Zürich, 5 January 2018.

Transcription

1 Zürich, 5 January 208. PORTFOLIO 208

2 CONTENTS The enterprise NZZ Page 3 Residence Page 43 Neue Zürcher Zeitung Page 4 NZZ Geschichte Page 49 NZZ am Sonntag Page 2 NZZ BusinessCombi Page 52 Gesellschaft Page 9 Sonntagspool Page 56 Bücher am Sonntag Page 2 Cityplus Page 60 NZZ Executive Page 23 NZZ Content Solutions Page 62 NZZ Domizil Page 28 audienzz Page 66 NZZ Folio Page 3 Discounts and surcharges, Services page, column dimensions and technical data Page 69 Z Page 35 Contact Page 72 Stil Page 39 2

3 PORTFOLIO NZZ The media enterprise NZZ The NZZ media group compromises the two divisions Neue Zürcher Zeitung AG and Freie Presse Holding (FPH). The division NZZ encompasses all activities and products of the parent company. The FPH compromises the shareholdings of the regionally significant and strongly anchored media houses St. Galler Tagblatt AG and LZ Medien Holding. The NZZ AG acts as a publisher and producer of publications, websites and TV formats, which are of high quality and are well established in the market. The NZZ AG also includes the highly renowned book publishing house NZZ Libro. The NZZ products target a discerning readership with a high purchasing power. NZZ Media Solutions AG NZZ Media Solutions AG is the centralised sales organisation for the NZZ Media Group. It markets the daily and Sunday newspapers, as well as the regional media. NZZ Media Solutions AG has offices in Zurich, Eastern and Central Switzerland. This sales structure means that NZZ Media Solutions AG can offer cross-group, customised and targeted multimedia packages to its advertising partners. 3

4 NEUE ZÜRCHER ZEITUNG The internationally renowned Swiss premium daily newspaper Since its establishment in 780, the Neue Zürcher Zeitung represents continuous, objective media coverage in the spirit of a liberal belief. With all due care and a high level of expertise, over 200 top qualified journalists in Zurich and around 50 correspondents abroad are providing the readers with reports on the latest events around the world. News are being analysed, assessed and commented. The Neue Zürcher Zeitung offers background information on the latest events and ensures a reliable orientation in the fast-moving information age. As a modern media brand, NZZ provides an interested and attentive readership with highly qualified payable content which is available on all channels at all times. The Neue Zürcher Zeitung is one of the leading voices of high-quality journalism, both nationally and internationally. 4

5 MEDIA DATA Readers People Distributed circulation Total copies Switzerland 8 64 copies Abroad copies E-Paper circulation copies Composition Male 63%, female 37% Cost per page/cpt Fr /Fr Leaders people Top-Leaders people PUBLICATION, ADVERTISING AND PRINT MATERIAL DEADLINE Publication Advertising and print material deadline The Neue Zürcher Zeitung is published daily from Monday to Saturday For bookings on editorial pages, the adverts will be published one day later in the international edition of the Neue Zürcher Zeitung Two days prior to publication at 2 p.m. (except of Business section) Business (3 rd section): three days prior to publication at 2 p.m. SECTIONS AND MARKET PLACES (SWISS EDITION) st section International, Opinion & Debate 2 nd section Switzerland, Zurich & Region, Panorama, Weather 3 rd section Business, Stock Exchanges and Markets (Finance), Financial investment, Investment Funds (published Tue-Sat), Reflexe 4 th section Features, ZH culture (published Tue-Sat), Radio/TV, Sport, Events NZZ Domizil (real estate) on Saturday NZZ Executive (situations vacant) at the weekend NZZ Domizil is published every Saturday as a separate section in the Neue Zürcher Zeitung NZZ Executive is published every Saturday as a separate section in the Neue Zürcher Zeitung and every Sunday in the NZZ am Sonntag 5 th section, Friday Main topic, Society, Culinary art, Research & Technology, Health, Digital/Engines, Outdoor, Travel SPECIAL SUPPLEMENTS, SPECIAL THEMES Special supplements, special themes For an overview, see COMBINATIONS NZZ BusinessCombi Cityplus NZZ BusinessCombi is a combination of Neue Zürcher Zeitung and Le Temps Cityplus ( is a modular Swiss combination MAGAZINES Z NZZ Folio NZZ Geschichte Published 8 each year as a supplement in the Neue Zürcher Zeitung and NZZ am Sonntag Published each year as a supplement in the Neue Zürcher Zeitung (0 single editions, double edition) Published 6 per year and is available at newsstands and as a subscription Sources: WEMF Bulletin of circulation 207, MACH Basic 207-2, MA Leader

6 SPECIAL SUPPLEMENTS AND SPECIAL THEMES IN THE NEUE ZÜRCHER ZEITUNG Education Topic Publication date Advertising deadline Print material deadline Education 5 April 22 March 29 March Education 20 September 6 September 3 September Finance Topic Publication date Advertising deadline Print material deadline Financial year 207/8 January December January 208 Investment funds 24 January 0 January 7 January Saving taxes (publisher supplement) 8 March 22 February March ETF 2 April 29 March 5 April Asset management 3 September 30 August 6 September Art and culture Topic Publication date Advertising deadline Print material deadline Zurich Festival 5 May 20 April 27 April Art Basel June 28 May 4 June Lucerne Festival August 27 July 3 August Mobility, business and society Topic Publication date Advertising deadline Print material deadline Apprenticeship graduation 5 July 2 June 28 June congratulations 30-year anniversary of the 5 October October 8 October Paul Scherrer Institute Aviation 25 October October 8 October Digital business November 8 October 25 October Travel and outdoors Topic Publication date Advertising deadline Print material deadline Travel Hiking abroad April 28 March 4 April Travel Ischgl Dates to follow Dates to follow Dates to follow Subject to change. 6

7 RECOMMENDATIONS Fixed format Swiss edition Total edition Type area Section Publication Rate bw/colour Rate bw/colour 2/ pages Fr Fr mm st, 2 nd, 3 rd and 4 th section Mon Sat 5 th section, on request Fri Introductiory panorama Fr Fr mm st section, page 2 and 3 Mon Sat / page Fr Fr mm st to 5 th section Mon Sat/Fri / page, first advertising page Fr Fr mm First advertising page Mon Sat / page, placement right Fr mm st, 2 nd and 3 rd section Mon Sat / page, back page Fr mm 5 th section Fri /2 page landscape Fr Fr mm st to 5 th section Mon Sat/Fri /4 page landscape Fr Fr mm st to 5 th section Mon Sat/Fri /4 page portrait Fr Fr mm st to 5 th section Mon Sat/Fri Special format/millimetre rates Swiss edition Total edition Number of columns Publication Type of advertising bw colour bw colour Recommendations Fr Fr Fr Fr. 7.5 all (single- and 9-column ads not possible) Mon Sat Financial advertisements (AGM, dividends etc.) Fr Fr. 7.5 all (single- and 9-column ads not possible) Mon Sat Obituaries, Acknowledgements Fr columns and 0 columns Mon Sat NEXT TO TEXT ADVERTISEMENTS Fixed format Total edition Type area Section Publication Rate bw/colour 2/2 pages 2 Fr mm st, 2 nd and 4 th section Mon Sat 2/4 pages 2 Fr mm st, 2 nd and 4 th section Mon Sat /2 page landscape Fr mm st, 2 nd, 4 th and 5 th section Mon Sat/Fri Fr mm 3 rd section, Business Mon Sat /2 page landscape, page 2 Fr mm st section, Intern., page 2 Mon Sat Fr mm 3 rd section, Business, page 2 Mon Sat /3 Seite landscape Fr mm., 2., 4. und 5. section Mo Sa Fr mm 3. section, Economy Mo Sa /4 page landscape Fr mm st, 2 nd, 4 th and 5 th section Mon Sat/Fri Fr mm 3 rd section, Business Mon Sat /4 page landscape, page 2 Fr mm st section, page 2 Mon Sat Fr mm 3 rd section, Business Mon-Sat /8 page landscape Fr mm., 2., 4. und 5. section Mo Sa Rates of obituaries = bw/colour. The obituary is placed in the international edition of Neue Zürcher Zeitung, if possible (without any guarantee). 2 Half-page and quarter-page panorama advertisements. 7

8 NEXT TO TEXT ADVERTISEMENTS Special format/millimetre rates Total edition Min. height Publication Section bw colour st section, International Fr. 6.6 Fr columns, min. height 80 mm Mon Sat 2 nd section, Switzerland and Zurich Fr. 6.6 Fr columns, min. height 60 mm Mon Sat 3 rd section, Business Fr Fr columns, min. height 80 mm Mon Sat 4 th section, Feuilleton and art trade/auctions Fr. 6.6 Fr columns, min. height 60 mm Mon Sat/Sat 5 th section Fr. 6.6 Fr columns, min. height 60 mm Fri ADVERTISEMENTS ON TEXT PAGE Millimetre rates Total edition Type area Type area Publication Placement bw colour min. format max. format st section, International, lead item (page 3) Fr Fr mm 3 00 mm Mon Sat st section, International, inside page Fr Fr mm 72 on request Mon Sat 2 nd section, Switzerland, lead item Fr Fr mm mm Mon Sat 2 nd section, Switzerland, inside page Fr Fr mm 72 on request Mon Sat 2 nd section, Zurich and region, lead item Fr Fr mm 3 00 mm Mon Sat 2 nd section, Zurich and region, inside page Fr Fr mm 72 on request Mon Sat 2 nd section, Zurich and region, weather Fr Fr mm mm Mon Sat 3 rd section, Business, lead item Fr Fr mm 3 00 mm Mon Sat 3 rd section, Business, inside page Fr Fr mm 72 on request Mon Sat 3 rd section, Business, financial investment Fr Fr mm 3 on request Mon 3 rd section, Business, finance Fr Fr mm mm Mon Sat 3 rd section, Business, investment funds 2 Fr Fr mm 43 on request Tue Sat 4 th section, Feuilleton, lead item Fr Fr mm mm Mon Sat 4 th section, Feuilleton, inside page Fr Fr mm 3 on request Mon Sat 4 th section, Feuilleton, Zurich culture Fr Fr mm 3 00 mm Tue Sat 4 th section, Feuilleton, art trade/auctions, lead item Sport (back page) Fr Fr mm 3 00 mm Mon Sat/Sat 5 th section, Main topic Fr Fr mm 3 00 mm Fri 5 th section, Society, lead item Fr Fr mm 3 00 mm Fri 5 th section, Society, inside page Fr Fr mm 72 on request Fri 5 th section, Research & Technology Fr Fr mm 72 on request Fri 5 th section, Digital/engine, lead item Fr Fr mm 3 00 mm Fri 5 th section, Outdoor Fr Fr mm 3 00 mm Fri 5 th section, Travel, lead item Fr Fr mm 3 00 mm Fri 5 th section, Travel, inside page Fr Fr mm 72 on request Fri Art trade/auctions is published around 30 times a year on Saturdays. 2 Only published in the Swiss edition. 8

