AVI20 ELEMENTS OF DESIGN COLLABORATIVE POSTER

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1 AVI20 ELEMENTS OF DESIGN COLLABORATIVE POSTER Outcome: - Students familiarize themselves with 7 important elements of design & 9 principles of design terms to further their understanding of the language essential for creating and describing visual art Materials: Mixed media- Bristol board, markers, pencil crayons, scissors, glue PROCESS: 1) Read through the definitions of each element and principle of design. Then match the definition to the correct Element and Principle. 2) Brainstorm ways in which you can visually represent what the definitions are describing. Use a blank page in your sketchbook to write down/ sketch your ideas of what imagery you might use. Which Principles might you focus on for your overall design? eg. Balance and Unity? how can you do that? 3) Once your partner and you have shown your idea to the teacher begin to transfer it onto your piece of bristol board. Use a pencil to draw your layout, which should have the title THE ELEMENTS & PRINCIPLES OF DESIGN included somewhere in the design so that it stands out. 4) Write the definition of each element near the enlarged text of each element. 5) Think of a creative way to add the 7 elements (line, shape, texture etc.) to the poster board. Use interesting letters that you or your partner draws or even use text you find in magazines. Use magazine cuttings, markers and or pencil crayons to provide some imagery around each of the terms that help to explain the definitions.

2 RUBRIC: Elements & Principles of Design POSTER LEVEL R Knowledge and Understanding - Definition sheets are complete - Each of the 7 definitions are included on the poster - The design makes consideration for a couple of the principles of design in it s layout Communication - Student uses imagery that communicates visually the meaning expressed in the definitions for each of the elements Thinking/ Inquiry -Inventive, original ideas show careful planning and thought (through following process and including brainstorming about what images to use) *sketches were done to plan the layout/ composition -Innovative, unique artwork shows the ability to think beyond typical or usual representations of the chosen subject matter Application/ Creation -Artwork is creative and sophisticated -Originality, uniqueness -Neatness, complexity Expectations not met Poor/ Limited Fair/ Some Good Excellent

3 Choose the correct element of design from the words below to fill in the 7 blanks. 1) An element of art, refers to the lightness or darkness of a colour. 2) is the element of art that is produced when light, striking an object, is reflected back to the eye. 3) A is a basic element of art, referring to a continuous mark, made on a surface, by a moving point. 4) A is an element of art. Specifically, it is an enclosed space, the boundaries of which are defined by other elements of art. 5), another element of art, is used to describe either the way a three- dimensional work actually feels when touched, or the visual feel of a two-dimensional work. 6) is an element of art. At its most basic it is a threedimensional geometrical figure (i.e. : sphere, cube, cylinder etc) as opposed to a shape, which is two-dimensional, or flat. 7) An element of art, refers to distances or areas around, between or within components of a piece. It can be positive or negative, open or closed, shallow or deep and two-dimensional or three-dimensional. Now find 2 images online for each of the seven elements to show your understanding of the definition of that element. Ask if you are not sure SHAPE LINE TEXTURE VALUE FORM SPACE COLOUR

4 MY EXAMPLES: SHAPE SPACE VALUE TEXTURE LINE FORM COLOUR

5 PRINCIPLES OF ART UNITY/ HARMONY CONTRAST EMPHASIS MOVEMENT BALANCE RHYTHM PROPORTION REPETITION/ PATTERN VARIETY A. is the suggestion or illusion of motion in a painting, sculpture or design eg. circles going diagonally up and down from right to left could show that the design moves up and to the right or down and to the left B. is the quality of being diverse or incorporating a number of different or contrasting elements. C.is given to an area within the design because that area is meant to be seen or is more important to be noticed when compared to other places of the design. D. means keeping your design in a sort of harmony in which all sections of the pattern make other sections feel complete. Similar qualities combined. Achieved through: use of similar lines, similar shape, similar colours, similar textures E. is the relationship between objects with respect to size, number, and so on, including the relation between parts of a whole. - the size of elements as well as the placement of values, colours and textures F. means showing differences in two different sections of the design. G. is the repeated use of similar elements and visual effects in a composition. Repetition may produce the dominance of one visual idea, a feeling of harmonious relationship or unity, a pattern, or a rhythmic movement of the viewer s eye (eg. A repeated pattern of similar colours, brushstrokes, and textures can lead the eye through the art work) H. is when you use recurring elements to direct the movement of the viewer s eye through the art work. In simpler words, it's just like a pattern and shows that the designing has a 'beat' or 'flow' going with it. I. refers to the visual weight of a work of art