Activities. Education. Experience. Skills. Purdue University - AIGA Vice - President Archway Drive Lafayette, IN 47909

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1 Peter Stockwell 1100 Archway Drive Lafayette, IN Education Experience Graphic Designer Purdue University Bachelor of Arts in Visual Communications Design Freelance Graphic Designer IUPUI Community Learning Network Gamestop Purdue University Memorial Union Marketing WBAA Created and consulted on a variety of invitations, programs, booklets, report, logo, and website Interface with line robots to assess and render reports of issues to promote efficiency. Graphic Designer Game Advisor Graphic Design Intern Collaborated with clients to create advertisements, posters and promotional materials for events at the student memorial union Graphic Design Intern Minor: Japanese Concentration: Computer Graphics Technology GPA: 3.5 Subaru of Indiana Automotive Temporary Time Keeper - Administrative Staff Learned to collaborate on a team in the branding of the company s promotional campaign Present April present October October 2014 October January 2014 April October 2013 April October 2013 Activities Skills Purdue University - AIGA Vice - President Purdue CORPS Leadership Team Member Webmaster/Designer Purdue Opportunity Awards/Purdue Promise Recipient Mentor Reformed Presbyterian Missions - Kobe, Japan Leader/Organizer Team Member Expertise in Adobe Creative Suite Microsoft Office HTML/XHTML CSS Microsoft and Macontosh OS Working Knowledge of 3ds - Max Maya CATIA Rhino Other Skills C++ JavaScript Java Visual Basic PHP jquery Composed content for websites and newspapers Japanese (Intermediate) Digital and Film Photography

2 Hats Off to Caps Project: Stamp Collection Design In this project the goal was to create a series of stamps for mailing. After a few rigorous brainstorming sessions, it became obvious that this concept, depicting a number of fun hats, was the strongest. A number of different hat designs were created and the best 20 were selected for display. A minimalist design was chosen to draw more emphasis on the hats themselves rather than the faces attached to them. The pane of stamps was designed to make it look like the heads were floating above the people to whom they belong.

3 Flowing Forms Project: Logotype/Book Design The project began with the desire to take two letters and combine them into a single form, in a similar fashion to a logotype design or monogram. Several weeks of sketching and design culminated in the creation in a book in which to hold all of them. The book chronicled the journey from two separate letters into a single form. The final form, pictured in the bottom right, combines the letters f and g while it may not be immediately apparent, it does engender closer inspection. Upon looking deeper, it should pop out at the viewer in short order.

4 Ferdinand s Gelato Project: Company Stationary After completing the aforementioned logotype project, each student was tasked with creating a stationary set for a fictional company that might use the logotype that he created. In this case the whimsical and fun design with the f and g implied brought to mind a gelato company. The challenge was to create a stationary set that was both fun and subdued, so as not to overpower the important information therein. The end result is something that looks both classy and colorful.

5 Reading Opens Your Mind Project: Social Issues Poster Tasked with creating a poster that either informed the viewer of a social issue of the day, a number of different concepts and ideas were tossed around before finally deciding on reading. Essentially, the goal was to encourage people to read more. The idea of reading opening up one s mind to many different facts, experiences, ideas and view points manifested itself in a mind opening up like the pages of a book. A highly illustrative style was used to be reminiscent of a story book. Likewise a script font was laid down in a style also reminiscent of a story book.

6 Pappy s Spring Break Hours Project: Purdue Memorial Union Poster At the Purdue Memorial Union any time a major holiday, school break or even the change of the semester we had to design new posters for all the businesses in the union. In this particular case I wanted to create a colorful scheme that reflected the refreshing fun of spring vacation. I wanted to have strong, bold illustrations that gave this sense of warmth. The biggest issue was trying to find text that would be both legible and striking enough to still draw the attention of the viewer. As with all hours posters at the union, there were many different iterations in size and proportions. That too posed its issues, however, the Pappy s hours filled out the poster the best and as such are posted here now.

