schuhkurier Media data 2018 valid from No. 63 On the pulse of the industry the range portal!

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On the pulse of the industry the range portal! valid from 01.01.2018 No.

1 On the pulse of the industry the range portal! valid from No. 63 The trade magazine for shoe industry in Germany, Austria and Switzerland.

2 Contents Contacts 3 4 Circulation/Readership 5 Editorial schedule/publication dates 6 Advertisement sizes and prices 8 Supplements/Stickers/Bound inserts 10 Ad specials 11 Career/Recommendations 12 I bags & shoes 13 Online Web 14 Online Newsletter /.TV 15 Events

3 Contacts Address Verlag Sternefeld GmbH & Co KG Oberkasseler Straße Düsseldorf, Germany Tel. +49 / (0)211 / Fax +49 / (0)211 / Managing Director Michael Brumme Tel. +49 / (0)211 / mb@sternefeld.de Publisher coordinator Caroline Witzlau Tel. +49 / (0)211 / cw@sternefeld.de Media & Marketing manager and step, STEPTECHNIK, GesundheitsProfi + Object Manager LR Print Online Sabine Peters Tel. +49 / (0)211 / sp@sternefeld.de Media service, step, LR, STEPTECHNIK and GesundheitsProfi Kerstin Weihs Tel. +49 / (0)211 / kw@sternefeld.de Media service Jessica Vulter Tel. +49 / (0)211 / jv@sternefeld.de Media service for online Maria Westendorf, Marketingstudentin (Dual) Tel. +49 / (0)211 / mw@sternefeld.de Editor-in-Chief Petra Salewski Tel. +49 / (0)211 / ps@sternefeld.de Deputy Editor Helge Neumann Tel. +49 / (0)211 / hn@sternefeld.de Editors Kristina Schulze Tel. +49 / (0)211 / ks@sternefeld.de Sarah Amadio Tel. +49 / (0)211 / sa@sternefeld.de Online editor Michael Frantze Tel. +49 / (0)211 / mf@sternefeld.de Sales Manager Dagmar Brumme Tel. +49 / (0)211 / db@sternefeld.de Subscription service Tanja Müller Tel. +49 / (0)211 / tm@sternefeld.de 3

is fast, competent and efficient and thus a vital medium for the shoe industry. Published weekly, offers up-tothe-minute information 52 times a year.

4 is fast, competent and efficient and thus a vital medium for the shoe industry. Published weekly, offers up-tothe-minute information 52 times a year. Extensive research and detailed analyses give insights into the structures of the market, from both an industry and a trade perspective. Week by week, our readers are provided with comprehensive information on current topics in the shoe industry. This includes economic and trade-relevant content, as well as fashion trends, current trade fair reports, ordering tips and relevant insider reports from the industry. In addition to, our readers are provided with a unique portfolio of trade media as part of their subscription: four issues of step, twice a year, the order booklet stepguide, two issues of I bags & shoes for sales staff. Five times a week, monday to friday, the Daily newsletter informs on all latest news in the industry. The homepage with its responsive design for all devices compatible whether smartphone, tablet or computer. You can also subscribe the Weekly and Focus Newseltter. All informations about our Newsletter you can find on page 16. Who likes reading online can subscribe as an epaper. Which can be read two days before publishing of the print issue. epaperapp Our terms and conditions can be found at: Publisher Verlag Sternfeld GmbH & Co KG Oberkasseler Straße Düsseldorf, Germany Affiliation Official medium schuhschweiz (Schweizerischer Schuhhändler-Verband) Official medium of the German Shoe Retail Federation (Bundesverband des Deutschen Schuheinzelhandels e.v.) Frequency usually on Fridays (by derogation during the trade fair issues, see editorial and publication schedule) Magazine format DIN A4 (210 mm wide x 297 mm high) Readership Brick and mortar German and Swiss shoe retailers Shoe wholesalers/importers to D/A/CH Shoe industry international manufacturers and factories Brand representatives, representatives, shoe sales representatives Trade fair cooperations in D/A/CH; cooperations between SOCs, MOCs and confederations of retailers in D/CH Shoe industry suppliers Distance trade in D/A/CH Shoe and textile boutiques in Germany, Austria and Switzerland Controlled circulation with advertising partners as part of exclusive concepts Circulation Print circulation 8,800 copies circulated: 8,700 copies Trade fair issue for Gallery Shoes, Micam, Verbundgruppen, Moda made In Italy, Essenz and other events: 14,000 copies Season au/wi 18/19 10/18 06/03/2018 Season sp/su 19 35/ /08/2018 Circulating trade fairs GDS, Micam, Verbundgruppen, Moda made In Italy, Essenz and other events: 5,300 copies annual subscription Premium (Print + + epaper + Portal) Germany 252 Abroad 322 Luftpost I bags & shoes + step, stepkids, stepguide + epaper by request + web access + daily newsletter + special newsletter + exclusive sms service with top news out of the branch Classic (epaper + Portal) x epaper + web access + daily newsletter by request + exclusive sms service Basic (Portal) 96 + web access + daily newsletter by request + exclusive sms service Status: 1/

