Canon Visual Identity Guidelines. Version

Transcription

1 Canon Visual Identity Guidelines 04.05

2 Our brand strategy Support.0 Introduction.0 Our brand model.0 Personality.04 How we speak.05 How we act.06 How we look and feel.0 Introduction.0 At a glance Three states.05 Introduction brand experience.07 Overview.08 Dreaming.09 Exploring.0 Locating. After sales communications Canon logo. Primary logo.4 Exclusion zone and minimum size.5 Standard A-sizing.6 Non-standard sizing.7 Positioning.8 Legibility.0 Don ts Come and See device. Introduction.4 Primary versions.5 Single colour versions.6 Construction.7 Default Canon Red versions.8 Canon Red options.9 White versions.0 Sympathetic colour. Opacity mask. Legibility. Exclusion zone and minimum size.4 Sizes.5 Positioning.6 Close arrangement.7 ATL lock-up version.8 Translation and position of asterisk.9 Don ts Colour.4 Primary palette.4 Supporting palette.4 Backgrounds.44 Tinted backgrounds.45 Don ts Typography.47 Primary typeface.48 System typeface.49 Styling.50 Don ts Circles.5 Introduction.5 Navigation tab.54 Navigation tab in use.55 Navigation tab don ts.56 Typographic bullet.57 Typographic bullet in use.58 Typographic bullet don ts.59 Graphic language introduction.60 Solid circle.6 Transparent circle.6 Keyline circle.6 Sizing.64 Product within circle.65 Circle with product.66 Cropping.67 Quantities.68 Coloured circles and background colour.69 Don ts.70 Light circle.7 Light circle sizing.7 Light circle opacity strength.74 Light circle in use.75 Light circle don ts Photography and video.77 Introduction.78 Experience photography and video.80 Product photography.8 Photography and video don ts.8 General rules Iconography.85 Icon style.86 Iconography colourways.87 Iconography accent colour.88 Infographics style A.89 Infographics style B.90 Infographics style C.9 Infographics check list.9 Colour sets.9 Don ts.0 Artwork files.0 Contacts Note on distribution: This document should be read and used as one complete document. No section or pages should be distributed separately. Note on navigation: This document is interactive. Use the active buttons below to navigate through the document. From left to right: This index page Our brand strategy Support

3 Introduction Canon represents an invitation. We invite people everywhere consumers, businesses and experts to join us on an adventure to discover and explore great stories and experiences. is at the heart of this invitation and will help us connect emotionally with everyone who shares an attitude for exploration of the world. This document is your resource for reproducing our identity. It contains all you should need to create a consistent look and feel across all media touchpoints.

4 Our brand strategy

5 .0 Introduction Consumers are creating images like never before, but not necessarily with traditional cameras. Businesses are using technology in new ways to capture, print and share imagery. It s transforming the way they work. People with a sense of adventure are invited to experience the world through Canon. We aim to open up a fascinating world of stories to discover and share. This is our promise to everyone. Those who love us and those who don t yet know us. Those who are experts and those who never want to be. To deliver our promise, we are focusing on helping consumers, experts and businesses bring to life meaningful stories and experiences the real reasons why people use our cameras and technology. Canon can play a part in every story. When we re-focus on what matters to people, we connect with them emotionally and invite them to experience the world through Canon. Brent Stirton, Canon Ambassador

6 .0 Our brand model Vision Enriching lives and businesses through imaging experiences. Ambition Canon should play a part in every single image in the future. Our brand model defines what our brand stands for and why. It should serve as a guide for all future expressions of the brand, whether visual, verbal or experiential. Brand Platform Our brand platform encapsulates all elements of our brand from our vision to our ambition and sits at the heart of all we do. Come and See acts as an external expression of our business. Personality The qualities that guide how the brand acts, speaks, looks and feels. 4 Promise Canon opens up a fascinating world of stories and experiences to discover and share. Promise The unique experience and benefit we aim to deliver for our customers. 4 Vision and Ambition What we strive for; our ultimate goal Personality Dynamic Inviting Human Brand Platform Come and See

7 .0 Personality How do we speak, how do we behave and how do we look? How do we make people feel? Our brand personality plays a big part in creating a deeper emotional connection with our customers and sets us apart from our competitors. Across our business and wherever we are, whoever we are talking to, we should use our brand personality consistently to create a distinctly Canon experience. Inviting We re intriguing, inviting people to discover a boundless world of stories and experiences. We are open and accessible, encouraging anyone to join in and take part. We are inviting, human and dynamic. Human Our technology may be highly advanced but we want it to feel utterly simple and intuitive to use. Being human means we re never contrived, intimidating or cold. We re warm and approachable, always open to a conversation. We relate to each other through the stories and experiences that unite us as people. Dynamic Like the everyday explorer, we have a curious, active spirit. We want our customers to be free and playful, discovering and sharing experiences in whichever way they want. The opportunities we create for people to capture through photography, share through technology and reproduce through printing are boundless.

8 .04 How we speak Our tone of voice must always reflect our brand personality and can be adjusted to suit different audiences from consumer to business. Our language is warm, invitational and conversational in style, ensuring we are interesting and easily understood by everyone. We always avoid jargon. We use storytelling to bring experiences to life. Stories create intrigue to discover more about the benefits and advantages of our products. They should be inspirational and excite people about new creative possibilities. Enabling our audience to instantly picture themselves in the story. We must adapt our messages and tone to suit different audiences. Consumers We stimulate and excite our consumers with an intriguing and inviting tone that is warm, friendly and conversational. It should always feel as if we are speaking one to one. Our messages are invitational to demonstrate how everyone can explore new experiences. Professionals We engage and captivate professionals through an open, knowledgeable and conversational tone. Our messages focus on how we can help make experiences richer with Canon knowhow and open up new possibilities. Internally Our focus is on the customer and how we can use our technology and know-how to make their experiences richer, deeper, more memorable. We don t hide behind corporatespeak. Our genuine passion for what we do shines through in our warm, friendly and approachable tone.

9 .05 How we act Being inviting, dynamic and human means we should make sure there is never a disconnect between what we promise as a brand and how we behave. A great promise and brilliant personality count for little if we don t bring them to life in everything we do, every day. We re not intimidating; we re friendly and welcoming, always open to a conversation. We treat every customer as a human being, not a number. We don t talk at people, we connect with them emotionally. Although we re reliable, the experiences we create are never predictable. We look for the excitement in the everyday there s always something interesting to discover and share.

10 .06 How we look and feel With our new visual identity we aim to create a brand that appeals to everyone, not just experts the kind of people who have a sense of discovery and everyday adventure. The ones who love to explore the world around them. We aim to inspire them through the way we look, feel and sound. Through the use of circles, we create intrigue, inviting the curious explorer in. The circles are never static but always surprising, relevant and fresh. Our designs are full of energy and dynamism; they never feel rigid, corporate or aloof. Intriguing experiences and stories draw our customers in and stimulate interest in the benefits and advantages of what we can offer. We use a single strapline with three words in three circles to convey this Come and See. Brent Stirton, Canon Ambassador

11 Thorsten Milse, Canon Ambassador

12 Introduction With our strapline Come and See, we use circles as an intriguing invitation to look deeper into the world. They open up the way, making Canon more democratic and accessible to everyone. The circles are not the story itself, they are a facilitator or device for telling the fascinating stories and experiences that are critical to what Canon represents. Our system is simple yet endlessly flexible, based on a few key principles. By applying the system correctly and consistently, we ll ensure our identity always looks relevant, fresh and distinctive.

13 .0 At a glance These are the key elements of our visual identity. Canon logo Come and See device Colour 4 Typography 5 Circles 6 Photography and video abc These guidelines are intended as a guide to how you can use these brand assets to build Canon branded communications.

14 Canon Danmark A/S Knud Højgaards Vej 860 Søborg Telefon: Fax: Opdag nye kilder til øget værdi på canon.dk/drivinggrowth Det tag var tyd e fors t sig ti eligt, a men tå, hva d til ik t Cano k vi ik også d vi øn e blot n havd ti s ke s a e elv l at ud kede a t hav fo t Men de tæ rske opnå, leve det e nkt fordele r på., ing randør dét, d inde u m n fo ed en får, fra r ko e nto så stor n rtek nolo erfargi. Dav id Mora Adm inis invil trat ions le - og økon om idire ktør -.0 At a glance This page illustrates the new visual identity at a glance. Detailed guidance of how the system works can be found in this section. LAD OS ARBEJDE SAMMEN FOR AT ØGE VÆKSTEN CANON I ERHVERVSLIVET Canon har været en teknologiførende virksomhed i Europa i mere end 55 år, og vores ekspertise anvendes nu i forhold til en bred vifte af udfordringer og processer. I dag samarbejder vi med virksomheder for at hjælpe dem med at arbejde mere effektivt med deres information, og vi fremmer anvendelsen af innovative arbejdsmetoder, som skaber markante resultater. Peug eot Azu r En personlig hilsen fra: Jacob Birkebæk Key Account Manager Canon Danmark A/S SALES SHEET TEMPLATE CN0x50 IAS H E/P Class-leading ultra-telephoto 4K CINE-SERVO lens.0 Section divider An ultra-telephoto CINE-SERVO lens, the CN0x50 IAS H E/P offers stunning 4K performance, 0x zoom and a.5x built-in extender for an unrivalled mm focal length (75-500mm with extender). Ideal for sports events and wildlife applications. Points to consider when setting-up your photography shoot 4K optical performance thanks to Canon lens technology; designed for Super 5mm cameras Product Range Built-in.5 extender for extreme telephoto shots up to 500mm CN0x50 IAS H E/P Ultra-telephoto 0x zoom lens with mm focal length, ideal for sports and nature TV broadcast. CN7x7 KAS S E/P CN0x50 IAS H E/P Location Setting Equipment Suitable clothing Food and water Patience Removable servo drive unit Rugged build quality for demanding environments; weatherproof and shockproof CN7x7 KAS S E/P Carriable and lightweight design offering a familiar and intuitive operating experience Stuart Lancaster Spent two weeks scouting his ideal setting. Talking with locals to ensure when the time came he was in the best possible position to document one of nature s grandest sights. Compatible with typical broadcast and movie accessories EF- and PL- mount compatibility Extensive lens communication options (-pin, EF, Cooke /i) EOS Professional Range 05 7 Typical page spread Online Brand photography 4 POS literature 5 Product photography 6 Typographic styling

15 Three states

16 .05 Our visual identity is applied across multiple media channels. To help manage the work-flow across these channels we have a communications framework called the Three States. The Three States refer to the Dreaming, Exploring and Locating categories. Dreaming is traditionally categorised as abovethe-line. Our communications at this level are about inspiring brand-led experiences and not products. Exploring traditionally below-the-line and on-line. We use stories to communicate product range benefits. Locating is the most functional POS level of communications and features our products and product information.

17 This framework provides structure to all our marketing communications efforts, and guidance around how we communicate what and how. Dreaming Print advertising TV advertising Exploring It illustrates the key touch points for each consumer mindset (dreaming, exploring, locating) across the whole brand experience. OOH advertising While some touch points are used only for one consumer state (e.g. TV is exclusively for dreaming), others can cross more than one state (e.g. live events). Print advertising Retail Digital advertising Retail Digital advertising Locating Retail Digital advertising Online Live events Mobile advertising Product literature In summary: Online Live events PR Video Mobile advertising Cinema advertising Sponsorship Corporate brochure.06 Three states 60 brand experience Online Live events Social media Dreaming Inspiring brand-led experiences Exploring Informative range benefit-led experiences Locating Transactional product-led experiences

18 .07 Three states Overview Dreaming Full bleed experience photography Headline CAS device Canon logo Circles (optional) Exploring Full bleed experience photography or Half bleed experience photography Headline CAS device Canon logo Circles (mixture of styles) Locating Product photography with Key benefit photography (optional) Headline and copy CAS device (optional) Canon logo Circles (more functional role)

19 .08 Three states Dreaming Experience Photokina A housing estate in Essex..5pm comeandsee/deer comeandsee/deer BIG IDEAS FOR YOUR LARGE FORMAT BUSINESS Note: The lock-up shown in this example is for advertising only. Refer to section.8 for further details.