7 A Scandal in Bohemia Project: ebook Design and Layout This project began by selecting one open source book to redesign in a digital format, shortly followed by a fairly lengthy process of re-design the cover of said book. Two variations of the cover were created (one in color and the other in black and white for e-ink displays). Following that the layout was created using the standard HTML to format the text. Illustrations were created and interspersed throughout the layout. The cover design is meant to reflect several themes in the this Sherlock Holmes short story by Sir Arthur Conan Doyle. Since a woman is heavily featured in this story that challenges Holmes in intelligence as such her image is depicted, holding the word scandal as she is the source of the scandal in the story, with the shadow of Holmes reaching out behind the text. Finally the purple color is used to imply royalty as the crown-prince of Bohemia is a key player in the story as well.

8 Conrad and Emerson Tea Project: Loose Leaf Tea Packaging The assignment was to create a design packaging for a fictitious tea and/or coffee company. In this case, the design was for a loose-leaf tea multi-pack. Each side of the package contains a different type of tea and a opening to pour out the loose-leaf tea. Each side likewise used a color scheme to denote the type of tea it contains, such as green for green tea or white for white tea. The concept was to illustrate the many different types of people that drink different type of tea.

9 Kobe, Japan Book Project: Thematic Word Book With this project I was to select a city and create a book that captured it s beat and vibe. I chose Kobe, Japan because it s the city I ve spent the most time in besides my hometown of Lafayette, Indiana. I wanted to highlight several of the different aspects of the city that characterize it. It has many beautiful sites that I connect with a view of the sky and it s generally horizontal orientation. The tower works as a nice exclamation point at the end of sentence just as the Kobe on the back cover acts as a period or a grace note. I tried to tie the front and back cover together with the rest of the book through it s overall color scheme. Hence the indigo-ish blue. Nevertheless, I didn t want a whole swarm of colors overwhelming the viewer at first sight, thus I scaled it back to the color that most characterized the color scheme of the book.

10 Blackwood Wedding Project: Invitations and Programs So the theme of this wedding was a passage to Psalm 92 which likens the righteous to a cedar. As such the bride and groom wanted to prominently feature cedars throughout the designs for their wedding. So I had many variations of both the design for the invitations and the design for the programs. I really liked the simplistic elegance of the design for this invitation design and the couple like it so much they wanted to see it repeated on the programs. To add some variability I used cedar leaves to make the edges of the programs on the inside and to frame the map on the back. Finally, the wedding party was so large that an insert had to be included to fit everyone s name. On these I used the leaves as a flourish that accented the design. The font was carried over throughout. They wanted to use a font that was elegant and easy to read. After a bit of digging (there are a fair few options it s really a matter of opinion) I landed on Liberty. It wasn t overly ornate but was nevertheless, elegant and understated.

11 Blackwood Wedding Project: Guest Book Poster The bride and groom really wanted an unconventional guest book that they could actually display in the house. So I drew this illustration of a cedar tree (their theme for the wedding involved cedar trees) and then I blew it up and placed their name/anniversary on the poster. The concept was that instead of a guest book each guest would use their finger print to make a leaf on the trees. Then they would sign the their finger print. It was a really creative idea that came out the other end something that was nice enough to hang on a wall.

12 iphone Calculator Project: iphone App Design The objective of this project was to create a new user-interface for a calculator design on the iphone in the process showcasing a particular font or type face. Placing the font in a line was to take allow for a more natural input method in which each number gave direct and immediate feedback to the user. Each button is roughly the size of a finger allowing for easy input. The colorful scheme was chosen to help the user quickly and easily input simple calculations. Furthermore it gives the calculator a nice sense of movement and excitement.

13 Laminated Cat Design Project: Client Re-Branding - Branding Guide In this project students worked in pairs to re-brand a client. In this case, the client was a free-lance graphic designer, who incidentally did not have time to re-brand themselves. A bright, playful design was chosen to reflect the spirit and work of the client that was then carried through business cards, stationary, website and mobile site. Afterwards, a logo branding book was created to inform the client how the logo is to be used (size, spacing, color) and how other applications such as the website work. It also detailed why certain decisions were made and ways to make any future projects or necessary company material might be made consistent with the other applications.

