Welcome to Wallace & Gromit s Activity Pack years

Transcription

1 Wlcom to Wallac & Gromit s Activity Pack 8-11 yars Fun facts, storis and inspiring activity idas for 8-11s from th world of innovation and Intllctual Proprty! Aimd at parnts, tachrs and club ladrs. 8-11s might quit lik it, too... Aardman Animations Ltd Intllctual Proprty Offic is an oprating nam of th Patnt Offic

2 Innovativ idas surround us in vryday lif. Innovation mans a nw ida or dvlopmnt that maks somthing possibl. Evry ida has its origin in th crativity of on prson. Thir crativity a product for th hom, a pic of music, an animatd charactr is protctd by thir Intllctual Proprty (IP) rights. Ths rights idntify th crator as th ownr of th ida and nabl thm to arn mony from th ida so thy can continu to innovat. This rsourc introducs childrn ag 8-11 to th world of innovation and th four typs of Intllctual Proprty (IP). It is inspird by Wallac & Gromit and Aardman Animations but is also filld with othr fun facts and activitis to ncourag curiosity about how things work, and idas to mak things work bttr This is rsourc t aimd a 8-11s PATENT: Protcts th tchnical sid of an invntion what maks it work? TRADE MARKS: A badg of origin what sts it apart? DESIGN: Protcts th way a product looks what maks it look grat? COPYRIGHT: Protcts things lik books, art, music and films what maks it original? s ing Ida Crack : S th m Links lu u ic r r Cu ils. for dta wbsit oductory inut intr m 0 6 on: Fr d in Innovati 1s. Can b us 1-hour plor th 1 8 r rc to x lan fo lsson p n with this rsou tion. S th tio ova conjunc ss of inn d proc sit. n a r tu na wb g Idas Crackin as king Id nd Crac support a s g n can Chall Eurka on: This rsourc initiativs on th ti s ti Comp s for th and ida planning as wbsit. g Id Crackin Aardman Animations Ltd. 2010

3 Patnts protct th tchnical sid of an invntion what maks it work? Patnts ar givn to invntions that ar novl and includ a tchnical stp forward. In ral lif you hav to kp your invntion scrt until you fil a patnt application. If popl don t protct thir invntions using a patnt, othr popl may us, mak or sll it without thir prmission. Explor Who Thought of That? A Nw Favourit Gam Sinc its invntion in 1973, th purpos of th mobil phon has changd from a tool for talking, to a multimdia tool and is quickly rplacing our othr gadgts, lik camras, gams consols and vido camras! Exampls of th arlist mobil gams ar Snak and Solitair, but sinc Appl opnd th first vr App Stor in 2008, 75 billion apps hav bn downloadd worldwid and in 2010, th trm App was namd Word of Th Yar. Th most popular mobil gams to dat includ Angry Birds and Candy Crush, both taking th App world by storm. From th popularity of ths gams, gaming apps wr namd th most popular typ of apps in Sptmbr Aardman hav mad a rang of diffrnt intractiv apps for IOS and Android that can b downloadd including Shar Spd, which thy dscrib as an action packd ndlss-runnr gam. Thy v now vn tamd up with th Intllctual Proprty Offic to mak Music Inc, a simulation gam which highlights th battls that artists and managrs fac against piracy in th music industry. Lt s talk about: Inv ntors hav found ways of using wind, sun and watr to provid nrgy for hu ndrds of yars. Fin d two xampls for a ch, on from long ag o and anothr from th last 20 yars. How do thy work? Patn ts ar important to protct an invntor s ida. Animation s Ltd Cas study Aardman Wallac invnts machins that h hops will mak lif asir for him and Gromit. In A Mattr of Loaf and Dath thy start a brad baking businss in thir hous; Wallac has th ida to put a windmill on th roof to provid th nrgy for th machin to grind th what into flour. Wallac wants to protct his ida with a patnt. H says his invntion is patnt pnding h has to wait to s if his ida is nw. Discovr Aardman Licnsing Managr Rob Goodchild: At Aardman thr ar two things that mak us spcial: w mak brilliant animatd TV shows, advrts and films, and w crat th charactrs and storis which w call our intllctual proprty (IP). It costs a lot of mony and taks a lot of ffort to crat thm, so w protct thm to mak sur that othr popl can t us thm without our prmission. Oftn, w giv a licns to othr businsss who want to mak products (such as toys, books, cloths) using our IP and thn w arn mony from royaltis, part of th pric that ths products ar sold for. Explor Lt s draw: a nw improvd vrsion of a handhld gadgt Choos a favourit hand-hld gadgt a smart phon, tablt or E-Radr. Rat your chosn gadgt using ths 4 qustions: Function What is its purpos? Is it usful? Shap/dcoration What dos it look lik? Matrials What is it mad of? Dos it hav diffrnt componnts? Comfort factor Dos it fit comfortably in your hand? Hav you found any problms in how your gadgt works? R-dsign it to improv it! You can r-position buttons, us diffrnt shap or add nw things to mak it mor usful to you. Can you powr it naturally? Labl ach chang to th original.