20 Canon Danmark A/S Knud Højgaards Vej 860 Søborg Telefon: Fax: Opdag nye kilder til øget værdi på canon.dk/drivinggrowth Det tag var tyd e fors t sig t eligt, a id men tå, hva til ik t Cano k vi ik også d vi øn e blot n havd til s ke s a e elv at ud kede a t h fo t op a rs Men vde tæn ke ford nå, leve det e kt p ele, r ra d å. nd é ing inde ør me t, du få n fo d en r, fra r ko e nto så stor n rtek e r nolo fargi. Dav id Mora Adm inis invil trat ionsle og øko nom idirek tør - Peu geo t LAD OS ARBEJDE SAMMEN FOR AT ØGE VÆKSTEN Lorem ipsum dolor sit amet, consectetur adipiscing elit CANON I ERHVERVSLIVET Canon har været en teknologiførende virksomhed i Europa i mere end 55 år, og vores ekspertise anvendes nu i forhold til en bred vifte af udfordringer og processer. I dag samarbejder vi med virksomheder for at hjælpe dem med at arbejde mere effektivt med deres information, og vi fremmer anvendelsen af innovative arbejdsmetoder, som skaber markante resultater..09 Three states Exploring Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris urna eros, fringilla nec tempus sed, molestie nec lectus. Nunc elementum suscipit tristique. Morbi et nisi vitae sapien luctus ullamcorper. Pellentesque nec orci lorem. Mauris ut auctor lorem. In dictum volutpat velit at commodo. Curabitur egestas magna nec est convallis, ut dignissim dui pellentesque. Proin luctus purus a neque pharetra ultricies. Donec elit eros, blandit quis placerat eu, volutpat eget turpis. Etiam nisi tellus, pharetra et feugiat vitae, venenatis vitae tortor. Nulla vel faucibus mauris. Vestibulum sed dolor a lacus luctus bibendum quis ut dui. Sed ultrices gravida mauris non pharetra. Donec condimentum lacus porttitor pretium semper. Nulla sit amet sollicitudin metus, sed lacinia magna. Phasellus sodales nisl placerat dignissim semper. Morbi tristique sollicitudin libero, sit amet ornare quam sodales ac. Integer elementum ipsum in turpis tempus, sit Amet egestas odio molestie. Pellentesque lacinia metus et sapien vestibulum varius. Phasellus vestibulum eu nisi non mollis. Aenean at malesuada odio. Vestibulum in posuere nibh. Pellentesque eu lobortis tellus. Sed in vestibulum augue, eget dignissim nibh. Vestibulum id nisl felis. Fusce pretium ultrices sapien, eu egestas massa iaculis et. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris urna eros, fringilla nec tempus sed, molestie nec lectus. Nunc elementum suscipit tristique. Morbi et nisi vitae sapien luctus ullamcorper. Pellentesque nec orci lorem. Mauris ut auctor lorem. In dictum volutpat velit at commodo. Curabitur egestas magna nec est convallis, ut dignissim dui pellentesque. Proin luctus purus a neque pharetra ultricies. Donec elit eros, blandit quis placerat eu, volutpat eget turpis. Etiam nisi tellus, pharetra et feugiat vitae, venenatis vitae tortor. Azu r En personlig hilsen fra: Jacob Birkebæk Key Account Manager Canon Danmark A/S Recycling and Re-use Professional range EOS Professional Range 05 Professional range 05 Partnership Canon en World Press Photo Canon is al sinds 99 corporate sponsor van World Press Photo. De jaarlijkse World Press Photo of the Year wedstrijd wordt wereldwijd gezien als de meest prestigieuze competitie voor fotojournalisten en biedt unieke, veelzeggende momentopnamen van gebeurtenissen en alledaagse situaties over de hele wereld. World Press Photo streeft naar het genereren van brede publieke interesse en waardering voor het werk van fotografen en de vrije uitwisseling van informatie. Lorem ipsum dolor emet vallieratium Canon en het Rode Kruis Full manual control and raw giving you power over your images Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris urna eros, fringilla nec tempus sed, molestie nec lectus. Nunc elementum suscipit tristique. Morbi et nisi vitae sapien luctus lorem ullamcorper. Pellentesque nec orci lorem. Mauris ut auctor lorem. In dictum volutpat velit at commodo. Curabitur egestas magna nec est convallis, ut dignissim dui pellentesque. Proin luctus purus a neque pharetra ultricies. Donec elit eros, blandit quis placerat eu, volutpat eget turpis. Etiam nisi tellus, pharetra et feugiat vitae, venenatis vitae tortor lorem ipsum dolore. EOS Professional Range 05 EOS 5D Lorem ipsum dolor set sit amet, consectetur adipiscing elit. Mauris urna eros, fringilla nec tempus sed, molestie nec lectus. Nunc elementum suscipit tristique. Morbi et nisi vitae sapien luctus ullamcorper. Pellentesque nec orci lorem. Mauris ut auctor lorem. In dictum volutpat velit at commodo lorem set. Canon ondersteunt dertien landelijke Rode Kruis Organisaties in Europa, waaronder Nederland. De belangrijkste aandacht gaat hierbij uit naar nieuwe en bestaande jeugdprojecten van het Rode Kruis. Projecten die bedoeld zijn om jonge mensen te ondersteunen en op te leiden zodat zij voorbereid zijn op de zaken waarmee ze te maken krijgen in de huidige maatschappij. Canon was the first company to implement a recycling programme for toner cartridges Canon en Fonds Slachtofferhulp Recycled Canon plastic is used in certain parts of the imagerunner ADVANCE C5000-series Nulla vel faucibus mauris. Vestibulum sed dolor a lacus luctus bibendum quis ut dui. Sed lorem ultrices gravida mauris non pharetra. Donec condimentum lacus porttitor pretium semper. Nulla sit amet sollicitudin metus, sed lacinia magna. Phasellus sodales nisl placerat dignissim semper. Morbi tristique sollicitudin libero, sit amet ornare quam sodales ac. Integer elementum ipsum in turpis tempus, sit. We re-use as many used product as possible 05 is the 5th anniversary of our global toner cartridge recycling programme Capture the moment at seven frames per second Canon Nederland is één van de Founding Members van Fonds Slachtofferhulp. Met de steun van Fonds Slachtofferhulp worden jaarlijks duizenden slachtoffers van een misdrijf, verkeersongeval of ramp geholpen om hun leven weer op de rails te krijgen. Samen met het Fonds kijkt Canon naar initiatieven om het belangrijke werk van Fonds Slachtofferhulp nog meer in beeld te brengen.

