Anita Goodesign News. Fall Diamond / Platinum Club Promotion Ending Nov. 30th. Launching our NEW Projects product line!

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1 Anita Goodesign News November 2011 Volume 2 Announcing our new Platinum Club Program! Cover: Quilt from Prayer Garden Special Edition Pg 2 November Releases Pgs 3, 4, 5 What s New Pg 6 Diamond/ Platinum Club Promotion Pgs 7, 8 Tips, Tricks & Ideas Pgs 9,10 Anita Goodesign Events Fall Diamond / Platinum Club Promotion Ending Nov. 30th It s Your Choice Diamond or Platinum! 1 Launching our NEW Projects product line!

2 Dimensional Flowers Mini Collection/Diamond Club Release Quilt for all Seasons - Winter Mix & Match Collection/Diamond Club Release November Releases If you love flowers you will love this collection! We have created 15 different 3 dimensional flowers that you can add to a multitude of items. They are very easy to create with the step-by-step photo tutorials for each of the flowers. You can also add Floriani Heat-N-Shrink or Crinkle magic to each of the flowers for a more dramatic effect. The Heat N Shrink will cause the fabric to shrink once steam is applied to it. When you do this, the petals will permanently curl creating a truly dimensional flower. Prayer Garden Special Edition Collection For our newest Special Edition, we are have created something that is completely different from any of our other collections. Prayer Garden consists of 94 different blocks that are combined together to create a beautiful quilt. The designs range from Bible verses to cute animals and gardening scenes. Each of the designs is truly different. The unique part is that the blocks are all different sizes. There are large and small squares and large and small rectangles that combine to make large blocks. Sixteen of these large blocks are then combined to make the large quilt. If you create the largest size quilt the finished size will be 64 x 64. Each of the blocks has a folded fabric border. When they are combined you will have a truly unique project. The designs were all digitized with a hand style running stitch. Instead of a single pass, these make 5-7 passes. The stitches look much thicker when they are complete. Even the large designs have low stitch counts so this is a fast running project. We also tried something that we have never done at Anita Goodesign and that is fabric painting. After the designs were embroidered, we went back and added highlights with fabric markers! Welcome to our newest quilting collection Quilts for all Seasons Winter. This is a folded fabric collection that includes 4 different blocks. Each of the four blocks comes in six versions. The different designs on each block are holly, poinsettias, snowmen, trees, lettering and snowflakes. All of the designs are created with a bold 5-ply redwork stitch. There are also three other types of blocks included in this collection a medium and small square, and rectangle. These blocks have whimsical sayings and additional designs on them. These additional blocks offer a multitude of different design options. Footprints in the Sand Full Collection Footprints i n t h e Sand is our newest prayer wall hanging. It would look beautiful on the wall of any home or church. This is a very easy scene to create because most of the blocks are only a few colors. This is a beautiful 10-block tile scene that is probably our fastest tile scene to create. The unique part of this collection is the stippling. Stippling is not easy to do free motion so we decided to add it to the designs. There are 4 different sizes for the project. 2

3 Welcome to our new Projects Collections A nita Goodesign is proud to introduce a new collection called Projects. These are not In the Hoop Projects which limits the size and creativity; they are embroidery designs with a specific finished project in mind. What s new? Projects will include a step-by-step tutorial with detailed pictures showing you how to embroider and sew the project from start to finish. We will also include tips and tricks along the way to take the guesswork out of any new technique. And we include a detailed Shopping List for each project. The other great aspect of this new collection is that you will be able to take Project classes at your local Anita Goodesign dealer! These Projects will incorporate embroidery and sewing while teaching you new and interesting techniques. We want to inspire you to take your embroidery to the next level while enjoying what your entire machine has to offer. The embroidery designs are exclusive to the Project Series. As always, each CD has multiple designs each in different sizes to accommodate different hoop sizes. Use these designs with the specific project or add them to anything you like. 3 The following page shows the first 4 releases.