4 Trad marks protct a badg of origin/ brand nam what sts it apart? Trad marks can b words, a logo, or both. Whn a trad mark is rgistrd th ownr can us th symbol nxt to it. If popl rgistr thir trad mark, thy can stop othr popl using it without thir prmission. Aardman Animations is th company that maks th Wallac & Gromit films. It also maks Shaun th Shp, Angry Kid, Plant Sktch and much mor. Ths ar th trad marks for Aardman, Wallac & Gromit and Plant Sktch. Explor Who thought of that? A nw way to sll a biscuit Aardman Animations also maks animatd tlvision advrts. It s mad thm for lots of things, including on for biscuits. This is th trad mark for McViti s, a kind of swt biscuit mad of wholmal. What dos th trad mark tll you about th product? Thy also mak a chocolatcovrd vrsion. Prfct for dipping in a hot cup of ta! For th advrt, Aardman cratd blads of what with CGI (Computr Gnratd Imagry). Each blad had a charactr and it was in a littl story. At th nd of th advrt was th packt of McViti s Digstivs and th trad mark. Who thought of that? A nw biscuit A young Scot calld Alxandr Grant invntd th digstiv biscuit in H workd for McViti s bakry. Thy wr calld Digstivs bcaus thy wr thought to hlp digstion. W lik thm, whatvr thy r good for in th UK w now at an avrag 52 chocolat-covrd Digstivs vry scond! Discovr Lt s talk about: Wh at do ths logos and words tll us ab out Aardman, th charactrs and th TV show? Focus on Wallac & Gromit as wll as Shaun th Shp What ar th things that mak thir films so rcognis abl? Think about othr tradmarks yo u v sn what ar th things that ma k th product rcognisabl? How dos th trad hlp with this? Cas study Th dirctor of th McViti s commrcials was Alan Short. Inspird by th McViti s what shaflik logo, h turnd it into thr charactrs: a brav what shaf tlling his parnts about his dram to b wholmal, a romantic what shaf singing about running away with a strawbrry to bcom a Yog Fruit digstiv and an xcitd what shaf with th nw job of bcoming a chocolat digstiv. In this way, th trad mark is usd all th way through th commrcial. Explor Lt s draw: A logo for our nw vido gam consol From th list of trad marks you talkd about, which is your favourit and why? Do you lik th colours, th words, th pictur? How dos it hlp you think about what th trad mark is for? Draw a logo for your nw vido gam consol. You could us th nam you gav it and a pictur, too. What colours, words or picturs will always mak popl think of your consol? Whn you v finishd, if you r working in a larg group or a class you could s if popl can match up ach consol with its logo.

5 Protcts th way a product looks what maks it look grat? Dsigns must b nw and look diffrnt to dsigns w alrady know. Rgistrd dsign protcts how it looks including th matrials and th pattrn. In th Cracking Contraptions sris, Wallac invnts th Autochf to mak brakfast and srv it to him and Gromit. Th dsign is grat: It looks lik a ral chf but has a blndr instad of chf s hat and switchs and dials instad of ys and buttons. Smart blu and whit chckd trousrs complt th outfit. Unfortunatly th robot dosn t work as wll as it looks: th ta pours so fast through th kttl spout nos that Gromit has to jump out of th way and whn th frid ggs land on Wallac s ys h asks Who turnd out th lights? Explor Who Thought of That? Th Evolution of th Tablt Although w wr introducd to th Linus Writ-Top and Appl s Nwton MssagPad in th lat 80s/ arly 90s, th first succssful tablt was th PalmPilot in 1997, which was th first affordabl PDA (prsonal digital assistant). It was a cross btwn mobil phon and laptop and was targtd mainly at businss folk. By th mid-2000s, thr wr lots of fairly popular tablts to choos from, but w wr about to witnss a phnomnon. In 2010, w saw th rlas of th first Appl ipad and as of Octobr 2012, Appl had sold at last 100 million total proving its appal to absolutly vryon, rathr than a spcific targt audinc. Th ipad s succss soon attractd comptitors lik Samsung and Amazon who rlasd thir Kindl Fir, which cut all of th prics, making tablts affordabl for all. This is why ovr th last 5 yars; th tablt has bcom a part of our vryday livs supporting apps for vrything from gams, to tlvision, to photography. This is Evolution & Nostalgia of Music Thomas Edison first mad th rcord playr back in 1877, which was th first vr invntion to rcord and play back sound. Th patnt for this was grantd to him a yar latr. Nxt was th 8-track tap, which was brought to us in1963 holding about 40 minuts of music, but this was quickly rplacd by th casstt tap in th 70s du to th bttr sound quality. Th 80s thn introducd th bginning of th CD ra, which would last for around 20 yars. Th first ipod rlas in 2001 contributd highly to th dmis of th CD and th ris of music downloads and straming sits. Straming music srvics lik Spotify and Appl Music ar now bcoming th front runnrs in th way music is listnd. Thy v mad music mor accssibl and asir to us than a CD or tap. Discovr Lt s talk about: Wh y ar thr so many diffrnt shap s and colours of th sam kitchn pro ducts - lik kttls - if thy all do th sam thing? Find picturs of diffrnt dsigns of th sam kitchn products. How do th dsigns mak you prfr som mo r than othrs? Cas study Crativ Dirctor, Aardman Digital Dan Efrgan: Thinking is at th hart of all Aardman crations. W always start with procsss such as crating and gathring idas in brainstorms, xploring usr journys, pncilling out scrns for wir frams and prototyping simpl working vrsions of th application. Th tim takn rsarching is vital to nsur that th things w mak ar uniqu, succssful and th bst possibl solution for th popl who nd thm. No dsign can b truly innovativ without it. Explor Lt s dsign: A nw kitchn gadgt for childrn Dsign and draw an vryday kitchn gadgt to look grat to popl of your ag and to ncourag thm to cook or hlp out mor in th kitchn. How do you alrady hlp out in th kitchn? What would b a grat looking rdsign for th gadgts you us? What would mak lif asir for you to hlp out in th kitchn? Think of a funny ida lik Wallac s if you prfr, as long as it looks fantastic and fits wll into th kitchn.