21 .0 Three states Locating ipf60 EOS Professional range Solutions d impression grand format pour les marchés CAO/SIG EOS 5D Lorem ipsum dolor set sit amet, consectetur adipiscing elit. Mauris urna eros, fringilla nec tempus sed, molestie nec lectus. Nunc elementum suscipit tristique. Morbi et nisi vitae sapien luctus ullamcorper. Pellentesque nec orci lorem. Mauris ut auctor lorem. In dictum volutpat velit at commodo lorem set. L imageprograf ipf60 est une imprimante grand format 4 idéale pour imprimer des lignes fines, recréer des couleurs vives et produire des images détaillées impeccables. Caractéristiques principales : Micro detail in macro 4 pouces Vitesse d impression d un format A en secondes (en mode éco rapide) 400 x 00 ppp Précision élevée grâce à une largeur de trait minimale de 0,0 mm et une précision de trait de +/- 0, % Encre réactive à pigments/colorants, 5 couleurs Evendi aspientio quis reheniet ute velit eossini tem. Rorit, tescid evel eumquat quiducipsa nita perit prerum. ipf60 Lignes plus fines, nettes et noirs haute densité pour l impression de plans CAO Gain de place : design compact assurant une installation aisée Imprimer et partager des graphiques ou des dessins techniques au format PDF/TIFF/JPEG/HP-GL avec la fonction d impression «Direct Print & Share» Accès au Cloud pour un partage facile immédiat même à partir de périphériques mobiles EOS 5D Lorem ipsum dolor set sit amet, consectetur adipiscing elit. Mauris urna eros, fringilla nec tempus sed, molestie nec lectus. Nunc elementum suscipit tristique. Morbi et nisi vitae sapien luctus ullamcorper. Pellentesque nec orci lorem. Mauris ut auctor lorem. In dictum volutpat velit at commodo lorem set. RÉSERVOIRS D ENCRE de 0 ml EOS 5D Lorem ipsum dolor set sit amet, consectetur adipiscing elit. Mauris urna eros, fringilla nec tempus sed, molestie nec lectus. Nunc elementum suscipit tristique. Morbi et nisi vitae sapien. Nulla vel faucibus mauris. Vestibulum sed dolor a lacus luctus bibendum quis ut dui. Sed lorem ultrices gravida mauris non pharetra. Donec condimentum lacus porttitor pretium semper. EOS 5D KEY SELLER Lorem ipsum dolor set sit amet, consectetur adipiscing elit. Mauris urna eros, fringilla nec tempus sed, molestie nec lectus. Nunc elementum suscipit tristique. Morbi et nisi vitae sapien. Nulla vel faucibus mauris. Vestibulum sed dolor a lacus luctus bibendum quis ut dui. Sed lorem ultrices gravida mauris non pharetra. Donec condimentum lacus porttitor pretium semper. EOS 5D Lorem ipsum dolor set sit amet, consectetur adipiscing elit. Mauris urna eros, fringilla nec tempus sed, molestie nec lectus. Nunc elementum suscipit tristique. Morbi et nisi vitae sapien luctus ullamcorper. Pellentesque nec orci lorem. Mauris ut auctor lorem. In dictum volutpat velit at commodo lorem set. EOS 5D Lorem ipsum dolor set sit amet, consectetur adipiscing elit. Mauris urna eros, fringilla nec tempus sed, molestie nec lectus. Nunc elementum suscipit tristique. Morbi et nisi vitae sapien luctus ullamcorper. Pellentesque nec orci lorem. Mauris ut auctor lorem. In dictum volutpat velit at commodo lorem set. EOS 5D Lorem ipsum dolor set sit amet, consectetur adipiscing elit. Mauris urna eros, fringilla nec tempus sed, molestie lorem. Mauris ut auctor lorem. In dictum volutpat velit at commodo lorem set. Nulla vel faucibus mauris. Vestibulum sed dolor a lacus luctus bibendum quis ut dui. Sed lorem ultrices gravida mauris non pharetra. Donec condimentum lacus porttitor pretium semper. Nulla sit amet sollicitudin metus, sed lacinia magna. EOS 5D Lorem ipsum dolor set sit amet, consectetur adipiscing elit. Mauris urna eros, fringilla nec tempus sed, molestie lorem. Mauris ut auctor lorem. In dictum volutpat velit at commodo lorem set. Nulla vel faucibus mauris. Vestibulum sed dolor a lacus luctus bibendum quis ut dui. Sed lorem ultrices gravida mauris non pharetra. Donec condimentum lacus porttitor pretium semper. Nulla sit amet sollicitudin metus, sed lacinia magna. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris urna eros, fringilla nec tempus sed, molestie nec lectus. MODE D IMPRESSION ÉCONOMIQUE 5 COULEURS Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris urna eros, fringilla nec tempus sed, molestie nec lectus. Nunc elementum suscipit tristique. Morbi et nisi vitae sapien luctus ullamcorper. Pellentesque nec orci lorem. A en SECONDES 5 60 BUSES Logiciel PosterArtist Lite fourni pour créer facilement des posters grand format COMPATIBILITÉ AVEC HP GL/ ET HP RTL Alimentation multiple pour une impression polyvalente, et cassette papier IMPRESSION BORD À BORD Compatibilité avec HP GL/ et HP RTL et module d optimisation de pilotes d imprimante pour AutoCAD CHASE THE UNPREDICTABLE, CHASE THE AND KEEP UP. UNPREDICTABLE, AND KEEP UP. PowerShot S0 Pocketable performance for the connected photographer EOS Professional Range 05 PowerShot S0 Welcome to the night-time world of the urban deer. Where nearby residents of Epping Forest are treated to wonderful wildlife shows. And where Welcome to theeos night-time world of the urban the new Canon C00 Mark II excels with the deer. Where videographer nearby residents of Epping Forest are professional shooting on the move. The PowerShot S series treated to wonderful wildlife shows. And where As a single-shooter or small crew, you ll find the the new Canon EOS C00 Mark II excels with the EOS C00 Mark II packed with improvements for professional videographer shooting on the move. even greater flexibility. Dual Pixel CMOS AF allows As a single-shooter or all small crew, you ll the speedy auto focus on subjects, whilstfind Face Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris urna eros, fringilla nec tempus sed, mole stie nec lectus. EOS C00 AF Mark II packed with improvements Detection helps with interviewing residentsfor even greater flexibility. Dual Pixel CMOS AF allows eager to get in on the action. Nunc elementum suscipit tristique. Morbi et nisi vitae sapien luctus lorem ullamcorper. Pellenteue nec orci lorem. Mauris ut auctor lorem. In dictum vobitur egestas magna nec est convallis, ut dignissim dui pellentesque. speedy auto focus on all subjects, whilst Face In and out of shadows, the Canon EOS C00 Mark Detection AF helps with interviewing residents II s improved ISO range is even more adaptable to eager to get in on the action. shooting in low light. And if your subject bolts, the In and outand of shadows, thebody Canon C00 compact lightweight is EOS perfect formark the ISO range is even more adaptable to II s improved shooter. run-and-gun shooting in low light. And if your subject bolts, the Dual Format AVCHD and MP4 modes give you compact and lightweight body is perfect for the the look you want, plus with two separate SD run-and-gun shooter. card slots for HD and SD copies, you have the Dual Format and MP4sharing. modes Keep give you flexibility youavchd need for quick up? the look you want, You re leaps ahead.plus with two separate SD card slots for HD and SD copies, you have the Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris urna eros, fringilla nec tempus sed, mole stie nec lectus. Control Ring Nunc elementum suscipit tristique. Morbi et nisi vitae Pellentesque nec orci lorem. Mauris ut auctor lorem. In dictum volutpat velit at commodo. Curabitur egestas magna nec est convallis, ut dignissim dui pellentesque. Curabitur egestas magna nec est convallis, un luctus lorem ullamcorper. Pellentesque nec orci lorem. Mauris ut auctor lorem. In dictum volutpat veat commodo. Curabitur egestas f/ lens Proin luctus purus a neque pharetra ultricies. Donec elit eros, blandit quis placerat eu, volutpat eget turpis. Etiam nisi tellus, pharetra et feuat vitae, venenatis vitae tortor lorem ipsum dolor. The PowerShot S series Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris urna eros, fringilla nec tempus sed, mole stie nec lectus. Nunc elementum suscipit tristique. Morbi et nisi vitae sapien luctus lorem ullaorper. Pellentesque nec orci lorem. Mauris ut auctor em. In dictum volutpat velit at commodo magna nec est convallis, ut dignissim dui pellentesque. Nunc elementum suscipit tristique. Morbi et nisi vitae sapien luctus lorem ullamcorper. Pellenteue nec orci lorem. Mauris ut auctor lorem. In dictum vobitur egestas magna nec est convallis, ut dignissim dui pellentesque. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris urna eros, fringilla nec tempus sed, mole stie nec lectus. Control Ring Nunc elementum suscipit tristique. Morbi et nisi vitae Pellentesque nec orci lorem. Mauris ut auctor lorem. In dictum volutpat velit at commodo. Curabitur egestas magna nec est convallis, ut dignissim dui pellentesque. Curabitur egestas magna nec est convallis, un luctus lorem ullamcorper. Pellentesque nec orci lorem. Mauris ut auctor lorem. In dictum volutpat veat commodo. Curabitur egestas f/ lens Proin luctus purus a neque pharetra ultricies. Donec elit eros, blandit quis placerat eu, volutpat eget turpis. Etiam nisi tellus, pharetra et feuat vitae, venenatis vitae tortor lorem ipsum dolor. Nunc elementum suscipit tristique. Morbi et nisi vitae sapien luctus lorem ullaorper. Pellentesque nec orci lorem. Mauris ut auctor em. In dictum volutpat velit at commodo magna nec est convallis, ut dignissim dui pellentesque. flexibility you need for quick sharing. Keep up? KEY FEATURES: You re leaps ahead. 8.MP Super 5mm CMOS sensor; Full HD KEY DualFEATURES: Pixel CMOS Autofocus, Face Detection AF* 8.MP Super AVCHD/MP4 5mm CMOS recording sensor; Full Dual Format uphd to 080/60p Dual Pixel CMOS Autofocus, Face Detection AF* ISO 0,400; low noise Dual Format AVCHD/MP4 recording up to 080/60p OLED display; improved EVF ISO 0,400; low remote noise control options Built-in WiFi and OLED display; improved EVF Built-in WiFi and remote control options *Face Detection AF available with Canon EF-S STM lenses *Face Detection AF available with Canon EF-S STM lenses Search: CPN Pro Dealers

22 . Three states After sales communications Canon Warranty cards & POS DL leaflet (DE) side two The CAS device should play a role in all aftersales communications that have: Standard On-Site Exchange Service Next day On-site Exchange Service In the unlikely event your printer develops a manufacturing fault, which will need to be confirmed by our helpdesk, we will replace it with an equivalent printer in good working order. We aim to exchange your faulty product within 4-7 business days. Terms and Conditions apply* If your printer develops a manufacturing fault, which will need to be confirmed by our helpdesk, we will replace it with an equivalent product in good working order. We aim to exchange it before the end of the next business day providing you contact us before.00pm the previous working day. -7 DAYS Terms and Conditions apply* Take a look at this table to find out which Easy Warranty Plan is available to you. n invitational aspect A (e.g. - a leaflet with a CTA to visit the website) You must purchase your Easy Warranty Plan within 90 days of buying your PIMA printer. You will need your Easy Warranty Plan card to find your claim code and registration number, your details and printer serial number and should register it as soon as possible at canon.co.uk/easywarrantyplan. An emotional aspect (e.g. - packaging for a product) How to find your claim code and registration number Your claim code is located under the barcode. You can find your registration number under the silver scratchoff strip at the back of your Easy Warranty Plan card. Once the strip is scratched off and the card is registered, you may not return it to the retailer. NET DAY 4-7 DAYS Registering your Easy Warranty Plan Claim code Take a look at this table to find out which Easy Warranty Plan is available to you. NET DAY The come and see fits well with a customer about to open the box of their brand new product and experience it for the first time. The come and see idea would be diluted if it appears on a warranty document or something else factual or functional. Registration number SCRATCH SILVER STRIP WITH A COIN InstrUCtIOns FOr activation and UsE Register your Easy Warranty Plan as soon as possible at canon-europe.com/easywarrantyplan. Please retain this card until you receive confirmation of successful registration. Card Name EWC-Q Card Name EWD-T Service Type Standard On-Site Exchange Service Type Next day On-site Exchange Applicable PIMA Printers PRO-00 PRO-0 Applicable PIMA Printers PRO-00 PRO-0 PRO *For full terms and conditions visit canon.de/easywarrantyplan For full terms and Conditions visit canon-europe.com/easywarrantyplan Canon Europa N.V., Bovenkerkerweg 59, 85 B, Amstelveen, The Netherlands. State registration number: 667. How to find your PIMA printer serial number *For full terms and conditions visit canon.de/easywarrantyplan Your serial number is made up of 4 letters followed by 5 numbers and can be found on a white sticker either on the back or inside the printer. Here is an example of a printer serial number: Emotional/invitational This piece of packaging features the CAS device as it has both invitational and emotional aspects. For full terms and conditions visit canon.de/easywarrantyplan page Pixmar M55 page 4 A presentation by Tag Shop Cloud enabled All-In-One with Wi-Fi connectivity Easily print, copy, scan and fax with this cloud enabled All-In-One. Wi-Fi connections allow functions to be shared between multiple PCs as well as smart devices. page 5 Tag 04 Specifications: imagerunner ADVANCE C00 series Specifications for options Staple Finisher INNER FINISHER-F (compact inner finisher) Number of Trays: (additional tray available as option) Standard Tray Capacity: 750 sheets (A4/A5/A5R), 500 sheets (SRA, A, A4R) (80 gsm) Capacity with optional tray: Upper tray: 00 sheets (all sizes), lower tray: 50 sheets Paper Weight: 60 to 0 gsm Staple Position: Corner, Double Staple Capacity: A4: 50 sheets; A/A4R: 0 sheets Dimensions (W x D x H): 590 mm x 550 mm x 60 mm Weight: Approx..5 kg, with additional tray: 4 kg Staple Finisher STAPLE FINISHER-M (External) (Requires BUFFER PASS UNIT-K) Number of Trays: Tray A (Upper) Capacity: A4/A5R 00 sheets, A/A4R 650 sheets Tray B (Lower) Capacity: A4/A5R 700 sheets, A/A4R 650 sheets Paper Weight: 60 to 0 gsm Staple Position: Corner, Double Staple Capacity: A4: 50 sheets; A/A4R: 0 sheets Dimensions (W x D x H): 559 mm x 647 mm x 097 mm (when the extension tray is not extended) Weight: Approx. 46 kg Booklet Finisher BOOKLET FINISHER-M (External) (Requires BUFFER PASS UNIT-K) Number of Trays: Tray A (Upper) Capacity: A4/A5R 00 sheets, A/A4R 650 sheets Tray B (Lower) Capacity: A4/A5R 700 sheets, A/A4R 650 sheets Paper Weight: 60 to 0 gsm Staple Position: Corner, Double, Booklet Stitch Staple Capacity: A4: 50 sheets; A/A4R: 0 sheets Booklet Stitch paper size: A, A4R Booklet Stitch Staple Capacity: 6 sheets (64 pages, 64-8 gsm) x 0 booklets Dimensions (W x D x H): 67 mm x 656 mm x 097 mm (when the extension tray is not extended) Weight: Approx. 75 kg Cassette Feeding Unit CASSETTE FEEDING UNIT-AF: Adds two additional front-loading, user-adjustable 550-sheet paper cassettes to the standard paper supply. Print controller accessories BARCODE PRINTING KIT-D: Enables barcode printing via jet caps technology. Document Publishing IW DESKTOP: Powerful print publishing software which easily combines documents from different sources, applies finishing to create professional looking documents and seamlessly links to the printer. Includes PDF creation, annotation and compression capabilities for digital workflows such as proofing and authorisation. System accessories WEB ACCESS SOFTWARE-H: Provide access to websites and other web-based online content. SUPER G ND LINE FA BOARD-AH: Adds second fax line. REMOTE FA KIT-A: Enables the device to send and receive fax from another device connected with a fax board. USB DEVICE PORT-E: Adds two additional USB Ports to use with uniflow or rd party card readers or the Multimedia Reader/Writer-A. SERIAL INTERFACE KIT-K: Serial interface for Cost Recovery Solutions. COPY CONTROL INTERFACE KIT-A: Allows connection (CCVI I/F) between rd party copy control terminal and Canon s ir-adv range for cost recovery use. Device security accessories Device security accessories HDD DATA ENCRYPTION KIT-C: Encrypts all image data and device settings before storing them on the hard drive of the device.removable HDD KIT-AE: Allows the physical removal of the Hard Disk Drive when the device is unattended or not in use to protect confidential data and provide a greater level of security. Document security DOCUMENT SCAN LOCK KIT-B: This function increases document security levels by embedding hidden track and lock code within copied or printed documents to restrict unauthorised copying, sending, and faxing. SECURE WATERMARK-B: Deters duplication of sensitive documents by embedding hidden watermarks that become visible when copied. ENCRYPTED PRINTING SOFTWARE-D: Encrypts the print job in transit to the device and requires a password at the printer before sensitive documents can be printed. Accessibility accessories ADF ACCESS HANDLE-A: Attaches to the document feeder, making access easier for seated users. REMOTE OPERATORS SOFTWARE KIT-B: Allows use of device control panel screens from remote computers. VOICE GUIDANCE KIT-F: Recorded voice provides confirmation of basic copy menu settings, making the system easier to use for the visually impaired. VOICE OPERATION KIT-C: Enables the user to set various functions on the device using verbal instructions and audible feedback. Other options STAMP INK CARTRIDGE-C STAPLE CARTRIDGE-D: Saddle staple cartridge for BOOKLET FINISHER-M. STAPLE-J: Plain staples for Inner Finisher-F, STAPLE FINISHER-M, BOOKLET FINISHER-M Additional Options Cloud enabled All-In-One with print, copy, scan and fax functions Print from mobile devices without a Wi-Fi connection using Access Point Mode Fully integrated 0-sheet Auto Document Feeder High-quality prints with up to 4800dpi FINE cartridge technology Easy to share around the office with Wi-Fi connectivity Print from, and scan to mobile devices with PIMA Printing Solutions app A4 print speed ISO ESAT 9.7 ipm mono / 5.5 ipm colour. A4 colour copy in approx. seconds Hardware accessories ir-adv C000 PLAIN PEDESTAL: Substituted for the cassette feeding unit, the pedestal raises the device, without adding further paper capacity. INNER WAY TRAY-F: Adds a second internal output tray to give a combinedoutput capacity of 50 sheets (upper tray 00 sheets/lower tray 50 sheets). WAY UNIT-C: An option for the ir-adv C0L, it enhances the double-sided print productivity to 00%. Hardware accessories COPY TRAY-J: Provides a simple tray for basic output needs. Output capacity is 00 sheets (A4). UTILITY TRAY-A: Provides an additional tray to hold an external USB keyboard. STAMP UNIT-B: Enables the machine to print a stamp on the front side of scanned and sent originals.micard PLUS PROIMITY CARD READER: A proximity card reader for card-based user authentication, supporting multiple card PIMA Cloud Link, Google Cloud Print and Apple AirPrint support Save on ink and paper with optional L cartridges and auto -sided printing Product Range PIMA M95 / PIMA M75 / PIMA M55 / PIMA M475 / PIMA M95 Canon Inc. canon.com Canon Europe canon-europe.com English edition Canon Europa NV 0 Use CAS device No CAS device Factual/functional This piece of technical literature does not feature the CAS device as has neither invitational or emotional aspects.