4 Our NEW Product Line Projects has launched! So don t miss out on these fun & easy Project Collections. Perfect for creating gifts for the holidays which is right around the corner. What s New? Fashion Clutches A girl can never have too many purses and what better way to match an outfit than to make your own. These designer inspired clutches feature a new product that gives a unique texture to any fabric. Using your embroidery machine to stitch one of three different design motifs, Stitched Flower Echo, Stippled Monogram Oval or Stitched Grids, your choice of fabric and texture will highlight your personal style. After a little steam from your iron, your ordinary fabric transforms into designer chic. Finish by using your sewing machine to insert a bound zipper, lining with your choice of handle options. This complete Projects collection has everything you need to create fashion clutches that will be the envy of all your friends. Sunbonnet Sue in the Kitchen Create the perfect gift with the Sunbonnet Sue in the Kitchen projects. Added bonus... Quilt Block designs are compatible with all the Mix and Match collections! 10 Individual hand stitched designs in 2 sizes, for the 5x7 and 6x10 hoop. 10 Quilt Block Designs in 4 sizes. Free if you sign up as a Platinum Club Member. These two collections will be included in your Platinum Club Starter Kit. Holiday Stockings There are three unique stocking designs in this collection. The folded fabric design comes in 3 sizes. Plus, this collection has eight individual embroidery designs. Tutorial includes stocking templates. Holiday Stockings is a great collection to add seasonal flair to any decor. The gold frame detail framing the designs adds elegance to this collection and will bring a sparkle to your mantel. Your choice of luxurious fabrics allows for endless possibilities with the Traditional Stocking Shape. Novelty fabrics make the Cowboy Boot Stocking a unique addition to your holiday decor. The Folded Fabric Stocking allows you to use your favorite Jelly Roll in a new and exciting way! Make one stocking for a quick gift or make a whole set for your family. The fast and easy construction will have you decorating for the holidays by the weekend! Chic Travel Accessories T h r e e u n i q u e travel bag projects. Collection includes 23 individually stitched designs. These fun and flirty embroidery designs add an artistic element that turns a plain drawstring bag into a Chic Accessory. After making a set to compliment your own suitcase, these bags make quick gifts for your best friends or a bride-to-be! 4

5 Platinum Club It s Your Choice Diamond or Platinum! What s New? Hi everyone, my name is Steve Wilson and I am the owner and digitizer for Anita Goodesign. I want to tell you about our Diamond Club and Platinum Club Membership programs. We have a Special Promotion until November 30th that includes FREE Anita Goodesign Collections as a bonus for signing up for either the Diamond Club or Platinum Club Membership Program. So now is the perfect time to sign up! With both programs you get great deals and wonderful embroidery designs that are the latest design trends and techniques. It is your choice on which program suites your needs as an embroider. Thank you, Steve Wilson Both Diamond Club and Platinum Club Members: When you sign up you will receive the Starter Kit. The Starter Kit has over 1,500 designs in it and you get them all free just for signing up. All of the Starter Kit designs are either exclusive to Diamond/ Platinum Club Members or retired Anita Goodesign collections. Every month, I design four new collections and you will receive two of these never- before- released collections each month in your Diamond / Platinum Club packet. You will also receive an Exclusive Club Bonus Collection every three months. As a Platinum Club Member: In Fact, when you enroll as a Platinum Club Member, we are going to give you that same Starter Kit that contains over 1500 designs from 62 retired collections worth $1587, PLUS... the first two design packs from our new Projects series (total value $59.90) for FREE. Then as a Platinum Club Member you will receive an additional 2 more collections per month from the new Project series collection line. That is 24 more collections per year just for being a Platinum Club Member! Same rules apply for Diamond Club and Platinum Club Members. You can pick your packet up on the first of the month at any participating Anita Goodesign Dealer. You may ask, Why do I have to pick them up at a store instead of getting them shipped to my house? We have you pick them up at a store for a simple reason, if you open your package and you receive a collection you don t like you can exchange it for any Anita Goodesign Collection of the same value. We have over four hundred releases so you will never be stuck with a collection that you don t like. I design more than two collections a month, so there are even new collections that you can trade for! As a designer, it is my job to give you new and exciting ideas every month. And, as a Diamond/ Platinum Club Member, you will be the first to embroider my new designs. The following page outlines the membership promotion. You can also go online to see all the details at or go to your local Anita Goodesign Dealer or call an Anita Goodesign Representative at So hurry before time runs out to take advantage of these great deals! 5