9 SPECIAL FORMATS Fixed format Total edition Type area Section Publication Rate bw/colour Centre panorama I Fr mm st and 2 nd section Mon Sat Centre panorama II Fr mm st and 2 nd section Mon Sat Centre panorama page high Fr mm st and 2 nd section Mon Sat Monolith I Fr mm st, 2 nd and 4 th section Mon Sat Fr mm 3 rd section, Business Mon Sat Fr mm st section, page 2 Mon Sat Monolith II Fr mm st and 2 nd section Mon Sat Fr mm 3 rd section, Business Mon Sat Fr mm st section, page 2 Mon Sat Junior page Fr mm st, 2 nd and 4 th section Mon Sat Fr mm 3 rd section, Business Mon Sat Fr mm st section, page 2 Mon Sat Junior page Fr mm st and 2 nd section Mon Sat Fr mm 3 rd section, Business Mon Sat st section, front page Fr mm st section Mon Sat Fr mm st section Mon Sat Fr mm st section Mon Sat Other special placements on request. 9

10 CLASSIFIEDS Millimetre rates Swiss edition Total edition Number of columns Publication Section bw colour bw colour (fixed formats possible) Education Fr Fr Fr Fr. 7.5 even and 5 columns Mon/Thu Services Fr Fr Fr Fr. 7.5 even and 5 columns Mon Sat Vehicles/vessels/camping +4 Fr Fr Fr Fr. 7.5 even and 5 columns Tue/Wed/Thu Holiday accommodation/rentals Fr Fr. 7.5 even and 5 columns Fri Financial market 2 Fr Fr. 7.5 all (single and 9 column ads not possible) Mon Sat Leisure Fr Fr Fr Fr. 7.5 even and 5 columns Fri Property Fr Fr Fr Fr. 7.5 even and 5 columns Mon/Wed advertisements 5 Separate rates Sat (Domizil) Cinema advertisements 3+6 Fr Fr Fr Fr. 7.5 even and 5 columns Mon Sat Art trade/galleries/antiques 3 Fr Fr Fr Fr. 7.5 even and 5 columns Mon Sat Rendez-vous 2 Fr Fr. 7.5 even and 5 columns Sat Recruitment ads Separate rates all (single and 9 column ads not possible) Sat/Sun (Executive) Tourism Fr Fr Fr Fr. 7.5 all (single and 9 column ads not possible) Fri Events 3 Fr Fr Fr Fr. 7.5 even and 5 columns Mon Sat PRE-PRINTED INSERTS Publication details and Circulation Total domestic edition Split edition (Zurich and region) 7 Split edition City of Zurich 7 Publication day Monday Friday Saturday Monday Friday Saturday Monday Friday Saturday Circulation (copies to be delivered) Rates Rate/000 copies Total domestic edition Split edition (Zurich and region) 7 Split edition Weight Mon-Fri/Tde City of Zurich 7 Monday Friday Saturday Monday Friday Saturday Monday Friday Saturday up to 25 g Fr Fr Fr Fr Fr Fr g Fr Fr Fr Fr Fr Fr g Fr Fr Fr Fr Fr Fr g Fr Fr Fr Fr Fr Fr g Fr Fr Fr Fr Fr Fr over 50 g on request These rates include postage as well as handling charges. In addition to the insert enclosure fee, a flat rate of 20% of the cost of a 4 colour advertisement is charged per external advertisement. Inserts qualify for special volume discount. Discounts: In case of simultaneous insertion in Neue Zürcher Zeitung and NZZ am Sonntag, a combination discount of 5% is granted. Minimal height of classifieds = 20 mm, vehicles = 5 mm. 2 Can only be booked in the total edition. 3 Additional classified discount of 30% applies. 4 Second-hand car advertisements appearing on Tuesday, Wednesday or Thursday attract a 50% discount for two insertions or more of the same content and format. 5 The total edition can be booked for all three publication days (including international edition). Advertisements from clients outside Switzerland are published in the total edition. The property section NZZ Domizil is published every Saturday in the domestic edition. In the international edition, the property advertisements are integrated in the newspaper. A combination discount of 50% on the rates of the NZZ am Sonntag is granted in case of simultaneous insertion in the Neue Zürcher Zeitung and in the NZZ am Sonntag. 6 50% combination discount for simultaneous insertion in the Neue Zürcher Zeitung and in the NZZ am Sonntag. 7 For logistical reasons, inserts are not included in partial editions that are sent out by post. There is no guarantee that the desired regions are covered solely and completely. 0

11 STAND-BY OPTION 40% discount Agency commission and ATP apply, no further volume discounts Advertising deadline One week before the Monday of the relevant calendar week Promotion period January and February, July and August Printing material deadline Thursday before the relevant calendar week Format / page, colour (other fixed formats by arrangement) Flexible date Within calendar week (Monday to Saturday) Booking No placement reservation and no last-minute design changes Process The client or agency books an advert for a particular calendar week, at least a week in advance, and without specifications on placement. They leave it to NZZ Media Solutions to select both the publication day (Monday to Saturday) and where the advertisement is placed within the news paper. In return for this flexibility, the client receives a discount of 40%. NZZ WEEKEND OFFER FOR COMMERCIAL ADVERTISEMENTS Weekend Offer No. When placing an advertisement on Friday or Saturday in the Neue Zürcher Zeitung or NZZ BusinessCombi as well as in the NZZ am Sonntag, an advertisement can be placed in the Neue Zürcher Zeitung on the following Monday free of charge. Weekend Offer No. 2 When placing an advertisement on Friday or Saturday in the Neue Zürcher Zeitung or NZZ BusinessCombi, you receive 50% discount on an advert on the following Monday in the Neue Zürcher Zeitung or NZZ BusinessCombi. Booking The Weekend Offer only applies to fixed formats. Financial notices and adverts for financial products are excluded. Weekend Offers can be included in volume discounts. Advertising and printing material deadline Deadline for advertisement bookings or cancellations and printing materials is two working days prior to publication, by 2 p.m. Weekend Offer No. 3 When placing an advertisement in the NZZ am Sonntag, an advertisement can be placed in the Neue Zürcher Zeitung on the following Monday at 50% discount.

12 NZZ AM SONNTAG The premium newspaper among the Sunday newspapers NZZ am Sonntag brings together the journalistic values of the NZZ and the special needs of Sunday readers. At a high level and with depth, the NZZ am Sonntag reports about subjects like economy, politics, sports, science, culture and society, ensuring that its readers are able to join in the discussion even more competently. With its precise research, journalistic skill and intelligent analyses, the NZZ am Sonntag provides its readership with information on current events thus preparing it for an ideal start into the new week. The NZZ am Sonntag serves a sophisticated readership which doesn t want to miss out on high-quality journalism, even on Sundays. With its various innovative supplements and magazines, the NZZ am Sonntag sets standards. It provides an interested readership with background information and commercial partners with ideal, cost-effective communications platforms. 2

13 MEDIA DATA Readers people Distributed circulation copies E-Paper circulation copies Composition Male 54%, female 46% Cost per page/cpt Fr /Fr Leaders people Top-Leaders people PUBLICATION, ADVERTISING AND PRINT MATERIAL DEADLINE Publication Advertising and print material deadline The NZZ am Sonntag is published every Sunday Two days prior to publication at 2 p.m. SECTIONS AND MARKET PLACE st section Topics of the Day (International + Switzerland) 2 nd section Background (incl. Letters to the Editor) 3 rd section Business/Investments/Real estate 4 th section Sport/Recreation/Mobile 5 th section Science/Technology/Medicine 6 th section Culture/Weather NZZ Executive (situations vacant) at the weekend Gesellschaft NZZ Executive is published every Saturday as a separate section in the Neue Zürcher Zeitung and every Sunday in the NZZ am Sonntag Intelligent and entertaining reading material in a practical tabloid format and 50% cheaper TABLOID SUPPLEMENTS Bücher am Sonntag Published 0 times per year as a supplement in the NZZ am Sonntag COMBINATIONS Sonntagspool The Sonntagspool is a combination of the NZZ am Sonntag and Zentralschweiz am Sonntag MAGAZINE Z Stil Residence NZZ Geschichte Published 8 each year as a supplement in the Neue Zürcher Zeitung and the NZZ am Sonntag Published weekly as a supplement in NZZ am Sonntag Published 4 per year as a supplement in NZZ am Sonntag Published 6 per year and is available at newsstands and as a subscription Sources: WEMF Bulletin of circulation 207, MACH Basic 207-2, MA Leader

14 SPECIAL SUPPLEMENTS AND SPECIAL THEMES IN THE NZZ AM SONNTAG Education Topic Publication date Advertising deadline Print material deadline Education 5 April 30 March 6 April Education 25 November 9 November 6 November Finance Topic Publication date Advertising deadline Print material deadline Investing and planning ahead 20 May 4 May May Investment products 30 September 4 September 2 September Investing and planning ahead 8 November 2 November 9 November Art and culture Topic Publication date Advertising deadline Print material deadline 50-year anniversary of the Tonhalle 25 March 9 March 6 March Festival da Jazz 3 June 8 May 25 May Zurich Film Festival 6 September 3 August 7 September Das Zelt Dates to follow Dates to follow Dates to follow Mobility, business and society Topic Publication date Advertising deadline Print material deadline Beer 22 April 6 April 3 April Digital detox 6 May 20 April 27 April Health 3 May 27 April 4 May Formula E 3 June 8 May 25 May Retail 7 June June 8 June The future of energy 7 October 2 September 28 September Health 2 December 6 November 23 November Travel and outdoors Topic Publication date Advertising deadline Print material deadline Tessin tourism 8 April 23 March 30 March Real estate Topic Publication date Advertising deadline Print material deadline Real estate March 23 February 2 March Real estate 2 October 5 October 2 October Subject to change. This special supplement also appears in the Zentralschweiz am Sonntag. 4

15 RECOMMENDATIONS Fixed format Placement in st section Placement in 2 nd to 6 th section Type area Rate bw/colour Rate bw/colour 2/ pages Fr Fr mm / page Fr Fr mm page 5 and 7, placement right Fr page 2 Fr / page, placement right Fr mm /2 page landscape Fr mm /4 page landscape Fr mm /4 page portrait Fr mm Special format Placement in 2 nd to 6 th section Type area bw colour min. height Millimetre rates Fr Fr mm, 3 rd section: 80 mm NEXT TO TEXT ADVERTISEMENTS Fixed format Placement in st section Placement in 2 nd to 6 th section Type area Rate bw/colour Rate bw/colour 2/2 pages Fr mm 2/4 pages Fr mm /2 page landscape Fr Fr mm /3 page landscape Fr Fr mm /4 page landscape Fr Fr mm /8 page landscape² Fr Fr mm Special format Section st section Placement in 2 nd to 6 th section Type area (0 columns) bw colour bw colour min. height Millimetre rates Fr. 8.5 Fr Fr Fr mm st and 3 rd section: 80 mm Half and quarter panorama advertisements ² Without the 3 rd section 5