23 Canon logo

24 . Canon logo Primary logo Our logo is available in two primary colours and black as shown. Canon Red logo Use this version wherever possible. Canon White logo Use the white version if the red logo is not legible (typically over dark backgrounds or dark imagery). Black logo Our logo is also available in black when full-colour reproduction is not possible. Use this version on light backgrounds. (Use the white version of the primary logo suite on dark backgrounds). Which logo to use? For guidance see section.8

25 .4 Canon logo Exclusion zone and minimum size Our logo should always be prominent and legible. The exclusion zone exists to prevent other elements from being placed too close to the logo. (/0) (/0) Minimum exclusion zone This minimum exclusion zone is equal to 0% of the total width of the logo. Whenever possible leave more space than the minimum permitted. Minimum size For print, the minimum recommended size of the logo is 5mm wide. Online, the minimum recommended size of the logo is 70 pixels wide. (/0) (/0) () 5mm / 70px Note: Minimum logo size is shown larger for illustrative purposes.

26 .5 Canon logo Standard A-sizing These are the recommended logo sizes for standard A-size formats. A: 50mm A4: 5mm A5: 5mm 4 DL: 5mm 5 A6: 0mm OOH logo sizing is referenced within the advertising guidelines. 4 5 Note: Position of logo against the format edge is for illustrative purposes only.

27 .6 Canon logo Non-standard sizing (Z ) Use this system to calculate Canon logo sizes across non-standard formats. Logo width (Z) Rule diagonally across the format (Y) Divide (Y) by 0 to achieve (Z) Use (Z) to calculate logo width (Y ) This is a guide only and may need to be adjusted to suit the design. Note: Measurements and logo size shown larger for illustrative purposes.

28 .7 Canon logo Positioning Wherever possible the Canon logo should be placed on the right margin of any format. Here are the three recommended positions. Bottom right Centre right Top right Exceptions There may be formats where this is not possible. The logo may need to be positioned on the left margin, on hand-held devices for example. This is an exception. 4 4 Note: All logos shown larger than actual size for illustrative purposes. Top left

29 .8 Canon logo Legibility The Canon logo should always be clearly legible when applied to background colours. Shown is the Canon logo choice for every permitted colour and tint from the palette: Primary colour palette Supporting colour palette When applying the Canon logo always respect the Canon logo clearspace rule. 0% 0% 40% 60% 80% 00%

30 .9 Canon logo Legibility When applying the Canon logo on photographic background, ensure it is legible and in an area with little contrast whilst respecting the Canon logo clearspace. On photographic backgrounds apply: Canon Red logo On light photographic backgrounds. White Canon logo On dark photographic backgrounds.

31 .0 Canon logo Don ts Follow these rules to maintain consistency within our visual identity system. Do not re-create or alter the logo. Always use the approved master artwork files, available on the brandsite: canon-europe.com/brandsite For further information, contact the brand team (details in section.0). Place the logo in any other position Use non permitted colours Shear or italicise the logo Use special effects Rotate the logo Place the logo over high contrast areas of a photograph Alter the logo tracking Alter the logo character sizing

32 . Canon logo Don ts Follow these rules to maintain consistency within our visual identity system. Do not re-create or alter the logo. Always use the approved master artwork files, available on the brandsite: canon-europe.com/brandsite For further information, contact the brand team (details in section.0). Alter individual logo characters Alter the logo to create other words Run the logo over contrasting elements Use in combination with other graphic effects Re-draw the logo Stack multiple logos Rotate counter clockwise or stack the logo characters Place the logo across multiple surfaces

33 Come and See device Brutus Östling, Canon Ambassador

34 . In the majority of cases we place the Come and See device (the invitation) between the experience (the picture) and the host (the Canon logo). Throughout the remainder of this document we may refer to the Come and See device as the CAS device.

35 .4 Come and See device Primary versions There are two versions of the CAS device. One is applied to light coloured backgrounds, the other is applied to dark backgrounds. Canon Red CAS device Use this version where ever possible. White CAS device Use this version over dark backgrounds or dark imagery.

36 .5 Come and See device Single colour versions For single colour executions of the CAS device we permit the following. Black mono version For use on light backgrounds. White mono version For use on dark backgrounds.

37 .6 Come and See device Construction The CAS device is constructed using a framework for the positioning of the elements, shown for illustrative purposes. The elements of the CAS device are described as: 5 CAS large CAS small CAS medium 4 Small accent circle 5 Large accent circle See sections for available CAS colour versions. 4 Each CAS version is available as artwork from the brandsite: canon-europe.com/brandsite

38 .7 Come and See device Default Canon Red versions There are five default versions of the Canon Red CAS device. The colour of the small accent circle is a highlight, the large accent circle is a deeper hue. Both colours are from the Canon supporting palette. Further guidance on the selection of your CAS device is covered in section.0. Canon Red CAS device with Canon Green and Canon Deep Green accents Canon Red CAS device with Canon Aqua and Canon Deep Aqua accents Canon Red CAS device with Canon Blue and Canon Deep Blue accents Green Aqua Blue 4 Pink 5 Yellow Each CAS version is available as artwork from the brandsite: canon-europe.com/brandsite 4 Canon Red CAS device with Canon Deep Pink and Canon Deep Lilac accents 5 Canon Red CAS device with Canon Yellow and Canon Deep Orange accents

39 .8 Come and See device Canon Red options There may be instances when either of the five default Canon Red CAS devices are not suitable for use. (For instance; on photographic backgrounds.) The colour of the small accent circle remains the same for each of the options. The large accent circle may change. Further guidance on the selection of your CAS device is covered in section.0. The colours available for each version of the Canon Red CAS device are: Canon Red CAS device with Canon Green 4 Canon Red CAS device with Canon Deep Pink Canon Red CAS device with Canon Aqua 5 Canon Red CAS device with Canon Yellow Green Canon Deep Blue Canon Orange Canon Deep Lilac Canon Orange Canon Deep Aqua 4 Pink Aqua Canon Deep Blue Canon Deep Blue Canon Orange Canon Orange Canon Deep Lilac Canon Orange Canon Orange Canon Deep Green Canon Deep Green Canon Deep Aqua Canon Red CAS device with Canon Blue Artwork The CAS devices shown here do not exists as artwork. The colour swatch library is available to import into your application. Blue Canon Orange Canon Deep Lilac Canon Orange Canon Deep Green Canon Deep Aqua 5 Yellow Canon Deep Blue Canon Deep Lilac Canon Orange Canon Deep Green Canon Deep Aqua

40 .9 Come and See device White versions There are five default versions of the white CAS device. The colour of the small accent circle is a highlight, the large accent circle is Canon Red. Both colours are from the Canon colour palette. Further guidance on the selection of your CAS device is covered in section.0. Green Aqua Blue 4 Pink White CAS device with Canon Green and Canon Red accents White CAS device with Canon Aqua and Canon Red accents White CAS device with Canon Blue and Canon Red accents 5 Yellow Each CAS version is available as artwork from the brandsite: canon-europe.com/brandsite 4 5 Note: There may be very rare instances when the application of the primary CAS devices (Canon Red and white) are not suitable for the photograph chosen. For instance, when the photograph features lots of red. In this instance use the mono CAS device version. White CAS device with Canon Deep Pink and Canon Red accents White CAS device with Canon Yellow and Canon Red accents

41 .0 Come and See device Sympathetic colour Choose a CAS device colour version that is sympathetic to the photograph or the composition of your application. White CAS device with Canon Blue and Canon Red accents Canon Red CAS device with Canon Green and Canon Deep Green accents White CAS device with Canon Deep Pink and Canon Red accents Blue (small accent circle) Green (small accent circle) Pink (small accent circle) 4 Blue (small accent circle) 5 Yellow (small accent circle) 6 Aqua (small accent circle) Each CAS version is available as artwork from the brandsite: canon-europe.com/brandsite 4 Canon Red CAS device with Canon Blue and Canon Deep Blue accents 5 White CAS device with Canon Yellow and Canon Red accents 6 Canon Red CAS device with Canon Aqua and Canon Deep Aqua accents

42 . Come and See device Opacity mask The CAS device features cut-through type on the words come and see. There may be instances when the cut-through lacks definition on high contrast photography. For this purpose we place the CAS device over a transparent opacity mask in white for lighter photographs and dark grey for darker photographs. The examples demonstrate how the mask improves legibility. Cut through White opacity mask Cut through with white opacity mask Transparent mask on light photographs Cut through without mask Note the area beneath see. White opacity mask Without the positioned CAS device. Cut through with mask Now note the area beneath see. Transparent mask on dark photographs 4 Cut through without mask Note the area beneath see. 5 Grey opacity mask Without the positioned CAS device. 6 Cut through with mask Now note the area beneath see. 4 Cut through Note: The crops shown are for illustrative purpose only. We strongly recommend always placing the CAS device in an area of little or no contrast. 5 Grey opacity mask 6 Cut through with Canon Dark Grey opacity mask Opacity The opacity of the mask is down to your individual need. We suggest a minimum opacity of 50%. A maximum of 80%.