14 Laminated Cat Design David Haan, Art Dir ec tor Project: Client Re-Branding Again this project was completed with a partner and as such all decisions had to be made as a team and then approved by the client. We attempted to create a custom font for the client that would reflect the bubbly nature of the company name. Colors were chosen that likewise complemented the client s desires and company name. The circle motif was carried from the dot of the i through all the stationary especially. We tried to keep the layout rather subdued compared to the logo design so that the company still looked professional and competent while still demonstrating its artistic nature through the logo. Thus while the logo appears on everything the general layout is clean and simple by nature. Color is used to add variety and draw the eye to important information. On things like the envelop the circle seal was suggest as a method of adding some flair in a simple, inexpensive way davidehaan@gmail.com 224 South Grant West Lafayette, IN Greetings Peter!! Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec in magna non libero lobortis sollicitudin non ac massa. Suspendisse malesuada mauris quis arcu aliquam laoreet. Nunc pellentesque fringilla vestibulum. Curabitur neque massa, bibendum nec fringilla nec, tristique sit amet metus. Fusce vulputate malesuada leo non dignissim. Sed hendrerit magna et magna porttitor blandit. Nulla odio velit, scelerisque a suscipit vel, rutrum sed lorem. Curabitur in magna nunc, ut vehicula neque. Nunc accumsan gravida augue id tincidunt. Aenean convallis eleifend velit bibendum placerat. Proin viverra, sapien et rhoncus commodo, lorem elit imperdiet tellus, sed tempus mauris mi in tortor. Sed pellentesque mi adipiscing nibh semper egestas. Pellentesque vulputate convallis fermentum. Suspendisse potenti. Duis ac nunc mauris, nec tristique justo. Donec porttitor, elit mattis gravida rutrum, eros dolor lacinia mauris, ut rutrum odio augue eget nulla. Suspendisse semper erat in massa aliquet dapibus. Donec quis erat purus, eu varius nisl. Maecenas sit amet turpis id lorem volutpat gravida et non nunc. Nullam vel arcu suscipit ante bibendum eleifend. Nulla et nibh velit, et volutpat nibh. Nullam nec ante in lorem iaculis luctus. Phasellus non nulla at nisi tempus mollis. Integer eu metus vitae velit tristique mollis sit amet eu eros. Phasellus faucibus, mauris a pharetra placerat, leo diam ornare orci, eget porttitor risus quam a mauris. Integer egestas feugiat dui et egestas. Nullam rutrum volutpat enim id congue. In egestas tempor sollicitudin. Sed ac neque et urna vestibulum condimentum eu et sem. Muchos gracias, David Haan Art Director 164 Ivy Hill Drive West Lafayette, IN davidehaan@gmail.com William Ade 1100 Archway Drive Lafayette, IN 47909

15 Tea Tasting Project: Client Re-Branding Throughout the year at the Purdue Memorial Union Starbucks would have special tasting events for both coffee and tea. After a while it becomes very difficult to come up with anything original or fun. With this design I wanted to make something that had a subdued and tranquil feel on one side and a bit of a whimsical twist to it as well. The color palette keeps the design from being to over whelming and the background is what gives it s flair. The most important information is brought to the front by being both large and white (which pops more against this color palette without clashing). Finally the illustration and overall aesthetic of the design pulls the viewer in enough to find the rest of the information.

16 Posters Stick with You Project: Poster for a Poster Design This project was done for a German contest in which applicants were to create a poster that depicted some aspect or quality of posters. In this case the staying power of posters is showcased by having the poster itself stick to the shoe as it walks away, thus implying that what the poster says will stay with the person as they leave the poster. A highly illustrative style was used to create a bold, dynamic design. I began by sketching the poster layout and scanning it into the computer that I might re-make it as a vector image. This allowed me to scale it to the proper size for the contest and then paint over it in Photoshop. The text was deliberately made small that it would not interfere with the design. However, I felt it best to have some text to make sure viewers took hold of the concept of the piece.