16 ADVERTISEMENTS ON TEXT PAGE Millimetre rates bw colour Type area Type area Placement min. format max. format st section Fr Fr mm 73 on request 3 rd section Fr Fr mm 73 on request 2 nd, 4 th, 5 th and 6 th section Fr Fr mm 73 on request Island advertisement (placement on request) Fr. 3.3 Fr mm 55 0 mm Placement Rate bw/colour Type area Front page Fr mm Funds page (3 rd section) Fr mm CLASSIFIEDS Millimetre rates bw colour Number of columns Publication Section Education Fr Fr. 7.0 even and 5 columns Sun Services Fr Fr. 7.0 even and 5 columns Sun Vehicles/vessels/camping 3 Fr Fr. 7.0 even and 5 columns Sun Holiday accommodation/rentals Fr Fr. 7.0 even and 5 columns Sun Financial market Fr Fr. 7.0 all (single- and 9-column ads not possible) Sun Leisure Fr Fr. 7.0 even and 5 columns Sun Property 4 Fr Fr. 7.0 even and 5 columns Sun Cinema advertisements2 +4 Fr Fr. 7.0 even and 5 columns Sun Art trade/galleries/antiques 2 Fr Fr. 7.0 even and 5 columns Sun Rendez-vous Fr Fr. 7.0 even and 5 columns Sun Recruitment ads ( NZZ Executive ) Separate rates all (single- and 9-column ads not possible) Sat/Sun Tourism Fr Fr. 7.0 all (single- and 9-column ads not possible) Sun Events 2 Fr Fr. 7.0 even and 5 columns Sun Minimal height of classifieds = 20 mm, vehicles = 5 mm. 2 Additional classified discount of 30% applies. 3 Secondhand car advertisements appearing on Tuesday, Wednesday or Thursday attract a 50% discount for two insertions or more of the same content and format. 4 50% combination discount in case of simultaneous insertion in the Neue Zürcher Zeitung and in the NZZ am Sonntag. 6

17 SPECIAL FORMATS Fixed format Rate bw/colour Type area Placement Centre panorama I Fr mm 2 nd to 6 th section Centre panorama II Fr mm 2 nd to 6 th section Centre panorama page high Fr mm 2 nd to 6 th section / page, right Fr mm st section, page 5 st section, page 7 Monolith I Fr mm st section Fr mm 2 nd to 6 th section Monolith II Fr mm st section Fr mm 2 nd to 6 th section Junior page Fr mm st section Fr mm 2 nd to 6 th section Bottom horizontal banner, Fr mm st page front page Other special placements on request. 7

18 NZZ WEEKEND OFFER FOR COMMERCIAL ADVERTISEMENTS Weekend Offer No. When placing an advertisement on Friday or Saturday in the Neue Zürcher Zeitung or NZZ BusinessCombi as well as in the NZZ am Sonntag, an advertisement can be placed in the Neue Zürcher Zeitung on the following Monday free of charge. Weekend Offer No. 3 When placing an advertisement in the NZZ am Sonntag, an advertisement can be placed in the Neue Zürcher Zeitung on the following Monday at 50% discount. Booking The Weekend Offer only applies to fixed formats. Financial notices and adverts for financial products are excluded. Weekend Offers can be included in volume discounts. Advertising and printing material deadline Deadline for advertisement bookings or cancellations and printing materials is two working days prior to publication, by 2 p.m. PRE-PRINTED INSERTS Publication details and Circulation Publication day Sunday Circulation (copies to be delivered) copies Rates Weight Rate up to 25 g Fr g Fr g Fr g Fr g Fr over 50 g on request These rates include postage as well as handling charges. In addition to the insert enclosure fee, a flat rate of 20% of the cost of a 4-colour advertisement is charged per external advertisement. Inserts qualify for special volume discount. Discounts In case of simultaneous insertion in the Neue Zürcher Zeitung and in the NZZ am Sonntag, a combination discount of 5% is granted. 8

19 GESELLSCHAFT The longest-read supplement to the "NZZ am Sonntag" Gesellschaft offers intelligent and at the same time entertaining reading material on relevant subjects on a weekly basis, well written and presented in an impressive and elaborately illustrated design. The handy format of Gesellschaft ensures that the reading time of the magazine is above-average. 9

20 MEDIA DATA Readers people Distributed circulation copies Composition Male 54%, female 46% Cost per page/cpt Fr /Fr Leaders people Top leaders people PUBLICATION, ADVERTISING AND PRINT MATERIAL DEADLINE Publication Advertising deadline Print material deadline Gesellschaft is published on Sundays in tabloid format in the NZZ am Sonntag On Thursday 0 days prior to publication at midday On Wednesday prior to publication at 2 p.m. FIXED FORMATS AND SPECIAL FORMATS Fixed format Rate2 Type area 2/ pages Fr mm 2/2 pages 3 Fr mm 2/4 pages 3 Fr mm / page Fr mm /2 page landscape 3 Fr mm /3 page landscape 3 Fr mm /4 page landscape 3 Fr mm Special format bw colour Column width min./max. height Millimetre rate advertisement panel Fr. 3.7 Fr mm 30 mm/00 mm Gesellschaft is published in tabloid format ( mm). Sources: WEMF Bulletin of circulation 207, MACH Basic 207-2, MA Leader The price of the "Gesellschaft section is 50% less than the other sections of the "NZZ am Sonntag". 3 Page sections are placed next to text. 20

21 BÜCHER AM SONNTAG For booklovers and literature enthusiasts Bücher am Sonntag is published ten times a year on the last Sunday of the month as a tabloid supplement to NZZ am Sonntag. It provides booklovers and literature enthusiasts with an overview on important new publications in fiction and non-fiction. Each edition of the supplement not only includes book reviews but also an essay, a detailed interview or a column written by a famous author. It is complemented by bestseller lists and an agenda containing the most important author readings, book launches and literature podiums. 2

22 MEDIA DATA Readers people Distributed circulation copies Composition Male 54%, female 46% Cost per page/cpt Fr /Fr Leaders people Top leaders people PUBLICATION Publication date Advertising deadline Print material deadline 28 January 2 January 9 January 25 February 9 February 6 February 25 March 9 March 6 March 29 April 3 April 20 April 27 May May 8 May 24 June 8 June 5 June 26 August 0 August 7 August 30 September 4 September 2 September 28 October 2 October 9 October 9 December 23 November 30 November Subject to change. FIXED FORMATS AND SPECIAL FORMATS Fixed format Rate Type area 2/ pages Fr mm / page Fr mm /2 page landscape 2 Fr mm /4 page landscape 2 Fr mm Monolith 2 Fr mm Special format bw/colour Column width min. height Millimetre rate advertisement panel Fr mm 30 mm Bücher am Sonntag is published in tabloid format ( mm). DISCOUNT Special discount on book advertisements 40% Combination discount 3 5% Frequency discount 3 repeats 5% 6 repeats 7.5% 0 repeats 0% Sources: WEMF Bulletin of circulation 207, MACH Basic 207-2, MA Leader Page sections are placed next to text. 3 In case of simultaneous insertion (same advertisement, same week, adjusted to NZZ specific formats) in the supplement Bücher am Sonntag and in the Neue Zürcher Zeitung. 22

23 NZZ EXECUTIVE NZZ Executive the jobs part with a lot of advantages With its very own section structure and its innovative editorial concept, NZZ Executive generates a very high readership attention and ensures that advertisements are noticed sustainably. The clear section structure provides a good overview and quick orientation. The possibility to combine NZZ Executive with Le Temps and to place an advertisement in the international edition of the Neue Zürcher Zeitung at very low additional costs increases the circulation even more. Thanks to full integration, jobs.nzz.ch reaches the readers of the news portal NZZ.ch as well and thus provides commercial partners directly with access to the very important target group of passive job seekers in the broad range of experts and executives. 23

24 MEDIA DATA NZZ EXECUTIVE Readers people Distributed circulation Total copies Switzerland copies Composition Male 56%, female 44% Cost per page/cpt Fr /Fr Leaders people Top leaders people MEDIA DATA NZZ EXECUTIVE BUSINESSCOMBI Readers people Distributed circulation Total copies Switzerland copies Composition Male 57%, female 43% Cost per page/cpt Fr /Fr. 5.5 Leaders people Top leaders people RECRUITMENT SECTION OVERVIEW Neue Zürcher Zeitung Neue Zürcher Zeitung, international edition NZZ am Sonntag Le Temps NZZ online Saturday: NZZ Executive recruitment section Monday: Stellenmarkt recruitment section Sunday: NZZ Executive recruitment section Friday: NZZ Executive BusinessCombi jobs.nzz.ch Advertising and printing material deadline Every Thursday before publication, by 2 p.m. (for bookings in NZZ Executive BusinessCombi on Wednesday before publication, by 0 a.m.) Sources: WEMF Bulletin of circulation 207, MACH Basic 207-2, MA Leader

25 RECRUITMENT ADVERTISEMENTS NEUE ZÜRCHER ZEITUNG AND NZZ AM SONNTAG Fixed format Swiss edition International edition¹ Type area Rate bw Rate colour Rate bw Rate colour front page /2 page landscape Fr Fr Fr Fr mm /4 page landscape Fr Fr Fr Fr mm /4 page portrait Fr Fr Fr Fr mm Premium 2 / page Fr Fr Fr Fr mm /2 page landscape Fr Fr Fr Fr mm /4 page landscape Fr Fr Fr Fr mm /4 page portrait Fr Fr Fr Fr mm Standard / page Fr Fr Fr Fr mm /2 page landscape Fr Fr Fr Fr mm /4 page landscape Fr Fr Fr Fr mm /4 page portrait Fr Fr Fr Fr mm Special format (millimetre rates) bw colour bw colour Standard Fr Fr Fr Fr Situations wanted Fr Fr Fr Fr Commercial ads (Swiss edition) 3 Fr Fr Special placements fixed format masthead (rate per insertion, colour) Number of insertions NZZ Executive front Back page (Executive) Type area insertion Fr Fr mm 4 2 insertions Fr Fr mm 3 25 insertions Fr Fr mm insertions Fr Fr mm Continuation of NZZ Executive interview pages Island ad within text bw/colour: per insertion Fr mm The price including a surcharge for the international edition shall apply to foreign customers. ² Premium placements on the pages 2 and 3 as well as on the backpage. Full advertising pages can only be placed on the page 2 (valid for placements in the "Neue Zürcher Zeitung"). 3 Cumulated with the commercial volume discount. 25