43 . Come and See device Legibility The CAS device should always be clearly legible when applied to background colours or photographs. On Canon coloured backgrounds apply: Canon Red CAS device On Canon light grey backgrounds. White CAS device On Canon dark grey backgrounds. Applying the CAS device on photographic background, ensure it is legible and in an area with little contrast whilst respecting the CAS device clearspace. On photographic backgrounds apply: Canon Red CAS device On light photographic backgrounds. 4 White CAS device On dark photographic backgrounds. 4

44 (). Come and See device Exclusion zone and minimum size The CAS device should always be prominent and legible. The exclusion zone prevents other elements being placed too close to the CAS device. This exclusion zone is equal to the and circle measure. () Minimum exclusion zone This is the minimum amount of space that should be left clear around the CAS device. Whenever possible leave more space than the minimum permitted. Minimum size For print, the minimum recommended size of the CAS device is 7mm wide. Online, the minimum recommended size of the CAS device is 5 pixels wide. The minimum size is the standard sized CAS device (section.4) matched to the minimum Canon logo size (section.4). () () () 7mm / 5px Note: Minimum CAS device size is for illustrative purposes only.

45 () () ().4 Come and See device Sizes There are three recommended scales for the CAS device. The size of the CAS device is determined by the width of the Canon logo. When creating an application apply the correct logo size for the format first (see section.5). Then size the CAS device at any of the shown scales applicable to the application. 80% of () () 50% of () Small (80% Canon logo size) Used when space within the design is limited or when a smaller CAS device is considered more appropriate. Standard (00% Canon logo size) This is the CAS device size that is to be considered the standard scale. Large (50% Canon logo size) Used when space within the design is not an issue or when more emphasis on the CAS device is needed. The exception to this principle is for advertising as shown in section

46 .5 Come and See device Positioning The hierarchy of information is always: Experience (picture) Invitation (CAS device) Host (Canon logo) This principle is shown left. Logo bottom right The hierarchy principle typically seen on OOH applications (this being a 6-sheet.) Logo top right The hierarchy principle typically found on printed applications (this being an A-size landscape format). Logo centre right The hierarchy principle on an environment. 4 Logo top left (exception) The hierarchy principle on what would typically be a digital or online application. 4 Note: All logos shown not to size for illustrative purposes.

47 .6 Come and See device Close arrangement The CAS device is designed to be flexible and applied to areas of the canvas with the most impact. Although not recommended, there may be instances where a close relationship between the logo and CAS device is required. Three lock-ups are shown. Use these as a guide to create the lock-up following the sizing and positioning principles. Logo bottom right This position would be typically seen on media when the logo needs to be an endorsement. Logo top right This position would be typically seen on OOH media when the logo needs to be at a prominent height. If the Canon logo is positioned centre right, either arrangement one or two can be used. Logo top left This position would be typically seen online and on hand-held devices. Note: As the CAS close arrangement is used in exceptional circumstances, it is not available as an artwork.

48 .7 Come and See device ATL lock-up version There is a specific lock-up designed solely for use in ATL. This lock-up should not be used anywhere else. The positioning principle still holds true that the Come and See device is the invitation from the host (Canon) to the experience but in ATL the experience is the digital experience (website), so the invitation points instead to the call to action (CTA). The CTA position and colour (black, white or red) are set, but the type size is flexible depending on the application (use common sense to ensure correct visual balance and legibility). ATL Lock-up construction ATL Lock-up () The selection of a sympathetic CAS device is described in section.0. Search: Canon come and see Search: Canon come and see () Note: As the CAS device lock-up version is used in exceptional circumstances, it is not available as an artwork.

49 .8 Come and See device Translation and position of asterisk In countries where the law requires a translation of the words come and see we will use an asterisk to guide readers to the translation. The asterisk should be the same colour as the CAS device. i.e. Canon Red or white. Canon Red CAS device On Canon light grey backgrounds and light photographic backgrounds. * * Canon White CAS device On Canon dark grey backgrounds and dark photographic backgrounds. Position To avoid interfering with our visual device and the message it conveys, we use an asterisk outside the device as shown on the left. The asterisk needs to correspond to the translation which must appear somewhere on the communication. i.e. the footer. French: Venez, regardez Russian: Спешите видеть ** Important note: If the CAS device is scaled down please ensure that the asterisk can be identified as an asterisk and not a circle. (/0) ()

50 .9 Come and See device Don ts Follow these rules to maintain consistency within our visual identity system. Do not re-create or alter the CAS device. Always use the approved master artwork files, available on the brandsite: canon-europe.com/brandsite For further information, contact the brand team (details in section.0). Extract the words from the CAS device Customise the CAS device Use special effects Compromise the clearspace/logo arrangement principles Alter the CAS device arrangement Colour the large accent circle of the Canon Red CAS device with Canon Red Distort or rotate the CAS device Colour the large accent circle of the Canon Red CAS device with a tint

51 Colour

52 .4 Colour Primary palette Our primary colour palette consists of Canon Red, Canon Light Grey and Canon Dark Grey. Additional breakdown information for these colours are below. Canon Red R:04 G:0 B:0 HTML: #CC0000 L:45 A:5 B:8 Canon Light Grey R:08 G: B: HTML: D0DD4 L:84 A: B: 6 Canon Dark Grey R:75 G:79 B:84 HTML: 4B4F54 L: A: B: 5 Canon Dark Grey Pantone 7540 C:4 M:8 Y: K:70 Canon Red Pantone 86 C C:0 M:00 Y:00 K:5 Canon Light Grey Pantone 47 C:7 M: Y:5 K:8

53 .4 Colour Supporting palette To add flexibility to our visual language we have a broad supporting colour palette. Additional breakdown information for these colours are below. 6 Canon Green Pantone 8 C:5 M:0 Y:00 K:0 Canon Deep Blue Pantone 660 C:90 M:50 Y:0 K:0 Canon Deep Aqua Pantone C:90 M:0 Y:40 K:0 4 Canon Aqua Pantone 5 C:75 M:0 Y:5 K:0 Canon Blue Pantone 99 C:80 M:0 Y:0 K:0 Canon Deep Green Pantone 7490 C58 M:6 Y:90 K:9 5 Canon Blue R:0 G:5 B: HTML 009BD4 L:59 A: B: 4 Canon Yellow Pantone 6 C:0 M:4 Y:00 K:4 Canon Deep Pink Pantone 4 C:5 M:00 Y:0 K:0 7 Canon Deep Pink R:6 G:6 B:6 HTML AA7E L:9 A:66 B: 9 4 Canon Aqua R:0 G:78 B:9 HTML 00BC0 L:66 A: 6 B: Canon Deep Green R:05 G:50 B:59 HTML 6A96B L:59 A: 8 B:45 Canon Deep Aqua R:0 G:50 B:5 HTML L:54 A: 49 B: 4 5 Canon Deep Lilac Pantone 45 C:40 M:00 Y:0 K:0 6 Canon Deep Blue R:0 G: B:80 HTML 006FB4 L:44 A: B: 46 8 Canon Green R:6 G:7 B:0 HTML AAD00 L:69 A: 8 B:70 0 Canon Orange Pantone 7409 C:0 M:5 Y:00 K:0 Canon Deep Orange Pantone 76 C:0 M:6 Y:99 K:0 8 Canon Deep Lilac R:5 G:0 B:99 HTML 7D006 L:5 A:5 B: 9 9 Canon Yellow R:54 G:0 B:0 HTML FECB00 L:85 A: B:94 0 Canon Orange R:8 G:75 B:0 HTML EEAF00 L:78 A:8 B:86 Canon Deep Orange R:6 G: B:8 HTML EC7A08 L:64 A:4 B:70

54 .4 Colour Backgrounds The primary colour palette and white can be used as background colours at full saturation, with the dominant use being Canon Light Grey. Canon Light Grey This is the preferred colour background selection and used in most instances. Use of Canon Dark Grey and white provides pace and flexibility to communications. Canon Dark Grey White

55 .44 Colour Tinted backgrounds The supporting colour palette and tints of the supporting colour palette can be used as additional colours for backgrounds. However these colours are only ever used as 0% tints for backgrounds. Canon Green (0% tint) Canon Deep Blue (0% tint) Canon Aqua (0% tint) 4 Canon Orange (0% tint) 5 Canon Deep Pink (0% tint) 6 Canon Yellow (0% tint) Supporting colour backgrounds are never to be used as the primary expression. They may be used to add pace to designs or to help online navigation.

56 Canon Red Canon Red C0 M00 Y00 K5 C5 M00 Y00 K5 Create your own colour breakdowns for any colour within our palette Welcome to the Canon Annual Report Use any supporting colours at 00% saturation as a background colour Figure. Data on Q/ camera sales Add effects to the colour palette Use gradations Figure. Data on Q/4 camera sales Use multiple colours on a single application Tint the primary palette.45 Colour Don ts Follow these rules to maintain consistency within our visual identity system. Do not re-create or alter the colour palette. Always use the approved colour breakdowns, available on the brandsite: canon-europe.com/brandsite For further information, contact the brand team (details in section.0).

57 Typography

58 Typography is the written identity for our spoken word Gotham Bold.47 Typography Primary typeface Sharing values of the brand personality, Gotham has an honest personality that s assertive, friendly and simple. Gotham is an extensive typeface family although we only use the following type weights and styles. We never use the italicised version of any of the weights. We mostly use sentence case for all our communications. The exception being advertising headlines. See the Advertising Guidelines for more information. Gotham Bold Gotham Medium Gotham Book 4 Gotham Light Gotham Medium Gotham Book 4 Gotham Light We use Gotham as our corporate typeface for all our professional publications and printed literature. To purchase Gotham visit: typography.com Typography colour All our typography is coloured black, white or Canon Red. Type colour may be from the supporting colour palette at full saturation but only on supporting colour tinted backgrounds (see section.44). Online typeface Gotham has ScreenSmart fonts that are designed for the web at text sizes as small as nine pixels.

59 For office use we have a typeface called Century Gothic Century Gothic Bold Century Gothic Regular.48 Typography System typeface We use a standard operating system typeface called Century Gothic for all our internal communications. E.g. Microsoft Word, PowerPoint and Excel and communications. This typeface has similar aesthetic qualities to our professional typeface Gotham. We only use the following type weights and styles: Century Gothic Bold Century Gothic Regular We mostly use sentence case for all our communications. The exception being advertising headlines. See the Advertising Guidelines for more information. Century Gothic is pre-installed on the operating systems of Apple Mac (OS) and PC (Windows) and the Microsoft Office suite of programmes. Important Note: In certain circumstances a rd typeface is allowed to be used in combination with the Gotham font for creative purposes. All use of Creative/ Disruptive font must be approved by Brand Management first.

60 Headlines.49 Typography Styling We have guiding principles for the way we style our typography. < 4pt (Light) (Book) Large headlines (above 4pt) Choose Gotham Light or Gotham Book. Small headlines (below 4pt) Choose Gotham Light or Gotham Book. Sub heads Choose Gotham Book. 4 Sub heads Choose Gotham Medium. 5 Sub heads Choose Gotham Bold. 4 5 Sub heads are for emphasis 6 7 Body copy is the workhorse of any given application and is always in Gotham Book 6 Emphasis may be achieved by using additional weights of Gotham. Body copy Choose Gotham Book. 7 Captions These can be in any additional weight of Gotham. 8 Captioning and legal copy should never be less than 5pt and should appear in Gotham light. Note: Type point sizes are shown larger for illustrative purposes. Greater emphasis can be achieved through using a heavier weight in sub-heads. Leading is 0% of the type size. Tracking is only ever between 0pt and 0pt. 8 Leading and tracking For copy sizes up to 4pt. The Leading principle is 05 0% value of the point size. All copy is tracked to 0pt. Larger sizes may need tracking to 0pt and tighter leading. Microsoft terminology In Microsoft applications. Standard typographic terms such as leading, is called line spacing. Tracking is referred to as character spacing.

