Design Guidelines for Signage
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- Grant McLaughlin
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1 1 Design Guidelines for Signage Signs are an essential part of any good public representation. Signs guide visitors on their way to the site, sales office or service centre and also accompany them at many places on site premises. Since our signs often form the first contact between KSB and a business partner, particular attention has to be paid to their design. The layout of KSB signage is both modern and timeless in its effect. It can be used anywhere in the world and is also suitable for signs of differing sizes. When designing a sign, you should note what its intended function is and from what distance it will be viewed. B C A KSB site with sample signage: One sign with the KSB trademark in the entrance area (A), one sign displaying additional information (e.g. opening hours) (B) and one directional sign on the premises (C).
2 2 Design Guidelines for Signage, Elements and Sign Types Sign for close-up use, sample size 400 x 300 mm Logo The KSB logo is located in the top right corner of the sign. It is always presented in its two-colour design. Signs must always contain the KSB logo. On company premises, the KSB logo may be smaller on signs giving directions (A). 2 Text The content of the sign is kept to a few words. The Frutiger Bold font style is clearly legible from a distance. The font colour is black. The text is left-justified. Ligat- : Modest at audas 9-18 h n Lorem ipsum laudanum n Trimonidat eas rocaquitanis 3 Type style Words on signs are generally written with mixed letters, i.e. with lower and upper case letters. The exclusive use of upper case (capital letters) is not permitted as words written in ALL CAPS are more difficult to read and take up more space. Signs for distances of up to 20 metres; sample size 600 x 450 mm 4 Arrow A defined arrow symbol is used to indicate directions. 5 White space The white space lends the sign a clean and stylish appearance. Signs for distances of 20 metres or more; sample size 800 x 600 mm Laudanum Signs with directions for long-distance effect, special sizes Laudate Laudate m A Sign with logo Sign with pronounced long-distance effect (roof area)
3 3 Signs for close-up use; sample sizes At the factory (sample size 400 x 300) / 147 pt, LS 0, black, left-justified. a vectorised graphic in the open templates. At the factory (sample size 400 x 325) Ligat- : Modest at audas 9 18 h Lorem ipsum laudanum Trimonidat eas rocaquitanis 119 Min. 125 / 147 pt, LS 0, black, left-justified Subline: Frutiger Roman/Bold 36 / 50 pt, LS 0, black, left-justified. Bullets: Zapf Dingbats 18 pt, superscript 5 pt, 80 % black. Size of sign can be changed The area of the sign can be changed in height and/ or width if so required. The dimensions provided remain unchanged. Material: Aludibond, 2 to 3 mm with poster type using Avery film (outdoor film) (www. averygraphics.com), blue: Scuba blue (no ), grey: Dove grey (no ), mounting holes: 15 mm from edge
4 4 Signs for distances of up to 20 metres; sample size 600 x 450 mm / 222 pt, LS 0, black, left-justified. a vectorised graphic in the open templates Size of sign can be changed The area of the sign can be changed in height and/ or width if so required. The dimensions provided remain unchanged. Material: Aludibond, 2 to 3 mm with poster type using Avery film (outdoor film) (www. averygraphics.com), blue: Scuba blue (no ), grey: Dove grey (no ), mounting holes: 15 mm from edge
5 5 Signs for distances of 20 metres or more; sample size 800 x 600 mm Laudanum 149 a vectorised graphic in the open templates. 188 / 222 pt, LS 0, black, leftjustified Size of sign can be changed The area of the sign can be changed in height and/ or width if so required. The dimensions provided remain unchanged. Material: Aludibond, 2 to 3 mm with poster type using Avery film (outdoor film) (www. averygraphics.com), blue: Scuba blue (no ), grey: Dove grey (no ), mounting holes: 15 mm from edge
6 6 Signs with directions for long-distance effect, special sizes Site entrance sign (sample size 1260 x 504) Laudate 520 / 614 pt, LS 0, black, left-justified. a vectorised graphic in the open templates. At the factory (sample size 2,500 x 937) Laudate m a vectorised graphic in the open templates. 520 / 614 pt, LS 0, black, left-justified. Street sign (sample size 2,500 x 884) Min. 253 Material: Aludibond, 2 to 3 mm with poster type using Avery film (outdoor film) ( blue: Scuba blue (no ), grey: Dove grey (no ), mounting holes: 15 mm from edge a vectorised graphic in the open templates. 520 / 614 pt, LS 0, black, left-justified.
7 7 Sign for pronounced long-distance effect (roof area), special size 3500 x 800 mm /920 pt, LS 0, black, left-justified. Material: Aludibond, 2 to 3 mm with poster type using Avery film (outdoor film) ( blue: Scuba blue (no ), grey: Dove grey (no ), mounting holes: 15 mm from edge
8 8 Sign with logo 15 % 100 % 15 % 15 % 15 % Material: Aludibond, 2 to 3 mm with poster type using Avery film (outdoor film) ( blue: Scuba blue (no ), grey: Dove grey (no ), mounting holes: 15 mm from edge
9 9 Sign of a subsidiary for distances of up to 20 metres; sample size 600 x 450 mm 194 Logo Tochtergesellschaft Logo KSB subsidiary / 222 pt, LS 0, black, left-justified. 67 The image size of the subsidiary's logo in relation to the KSB logo is specified in the subsidiaries section of the KSB manual. Affiliation note: Frutiger Bold 19 pt, LS 10, KSB blue a vectorised graphic in the open templates. Please contact Corporate Communications for different sizes of signs for subsidiaries. Size of sign can be changed The area of the sign can be changed in height and/ or width if so required. The dimensions provided remain unchanged. Material: Aludibond, 2 to 3 mm with poster type using Avery film (outdoor film) (www. averygraphics.com), blue: Scuba blue (no ), grey: Dove grey (no ), mounting holes: 15 mm from edge
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