26 LONG-TERM OFFER: 2 FOR Maximise the impact of your job advertisement with the response multiplier. When you book your job advertisement, we also place the same ad again, free of charge, within 3 weeks in the recruitment section "NZZ Executive" (same ad, same size for both ad placements). Benefits You have the opportunity to find the best candidates for the job vacancy over a number of weeks. You make your presence felt more on the market by doubling your presence per ad placement. The job ad is placed twice within a period of 3 weeks. Details of offer When the NZZ Executive BusinessCombi is booked, the advertisement appears twice in the NZZ Executive and once in Le Temps. RECRUITMENT ADVERTISEMENTS NZZ EXECUTIVE BUSINESSCOMBI Fixed format Swiss edition International edition² Type area Rate bw Rate colour Rate bw Rate colour Front page /2 page landscape Fr Fr Fr Fr mm /4 page landscape Fr Fr Fr Fr mm /4 page portrait Fr Fr Fr Fr mm Premium / page Fr Fr Fr Fr mm /2 page landscape Fr Fr Fr Fr mm /4 page landscape Fr Fr Fr Fr mm /4 page portrait Fr Fr Fr Fr mm Standard / page Fr Fr Fr Fr mm /2 page landscape Fr Fr Fr Fr mm /4 page landscape Fr Fr Fr Fr mm /4 page portrait Fr Fr Fr Fr mm Special format (millimetre rates) bw colour bw colour Standard Fr Fr Fr Fr Situations wanted Fr. 5.5 Fr Fr Fr Premium placements on the pages 2 and 3 as well as on the backpage. Full advertising pages can only be placed on the page 2. ² The price including a surcharge for the international edition shall apply to foreign customers. 26

27 SITUATION VACANT ADVERT DISCOUNTS Amount Discount Amount Discount Amount Discount Fr % Fr % Fr % Fr % Fr % Fr % Fr % Fr % Fr % Fr % Terms Valid for all NZZ Executive adverts, format and design can be changed, run time of one year. JOBS.NZZ.CH With their unique integration into the Neue Zürcher Zeitung news portal, your adverts will directly reach the nzz.ch readership. Benefit from over 0 million monthly visits and reach the most qualified people who will drive your business forward (over 90% with higher education qualifications and in the specialist target group). Do not limit your recruitment to the active jobseeker market. With jobs.nzz.ch you will extend the reach of your job adverts to address passive jobseekers, ensuring you reach the best possible candidates for your vacancy. Your job advert will be optimised for mobile devices and displayed in the NZZ news app for smartphones, available from itunes (ios) and Google Play (Android). Single adverts advert on jobs.nzz.ch, run time: 30 days Fr Please contact us for a personal consultation on or via jobs@nzz.ch. Subscriptions/packages For maximum perception among passive job seekers, we recommend year-round company presence on jobs.nzz.ch. We offer various subscriptions or we can put together selected options to tailor a package to your needs. Combined advertising You can combine your print advert with an online advertisement. Additional online advert additional advert on jobs. NZZ.ch, run time: 30 days Fr JOB TEASER Combine print and online with a job teaser in the print edition that links to your online ad. The job teaser is published next to text. Publication day Thursday Advertising deadline Monday Content Company name/company logo in colour/ job title/location/qr code/job ID Individual rate (including print production) Job teaser print with existing job subscription, online Fr Combined rate (including print production) Online individual advert and job teaser print Fr

28 NZZ DOMIZIL NZZ Domizil the real estate part of Neue Zürcher Zeitung With its extended editorial part, which addresses private interest groups as well as industry professionals, NZZ Domizil reinforces its number one position among publications on real estate. 28

29 MEDIA DATA Readers people Distributed circulation Total copies Switzerland 8 64 copies Abroad copies Composition Male 63%, female 37% Cost per page/cpt Fr /Fr Leaders people Top leaders people PROPERTY MARKET OVERVIEW Neue Zürcher Zeitung NZZ am Sonntag Residence Monday and Wednesday: Real estate section Saturday: NZZ Domizil real estate section Real estate section and special supplements with real estate topics in NZZ am Sonntag Residence magazine is published four times a year as an insert in NZZ am Sonntag More details can be found in this document in the Residence section Advertising and printing material deadline Real estate section: two working days prior to publication, by 2 p.m. NZZ Domizil : Thursday before publication, by 2 p.m. SPECIAL SUPPLEMENTS REAL ESTATE" Publication date Advertising deadline Print material deadline Title March 23 February 2 March NZZ am Sonntag 2 October 5 October 2 October NZZ am Sonntag Subject to change. The advertising deadline refers to commercial advertisements. For property advertisements, the advertising deadline is 2 noon, just like the print material deadline. SPECIAL DISCOUNTS 0% discount when booking two special supplements in the Neue Zürcher Zeitung and/or the NZZ am Sonntag 2, 5% discount for three bookings 2 and 20% discount for four or more special supplement bookings 2. Sources: WEMF Bulletin of circulation 207, MACH Basic 207-2, MA Leader These discounts only apply to commercial advertisements and are not for property adverts. 29

30 PLACEMENT IN THE NEUE ZÜRCHER ZEITUNG Fixed format Swiss edition Total edition Type area Rate bw/colour Rate bw/colour / page Fr Fr mm /2 page landscape Fr Fr mm /4 page landscape Fr Fr mm /4 page portrait Fr Fr mm Special format bw colour bw colour Millimetre rates Fr. 3.9 Fr Fr. 5.7 Fr Special formats, Real estate section Swiss edition Type area Rate bw/colour Front page, advertising panel, top right Fr mm Page 3, advertising panel Fr mm Front page, /4 page landscape, next to text Fr mm Page 3, /4 page landscape, next to text Fr mm PLACEMENT IN THE NZZ AM SONNTAG (REAL ESTATE SECTION) 2 Fixed format Rate bw/colour Type area / page Fr mm /2 page landscape Fr mm /4 page landscape Fr mm /4 page portrait Fr mm Special format bw colour Millimetre rates Fr Fr. 7.0 REAL ESTATE IN RESIDENCE MAGAZINE Residence the magazine for living and real estate offers other attractive advertising opportunities for premium real estate and listings for sales and rental properties in Switzerland and abroad. More details can be found in this document in the Residence section. Published on Mondays, Wednesdays and Sundays in the real estate section and as the separate real estate part NZZ Domizil. 2 In case of insertion on a Monday, Wednesday or Saturday, a discount of 50% on the advertisement in NZZ am Sonntag (same week) is granted. 30

31 NZZ FOLIO The monthly magazine of the Neue Zürcher Zeitung NZZ Folio is on its home ground with issues that are relevant and interesting for more than one day. The magazine relies on fleeting yet in-depth reflection. Its journalism is all about establishing connections, shedding light on background information, and documenting a phenomenon s diversity. And NZZ Folio always aims to offer not only well-founded research, but also special, accessible and inspiring reading. 3

32 MEDIA DATA Readers people Distributed circulation copies Composition Male 55%, female 45% Cost per page/cpt Fr /Fr PUBLICATION Topic Publication date Advertising deadline Print material deadline Canton of Kosovo 5 February 0 January 8 January The right salary 5 March 7 February 5 February Water 3 April 7 March 5 March Accidents 7 May April 9 April Opinions 4 June 9 May 7 May Open themes 2 July 6 June 4 June Open themes 6 August July 9 July Open themes 3 September 8 August 6 August Open themes October 5 September 3 September Open themes 5 November 0 October 8 October Open themes 3 December 7 November 5 November (Double edition December/January) Subject to change. OVERVIEW OF TOPICS Topic Cheers! Learning to love In court From the consumer world The experiment Who lives there? Content Barmen from all around the world are interviewed: they talk about how they serve their patrons and what they learn from them Writers tell of the time they realised something about love When big fish and little fish are standing before the judge: insights into Switzerland s hidden abysses Products we use in our everyday lives reveal something unexpected about the state of our society Crazy, original and memorable experiments from all fields of science A psychologist and an interior designer use photos to speculate about who lives in a flat Sources: WEMF Bulletin of circulation 207, MACH Basic

33 FIXED FORMATS AND SPECIAL PLACEMENTS Fixed format Rate Type area Bleed margin 2/ pages Fr mm mm 2/2 pages 2 Fr mm mm / page Fr mm mm /2 page landscape 2 Fr mm mm /2 page portrait 2 Fr mm mm /3 page landscape 2 Fr mm /3 page portrait 2 Fr mm mm /4 page landscape 2 Fr mm /4 page portrait 2 Fr mm Center panorama I 2 Fr mm Center panorama II 2 Fr mm Special placement Rate Inside front cover and page 3 Fr Outside back cover Fr / page next to topics at the front Fr Other special placement on request. Plus 3 mm bleed margin per page. 2 Page sections are placed next to text. 33

34 INSERTS Circulation Total Copies to be delivered Loose inserts Weight Total min. format max. format up to 50 g Fr mm mm 5 up to 00 g Fr mm mm Glued inserts (+/ page Fr ) Weight Card Booklet min. format max. format up to 25 g Fr Fr mm mm 26 up to 50 g Fr mm mm The possibilities of glued inserts very much depend on the scope/sheet structure. Sachet (+/ page Fr ) Total min. format max. format Fr mm mm Bound-in inserts Weight Total min. format max. format up to 25 g Fr mm mm 26 up to 50 g Fr mm mm DISTRIBUTION NZZ Folio is published on the first Monday of each month (exclusive January). It is part of the Neue Zürcher Zeitung (Swiss edition) and is delivered to NZZ subscri bers living abroad too. It can also be subscribed separately, is available at newsagents or as an e-paper from the NZZ app. RESERVATIONS We accept reservations as placement requests. Following a reservation for a special placement, the order should ideally be placed one month before the advertising deadline, otherwise top placements will be released. Placement reservations will be confirmed in the order of their receipt. For later requests, it may be that the desired placement cannot be confirmed. Plus technical costs. In addition to the insert enclosure fee, a flat rate of 20% of the cost of a 4-colour advertisement is charged per external advertisement. 34

35 Z Z die Substanz des Stils Targeted at intelligent and high-spending readers looking for quality goods and services, Z enjoys a wide reach and has an eye-catching format that makes it one of a kind in Switzerland. It is published eight times a year as a supplement to both the Saturday edition of Neue Zürcher Zeitung and NZZ am Sonntag. 35