61 Welcome to Welcome to Welcome to the Canon Annual the Canon Annual Report the C anon Report Annual Repor t Use any other typeface Apply tight tracking or leading values to typography Apply loose tracking or leading values to typography Welcome towelcome to WELCOME TO the Canon the Canon THE CANON Annual Report Annual Report ANNUAL REPORT Use any other weight, style (including italics) of our permitted typefaces Mix Gotham and Century Gothic Use all-caps in headlines or body copy. The exception being advertising headlines.50 Typography Don ts Follow these rules to maintain consistency within our visual identity system. Always use the approved version of Gotham available to purchase at: typography.com For further information, contact the brand team (details in section.0).

62 Circles

63 .5 Circles Introduction As part of our graphic language, circles reflect our brand personality..0 Section divider They invite, intrigue and guide people through the stories we wish to tell, while creating a unique style that is unmistakably Canon. Their appearance varies and their application is flexible. There are three types of circle application: Navigation tab To highlight headings, primary text or key information on covers or within spreads. Typographic bullet To highlight headings or bullets within body copy. Navigation tab Note: Examples are for illustrative purposes only. Typographic bullet Visual language Circles as graphic language Used to direct the viewer s focus they playfully highlight areas of an image; link information, products and images.

64 .5 Circles Navigation tab The navigation tab is a solid red, light grey or dark grey semi-circle which can highlight document titles, headings or key information. () The tab is equal to the margins Centred with cap height The tab helps to increase the presence of Canon Red in our communications while directing a viewer s focus to key information. We have specified heights for typical A-formats. The heights apply for landscape or portrait formats: A5: 6 mm A4: 8 mm A: 0 mm The size of the navigation tab is determined by the format and always bleeds (50%) off the page. The minimum clearspace between the navigation tab and the highlighted text is the same width as the navigation tab (). Position The tab may be positioned at any level on the left edge of the page. Document title or heading Key information copy Note: Sizes and proportions are for illustrative purposes only. Alignment The tab aligns centrally to the cap-height of the first line of text. The type size may vary but the tab does not. The position of the tab should be considered along with all the elements of the design.

65 Professional range Joel Santos Canon Explorer.54 Circles Navigation tab in use

66 .55 Circles Navigation tab don ts When creating navigation tabs, follow these rules to maintain consistency within our visual identity system. Professional range Professional range Professional range Colour the navigation tab in any colour from the supporting colour palette Professional range Apply the navigation tab without a headline or key text Break the sizing rules Professional range Professional range Joel Santos Canon Explorer Use multiple navigation tabs Break the clearspace rules Use any other shape for the navigation tab For further information, contact the brand team (details in section.0).

67 Bullet construction.0 Section divider The PowerShot S series Delivers professional performance and enables unlimited creativity in a compact and convenient point-and-shoot body First bullet point Second bullet point Third bullet point Fourth bullet point Fifth bullet point Sixth bullet point 4.56 Circles Typographic bullet The purpose of the typographic bullet is to highlight headings, pull-out copy or quotes. The bullet may also separate sections or chapters within body copy, highlight page numbers, or as a traditional bullet point. The preferred colour of the bullet is Canon Red. It may be applied in black or white to increase legibility at small sizes or on dark backgrounds, where Canon Red is not legible. The bullet is always a single line space above the typography at the same size and weight. Bullet construction There are three main applications of the typographic bullet: Section divider Caption 4 Traditional bullet point

68 .57 Circles Typographic bullet in use Shown is an example of the typographic bullet in use..0 Section divider Points to consider when setting-up your photography shoot Location Setting Equipment Suitable clothing Food and water Patience Stuart Lancaster Spent two weeks scouting his ideal setting. Talking with locals to ensure when the time came he was in the best possible position to document one of nature s grandest sights.

69 .0 Section divider Follow these rules to maintain consistency within our visual identity system. The PowerShot S series Delivers professional performance and enable unlimited creativity in a compact and convenient point-and-shoot body The PowerShot S series Delivers professional performance and enable unlimited creativity in a compact and convenient point-and-shoot body Apply the typographic bullet in any of the supporting colour palette options Apply multiple typographic bullets Apply the typographic bullet at a different size to the text.0 Section divider.58 Circles Typographic bullet don ts Construct a typographic bullet always use the standard bullet glyph as featured in the typeface First bullet point Second bullet point The PowerShot S series Third bullet point Delivers professional performance and enable Fourth bullet point unlimited creativity in a compact and convenient Fifth bullet point point-and-shoot body Treat the typographic bullet as decoration without purpose Use any other typographic bullet glyph

70 .59 Circles Graphic language introduction Circles are used to direct the viewer s focus; to link information, products and images; whilst helping to create intriguing layout designs. They are playful, appearing free and spontaneous. They may be used to: Contain short amounts of text Direct the reader s eye to key information Act as a backdrop for product logos or product images They may also be left empty, acting as a visual navigation link. The permitted styles of circles are: Solid circle Transparent circle Keyline circle 4 Light circle For principles on the quantity of circles to use see section.67. 4

71 Solid circles may be applied in any primary or supporting colour from the palette. VB-M4, VB-M4B Size is flexible but there is a minimum and maximum size for all formats (see section.6). Keep every angle covered The circles may bleed off any format edge (see section.66). It is important not to over-use the circular visual language. Therefore we recommend not to apply more than five circles (see section.67). The VB-M4. MP PTZ IP security camera combines a powerful 40x zoom, excellent low-light capability and fast auto-focus. Flexible installation options for indoor and outdoor use. Also available in black. MP PTZ IP security camera Product Range Powerful 0x optical zoom lens with x digital zoom and fast autofocus VB-H4 Full HD PTZ camera, VB-M4.MP PTZ camera, VB-S0D Full HD ultra-compact PTZ camera, VB-SD Full HD ultra-compact PT camera True Day / Night and two-way audio Superior image quality using Canon DIGIC DV III processor Canon DIGIC NET II supports dual H.64 video streams (up to 0 fps) Superior low-light performance: colour at 0.4 lux and mono at 0.0 lux Auto Smart Shade Control (Auto-SSC) improves foreground objects in bright backlit scenes Intelligent Functions and ONVIF v.4 (Profile S) compliant Two colour options: Silver (VB-M4) and Black (VB-M4B).60 Circles Solid circle. JPEG H Horizontal Viewing Angle Optical 0x Zoom Two-Way Audio Intelligent Functions Privacy Mask Digital PTZ Auto IP 0x MEGA PIELS PTZ Min. Illumination Day / Night IR cut filter Power Supply SSL/TLS AGC PoE/DC/AC 0.4 lux SD Card Backup Recording IPv6 IPSec

72 .6 Circles Transparent circle Transparent circles may be applied in any primary or supporting colour from the palette. Size is flexible but there is a minimum and maximum size for all formats (see section.6). The circles may bleed off any format edge (see section.66). It is important not to over-use the circular visual language. Therefore we recommend not to apply more than five circles (see section.67). The circle is achieved by applying the multiplied effect in any Adobe application. Full manual control and raw giving you power over your images Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris urna eros, fringilla nec tempus sed, molestie nec lectus. Nunc elementum suscipit tristique. Morbi et nisi vitae sapien luctus lorem ullamcorper. Pellentesque nec orci lorem. Mauris ut auctor lorem. In dictum volutpat velit at commodo. Curabitur egestas magna nec est convallis, ut dignissim dui pellentesque. Proin luctus purus a neque pharetra ultricies. Donec elit eros, blandit quis placerat eu, volutpat eget turpis. Etiam nisi tellus, pharetra et feugiat vitae, venenatis vitae tortor lorem ipsum dolore. EOS Professional Range 05 EOS 5D Lorem ipsum dolor set sit amet, consectetur adipiscing elit. Mauris urna eros, fringilla nec tempus sed, molestie nec lectus. Nunc elementum suscipit tristique. Morbi et nisi vitae sapien luctus ullamcorper. Pellentesque nec orci lorem. Mauris ut auctor lorem. In dictum volutpat velit at commodo lorem set. Nulla vel faucibus mauris. Vestibulum sed dolor a lacus luctus bibendum quis ut dui. Sed lorem ultrices gravida mauris non pharetra. Donec condimentum lacus porttitor pretium semper. Nulla sit amet sollicitudin metus, sed lacinia magna. Phasellus sodales nisl placerat dignissim semper. Morbi tristique sollicitudin libero, sit amet ornare quam sodales ac. Integer elementum ipsum in turpis tempus, sit.

73 .6 Circles Keyline circle Keyline circles may be applied in any primary or supporting colour from the palette. The keyline circle is for literature use only. Sophie B Canon Explorer Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris urna eros, fringilla nec tempus sed, molestie nec lectus. Nunc elementum suscipit tristique. Morbi et nisi vitae sapien luctus ullamcorper. Shot with: EOS-D with EF 70-00mm f/.8l IS II USM Lorem ipsum dolor set sit amet, consectetur adipiscing elit. Mauris urna eros, fringilla nec tempus sed, molestie nec lectus. Nunc elementum suscipit tristique. Morbi et nisi vitae sapien. The weight for the keyline on standard A-size formats is 0.75 pt. Keylines should be easily visible, not too thin or too heavy. Size is flexible but there is a minimum and maximum size for all formats (see section.6). The circles may bleed off any format edge (see section.66). It is important not to over-use the circular visual language. Therefore we recommend not to apply more than five circles (see section.67). 8 EOS Professional Range 05 9

74 .6 Circles Sizing There is a minimum and maximum size for all applications. With the exception of the light circle. Maximum size This is determined by the margins of the shortest edge of the format. This rule applies to portrait or landscape formats. Minimum size (0mm) It is important not to reduce the circle to a size less than 0mm. This is to differentiate the circle from the navigation tab. Maximum size Determined by format shortest edge margins Minimum size 0mm

75 .64 Circles Product within circle The circle can act as a holding device for a product. The product to circle scale is flexible within a minimum and maximum size. 80% () () 60% () () 4 Maximum product size Maximum product size and CTA Minimum product size 4 Circle with product on communication

76 80% ().65 Circles Circle with product () The circle can be used to highlight a product without holding it entirely. The product and circle must overlap beyond the edge of an 80% smaller circle within the circle itself. Minimum product circle overlap Circle with product on communication

77 .66 Circles Cropping The circles must be cropped by at least 0% of the circle width. No circle may be cropped any smaller than a quarter-circle. The aim is to see a circle and not a curve. Cropping is only applicable to the solid, keyline and transparent circles. Minimum 0% crop Half crop Maximum quarter crop The circles may bleed off any edge of the format at any position. Please ensure you adhere to the principles above. Minimum crop Half crop 0% of width Note: Sizes and proportions are for illustrative purposes only. Maximum crop (quarter)

78 .67 Circles Quantities We don t over-use the circle. The majority of applications may not feature any circles from the visual language if they appear with the CAS device. Only with the introduction of additional pages (in print or online), would we start to see more of the circular graphic language. CAS device is present minimum Do not use circles. CAS device is present maximum Use a maximum of two circles in any one style or any two styles. CAS device not present minimum Use a minimum of one circle in any style, navigation tab or typographic bullet. 4 CAS device not present maximum Use a maximum of five circles in any one style or any two styles. CAS device is present minimum Note: Sizes and proportions are for illustrative purposes only. CAS device is present maximum CAS device not present minimum 4 CAS device not present maximum

