Your own invented name) e.g. Brick by Brick Contest Play zone Building area (Your own invented name) e.g. The brick house, The construction zone Activities Activities with thousands of LEGO pieces