A product designed to help the user get out of their comfort zone and take more chances.
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- Clemence Banks
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1 TAKING CHANCES 1
2
3 TAKING CHANCES
4 THE PROBLEM
5 A product designed to help the user get out of their comfort zone and take more chances.
6 ORIGINAL CONCEPT CHANCES RISK SAFE Original Idea TAKING CHANCES 6
7 Mind Mapping TAKING CHANCES 7
8 CONCEP T BOARD SMELL THIS Walk barefoot for 2 min. TAKING CHANCES HOW TO PLAY Distribute one Skip card to each player. Shuffle any Skip cards that remain into the deck. A GAME ABOUT TAKING CHANCES. The first player goes by picking up a card from the deck. Then everyone takes turns picking up cards and then performing the actions written on their cards. Different decks have different difficulty levels. WHAT IS IT? Taking Chances is a game designed to encourage people to get out and try new things. This manifests itself in two ways. Players who preform the action on the card they ve drawn get to keep that card. Rinse and repeat. 1. A card game made for 2 or more people. Each person takes turns picking up a card. Each card has a task to preform, these tasks are Chances. If someone chooses not to perform the action on their card then they must use their Skip card. TAKE A CHANCE ON (A TOPIC) If someone does not want to perform the action AND they do not have any Skip cards remaining then they are eliminated from the game. These tasks are designed to help people get out of their comfort zone and try new things. Play until one person is left playing OR until the deck runs out. Count the amount of cards each player has to determine the winner. 2. An app that bridges the gap between the card game and the real world. Players would recieve random tasks throughout the day. Performing actions rewards players with in game achievements. Tasks done on the phone can be interactive. Allowing players to set timers, record short video clips, see leaderboards and share their favorite cards with friends over social media. DIFFICULTY PER PACKS The app would encourage users to get out in the real world and do things they normally wouldn t do. This game takes a tough love approch in its language and presentation. THE APP RELATED GAMES Other games I looked at in the same genre have different rules and objectives. None of the games I saw had a real world component. Part of the appeal of this game to the target market revolves around that. Cards Against Humanity. TARGET AUDIENCE The target audience for Taking Chances is young people just starting out who want to learn to be more ambitious and less hesitant to take chances. This would be particularly useful for college students and people searching for jobs. HIGH FIVE SOMEONE Install the app. Get a notification with an action card. Concept Presentation Board TAKING CHANCES 8 Take a chance with a friend or somebody brand new. 17+
9 Concept Exploration TAKING CHANCES 9
10 BR AND AN ALYSIS Visually Analyze Brands flat A card game for people who are into Kittens and explosions. And laser beams. And sometimes goats. A party game for horrible people. The game for your wh If You Draw A Kitten Card, You Explode. When You Explode, You Die And You Are Out Of The Game. (Which Is A Bad Thing) Your dumb questions. Spell, puzzle, act, hum way to victory within outrageous fun for ev Cards Against Humanity is as despicable and awkward as you and your friends. Visually Analyzing Brands TAKING CHANCES 10
11 flat hole brain. The Pick and Pass Card Game A tiny puzzle that grows on you. m, or just guess your 4 categories! It's veryone! Score points for making the most maki rolls or for collecting a full set of sashimi. Dip your favorite nigiri in wasabi to triple its value. But be sure to leave room for dessert or else you'll eat into your score! Gather the most points and consider yourself the sushi master! for your home......and your television. Visually Analyzing Brands TAKING CHANCES 11
12 MOOD BOARD Mood Board Moodboard TAKING CHANCES 12