36 MEDIA DATA Readers people Distributed circulation copies Composition Male 56%, female 44% Cost per page/cpt Fr /Fr Leaders people Top leaders people PUBLICATION Topic Publication date Advertising deadline Print material deadline Spring fashion 3/4 March 30 January 6 February Watches & jewellery 7/8 April 27 February 3 March Interior design 26/27 May 7 April 24 April Summer 23/24 June 22 May 29 May Autumn fashion 8/9 September 7 August 4 August Beauty & wellness 6/7 October 4 September September Accessoires 3/4 November 2 October 9 October Gifts /2 December 30 October 6 November Subject to change. OVERVIEW OF TOPICS Topic for premium placements Stuff Content Product of the month, staged and photographed Contents Zeitgeist the latest from Switzerland Zeitgeist the latest from around the world Zeitgeist products Zeitgeist beauty In Portrait Report or Manufactory Interview Treasures from the broad spectrum of life (fashion/design/art/hotels) International discoveries Kaleidoscope of stylish watches, jewellery, bags and more Decorative touches and fragrances from the world of beauty, the most stylish spas and soothing treatments Background information on a company or person in the forms of words, images and numbers Reportage from a fashion show, watch/jewellery fair or other recent event Visit to a specialist studio Interview with one of the leading lights in fashion, design or art Other topics Ingredients At the table Destination Cities distilled Roundtable Quote The produce of the season with recipes and tips What would Coco Chanel have served, and how would she have served it? Z presents table decor and cuisine choices for celebrities Travel havens, places to be and special destinations Insider tips from the most beautiful and coolest cities in the world One topic, six opinions Recent, important or funny quotes by key people of our time, selected and annotated Sources: WEMF Bulletin of circulation 207, MACH Basic 207-2, MA Leader

37 FIXED FORMATS AND SPECIAL PLACEMENTS Fixed format Rate Type area Bleed margin 2/ pages Fr mm mm 2/2 pages 2 Fr mm mm 2/3 pages 2 Fr mm mm / page Fr mm mm /2 page landscape 2 Fr mm mm /2 page portrait 2 Fr mm mm /3 page landscape 2 Fr mm mm /3 page portrait 2 Fr mm mm /4 page landscape 2 Fr mm mm /4 page portrait 2 Fr mm mm Centre panorama I 2 Fr mm Centre panorama II 2 Fr mm Special placement Rate Inside front cover and page 3 Fr Page 4 and 5 Fr Page 6 and 7 Fr Outside back cover Fr / page next to Stuff and Contents Fr / page next to topics at the front ( st half of magazine) Fr Advert series upon request Other special placement on request. Plus 3 mm bleed margin per page. 2 Page sections are placed next to text. 37

38 INSERTS Circulation Total Copies to be delivered Glued inserts (+/ page Fr ) Price Card Price Booklet Glued inserts, 4 color Fr Fr Sachet (+/ page Fr ) Price Sachet, 4 color Fr Bound-in inserts Weight Price min. format max. format up to 50 g Fr mm mm DISTRIBUTION Z is a supplement to Neue Zürcher Zeitung on Saturdays and to NZZ am Sonntag on Sundays. It is also distributed at 4- and 5-star hotels in Switzerland, at the business lounges at Zurich and Basel airport, at selected events or is available as an e-paper from the NZZ app. RESERVATIONS We accept reservations as placement requests. Following a reservation for a special placement, the order should ideally be placed one month before the advertising deadline, otherwise top placements will be released. Placement reservations will be confirmed in the order of their receipt. For later requests, it may be that the desired placement cannot be confirmed. Plus technical costs. In addition to the insert enclosure fee, a flat rate of 20% of the cost of a 4 colour advertisement is charged per external advertisement. 38

39 STIL Stil das Magazin für Lebensart The magazine Stil presents contemporary, relevant lifestyles. Depen dable, reflective and stimulating, it provides its well-heeled, style savvy readership with orientation in the diverse world of lifestyles. Its readers enjoy the reviews and advice as well as magazine-style background reports, opinions and columns. 39

40 MEDIA DATA Readers people Distributed circulation copies Composition Male 54%, female 46% Cost per page/cpt Fr /Fr Leaders people Top leaders people PUBLICATION/SPECIAL EDITIONS The magazine Stil is published every Sunday as a supplement to NZZ am Sonntag with approximately 20 editions as Stil special editions focusing on main topics. Topic/Special Publication date Advertising deadline Print material deadline Cruise 7 January December December 207 Travel 2 January January 5 January Togetherness 4 February 25 January 29 January Men (car show) March March 5 March Fashion 25 March 5 March 9 March Handicraft April 22 March 26 March Homes/furnishings 5 April 5 April 9 April Outdoor 6 May 26 April 30 April Health 27 May 7 May 22 May Travel/vacation 0 June 3 May 4 June Cruise 26 August 6 August 20 August Men 9 September 30 August 3 September Homes/furnishings 23 September 3 September 7 September Travel 4 October 4 October 8 October Winter November November 5 November Shopping 25 November 5 November 9 November Christmas/holidays/New Year 9 December 29 November 3 December Subject to change. OVERVIEW OF SECTIONS The magazine Stil bursts into the colour ful lifestyle cosmos every Sunday. Its regular columns include Style radar, Fine dining, Travel, Tools and Sunday outings, where a broad range of topics is explored: Fashion Design Beauty Wellness Cars Gadgets Watches Travel Leisure Outdoors Culture Art Exhibitions Architecture People Sources: WEMF Bulletin of circulation 207, MACH Basic 207-2, MA Leader

41 FIXED FORMATS AND SPECIAL PLACEMENTS Fixed format Rate Type area Bleed margin 2/ pages Fr mm mm 2/2 pages 2 Fr mm mm 2/4 pages 2 Fr mm mm / page Fr mm mm /2 page landscape 2 Fr mm mm /3 page landscape 2 Fr mm mm /4 page landscape 2 Fr mm mm /4 page portrait 2 Fr mm Monolith I 2 Fr mm Monolith II 2 Fr mm Centre panorama I 2 Fr mm Centre panorama II 2 Fr mm Special placement Rate Two-page cover Fr Inside front cover Fr Inside front cover and page 3 Fr Outside back cover Fr First left-hand advertisement page Fr First right-hand advertisement page Fr /4 page landscape, centred Fr Other special placement on request. Plus 3 mm bleed margin per page. 2 Page sections are placed next to text. 4

42 INSERTS Circulation Copies to be delivered Loose inserts Weight Rate min. format max. format up to 25 g Fr mm mm 26 up to 50 g Fr mm mm 5 up to 00 g Fr mm mm Glued inserts (+/ page Fr ) Weight Card Booklet min. format max. format up to 25 g Fr Fr. 9, mm mm 26 up to 50 g Fr. 20, mm mm Sachet (+/ page Fr ) Rate min. format max. format Fr mm mm Bound-in inserts Weight Rate Format up to 25 g Fr mm 26 up to 50 g Fr mm DISTRIBUTION The magazine Stil is a supplement to NZZ am Sonntag and is available as an e-paper from the NZZ app. RESERVATIONS We accept reservations as placement requests. Following a reservation for a special placement, the order should ideally be placed one month before the advertising deadline, otherwise top placements will be released. Placement reservations will be confirmed in the order of their receipt. For later requests, it may be that the desired placement cannot be confirmed. Plus technical costs. In addition to the insert enclosure fee, a flat rate of 20% of the cost of a 4-colour advertisement is charged per external advertisement. 42

43 RESIDENCE The magazine for home, living and real estate Residence is published quarterly in NZZ am Sonntag and the editorial focus is on high-quality real estate, exceptional architecture and other topics around the art of living. It offers an attractive editorial content mix of specialist articles, service-oriented columns with news and trends on furniture, kitchen, bathroom, garden and gadgets. In the second part of Residence, real estate partners present high- quality objects for sale as well as for rent: exclusive flats and houses in Switzerland and abroad, to live in and to dream of. 43

44 MEDIA DATA Readers people Distributed circulation copies Composition Male 54%, female 46% Cost per page/cpt Fr /Fr Leaders people Top leaders people PUBLICATION Publication date For property listings: For property listings and gallery Commercial advertisements: Print material reservations deadline placements: advertising deadline/ advertising deadline deadline print material deadline 25 March March 9 March 9 March 3 March 0 June 7 May 25 May 25 May 29 May 23 September 30 August 7 September 7 September September 8 November 25 October 2 November 2 November 6 November Subject to change. OVERVIEW Home, living and architecture Property Topics Reports, portraits and interviews on property and living in the upmarket segment, ideas for the home, a look at the work of well-known architects, interviews with celebrities from society and the property sector Specialist articles and analysis of the property market Tips on buying and selling, maintenance and home finance in Switzerland and internationally Insight into the residential market Product notes and news on design and accessories Furniture/lighting Kitchen Wellbeing/bathrooms Garden and outdoors Home technology and gadgets Fireplace Seasonal topics Sources: WEMF Bulletin of circulation 207, MACH Basic 207-2, MA Leader

45 FIXED FORMATS WITHIN EDITORIAL CONTENT AND SPECIAL PLACEMENTS Fixed format Rate Type area Bleed margin 2/ pages Fr mm mm 2/3 pages 2 Fr mm mm 2/4 pages 2 Fr mm mm / page 3 Fr mm mm /2 page landscape 2 Fr mm mm /3 page landscape 2 Fr mm mm /4 page landscape 2 Fr mm mm Monolith I Fr mm Monolith II Fr mm mm Non-next to text ads Rate Type area /2 page Fr mm /4 page Fr mm /8 page Fr mm Special placement Rate Type area Bleed margin Inside front cover 3 Fr mm mm Inside front cover + page 3 3 Fr mm mm Outside back cover Fr mm mm 2/4 pages, Editorial 2 Fr mm Other special placement on request. Plus 3 mm bleed margin per page. 2 Page sections are placed next to text. 3 For inside front cover (left) 5 mm adhesive edge on the right and for inside back cover (right) 5 mm adhesive edge on the left. 45

