COMMUNITY COLLEGE OF CITY UNIVERSITY CITY UNIVERSITY OF HONG KONG

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1 COMMUNITY COLLEGE OF CITY UNIVERSITY CITY UNIVERSITY OF HONG KONG Information on a Course offered by Division of Applied Science and Technology Course Title: (English) Digital Media Design Fundamentals (Chinese) Course Code: AST10702 Credit Units: 3 Level: A1 Medium of Instruction: English Pre-requisites: Pre-cursors: Equivalent Courses: DCO10702 Exclusive Courses: Course Duration: 1 semester Course Aims: The course aims at providing students with an understanding of the theory and practical application of digital media and design, of how to apply design and layout concepts in a wide range of painting and digital publishing applications, and cultural contexts. Course Intended Learning Outcomes (CILOs) Upon successful completion of this course, students will be able to: 1. Describe developments in digital media in the modern world; 2. Apply design concepts and ethical reasoning in digital printing and publishing; 3. Evaluate the design of digital media from different cultures and society; 4. Evaluate different computer software and the development of various types of digital media; and 5. Document a digital design and present them verbally in English.

2 Alignment of the CILOs with the Intended Learning Outcomes (ILOs) of General Education: (only for Generic Core Course) CILOs (Please if the CILO(s) is/are aligned Intended Learning Outcomes (ILOs) of General Education I-V: Required (must fulfil all these outcomes) with the PILO I. Demonstrate a solid foundation of inquiry skills for life-long learning II. Apply critical and creative thinking skills III. Communicate coherently in written and spoken language IV. Apply quantitative reasoning / problem solving skills V. Demonstrate capacity for ethical reasoning and responsible actions VI- VIII: Optional (must fulfil at least one) VI. Recognize the important characteristics of diverse peoples and cultures VII. Examine the major regional and global issues and relate them to the socio-political, cultural, economic and technological factors VIII. Appreciate the impact of scientific and technological development on society and individual Alignment of the CILOs with the Programme Intended Learning Outcomes (PILOs) of the Associate of Science in Creative and Interactive Media Design : CILOs (Please if the CILO(s) is/are aligned with the PILO Programme Intended Learning Outcomes (PILOs) I. Relate creativity, aesthetics and media technology to areas of media design and production;

3 II. Apply media and information methodologies, both independently and within a team, to develop interactive multimedia systems and enhance the levels of quality in production process; III. Relate the major ideas in arts and humanities, science and technology to their own area of study; IV. Appreciate the major socio-political, cultural and economic issues that may affect media production; V. Practise in an ethical, responsible and professional manner, and apply safety and health measures at work; and VI. Communicate effectively in a culturally diversified workplace. Keyword Syllabus: (a brief description of the syllabus of the course) Graphic Designs Abstraction through Simplification, Abstraction through Repetition, Using Line and Shape, Type Combination, Vector vs. Bitmap graphics, Pixel, Digitizing Color, Sign and Logos Design Elements and Principles of Design Gestalt, Rhythm, Focal Point, Visual Hierarchy, Balance, Line, Shape & Form, Space, Value, Texture, Color, Unity or Harmony, Repetition, Rhythm, Variety and Contrast, Emphasis, Balance, Economy Problem Solving and the Digital Process Content and form, Introduction to Design Projects, Conceptual Process, Production Process, digital Design Applications, Desktop Publishing, Copyrights, Fair Use and Plagiarism Color and Color Theory Background in Color Theory, Color System, Color Wheel, Color Combinations, Proportion & Intensity, Tonality, Warm and Cool Colors, Color Psychology Typeface Design Early Typographic, Typographic Terminology, Typeface, Type font, Type Style, Type Family, Letterform, Classification of Typeface Page Layout Proportional Systems and Grids, Rule of Thirds, Golden Mean, Line of Golden Proportion, Grids, Columns, Margins, Gutter, Bleed, Using Type to Create Hierarchy, Typographic Alignment

4 Textbook Resource: Hashimoto, Alan. Visual design fundamentals : a digital approach. Boston, MA : Charles River Media Bennett, James (James Gordon). Design fundamentals for new media. Addison-Wesley. Delmar, Cengage Learning Teaching and Learning Activities (TLAs): (designed to facilitate students achievement of the CILOs) a. Lectures provide an introduction to key developments and concepts, design strategies, evaluation and applications of commercial software. b. Laboratories provide practical introductory exposure to the different types of software covered in the lectures. Students work through written laboratory exercises with the instructor. Teaching Schedule: Lecture (hr/week): 1 Laboratory (hr/week): 2 Other (please specify) (hr/week): Nil Assessment Tasks/Activities: (designed to assess how well the students achieve the CILOs) Type of assessment tasks/activities % Brief Description of assessment tasks/ activities i. Assignments 60 Assignments require students to apply the knowledge and skills acquired in the lectures and laboratories to meet the requirements of a practical design task which may require independent research. These should also test student ability to evaluate design in a cultural context, and the software / digital media alternatives. ii. Laboratory Showcase 20 See item b under Teaching and Learning Activities above. The instructor will demonstrate each step in a laboratory exercise and students must complete each step. The instructor will complement each step with guidance and questions as to options, purpose, evaluation and strategy. Students would also be required to compare the design of different cultures and present their design verbally in class. iii. Test 20 The test focuses on assessing students understand on the design concepts, ethical reasoning and developments in digital media. Assessment Schedule (on the basis of Assessment Tasks/ Activities identified above) Examination (%): 0 Duration (Hrs): Coursework (%): 100 Participation (%): 0 Grading Mode: Standard or Pass/Fail* (delete as appropriate)

5 Alignment of TLAs and Assessment Tasks/Activities with the CILOs: TLAs (Please if the TLA(s) is/are aligned with the CILO Assessment (Please if the Assessment(s) is/are aligned with the CILO CILOs a. b. i. ii. iii. 1 Describe developments 2 Apply design concepts and ethical reasoning in 3 Evaluate the design of digital media from different 4 Evaluate different computer software and the 5 Document a digital design and present them