5 Circulation/Readership 1,59%* (140 copies) Distance trade in D/A/CH 17,04%* (1.500 copies) Trade fair cooperations 10,22%* (900 copies) Shoe industry international manufacturers and factories 0,56%* (50 copies) Shoe wholesalers/ importers to D/A/CH 4,2%* (370 copies) Shoe and textile boutiques in D/A/CH * Publisher information (Status: 10/2017) 2,05%* (180 copies) Controlled circulation with advertising partners 1,14%* (100 copies) Proofs and archive 63,18%* (5.560 copies) Brick and mortar German and Swiss shoe retailers Circulation: circulated: 10/2018 und 35/2018: (increased circulation) Circulating: 8,800 copies 8,700 copies 14,000 copies 8,700 copies Circulating trade fairs Gallery Shoes, Micam, Verbundgruppen, Moda made In Italy, Essenz and other events: 5,300 copies Brick and mortar German and Swiss shoe retailers 5,560 63,18%* Shoe wholesalers/importers to D/A/CH %* Shoe industry international manufacturers and factories Brand representatives, representatives, shoe sales representatives %* Trade fair cooperations in D/A/CH; cooperations between SOCs, MOCs and confederations of retailers in D/CH Shoe industry suppliers 1, %* Distance trade in D/A/CH %* Shoe and textile boutiques in Germany, Austria and Switzerland 370 4,2%* Controlled circulation with advertising partners as part of exclusive concepts 180 2,05%* Proofs and archive %* * Publisher information (Status: 10/2017) Furthermore is distributed as epaper. Frequency is always before the print edition, usually Wednesday. epaper newsletter recipients: 1.892** ** Publisher information (Status: 1/2018) 5

6 Editorial schedule/publication dates first half-year 2018 Month Issue no. Date of publication Deadline for ads and printing materials Content planning, focal topics and supplements January before Expo Riva 2. before Expo Riva + before Berlin + step first view 1/18 Report Expo Riva + stepkids first view 1/18 Report Berlin February Urbanwear A/W 18/19 Children s shoes A/W 18/19 Health and comfort shoes A/W 18/19 Women s shoes A/W 18/19 March Men s shoes A/W 18/19 SHOES & FASHION A/W 18/19 + step 02/18 + hall plan annual subscription Gallery Shoes + stepkids 2/18 + stepguide 2/18 Sustainable & Fair + I bags & shoes 1/18 (F/S 18) Furnituren April Sustainable Future of Fashion Career May Trading technologies trade fairs 2nd half-year 2018 Stores June 22/ before Expo Riva 2. before Expo Riva Report Expo Riva + stepkids first view 3/18 Outdoor before Berlin + step first view 3/18 6