46 G A L L E RY FO R S P EC I A L I T Y S H O PS A N D B U S I N E S S E S With its editorial content and exclusive property listings, Residence provides the ideal environment for speciality shops and businesses. Residence offers these shops and businesses a targeted and cost-effective advertising solution. 32 GALERIE The clear structure of the standardised gallery pages provides an attractive presence among the editorial content. Anzeige Zürich (ZH) Freienbach (SZ) Rüschlikon (ZH) <wm>0casnsjy0mdaxtuymlywmgmamr8okq8aaaa=</wm> <wm>0casnsjy0mdaxtuymlg0saqadlhtzw8aaaa=</wm> <wm>0cfwmiq7dqawex-ttru3l2tyhuufvbhjvnz_o-rccgbt7bzh7a03z_7u9jwlsolhsbhnf62dtxlqlrharaa8lazvq_x8dcdf7leuiwcikc4qhwldoqpm-6fh4c_bt6aaaaa</wm> <wm>0casnsjy0mdaxtuceqamaa5zb9ipaaaa</wm> <wm>0cfwmsq4cmqxdvyivnarpq0d02-kgxn4fmfp_ey0bgyvbfvz5jlrw0_24nsdjepaqcs-eg62x2m2ya8nuvtiutbvng5t6_peczhh8bkyiycxlpiscfm2f_td3giyf_slfcvu-yaaaaa=</wm> möbel und mehr... /6 page in the gallery Rate per placement Format Fr mm from 2 Fr mm <wm>0cfwmmq7dmawdxysdkqxyqsciw9chyk4lyjz_t7w9fsc58mjj6faw_n4_5_7tdfqjgwhwuxkx65vsosmkifgfce0bzyxxm4nkxnyrbjkogkjwxlejw-zbrjfjc9w8ynugkgaaaaa==</wm> neu: home-accessoires lotos furniture Package rates: All 4 issues Fr (Fr per issue) Mo bis Fr: Uhr, Sa: Uhr Öffnungszeiten: Mo Fr: , Sa: Di bis Fr: 0 2, Uhr, Sa: 0 7 Uhr In herzlichem Ambiente unweit des Bellevues bietet der Familienbetrieb auf 30 m2 Schmuck, Accessoires und Möbel. Dank Marken wie Riviera Maison und vielen anderen ergibt sich ein moderner Landhaus-Stil. HAUSER LIVING Gartenmöbel Pflanzen Terrassen Starten Sie Ihre Reise ins Reich des Wohnens bei lotos furniture & more und entdecken Sie MöbelOriginale, Paneele, Lampen oder Buddhas sowie aufregende Accessoires aus Asien, Nord- und OstAfrika. Ergänzen Sie Ihr Interieur mit Wohnelementen aus fernen Ländern. Eleganz und Exklusivität für den Innen- und Aussenbereich in grosser Auswahl und stilvoller Atmosphäre. Nur 20 Autominuten von Zürich, gratis Parkplätze. Herzlich GmbH Seefeldstrasse 2 CH-8008 Zürich Tel info@herzlich.ch HAUSER LIVING AG Wolleraustrasse Freienbach SZ T lotos furniture & more AG Seestrasse 2 CH-8803 Rüschlikon Tel r.schaniel@lotos.ch, Zürich (ZH) Zürich (ZH) Zürich (ZH) R E A L E STAT E L I ST I N G S <wm>0casnsjy0mdaxtucekzmaho0jwqpaaaa</wm> <wm>0casnsjy0mdaxtuymlewmaiau4gkoq8aaaa=</wm> <wm>0cfwmrq6ambcdn-iw6_2mjukyrxaef4agex_fwchanonxrmvzxj-wvh9b2a2jxkmuweqyys2numyijhwtaz5hmxr_rjivgzssxlejjgasppi4dpcej7en8a6t6vb_au7tcaaaaa</wm> <wm>0cfwmuw7cmbaev-is3xs4zyidbefsn9nrm3_v2a6iilwmp3jmnhw474_zv05cxiiwhm6uwwltgmubyzvbknbu9gjm7vyzxdwdipxcoqqrtelqjxlxa0vajbtr7en0aoqamniaaaaa=</wm> <wm>0casnsjy0mdaxtuymdyzmamaevcaqq8aaaa=</wm> <wm>0cfvmoq6aibb8ewrmd0fxsknnliw9jbh2_5vgzzfhmse2lrtxya37wy9cwfiqaeyunoayziqet2lhzqbdsfsfxf--gh0rla2ooeitnbzfbh4bttx0myaim9v8cspvuaaaaa</wm> Residence provides environment for property listings. and countries abroad, it offers different templates to provide the DUXiAnA Zürich the perfect schlossberg boutique orientteppiche Mo biscan Fr: 9 9 Uhr, Sa: 9 7 Uhr Die Schlossberg Boutiquen in Zürich, Basel, Luzern Mo readership bis Mi und Fr: Uhr, Sa: Uhr Here you address a discerning, financially sound of appropriate presentation for each property. Each listing is clear, und Zermatt bieten ein exklusives Angebot an Do Abendverkauf: Uhr We take sleep seriously, so that you can take it edler Satinbettwäsche, hochwertigen Cashmerehome buyers and tenants. magazine is Frottee published four for granted. At DUXIANA, good sleep is based The Plaids sowie kuschelig weichem und BadeNach 88 Jahrentimes schliesst sichper auch für Zürichs elegant, compelling and well illustrated, with an individual text in on advanced technology, genuine craftsmanship, mänteln. letztes, exklusives Teppichfachgeschäft der Kreis. strenuous tests and carefully selected materials. Altersbedingt schliesst Y. Soleimani sein Geschäft year and the orattraktiven rental German, French or English. Whenrepresents you sleep in a DUX bed, your body best rests on platform for exclusive sale mit einem Ausverkauf. more than 85 years of research and development. Strehlgasse Zürich Y. Soleimani property listings. Divided into the various regions in Switzerland DUXIANA Zürich by Imperial Interiors Tel.: + 4 (0) Orientteppiche Nüschelerstrasse 30 CH-800 Zürich Tel Info@imperial-interiors.com, Mo Fr Uhr Sa Uhr Uraniastrasse 3 CH-800 Zürich Telefon soleimani@bluewin.ch Residence / 203 Please note: The package (number of pages) can be spread across multiple issues. Volume discounts do not apply to property listings. The level of discount is based on the guaranteed purchase volume. Due to page limitations, placements can only be guaranteed if they have been previously reserved. 2 Property industry only. Also for private listings. 46 Sales listings per page page Fr per placement from 4 pages 7% from 8 pages 32% from 2 pages 40% from 6 pages 50% Rental properties2 per page Fr per placement Reservations: inserate@nzz.ch or O nce the order has been placed, proofreading is provided free of charge by NZZ Media Solutions for all proof copies written in German. The edits are marked in a PDF and ed back to the client, who then updates the listing. O nly real estate listings that are in keeping with the premium character of the magazine will be considered for publication. The publisher reserves the right to reject real estate listings.

47 R E A L E STAT E P R OJ EC TS Residence is ideally suited for the presentation and advertisement of major property projects, providing the perfect platform to introduce them to the public. Property projects can be prominently displayed on a double page using a customised layout. Projects are presented immediately following the editorial content of the magazine, i.e. before the property advertisements. Format Rates 2/ pages Fr Existing partners benefit from attractive package options. 47

48 INSERTS Circulation Copies to be delivered Loose inserts Weight Price min. format max. format up to 25 g Fr mm mm 26 up to 50 g Fr mm mm Glued inserts (+/ page Fr ) Weight Price card Price booklet min. format max. format up to 25 g Fr Fr mm mm 26 up to 50 g Fr mm mm Bound-in inserts Weight Price min. format max. format up to 25 g Fr /5 48 mm mm 26 up to 50 g Fr /5 48 mm mm DISTRIBUTION Residence is enclosed in the NZZ am Sonntag four times a year and is available as an e-paper from the NZZ app. RESERVATIONS Placement requests can be made with bookings. Please note that special placements must be reserved in advance. Once the reservation has been made, the order should be placed one month before the advertising deadline. If the order is not placed at this time, we will contact you to cancel the reservation. Reservations will be confirmed in the order of their receipt. Plus technical costs. In addition to the insert enclosure fee, a flat rate of 20% of the cost of a 4-colour advertisement is charged per external advertisement. 48

49 NZZ GESCHICHTE The past writes the present NZZ Geschichte sheds light on a very wide variety of aspects of both international and Swiss history and their effects on the modern world. It features a main topic and also deals with historical events and processes, with articles by in-house and external authors. 49

50 MEDIA DATA Distributed circulation copies PUBLICATION Topic Publication date Advertising deadline Print material deadline The history of the Cold War. 8 February 0 January 7 January 98: the war to end all wars. 22 March 2 February March 848: year of revolutions. 7 May 8 April 26 April The plague. 2 July 3 June 2 June Open themes 4 October 5 September 3 September Open themes 3 December 4 November 22 November Subject to change. OVERVIEW OF TOPICS Topic Content 5 minutes for a historical picture A leading historian explains a historical picture The interview Extras The historical puzzle The historic book of my life In each issue, Peer Teuwsen interviews a world-famous historian on the big questions of human history Discussion of the most important new historical books Puzzle writer CUS has designed an extensive historical crossword puzzle exclusively for NZZ Geschichte with attractive prizes for the winners Well-known historians each tell us which history book has had the biggest influence on them Source: WEMF Bulletin of circulation

51 FIXED FORMATS AND SPECIAL FORMATS Fixed format Price Type area Bleed margin 2/ pages Fr mm mm / page 2 Fr mm mm /2 page landscape 3 Fr mm mm /2 /2 page portrait 3 Fr mm mm /3 page landscape 3 Fr mm mm /4 page landscape 3 Fr mm mm /4 page portrait 3 Fr mm Special placement Price Inside front cover 2 Fr Inside back cover 2 Fr Outside back cover Fr Other special placement on request. INSERTS 4 Circulation Copies to be delivered Loose inserts Weight Price min. format max. format up to 50 g Fr mm mm DISTRIBUTION NZZ Geschichte magazine is available as a printed subscription, at newsagents, in select museums or as an e-paper from the NZZ app. RESERVATIONS We accept reservations as placement requests. Following a reservation for a special placement, the order should ideally be placed one month before the advertising deadline, otherwise top placements will be released. Placement reservations will be confirmed in the order of their receipt. For later requests, it may be that the desired placement cannot be confirmed. Plus 3 mm bleed margin per page. 2 For inside front cover (left) 5 mm adhesive edge on the right, for inside back cover (right) and page 3 5 mm adhesive edge on the left. 3 Page sections are placed next to text. 4 Plus technical costs. In addition to the insert enclosure fee, a flat rate of 20% of the cost of a 4-colour advertisement is charged per external advertisement. 5

52 NZZ BUSINESSCOMBI NZZ BusinessCombi Combination of Neue Zürcher Zeitung and Le Temps The NZZ BusinessCombi is aimed at a discerning and affluent readership across linguistic regions. Both titles are clearly the first choice among decision-makers. 52