6 Copyright protcts things lik books, art, music and films what maks it original? Copyright protcts ths things as soon as thy ar writtn down or rcordd. From this momnt on, th copyright ownr must giv prmission for thir work to b usd or copid. Thy can mark thir work with th copyright symbol, th dat and thir nam. Th copyright ownr has th rights for vry way thir work could b usd.g. to turn thir book into an audio book or a film or to us part of it on a wbsit. an Animat ions Ltd Discovr Lt s talk about: What Wallac & Gromit mrchandis hav you sn? Do you own anything you could show as an xampl? Can you find th symbol? Why do TV shows work with othr companis to produc this mrchandis? How dos copyright protct thir original ida? Aardm Th prson who had th original ida for Wallac & Gromit in 1985 is Nick Park. If anyon wants to us th picturs or charactr of Wallac & Gromit to mak and sll somthing thy hav to ask Nick and Aardman. Thn thy pay for a licns to us it, for a toy or a cak rcip or a vido gam or anything ls! Aardman also mak thir own Wallac & Gromit goodis ( mrchandis ). Explor Cas study Who thought of that? A spcial tun for Wallac & Gromit sht music/rcording sssion Th thm tun for Wallac & Gromit was composd by Julian Nott. H has th copyright for th music (th scor ). Th IPO had to ask him bfor thy usd it for th Cracking Idas wbsit, DVD and as part of th xhibition. Composr Julian Nott: W wantd th Wallac and Gromit thm tun to b th kind of music that Wallac might lik, somthing that th local town brass band around Wst Wallaby Strt might play. It also ndd to b upbat and happy bcaus that s th kind of world Wallac & Gromit liv in. Writing music taks tim and can fill a whol working day. Copyright maks sur w can gt som incom whn our music is playd around th world. Julian was inspird by brass bands from th north of England whr Wallac & Gromit ar from. H has writtn th scors for all of thir advnturs: for A Grand Day Out h waitd until th animation was finishd bfor h startd work and thn rcordd th music with a fw musicians. For Curs of th Wr Rabbit h composd a tmporary scor for th animators to us whil thy filmd th action, and thn rcordd a final vrsion with a big orchstra. Explor Lt s draw and act: A storyboard for an advrt Draw a 6-shot storyboard to advrtis th Wallac & Gromit biscuits or your nw kitchn gadgt for childrn. For ach shot, writ th words to b spokn or jingl to b sung nxt to it. Includ th biscuit box with th logo or th drawing of th gadgt. Includ xciting words to appal to your targt audinc. Who will buy your product? Act out your storyboard with your zippy words or catchy jingl. Or why not film it? Who thought of that? A spcial tun for a spcial day Two tachrs, Mildrd and Patty Hill, wrot an original vrsion in thir book Song Storis for th Kindrgartn in Amrica in 1893: th words wr Good-Morning to All. Th copyright for th tun and th Happy Birthday words hav bn ownd by many diffrnt popl sinc thn. To us it in a film, TV show or any prformanc a licnc is rquird along with a royalty f bing paid to th ownr of th copyright. Aardman Animations Ltd. 2010

7 Curriculum links for 8-11 yars England and Wals (KS2) Dsign and Tchnology Crosscurricular links Knowldg, skills and undrstanding (1b, d / 4a, b and 5c) Evaluating procsss and products (3a) English Scotland (PS3-P7) Dsign and Tchnology Crosscurricular links Discovry, Critical Thinking, Exploring and Examining and Invstigation Languags (Litracy, English) N Irland (P4-P7) Dsign and Tchnology Crosscurricular links Invstigat and rspond to dirct snsory xprinc, mmory, imagination, rfrnc matrials and rsourcs Look at and talk about th work of dsignrs Dvlop undrstanding and us of th visual lmnts, colour, ton, lin and shap, form and spac and txtur and pattrn to communicat idas Evaluat own and othrs work and how it was mad, xplaining and Sharing idas, discussing difficultis and rviwing and modifying work to find solutions Us a rang of matrials, tools and procsss to ralis thir idas and intntions Languag and Litracy Intllctual Proprty Offic is an oprating nam of th Patnt Offic

8