Tell your Public Data Stories
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- Christal Norton
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1
2 Welcome
3 # T C 1 8 Tell your Public Data Stories Jonni Walker Senior Data Artist jwalker@tableau.com Florian Ramseger Senior Product Specialist, Tableau Public EMEA framseger@tableau.com
4 shows/seattle-wa
5 What is Tableau Public? Create viz in Tableau Desktop Publish to Tableau Public (public.tableau.com) Embed in website
6 Agenda Content & Message Form Factor & Mobile Design Interactivity & UX Formatting & Branding
7 Key Take-Aways Design considerations Real-world examples Project management tips Tableau tips
8 Content & Message
9 Content & Message Surveys & Opinion Polls Side projects Social media campaigns Statutory reporting Open Data Content Marketing Thoughtleadership PR opportunities Annual Reports Transparency Demonstration of skills, know-how, and technology
10 market/commercial-marketoutlook/#/interactive-forecast
11 /government-wage-gap-data
12 Content & Message Exploratory Explanatory Provide Information Communicate Insights
13 Content & Message Key Take-Aways Design considerations Audience? Purpose? Message? Exploratory or Explanatory? How objective do we have to be? Real-world examples Boeing - Market Outlook Hatch Institute Pay Gap Project management tips Involve your PR & Social Media teams early on
14 Form Factor & Mobile Design
15 Form Factor Long-form Infographic
16 Form Factor Mini-Dashboard 7/12/18/christmas-listening-data/
17 Form Factor Story Points
18 Form Factor Story Points
19 Form Factor Tabs
20 Form Factor Navigation Buttons
21 Form Factor Single Chart
22 Form Factor Dashboards Story Points/Tabs/Navigation Buttons Long-form infographics Mini dashboards Individual charts
23
24
25 Form Factor Designing for Mobile Single small chart Flexible width (automatic or range sized) Device designer Dashboard swap
26 Form Factor Key Take-Aways Design considerations Content & available space Format options: Dashboards Stories/Tabs/Buttons Long-form infographics Mini dashboards Individual charts Mobile design: Mobile only? Automatic width Device designer Real-world examples Spotify Christmas songs Tableau Foundation Living Report Project management tips Involve your web team early on Don t leave mobile design as an afterthought Tableau tips Style your Story Points to fit design Automatic/range sizing + phone layout for best results Utilize layout containers for more complex layouts
27 Interactivity & UX
28 Interactivity & UX Secondary Messages /views/chart_2_0/dashbo ard3?:embed=y&:display_ count=no
29 Interactivity & UX Dashboard Actions /5-facts-about-childhoodpneumonia/
30 Interactivity & UX Key Take-Aways Design considerations: Less is more Real-world examples: UNICEF Health care data Secondary (customized) insights Design for non-tableau users Make it obvious - Give guidance! Use dashboard actions carefully Action on click, rather than hover Lock maps Project management tips: Let others test your viz Tableau tips: Filter action + drop-down menu Maps > Map Options > untick all
31 Formatting & Branding
32 Formatting & Branding
33 Formatting & Branding Map Design
34 Formatting & Branding Before After
35 Formatting & Branding You, the Artist
36 Formatting & Branding Principles of Design Movement and Rhythm Balance Emphasis Simplicity Contrast Proportion Space Unity "Good visual balance, rhythmic movement, emphasis of a focal point, simplicity, contrast in colour, anatomical proportion and effective space arrangement will make a data visualisation look harmonious in composition."
37 Formatting & Branding Inspiration
38 Formatting & Branding Inspiration
39 Formatting & Branding Design Thinking What is a Dashboard? It's a canvas, a repository for "elements"
40 Formatting & Branding Design Thinking You CAN do this in Tableau!
41 Formatting & Branding Design Thinking Bear Viz 72 separate floating elements Parakeet Viz 23 separate floating elements
42 Formatting & Branding Design Thinking
43 Formatting & Branding Design Thinking FLOATING? 100%
44 Formatting & Branding Design Thinking MOVEMENT AND RHYTHM MAPS & CHARTS ARE DESIGN
45 Formatting & Branding Design Thinking MOVEMENT AND RHYTHM VISUAL FLOW
46 Formatting & Branding Design Thinking SHAPES LIBRARY
47 Formatting & Branding Images
48 Formatting & Branding Transparency
49 Formatting & Branding Videos
50 Formatting & Branding Key Take-Aways Design considerations Basic: Clean/modern design less is more Logo Corporate colors (+ complementary colors) Whitespace Advanced: Think YOU Think Design Principles Think Unity Think Flow Think Transparency (Responsibly!) Think Images & Shapes (Copyright!) Project management tips Involve your graphic design team to get corporate design guidelines Tableau tips Format > Borders & Lines Map layers & background colors Mapbox maps Color picker Transparency Hierarchy control
51 Agenda Content & Message Form Factor & Mobile Design Interactivity & UX Formatting & Branding
52 Please complete the session survey from the My Evaluations menu in your TC18 app
53 #TC18 Thank you! Reach out if you have questions: Jonni Walker Senior Data Artist Florian Ramseger Senior Product Specialist, Tableau Public EMEA + Come see the Tableau Public Team at the Viz Gallery!
54
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