53 MEDIA DATA Readers people Distributed circulation copies Composition Male 62%, female 38% Cost per page/cpt Fr /Fr Leaders people Top leaders people PUBLICATION DETAILS Publication Advertising and print material deadline The Neue Zürcher Zeitung and Le Temps are published daily from Monday to Saturday Two days prior to publication at 2 pm. Business ( Neue Zürcher Zeitung third section): 2 p.m., three working days prior to publication RECOMMENDATIONS Fixed format Swiss edition Total edition Type area Section Publication Rate bw/colour Rate bw/colour NZZ 2/ pages Fr Fr mm st to 4 th section Mon Sat Fr Fr mm page 2 and 3 Mon Sat / page Fr Fr mm st to 5 th section Mon Sat/Fri / page Fr Fr mm First advertising page Mon Sat /2 page landscape Fr Fr mm st to 5 th section Mon Sat/Fri /4 page landscape Fr Fr mm st to 5 th section Mon Sat/Fri /4 page portrait Fr Fr mm st to 5 th section Mon Sat/Fri ADVERTISEMENTS ON TEXT PAGE Millimetre rates Total edition 2 Type area Type area Publication Placement in the Neue Zürcher Zeitung bw colour min. format max. format 4 st section, International, inside page Fr Fr mm 72 on request Mon Sat 2 nd section, Switzerland and Zurich, inside page Fr Fr mm 72 on request Mon Sat 3 rd section, Business, inside page Fr Fr mm 72 on request Mon Sat 3 rd section, Business, investment funds (Island ad) 3 Fr Fr mm 43 on request Tue Sat Sources: WEMF Bulletin of circulation 207, MACH Basic 207-2, MA Leader Only to be booked in the total edition of the Neue Zürcher Zeitung. 3 Only published in the Swiss edition of the Neue Zürcher Zeitung. 4 Min and max. size for the first section in the Neue Zürcher Zeitung. Min and max. size for Le Temps, as per the valid rate. 53

54 NEXT TO TEXT ADVERTISEMENTS Fixed format Total edition Type area Section Publication Rate bw/colour NZZ 2/2 pages Fr mm st, 2 nd and 4 th section Mon Sat 2/4 pages Fr mm st, 2 nd and 4 th section Mon Sat /2 page landscape Fr mm st, 2 nd, 4 th and 5 th section Mon Sat/Fri Fr mm 3 rd section, Business Mon Sat /4 page landscape Fr mm st, 2 nd, 4 th and 5 th section Mon Sat/Fri Fr mm 3 rd section, Business Mon Sat /4 page landscape, page 2 Fr mm st section, page 2 Mon Sat RECOMMENDATIONS AND CLASSIFIEDS 2, SPECIAL FORMATS Millimetre rates Swiss edition Total edition Number of columns Publication Type of advertising bw colour bw colour Recommendation Fr. 6.5 Fr. 7.7 Fr Fr All (single and 9 column ads not possible) Mon Sat Financial advertisement (GM, dividends etc.) Fr Fr All (single and 9 column ads not possible) Mon Sat Obituaries, Acknowledgements 3+4 Fr columns and 0 columns Mon Sat Placement in the Neue Zürcher Zeitung Min. format Next to text, st section, section International 4 Fr Fr columns, min. height 80 mm Mon Sat Next to text, 2 nd section, Switzerland and Zurich 4 Fr Fr columns, min. height 60 mm Mon Sat Next to text, 3 rd section, Business 4 Fr Fr columns, min. height 80 mm Mon Sat Next to text, 4 th section, Feuilleton and Sport 4 Fr Fr columns, min. height 60 mm Mon Sat Next to text, 5 th section Fr Fr columns, min. height 60 mm Fri Half-page and quarter-page panorama advertisements. 2 Minimal height of classifieds = 20 mm, vehicles = 5 mm. 3 Rates of obituaries = bw/colour. The obituary is placed in the international edition of the Neue Zürcher Zeitung, if possible (without any guarantee). 4 Only to be booked in the total edition of the Neue Zürcher Zeitung. 54

55 SPECIAL PLACEMENTS Fixed format Total edition Type area Type area Section Publication Rate bw/colour NZZ Le Temps NZZ Centre panorama I Fr mm mm st and 2 nd section Mon Sat Centre panorama II Fr mm mm st and 2 nd section Mon Sat Centre panorama page high Fr mm mm st and 2 nd section Mon Sat Monolith I Fr mm mm st, 2 nd and 4 th section Mon Sat Fr mm mm 3 rd section, Business Mon Sat Monolith II Fr mm mm st and 2 nd section Mon Sat Fr mm mm 3 rd section, Business Mon Sat Junior page Fr mm mm st, 2 nd and 4 th section Mon Sat Fr mm mm 3 rd section, Business Mon Sat Junior page maxi Fr mm mm st and 2 nd section Mon Sat Fr mm mm 3 rd section, Business Mon Sat PRE-PRINTED INSERTS Publication details and circulation Neue Zürcher Zeitung Le Temps Publication Monday Friday Saturday Monday Friday Circulation (copies to be delivered) Rates (Monday Friday) Weight Rate Weight Rate Weight Rate up to 25 g Fr up to 75 g Fr up to 50 g Fr up to 50 g Fr up to 00 g Fr over 50 g on request Rates (NZZ, Saturday/ Le Temps, Friday) Weight Rate Weight Rate up to 25 g Fr up to 75 g Fr up to 50 g Fr up to 00 g Fr Only published in the total edition of the Neue Zürcher Zeitung. 55

56 SONNTAGSPOOL Sonntagspool Switzerland s first Sunday combination The two Sunday papers of the NZZ media group make up the advertisement combination Sonntagspool. With its attractive offer geared to customer needs, it enables commercial partners to target and reach a very attractive Sunday readership. Very strong reader loyalty, combination of regional and national anchoring, journalistic quality. SONNTAGSPOOL PLUS Book an advertising presence in Eastern Switzerland with the St. Galler Tagblatt at attractive conditions As an advertiser on Sonntagspool you could also benefit from an advertising presence in Eastern Switzerland. You have full control over what appears in St. Galler Tagblatt and on which working day it appears. 56

57 MEDIA DATA SONNTAGSPOOL Readers people Distributed circulation copies Composition Male 52%, female 48% Combination discount on advertisements 2.5% Combination discount on brochure supplements 25% MEDIA DATA SONNTAGSPOOL BY REGION NZZ am Sonntag Zentralschweiz am Sonntag Readers people Distributed circulation copies Composition Male 54%, female 46% Readers people Distributed circulation copies Composition Male 50%, female 50% MEDIA DATA SONNTAGSPOOL PLUS BY REGION NZZ am Sonntag Zentralschweiz am Sonntag St. Galler Tagblatt Readers people Distributed circulation copies Composition Male 54%, female 46% Readers people Distributed circulation copies Composition Male 50%, female 50% Readers people Distributed circulation copies Composition Male 5%, female 49% Sources: WEMF Bulletin of circulation 207, MACH Basic

58 FIXED FORMATS SONNTAGSPOOL Fixed format st section 2 nd 6 th section 2 Type area Rate bw/colour Rate bw/colour 2/ pages Fr Fr mm / page Fr Fr mm /2 page landscape Fr mm /4 page landscape Fr mm /4 page portrait Fr mm NEXT TO TEXT ADVERTISEMENTS SONNTAGSPOOL Fixed format st section 2 nd 6 th section 2 Type area Rate bw/colour Rate bw/colour 2/2 pages 3 Fr mm 2/4 page 3 Fr mm /2 page landscape Fr Fr mm /4 page landscape Fr Fr mm /4 page recommendations Fr Fr NZZ am Sonntag Zentralschweiz am Sonntag Junior page Fr Fr NZZ am Sonntag Zentralschweiz am Sonntag Bottom horizontal banner, front page Fr NZZ am Sonntag Zentralschweiz am Sonntag 4 28 mm mm mm mm mm mm Special format/millimetre rates bw colour bw colour Type area Type of advertising min. height Recommendations, mixed advertising page Fr Fr mm 4 Recommendations, next to text Fr..27 Fr Fr Fr mm 5 Incl. St. Galler Tagblatt upon request. 2 NZZ am Sonntag : 2 nd 6 th section and Zentralschweiz am Sonntag : 2 nd 4 th section. 3 Half-page- and quarter-page panorama advertisements. 4 NZZ am Sonntag : 3 rd section = min. height 80 mm, 2 nd, 4 th, 5 th and 6 th section = min. height 20 mm. 5 NZZ am Sonntag : st and 3 rd section = min. height 80 mm, 2 nd, 4 th, 5 th and 6 th section = min. height 60 mm. 58

59 PRE-PRINTED INSERTS Weight Rate Weight Rate up to 25 g Fr up to 50 g Fr up to 75 g Fr up to 00 g Fr up to 25 g Fr up to 50 g Fr Copies to be delivered: SONNTAGSPOOL PLUS As an advertiser on Sonntagspool" you could also benefit from an advertising presence in Eastern Switzerland. An insert in the St. Galler Tagblatt" full edition (published Monday to Saturday) combined with the modified Sonntagspool" comes at an attractive docking discount of 25%. Valid for advertisements and pre-printed inserts. You have full control over what appears in St. Galler Tagblatt (Mon-Sat). Sole condition: Keep the same subject and format as in Sonntagspool". By booking advertising space in Sonntagspool Plus", you will reach readers in the three economic regions in which it is available. COORDINATION/RESERVATION NZZ Media Solutions AG Falkenstrasse P.O. Box CH-802 Zurich Phone inserate@nzz.ch Source: MACH Basic

60 CITYPLUS Klug kombiniert. Cityplus the combination that adapts to needs Cityplus, the modular Swiss combination, is simultaneously present in up to 20 cantons in German-speaking Switzerland und reaches a total of readers. In case of booking two Cityplus titles (at your choice), a combination discount of 0% is granted. The sophisticated readership of the Neue Zürcher Zeitung provides the clients with an ideal complement and quality boost. 60

61 OFFER A selection of the following titles: Die Nordwestschweiz, Luzerner Zeitung, Neue Zürcher Zeitung, St. Galler Tagblatt, Schaffhauser Nachrichten Up to readers Media presence in 20 cantons 0% combination discount Cumulation of balancing within the single titles COORDINATION/RESERVATION Cityplus Maihofstrasse 76 Clearing office 6002 Luzern Phone cityplus@nzz.ch FORMATS Fixed format Format Format Format Format NWS 2 LZ 2 NZZ 2 SGT/SN 2 2/ pages mm mm mm mm 2/2 pages mm mm mm mm half-page next to text Panorama / page mm mm mm mm /2 page landscape mm mm mm mm /2 page next to text mm mm mm mm Monolith I mm mm mm mm Monolith II mm 4 48 mm mm mm Stereolith I (2 Monolith I) mm mm mm mm Stereolith II (2 Monolith II) mm 4 48 mm mm mm Junior page mm mm mm mm Other options for advertisements formats on request. Special formats Advertising street Number of pages Recommendations Next to text min. 50 mm overall volume Height 90 to 220 mm 3 pages 4 pages 5 pages Prospectus street Number of pages Weight 4 pages 60 g/m 2 8 pages 49 g/m 2 2 pages 42,5 g/m 2 You will find the current prices on 6 pages 42,5 g/m 2 Sources: MACH Basic NWS = Die Nordwestschweiz, LZ = Luzerner Zeitung, NZZ = Neue Zürcher Zeitung, SGT = St. Galler Tagblatt, SN = Schaffhauser Nachrichten. 6