79 .68 Circles Coloured circles and background colour Always use the permitted colour combinations for circle and background colours. Circles should always be 00% colour from the supporting colour palette. How to use background colour and colored circles: Primary colour background: Circles should always be 00% colour from any of the supporting colour palette. Fere unt eates dolum est quae excest excest Ta eum ium faceatiorum quaesequi blaborum ratiunt, cus, sequia nobit alicillia none magnis magnia sunt re, sunt maionsequam sequi rehendel eatiber ferfereperum re doluptae perum rem aspiet eati to volupit et excearum as quo blatemp elesti volo volendis qui odi odit asit assequi. Fere unt eates dolum est quae excest excest Ta eum ium faceatiorum quaesequi blaborum ratiunt, cus, sequia nobit alicillia none magnis magnia sunt re, sunt maionsequam sequi rehendel eatiber ferfereperum re doluptae perum rem aspiet eati to volupit et excearum as quo blatemp elesti volo volendis qui odi odit asit assequi. Fere unt eates dolum est quae excest excest Ta eum ium faceatiorum quaesequi blaborum ratiunt, cus, sequia nobit alicillia none magnis magnia sunt re, sunt maionsequam sequi rehendel eatiber ferfereperum re doluptae perum rem aspiet eati to volupit et excearum as quo blatemp elesti volo volendis qui odi odit asit assequi. Fere unt eates dolum est quae excest excest Ta eum ium faceatiorum quaesequi blaborum ratiunt, cus, sequia nobit alicillia none magnis magnia sunt re, sunt maionsequam sequi rehendel eatiber ferfereperum re doluptae perum rem aspiet eati to volupit et excearum as quo blatemp elesti volo volendis qui odi odit asit assequi. Background colour: Light grey from primary palette Background colour: Dark grey from primary palette Background colour: 0% tint Aqua from supporting palette Background colour: 0% tint Green from supporting palette Circle colour: Yellow from supporting palette Circle colour: Orange from supporting palette Circle colour: Aqua from supporting palette Circle colour: Green from supporting palette 0% tinted background from supporting colour palette: Circles should always be the same colour as the background, but used at 00% colour. Important Note: For further details on permitted coloured circles, please see the supporting colour palette page.

80 .69 Circles Don ts Follow these rules to maintain consistency within our visual identity system. Overlap the circles with the Canon logo. Sophie B Canon Explorer Apply too many styles of Canon circles to layouts to avoid clutter Full manual control and raw giving you power over your images Obscure images with any Canon circle Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris urna eros, fringilla nec tempus sed, molestie nec lectus. Nunc elementum suscipit tristique. Morbi et nisi vitae sapien luctus lorem ullamcorper. Pellentesque nec orci lorem. Mauris ut auctor lorem. In dictum volutpat velit at commodo. Curabitur egestas magna nec est convallis, ut dignissim dui pellentesque. Proin luctus purus a neque pharetra ultricies. Donec elit eros, blandit quis placerat eu, volutpat eget turpis. Etiam nisi tellus, pharetra et feugiat vitae, venenatis vitae tortor lorem ipsum dolore. Apply any Canon circle larger than the recommended maximum size to avoid appearing like a curve Apply uniform multiple circles as they do not reflect our personality Apply circles over the top of cut out product images Lorem ipsum etu dolor sitamet,consectet uradipiscing elit. Mauristruy urnamm temmeros, fringilla nec tempus sed, molestie nec lectus. Nunc elementum suscipite tristique. Morbi et nisi vitae sapien luctus lorem ullamcorper. Pellentesque nec orci lorem. Mauris ut auctor lorem. In dictum volutpat velitum at commodo. Curabitur egestas magna nec est convallis, ut dignissim dui pellentesque. Proin luctus purus a neque pharetra ultricies. Donec elit eros, blandit quis placerat eu, volutpat eget turpis. Etiam nisitellus Use the circles to contain excessive copy or POS information Fere unt eates dolum est quae excest excest Ta eum ium faceatiorum quaesequi blaborum ratiunt, cus, sequia nobit alicillia none magnis magnia sunt re, sunt maionsequam sequi rehendel eatiber ferfereperum re doluptae perum rem aspiet eati to volupit et excearum as quo blatemp elesti volo volendis qui odi odit asit assequi. Use 00% tint secondary colours for backgrounds

81 .70 Circles Light circle The light circle is only ever applied in white and is used as a hero device to highlight the key area of an image. The scale is flexible within a minimum and maximum size (see section.7). We only ever use one full light circle. The light circle is never cropped. Richard Walch, Canon Ambassador

82 .7 Circles Light circle sizing A light circle is a large single white circle with an opacity. It can add a subtle highlight to areas of an image. Maximum size Maximum size is determined by the margins of the shortest edge. Minimum size (50% maximum size) It is important not to reduce the circle so that it lacks impact. Maximum size Determined by format shortest edge margins Minimum size 50% of the maximum size

83 .7 Circles Light circle opacity strength The light circle should act as a faint effect to highlight the key area of an image. The opacity strength may vary depending on the image colour and depth. On dark images start with a 0% opacity of white and increase or decrease to create a subtle effect. 4% too faint 0% OK 40% too heavy The light circle is intended to appear large over an image multiple circles are not permitted. Always obtain print tests for every image where this circle is applied.

84 .7 Circles Light circle opacity strength On lighter photographs it may be necessary to start with a 50% opacity of white and increase or decrease to create a subtle effect. 40% too faint 60% OK 90% too heavy Always obtain print tests for every image where this circle is applied.

85 .74 Circles Light circle in use.0 Section divider Voluptaent quas modi Lique plicid quam Consed mi, ut et Recuptae mollupt Matiuntur, officidusda Voluptaent quas modi Adundanstau Matiuficidusda Volupnt quas modi Lorem ipsum dolore set amet Lorem ipsum dolor set sit amet, consectetur adipiscing elit. Mauris urna eros, fringilla nec tempus sed, molestie nec lectus. Nunc elementum suscipit tristique. Morbi et nisi vitae sapien. 6 7 EOS Professional Range 05 Lorem ipsum dolore set amet Lorem ipsum dolor set sit amet, lorem consectetur adipiscing elit. Mauris urna eros, fringilla nec tempus sed amet. Photograph: Aaronphoto

86 Professional range.75 Circles Light circle don ts Follow these rules to maintain consistency within our visual identity system. Apply the light circle with the CAS device Apply multiple circles Apply a circle that is too faint Break the sizing rules 8 Apply a circle that is too strong Bleed the circle off the page thus creating a curve 7

87 Photography and video

88 .77 As an imaging brand, all Canon photography and video should be of the highest quality, show interesting visual perspectives and demonstrate creative use of imaging technology and techniques. This section is an overview of the key principles. For more technical photography and video information please refer to the photography and video guidelines.

89 .78 Photography and video Experience photography and video We live in a world full of experiences with fascinating and enriching stories, waiting to be discovered. Our captured experiences are an invitation to the curious explorer to pause for a moment, to look deeper, to see. Challenging convention, precious moments and discoveries are shared through imagery that intrigues, delights and provides a new perspective on the world we think we know. Thorsten Milse, Canon Ambassador

90 .79 Photography and video Experience photography and video Understanding that experiences activate diverse senses, the moment captured must connect emotionally with the audience. How might it feel, smell, sound or even taste? The art of capturing experiences is the ability to take the viewer on a journey of discovery, inviting them to become part of the moment. We capture experiences with a sense of open possibility, allowing imaginations to decide what came before or what comes next. Experience photographs should be: Dynamic photographs should never be bland, but should always be interesting and unexpected, inviting the customer into a new world. Real images should always feel authentic, minimal retouching is acceptable but avoid excessive Photoshop effects. Inviting there should always be a strong sense of depth with a background and foreground, where possible. These principles apply to the following types of imagery: Brand Imagery Sample Imagery Campaign Imagery Stock Imagery Event Imagery Video Types: PR Videos Instore Videos TVC Product Video Sample Video

91 .80 Photography and video Product photography anon products should be realistically C photographed with minimal digital manipulation. This ensures an open and honest photography and video style. Products may be shot in actual, imperfect surroundings, grounding the product by showing a real experience. The result being products feel more attainable whilst telling stories which highlight the product benefits. When people are shown with the product, the purpose is for that person to add context. The product is hero.

92 .8 Photography and video Product photography Canon products should be shot in the following styles: Packshot On a solid background or with clipping path. 4 Beauty Interesting angles, well lit. Lifestyle Product with people. 4 Ambient Product in usage environment.

93 .8 Photography and video Photography and video don ts Our visual style is as rich and varied as the experiences we aim to capture. However certain images and effects are off-brand and should never be used. Follow these rules to maintain consistency within our visual identity system. Always use approved photography, available on the brandsite: canon-europe.com/brandsite For further information, contact the brand team (details in section.0). Choose to force the narrative Choose flat images photographs should have depth Choose staged images with people or product lifestyle imagery. Choose bland images. Photographs should be intriguing and stimulating Choose obvious and clichéd images we are explorers Use excessive image manipulation. Creative Commons Nicolas Raymond (freestock.ca) Use circles to crop or hold images.

94 General guidelines All images should be shot on a Canon camera and using a Canon lens. Always Shoot at maximum resolution and the lowest possible ISO Ensure the image is a true representation of the products capabilities Ensure that images do not suffer from colour casts or lens flare that could be construed as optical imperfections Be aware of religious references and culturally sensitive issues Don t Vignette Reverse images unless agreed or deemed necessary and never reverse images containing text or famous people Show other company branding and especially not ones that conflict with Canon brand values Stock images All stock images must be shot on a Canon camera and using a Canon lens The image and its quality must be a representative sample of the camera/ product that it is intended to illustrate Ensure the agreed usage rights are obtained at the time of purchase, and that these details are entered into Kura Restrictions All images should be legal, decent, honest and truthful and should reflect a sense of responsibility to consumers and to society. Content with references to tobacco, alcoholic drinks, nudity, gambling, weapons and politics is not permitted. The exception to this rule is photography in marketing materials aimed at professional photographers. For example Canon Professional Network (CPN). For CPN, reportage photography can be used which may be more journalistic than our other images. Please choose these images wisely. Retouching Agency images retouching is only allowed if it is essential to the final image. However, the final image must retain a real and honest feel and not be so retouched that it begins to look like it has been created in Photoshop or via CGI. Other Canon produced imagery Retouching should be limited by the possibilities within DPP, Digital Photo Professional, Canon s own image processing software, and with the permission of the photographer. Ambassadors, Explorers & Masters No retouching or alteration except with the permission of the photographer. Credit the photographer on all images with the copyright symbol & title. eg. Brent Stirton, Canon Ambassador with the permission of the photographer. For further guidance please refer to the photography and video guidelines..8 Photography and video General rules

95 Iconography

96 .85 Iconography Icon style Icons use a simple clean vector style and can be either outline, solid or a combination of the two. As well as icons, we can also use Helvticons, Boldicons & Glyph Icons in Canon communications. All icons are fixed artworks and solids should not be converted to outline by users. All icons should appear in a Canon primary colour wherever possible. Icons Helveticons

97 .86 Iconography Iconography colourways This page shows the permitted colourways for iconography when used in infographics. All iconography should appear in a Canon primary colour as a default but Canon secondary colours are also permitted to add depth and variety to infographics as an accent colour. Iconography single colours Canon dark grey Canon light grey 4 4 Icons 4 Helveticons White Black

98 .87 Iconography Iconography accent colour All iconography should appear in a Canon primary colour as a default but Canon secondary colours are also permitted to add depth and variety to infographics as an accent colour. Iconography accent colours (primary colour + one secondary colour) Permitted primary colours Canon Dark Grey Canon Light Grey White Black For primary colour palette please see section.4. Permitted secondary colours Canon Yellow Canon Deep Aqua Canon Aqua Canon Deep Blue Canon Blue Canon Deep Green Canon Green Canon Deep Orange Canon Orange Canon Deep Lilac Canon Deep Pink For supporting colour palette please see section.4. Accent colours should always appear at 00% opacity never as tints.