13 fun adventurous friendly bright exciting Moodboard TAKING CHANCES 13
14 LOGO DESIGNS Line Logo Thumbnail Exploration TAKING CHANCES 14
15 Line Logo Thumbnail Exploration TAKING CHANCES 15
16 LOGO DESIGNS Line Logo Thumbnail Exploration TAKING CHANCES 16
17 Line Logo Thumbnail Exploration TAKING CHANCES 17
18 LOGO DESIGNS Product Naming POSITIVE Taking Chances Chance Openness Exposure Plunge Gamble Fortune Taking a Bet Brave Attempt Take a Chance Bold NEGATIVE Risk* Hazard Run the Risk *Taken Product Name Brainstorming TAKING CHANCES 18
19 TAKING CHANCES TAKING CHANCES Taking Chances taking chances C TAKING CHANCES TAKING CHANCES Taking Chances Taking Chances Taking T Chances Taking Chances Taking C Chances Taking Chances TAKING CHANCES The real life game of chance. TAKING CHANCES THE REAL LIFE GAME OF CHANCE. A REAL GAME OF CHANCE. THE REAL GAME OF CHANCE. THE REAL LIFE GAME OF CHANCE. A REAL GAME OF CHANCE. THE REAL GAME OF CHANCE. THE REAL LIFE GAME OF CHANCE. A real game of chance. The real game of chance. The real life game of chance. T TAKING CHANCES The real life game of chance. TAKING CHANCE S THE REAL LIFE GAME OF CHANCE. 30 Logo Exploration / Charecter Development TAKING CHANCES 19
20 CARD DESIGN SMELL THIS TAKING CHANCES Walk barefoot for 2 minutes. Pre-Cat Card Design TAKING CHANCES 20
21 CARD NA ME TAKING CHANCES Card Design TAKING CHANCES 21
22 TC CHARACTER DESIGN 1st The late show Character Design TAKING CHANCES 22 SNAX
23 TFC PRESS MISS TAKING CHANCES TC Character Design TAKING CHANCES 23
24 TAKING CHANCES 24 Character Design
25 TC UNNATURAL COLOR SHAKE WELL R NET WT. 52 OZ. (1 lb. 12 oz.) (793g) SNAX C 03? Character Design TAKING CHANCES 25
26 EMOJI CAT Emoji Illustration Process TAKING CHANCES 26
27 Final Emoji Illustration TAKING CHANCES 27
28 PACKAGING DESIGN Packaging Research Highlights TAKING CHANCES 28
29 TAKING CHANCES 2 6 PLAYERS E ROBOT TAKING CHANCES TELL A SCARY STORY HOLD YOUR BREATH AGES 6+ TAKING CHANCES THE REAL LIFE GAME OF CHANCE Taking Chances challenges you to do things that you would never have dared to do before. Studies have shown that taking small risks every day can help you make better, more clear headed decisions when it really matters. Who knew that a card game could be so useful? Glue Box Design Template TAKING CHANCES 29
30 PACKAGING DESIGN TAKING CHANCES 2 6 PLAYERS TAKING CHANCES AGES 6+ TC TAKING CHANCES Taking Chances is a brand new game that you can play with friends, family or complete strangers! It challenges you to do things that you would never have dared to do before. Studies have shown that taking small risks every day can help you make better, more clear headed decisions when it really matters. Who knew that a card game could be so useful? Made in New Bedford, MA All Rights Reserved Box Design Template TAKING CHANCES 30
31 Renderings TAKING CHANCES 31
32 TAKING CHANCES 32 First Physical Mockup
33 Site-Specific Display TAKING CHANCES 33
34 WEBSITE SITEMAP Sitemap TAKING CHANCES 34
35 Wireframe Thumbnails TAKING CHANCES 35
36 WEBSITE MOCKUP TAKING CHANCES LOREM IPSUM Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor Wireframe Desktop TAKING CHANCES 36
37 TAKING CHANCES TAKING CHANCES LOREM IPSUM LOREM IPSUM Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor Lorem ipsum dolor sit amet, consectetur adipisic. Wireframe Table, Mobile TAKING CHANCES 37
38 W EB SI TE DE SIGN Website Mockup TAKING CHANCES 38
39 Website Mockup TAKING CHANCES 39
40 APP DESIGN Android and iphone Designs TAKING CHANCES 40
41 Media for Website TAKING CHANCES 41
42 ONSI TE RE SE ARCH On-Site Research Photos Newbury Comics TAKING CHANCES 42
43 On-Site Research Notes TAKING CHANCES 43
44 MORE Linocut Logo TAKING CHANCES 44
45 Linocut Logo TAKING CHANCES 45
46 TAKING CHANCES 46
47 FINAL PRODUCT TAKING CHANCES 47
48 TAKING CHANCES 48
49 TAKING CHANCES TAKING CHANCES 49
50 TAKING CHANCES 50
51 Packaging TAKING CHANCES 51
52 TAKING CHANCES 52
53 TAKING CHANCES 53
54 TAKING CHANCES 54
55 TAKING CHANCES 55
56 TAKING CHANCES 56 TAKING CHANCES
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