6 The Fall 2011 Membership Promotion ends November 30th, Don t miss out... it will be over before you know it! Special Promotions Our Fall 2011 Diamond Club and our NEW Platinum Club sign up Promotion is underway! Sign up for one of our Club Memberships and get great discounts and FREE collections that are only offered during this promotion. Contact your local Anita Goodesign dealer for details. Or go online at to download this flyer and all the forms you will need to sign up. Don t miss out on this great offer and be the first to try the NEW Platinum Club membership which is an even better deal for your money! Note: Current Diamond Club Members can upgrade to the NEW Platinum Club Membership. Download the Platinum Club Upgrade form from our website which lists the cost based on the amount of months you still have on your current Diamond Club Membership! 6

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9 10/29 & 10/30, 2011 IL Jackman s Fabrics Katy Cavins Community Center 308 E. 5th St. O Fallon, IL Guest Speaker: Steve Wilson 11/-4/ /-5/2011 OH Domestic Sewing 2011 Youngstown Rd. SE Warren, OH Events Calendar 11/05/ 2011 FL A White Sew & Vac St. Mark s United Methodist Church 1839 Northeast 8th Road Ocala, FL Guest Speaker: Laura Phillips 11/4 & 11/5, 2011 MI Leabu Sewing Center 1960 South Industrial Suite C Ann Arbor, MI Guest Speaker: Taylor Henderson 11/8/2011 MO B-Sew Inn French Quarter Plaza 1602 E. Republic Rd., Suite A Springfield, MO /9/2011 AR B-Sew Inn 2910 N. McKee Circle Fayetteville, AR /10/2011 OK B-Sew Inn 2530 Chandler Road Muskogee, OK /11/2011 OK B-Sew Inn Southern Hills Shopping Center I-240 & Pennsylvania 1624 I-240 Service Road Oklahoma City, OK /11/2011 IL Calico Country 310 S. Logan West Frankfort, IL Guest Speaker: Taylor Henderson 11/12/2011 IL Calico Country 2525 FairView Dr. Carbondale,IL Guest Speaker: Taylor Henderson 11/11 & 11/ VA Quilter s Corner 1257 Sycamore Square Midlothian, VA Guest Speaker: Steve Wilson 9 7

10 11/12/2011 FL Charlotte Sewing Studio (FL) 1109 Tamiami Trail Port Charlotte, FL Guest Speaker: Laura Phillips 11/13/2011 KY NEW Location... Calico Country 3402 Park Ave., Suite 4 Paducah, KY Guest Speaker: Taylor Henderson Events Calendar 11/18 & 11/ AZ 35th Ave Sewing 3548 West Northern Ave. Phoenix, AZ /18 & 11/ MN Quality Vac & Sew (MN) 1213 Gilmore Ave. Winona, MN Guest Speaker: Taylor Henderson 11/16/2011 PA Gloria Horn (PA) 300 Castle Shannon Blvd. Pittsburgh, PA Guest Speaker: Laura Phillips 11/17/2011 PA Gloria Horn (PA) 161 Old State Rt. 30 Plaza Greenburg, PA Guest Speaker: Laura Phillips 12/02 & 12/03, 2011 CO Rocky Mt. TBA Denver, CO Guest Speaker: Steve Wilson 12/03/2011 NC Coastal Sewing 890 South Kerr Ave. Wilmington, NC Guest Speaker: Laura Phillips 10