99 MAKE YOUR EMPLOYEES WORK SMOOTHLY Fere unt eates dolum est quae excest excest Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip. Canon enriches lives and businesses through imaging LOREM IPSUM DOLOR SIT AMET 4% Our Focus Ta eum ium faceatiorum quaesequi blaborum ratiunt, cus, sequia nobit alicillia none magnis magnia sunt re, sunt maionsequam sequi rehendel eatiber ferfereperum re doluptae perum rem aspiet eati to volupit et excearum as quo blatemp elesti volo volendis qui odi odit asit assequi. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam. laboris nisi ut aliquip dolore magna aliqua LOREM IPSUM DOLOR SIT AMET Maionsequam sequi eum ium faceatiorum quaesequi blaborum ratiunt, cus, sequia nobit alicillia none magnis magnia sunt re. Maionsequam sequi eum ium faceatiorum quaesequi blaborum ratiunt, cus, sequia nobit alicillia none magnis magnia sunt re. % Maionsequam sequi eum ium faceatiorum quaesequi blaborum ratiunt, cus, sequia nobit alicillia none magnis magnia sunt re. sed eiumod tempor incididunt utet dol ore magna aliqua. 9% sed eiumod tempor incididunt utet dol ore magna aliqua. LOREM IPSUM DOLOR SIT AMET Maionsequam sequi eum ium faceatiorum quaesequi blaborum ratiunt, cus, sequia nobit alicillia none magnis magnia sunt re. Maionsequam sequi eum ium faceatiorum quaesequi blaborum ratiunt, cus, sequia nobit alicillia none magnis magnia sunt re. Maionsequam sequi eum ium faceatiorum quaesequi blaborum ratiunt, cus, sequia nobit alicillia none magnis magnia sunt re. Labore et dol Labore et dol Labore et dol 58% 40% 4in0 sed do eiusmod tempor incididunt ut labore et dol ore magna aliqua. sed do eiusmod tempor incididunt ut labore et dol ore magna aliqua. sed do eiusmod tempor incididunt ut labore et dol ore magna aliqua. Ta eum ium faceatiorum quaesequi blaborum ratiunt, cus, sequia nobit alicillia none vuilo magnis magnia sunt re, sunt maionsequam sequi..88 Iconography Infographics style A Style A shows the Infographics appearing unboxed, placed on top of a flat primary colour background. This is recommended and should always be the default version without a surrounding box this clean, purist yet free approach is most faithful to the new Canon style.

100 Style B shows a coloured box that contains the icons if legibility would be an issue with the background or to create pace and section infographics. MAKE YOUR EMPLOYEES WORK SMOOTHLY Fere unt eates dolum est quae excest excest Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip. Canon enriches lives and businesses through imaging LOREM IPSUM DOLOR SIT AMET 4% Our Focus Ta eum ium faceatiorum quaesequi blaborum ratiunt, cus, sequia nobit alicillia none magnis magnia sunt re, sunt maionsequam sequi rehendel eatiber ferfereperum re doluptae perum rem aspiet eati to volupit et excearum as quo blatemp elesti volo volendis qui odi odit asit assequi. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor dolore magna aliqua. Ut enim ad minim veniam. dolore magna aliqua laboris nisi ut aliquip LOREM IPSUM DOLOR SIT AMET Maionsequam sequi eum ium faceatiorum quaesequi blaborum ratiunt, cus, sequia nobit alicillia none magnis magnia sunt re. Maionsequam sequi eum ium faceatiorum quaesequi blaborum ratiunt, cus, sequia nobit alicillia none magnis magnia sunt re. % Maionsequam sequi eum ium faceatiorum quaesequi blaborum ratiunt, cus, sequia nobit alicillia none magnis magnia sunt re. sed eiumod tempor incididunt utet dol ore magna aliqua. 9% sed eiumod tempor incididunt utet dol ore magna aliqua. Maionsequam sequi eum ium faceatiorum quaesequi blaborum ratiunt, cus, sequia nobit alicillia none magnis magnia sunt re. Maionsequam sequi eum ium faceatiorum quaesequi blaborum ratiunt, cus, sequia nobit alicillia none magnis magnia sunt re. Maionsequam sequi eum ium faceatiorum quaesequi blaborum ratiunt, cus, sequia nobit alicillia none magnis magnia sunt re. LOREM IPSUM DOLOR SIT AMET Labore et dol Labore et dol 58% 40% 4in0 sed do eiusmod tempor incididunt ut labore et dol ore magna aliqua. sed do eiusmod tempor incididunt ut labore et dol ore magna aliqua. sed do eiusmod tempor incididunt ut labore et dol ore magna aliqua. Labore et dol.89 Iconography Infographics style B Ta eum ium faceatiorum quaesequi blaborum ratiunt, cus, sequia nobit alicillia none vuilo magnis magnia sunt re, sunt maionsequam sequi. When colouring boxes and backgrounds grey (light and dark) is used as the default background colour. If further colours are required for a background it should be a 0% tint of a secondary colour and should match the colour of the box (which would always be a 00% tint).

101 Canon enriches lives and businesses through imaging Our Focus Ta eum ium faceatiorum quaesequi blaborum ratiunt, cus, sequia nobit alicillia none magnis magnia sunt re, sunt maionsequam sequi rehendel eatiber ferfereperum re doluptae perum rem aspiet eati to volupit et excearum as quo blatemp elesti volo volendis qui odi odit asit assequi. In some instances infographics can also be placed on top of images. Care should be taken to make sure that legibility of information is maintained. MAKE YOUR EMPLOYEES WORK SMOOTHLY Where possible low contrast, dark images should be selected so that the content can be reversed out of the image. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip. LOREM IPSUM DOLOR SIT AMET Maionsequam sequi eum ium faceatiorum quaesequi blaborum ratiunt, cus, sequia nobit alicillia none magnis magnia sunt re. Maionsequam sequi eum ium faceatiorum quaesequi blaborum ratiunt, cus, sequia nobit alicillia none magnis magnia sunt re. 4% Maionsequam sequi eum ium faceatiorum quaesequi blaborum ratiunt, cus, sequia nobit alicillia none magnis magnia sunt re. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam. laboris nisi ut aliquip dolore magna aliqua NOT SURPRISING IF: SIT AMET LOREM IPSUM DOLOR Maionsequam sequi eum ium faceatiorum quaesequi blaborum ratiunt, cus, sequia nobit alicillia none magnis magnia sunt re. Maionsequam sequi eum ium faceatiorum quaesequi blaborum ratiunt, cus, sequia nobit alicillia none magnis magnia sunt re. % Maionsequam sequi eum ium faceatiorum quaesequi blaborum ratiunt, cus, sequia nobit alicillia none magnis magnia sunt re..90 Iconography Infographics style C sed do eiusmod tempor incididunt ut labore et dol ore magna aliqua. 9% sed do eiusmod tempor incididunt ut labore et dol ore magna aliqua. Labore et dol Labore et dol Labore et dol 58% 40% 4in0 sed do eiusmod tempor incididunt ut labore et dol ore magna aliqua. sed do eiusmod tempor incididunt ut labore et dol ore magna aliqua. sed do eiusmod tempor incididunt ut labore et dol ore magna aliqua.

102 .9 Iconography Infographics check list Although we encourage creativity and appreciate the need for a flexible system when creating new infographics, always consider the following elements when creating an infographic: Circles Always ensure the circle has a purpose in directing the eye through an infographic. Legibility Consider a good clear space around icons and scale them to an appropriate size to maintain legibility. Canon enriches lives and businesses through imaging Our Focus Ta eum ium faceatiorum quaesequi blaborum ratiunt, cus, sequia nobit alicillia none magnis magnia sunt re, sunt maionsequam sequi rehendel eatiber ferfereperum re doluptae perum rem aspiet eati to volupit et excearum as quo blatemp elesti volo volendis qui odi odit asit assequi. Accent colour Keep the accent colour of all icons consistent across an infographic. 5 4 Logo Always display the Canon logo on stand alone infographics 5 Background colour Use Canon primary colours where possible, or use 0% tints of selected accents colour for background. Maionsequam sequi eum ium faceatiorum quaesequi blaborum ratiunt, cus, sequia nobit alicillia none magnis magnia sunt re. Maionsequam sequi eum ium faceatiorum quaesequi blaborum ratiunt, cus, sequia nobit alicillia none magnis magnia sunt re. Maionsequam sequi eum ium faceatiorum quaesequi blaborum ratiunt, cus, sequia nobit alicillia none magnis magnia sunt re. Maionsequam sequi eum ium faceatiorum quaesequi blaborum ratiunt, cus, sequia nobit alicillia none magnis magnia sunt re. Maionsequam sequi eum ium faceatiorum quaesequi blaborum ratiunt, cus, sequia nobit alicillia none magnis magnia sunt re. Maionsequam sequi eum ium faceatiorum quaesequi blaborum ratiunt, cus, sequia nobit alicillia none magnis magnia sunt re. 4

103 Occasionally, in order to allow for flexibility and differentiation within infographics and charts etc. extra colours are permitted within layouts. MAKE YOUR EMPLOYEES WORK SMOOTHLY Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip. LOREM IPSUM DOLOR SIT AMET laboris nisi ut aliquip dolore magna aliqua LOREM IPSUM DOLOR SIT AMET % sed do eiusmod tempor incididunt ut labore et dol ore magna aliqua. 9% sed do eiusmod tempor incididunt ut labore et dol ore magna aliqua. LOREM IPSUM DOLOR SIT AMET Labore et dol However, accent colours should only be used if they compliment each other well. With this principle in mind please follow the guidance below to create additional colour sets: Colour set Canon Yellow Canon Deep Orange Canon Orange 4% Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam..9 Iconography Colour sets Labore et dol Labore et dol Colour set Canon Deep Aqua Canon Aqua Canon Deep Blue Canon Blue Colour set Canon Deep Aqua Canon Aqua Canon Deep Green Canon Green Colour set 4 Canon Deep Lilac Canon Deep Pink 58% 40% 4in0 sed do eiusmod tempor incididunt ut labore et dol ore magna aliqua. sed do eiusmod tempor incididunt ut labore et dol ore magna aliqua. sed do eiusmod tempor incididunt ut labore et dol ore magna aliqua.

104 MAKE YOUR EMPLOYEES WORK SMOOTHLY Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip. Follow these rules to maintain consistency within our visual identity system. LOREM IPSUM DOLOR SIT AMET 4% Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam. laboris nisi ut aliquip dolore magna aliqua LOREM IPSUM DOLOR SIT AMET % sed eiumod tempor incididunt utet dol ore magna aliqua. 9% sed eiumod tempor incididunt utet dol ore magna aliqua. LOREM IPSUM DOLOR SIT AMET Labore et dol Labore et dol Labore et dol Use multiple accent colours within the same infographic 40% 4in0 58% do eiusmod tempor sed do eiusmod tempor do eiusmod tempor Use toosed many accent colours within ased layout et incididunt ut labore et incididunt ut labore et incididunt ut labore dol ore magna aliqua. dol ore magna aliqua. dol ore magna aliqua. stick to colour sets (page x) Colour entire icons using secondary colours MAKE YOUR EMPLOYEES WORK SMOOTHLY Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip. LOREM IPSUM DOLOR SIT AMET 4% Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam. laboris nisi ut aliquip dolore magna aliqua LOREM IPSUM DOLOR SIT AMET % sed eiumod tempor incididunt utet dol ore magna aliqua. 9% sed eiumod tempor incididunt utet dol ore magna aliqua. Use 00% tint secondary colours for backgrounds LOREM IPSUM DOLOR SIT AMET Labore et dol Labore et dol Labore et dol 58% 40% 4in0 sed do eiusmod tempor incididunt ut labore et dol ore magna aliqua. sed do eiusmod tempor incididunt ut labore et dol ore magna aliqua. sed do eiusmod tempor incididunt ut labore et dol ore magna aliqua. Outline the supplied icons in any way.9 Iconography Don ts Tint accent colours accent colours should appear at 00% opacity

105 Support