62 NZZ CONTENT SOLUTIONS Service provider for corporate publishing in NZZ format As a provider of intelligent, tailored communication solutions, NZZ Content Solutions develops and produces corporate media to specifically meet the needs of its target groups. Print and digital, on request and from a single source. The broad portfolio of services includes high-quality journalistic content, creative design and innovative technologies. This includes customer magazines and publishing supplements in the titles of the NZZ Media Group, separate corporate publications and digital storytelling such as sponsored content stories on NZZ.ch or NZZ Bellevue which can also be translated across media into suitable print titles. With its content marketing expertise, NZZ Content Solutions is a coveted partner and consultant in the field of strategically planned brand communications. 62

63 CUSTOMER MAGAZINES NZZ Content Solutions would be delighted to customise and publish your customer magazine in the Neue Zürcher Zeitung and NZZ am Sonntag, as well as in NZZ Folio and Stil : STANDARD A4 PORTRAIT Format: mm (A4 portrait) Paper cover: Brilliant white, profile bulk., matt coated on both sides, wood-free, 35 g/m² Paper content: Brilliant white, profile bulk., matt coated on both sides, wood-free, 90 g/m² Distribution/carrier titles Neue Zürcher Zeitung Neue Zürcher Zeitung NZZ am Sonntag Publication frequency Monday to Friday Saturday Sunday Total circulation copies copies copies Volume 20 pages 20 pages 20 pages Weight 5 to 75 g 5 to 75 g 5 to 75 g Media service¹ Fr Fr Fr Total cost² Fr Fr Fr Volume 28 pages 28 pages 28 pages Weight 76 to 00 g 76 to 00 g 76 to 00 g Media service¹ Fr Fr Fr Total cost² Fr Fr Fr Volume 36 pages 36 pages 36 pages Weight 0 to 50 g 0 to 50 g 0 to 50 g Media service¹ Fr Fr Fr Total cost² Fr Fr Fr Volume 44 pages 44 pages 44 pages Weight 0 to 50 g 0 to 50 g 0 to 50 g Media service¹ Fr Fr Fr Total cost² Fr Fr Fr STANDARD 2 TABLOID Format: mm (Tabloid) Paper cover: Brilliant white, MultiArt gloss, glossy coated on both sides, wood-free, 35 g/m² Paper content: Brilliant white, PlanoSpeed, Offset matt, wood-free, 80 g/m² Distribution/carrier titles Neue Zürcher Zeitung Neue Zürcher Zeitung NZZ am Sonntag Publication frequency Monday to Friday Saturday Sunday Total circulation copies copies copies Volume 20 pages 20 pages 20 pages Weight 5 to 75 g 5 to 75 g 5 to 75 g Media service¹ Fr Fr Fr Total cost² Fr Fr Fr Volume 28 pages 28 pages 28 pages Weight 76 to 00 g 76 to 00 g 76 to 00 g Media service¹ Fr Fr Fr Total cost² Fr Fr Fr Signing discounts or special discounts and CF only apply to media services, not to content creation. 2 Content creation including conception, design, editing, production, proofreading, printing and distribution. 63

64 STANDARD 3 - GUIDE Format: mm (Guide) Paper cover: Brilliant white, PlanoSpeed, Offset matt, wood-free, 90 g/m² Paper content: Brilliant white, PlanoSpeed, Offset matt, wood-free, 90 g/m² Distribution/carrier titles Weekend Stil NZZ Folio ( Neue Zürcher Zeitung ) ( NZZ am Sonntag ) ( Neue Zürcher Zeitung ) Publication frequency Weekly Weekly time per year Total circulation copies copies copies Volume 8 pages 8 pages 8 pages Weight up to 25 g up to 25 g up to 50 g Media service¹ Fr Fr Fr Total cost² Fr Fr Fr Volume 2 pages 2 pages 2 pages Weight up to 25 g up to 25 g up to 50 g Medialeistung¹ Fr Fr Fr Total cost² Fr Fr Fr Volume 6 pages 6 pages 6 pages Weight 26 to 50 g 26 to 50 g up to 50 g Media service¹ Fr Fr Fr Total cost² Fr Fr Fr Volume 20 pages 20 pages 20 pages Weight 26 to 50 g 26 to 50 g up to 50 g Media service¹ Fr Fr Fr Total cost² Fr Fr Fr OPTIONAL (ADDITIONAL COSTS) COORDINATION/RESERVATION Photo shoot/image editing on request Agency photos/image editing on request Online on NZZ.ch³ Fr Online on Bellevue⁴ Fr E-Paper integration from Fr Extra print edition from Fr Translation into another language on request Distribution to French-speaking on request Switzerland NZZ Content Solutions NZZ Media Solutions AG Falkenstrasse P.O. Box CH-802 Zürich Phone contentsolutions@nzz.ch DISCOUNTS/SERVICES Signing discounts or special discounts and CF only apply to media services, not to content creation. 2 Content creation including conception, design, editing, production, proofreading, printing and distribution. 3 Standard and 2: Yes/Standard 3: No. ⁴ Standard 3: Yes/Standard and 2: No. Design Different form to the NZZ publication layout. Customer logo can be placed on the cover. Lead time for production Order needs to be sent at least 0 weeks before the planned publication date. Magazine financing The customer can cover the cost of the magazine by selling advertising space to third parties. If advertising revenue exceeds the fixed costs, the excess is shared evenly. The list of ads must be approved by NZZ in advance. 64

65 PUBLISHING SUPPPLEMENTS NZZ Content Solutions is happy to produce your publishing supplement independently of the editorial team using the look and feel of the Neuen Zürcher Zeitung or NZZ am Sonntag. Publishing supplement: Neue Zürcher Zeitung Format: mm (broadsheet/newspaper format) Print space: mm (maximum print area) Paper: Standard paper, white 60, 45 g/m² Publishing supplement: NZZ am Sonntag Format: mm (broadsheet/newspaper format) Print space: mm (maximum print area) Paper: Pearl press extra, white 65, 45 g/m² Distribution/carrier titles Neue Zürcher Zeitung Neue Zürcher Zeitung NZZ am Sonntag Publication frequency Monday to Friday Saturday Sunday Total circulation copies copies copies Volume 8 pages 8 pages 8 pages Weight 26 to 50 g 26 to 50 g 26 to 50 g Media service¹ Fr Fr Fr Total price² Fr Fr Fr Volume 2 pages 2 pages 2 pages Weight 26 to 50 g 26 to 50 g 26 to 50 g Media service¹ Fr Fr Fr Total price² Fr Fr Fr Volume 6 pages 6 pages 6 pages Weight 5 to 75 g 5 to 75 g 5 to 75 g Media service¹ Fr Fr Fr Total price² Fr Fr Fr Volume 20 pages 20 pages 20 pages Weight 5 to 75 g 5 to 75 g 5 to 75 g Media service¹ Fr Fr Fr Total price² Fr Fr Fr OPTIONAL FOR A FEE Photoshoot/image editing on request Agency photoshoot/image editing on request Online on NZZ.ch from Fr Extra print edition from Fr Translation into another language on request Distribution to the French part of CH on request Higher quality paper (e.g. from Fr snowprint paper, 60g/m²) COORDINATION/RESERVATION NZZ Content Solutions NZZ Media Solutions AG Falkenstrasse P.O. Box 802 Zurich Tel contentsolutions@nzz.ch DISCOUNTS/SERVICES Signing discounts or special discounts and CF only apply to media services, not to content creation. 2 Content creation including conception, design, editing, production, proofreading, printing, distribution and e-paper. Design Similar form to the NZZ publication layout. Customer logo cannot be placed on the cover. Lead time for production Order needs to be sent at least 0 weeks before the planned publication date. Financing supplements The customer can cover the cost of a supplement by selling advertising space to third parties. If advertising revenue exceeds the fixed costs, the excess is shared evenly. The list of ads must be approved by NZZ Media Solutions AG in advance. 65

66 AUDIENZZ The digital ad marketing agency in the NZZ Media Group audienzz is the digital ad marketing agency in the NZZ Media Group, promoting various news and business sites alongside the Group's own digital offerings. We value trust, quality and transparency. 66

67 STRATEGIC FOCUS Brands We put you in the right light with innovative branding and engagement formats on our exclusive premium environments at over 30 Swiss sites. Alliances Strong networks for your display, native and video campaigns. Across Switzerland and in the right environment with the audienzz ALLIANCES. Find out more! Audience Use our DATA Audience for targeted advertising management. With well over 700 user attributes, our own DMP and top environments, we bring every advertisement to your desired target group. Click With the Business Click native performance network we put your ads in the right context on all devices. Services We offer full services for everything to do with digital advertising: trading desk services, brand safety, adserving and data insights, and a great deal more! BRANDS A SELECTION OF THE MOST POPULAR NZZ PRODUCTS NZZ.ch is the leading platform for news, background and analysis in Switzerland and has the greatest affinity among the leader and top leader target groups. NZZ Bellevue the first lifestyle portal offered by a Swiss media company. The digital platform provides inspiration, background knowledge and high-quality content on lifestyle topics, shopping and leisure. NZZ-Netz is the shared online ad market website of the Neue Zürcher Zeitung, Luzerner Zeitung, St. Galler Tagblatt, Nordwestschweiz Netz and FM Today. NZZ-Netz is a trusted source of up-to-date reporting around the clock, seven days a week, with content prepared by a strong editorial team. Other brands can also be booked via audienzz: luzernerzeitung.ch, tagblatt.ch, moneyhouse.ch, telebasel.ch, az nordwestschweiz netz, FMToday.ch, stilpalast.ch, südostschweiz.ch, züriost.ch, insideparadeplatz.ch and more. 67

68 ALLIANCES/DATA/PERFORMANCE LEISURE Alliance The different alliances allow us to book across platforms in the right environment. REACH Alliance With the audienzz REACH product, customers can achieve the best-possible in all Swiss languages, on all websites operated by our partners. Various data packages can be booked in request. PREMIUM Alliance Several high-value news and business websites have combined their strengths to form the PREMIUM Alliance. Various data packages can be booked in request. Business Click Business Click is the native performance network by audienzz. Business Click only includes premium websites. It is also delivered to Adblock Plus users. Charging is per click. EXTRACT OF AD FORMATS Desktop Sticky Wideboard Video Branding Wall Halfpage Ad Mobile Wideboard Rectangle Interstitial Many other formats are available on audienzz.ch. Prices, performance data and other information can be found on the website under: audienzz.ch. 68