7 Editorial schedule/publication dates 2nd half-year 2018 Month Issue no. Date of publication Deadline for ads and printing materials Content planning, focal topics and supplements July Report Berlin Urbanwear S/S 19 August September Children s shoes S/S 19 Health and comfort shoes S/S 19 Women s shoes S/S 19 Men s shoes S/S 19 + I bags & shoes 2/18 (H/W 18/19) SHOES & FASHION S/S 19 + step 04/18 + Hallenplan Pre-fair issue Gallery Shoes + stepkids 4/18 Leather & colors Legwear & stockings Future of Fashion October slipper reorder Sustainable shoe accessories Visual Merchandising November trade fairs 1. HJ 2019 stationary vs. online December / Logistics Trading technologies with trade fair calendar 2019 year-end issue 7

8 Advertisement sizes and prices Format Width x height (mm) Prices b/w 4c Format Width x height (mm) Prices b/w 4c Cover 4c 4,160 Cover Shoes & Fashion 5,575 Cover special issue 4, mm x 151 mm + 3 mm bleed 2/1 page 6,510 10,170 1/3 page ,995 landscape TA 184 mm x 92 mm landscape TR 210 mm x 100 mm + 3 mm bleed portrait TA 58 mm x 275 mm portrait TR 73 mm x 297 mm + 3 mm bleed 1/4 page 815 1,730 landscape TA 184 mm x 73 mm landscape TR 210 mm x 85 mm + 3 mm bleed TR 420 mm x 297 mm + 3 mm bleed 1/1 page 3,255 5,085 corner TA 90 mm x 138 mm corner TR 102 mm x 146 mm + 3 mm bleed 1/6 page portrait TA 53 mm x 138 mm TA 184 mm x 275 mm TR 210 mm x 297 mm + 3 mm bleed 2/3 page 2,160 3,990 1/8 page portrait TA 53 mm x 92 mm 1/12 page portrait TA 122 mm x 275 mm portrait TR 132 mm x 297 mm + 3 mm bleed portrait TA 53 mm x 70 mm 1/2 page 1,630 2,545 landscape TA 184 mm x 138 mm landscape TR 210 mm x 148 mm + 3 mm bleed portrait TA 90 mm x 275 mm portrait TR 102 mm x 297 mm + 3 mm bleed mm-price with text: 3.95 Color surcharge for full-position ads 50 model show: Inside the editorial setting of the special issues (see Editorial schedule/publication dates) it is possible to feature product placement: Each shoe model

Advertisement sizes and prices: Format Width x height (mm) Prices b/w Cover page teaser 1,735 Island advertisements 53 mm x 53 mm with 3-column text 600 (editorial content on at least three sides)

9 Advertisement sizes and prices: Format Width x height (mm) Prices b/w Cover page teaser 1,735 Island advertisements 53 mm x 53 mm with 3-column text 600 (editorial content on at least three sides) Advertorials (no discounts ) marked as an advertisement 2/1 page 4,200 1/1 page 2,625 1/2 page 1,995 Hall plan GALLERY AREAL BÖHLER Cover 148 mm width x 140 mm height x 3 mm bleed & 4. cover page 148 mm width x 210 mm height x 3 mm bleed /1 page inside 148 mm width x 210 mm height x 3 mm bleed The hall plan GALLERY SHOES is discountable with. 4c 4c Agency commission: 15% Discounts On space booked within a single contract year Volume 2 pages 5% 3 pages 10% 6 pages 15% 10 pages 20% 12 pages 25% Frequency 3 adverts 5% 6 adverts 10% 12 adverts 15% 18 adverts 20% 26 adverts 25% Colour surcharges (no discounts applicable) up to 1/1 page 610 total 1,830 up to 1/2 page 305 gtotal 915 For each special colour:

10 Supplements/Stickers/Bound inserts Supplements Stickers Bound inserts up to 25 g per 247 From 26 g to 50 g per 310 up to 100 g per 452 up to 180 g per 536 (no discounts applicable) Max. size: 205 mm x 290 mm A sample has to be sent to the publishers before order can be accepted. Additional price if specific placement or attached order form makes manual handling necessary 414. No competitive exclusion possible. (postcard) 215 Circulation: 9, g paper 4-page bound insert page bound insert 1,027 (no discounts applicable) Size 4/8-page Bound inserts: 420 mm wide x 297 mm high + 3 mm sbleed on all pages and 10 mm fold on pages 3/4 Delivery of bound inserts: Folded, but untrimmed Delivery address for supplements and bound inserts: W. Kohlhammer, Druckerei GmbH & Co. KG Augsburger Straße 722, Stuttgart, Germany (with note: + issue) *In the absence of a pattern before the deadline and additional expenses due technical problems more effort will be recharged. By no later than 8 days prior to publication. Information prior to deadline required (see editorial schedule for details). Free delivery to our printers 10

11 Ad-Specials Cover 1/3 page landscape, centred 1/3 page landscape, on a double page spread 1/4 page, opposite to each other Banderole French Door ad French Door supplement Post-it sticker Zip-Door ad Prices and more ad specials on request 11

12 Career/Recommendations 2-column x 40 mm 2-column x 25 mm 1-column x 30 mm Examples (Career Ads) 1/2 page 2-column x 115 mm Jop advertisements b/w: 1, E Jops wanted b/w: E 1/4 page 2-column x 115 mm Jop advertisements b/w: Jops wanted b/w: Media service contact: Your direct contact Jessica Vulter, jv@sternefeld.de Tel. +49 (0)211 / Fax +49 (0)211 / Format: 1/1 page Type area: 169 mm width x 227 mm height (4-column width) 1 column: 53 mm 2 columns: 82 mm 3 columns: 111 mm 4 columns: 169 mm b/w mm price Job advertisements: 2.29 Jobs wanted: 1.72 Real estate Buying and selling: 2.94 Family ads: 2.10 Box fee: 9.20 Colour surcharge: up to 1/2 page: Colour surcharge: 1/2 page up to 1/1 page: Sizes and example prices: Job advertisements: mm (1-column) x 30 mm = mm (2-column) x 40 mm = mm (2-column) x 130 mm = mm (3-column) x 50 mm = mm (4-column) x 140 mm = 1, Jobs wanted: mm (1-column) x 20 mm = mm (1-column) x 30 mm = mm (2-column) x 20 mm = mm (2-column) x 40 mm = Real estate Buying and selling: mm (1-column) x 15 mm = mm (1-column) x 20 mm = mm (1-column) x 35 mm = mm (2-column) x 30 mm = Family ads: mm (1-column) x 50 mm = mm (2-column) x 100 mm = mm (4-column) x 80 mm = All vacancies and applications appear without any additional costs online and mobile, staying there for four weeks and will be promoted with the Newsletter. 12

I love shoes Circulation: 20,000 copies (sk/shoes) Circulation: 12,000 copies (LR/bags) Status 1/2018 The magazine for sales staff Would you like to sell shoes and accessory with joy, creativity and

I bags & shoes presents all current fashion trends for women, men and children and provides practical tips for finding the right shoes and accessory for your outfit.

13 I love shoes Circulation: 20,000 copies (sk/shoes) Circulation: 12,000 copies (LR/bags) Status 1/2018 The magazine for sales staff Would you like to sell shoes and accessory with joy, creativity and success? I bags & shoes will show you how! Our magazine for sales staff is published twice a year. I bags & shoes presents all current fashion trends for women, men and children and provides practical tips for finding the right shoes and accessory for your outfit. Exciting brand portraits, new products for the shoe trade and many tricks for successful sales consultations are not only fun to read, but will also help you in your everyday work. I bags & shoes shows you how to deal with difficult customers, how to logically include accessories in a customer consultation and why your inner attitude plays a key role in the success or failure of your sales consultation. In addition: I bags & shoes features the opinions and experiences of its readers! Our reports include all relevant events for sales staff! And there s also something to win: Every issue features an exciting prize draw with attractive prizes! On the website our readers can find relevant news,tips and articles on the subject of sale. Advertisement sizes and prices: Advertisement size Width x height + bleed Price 4c 1/1 190 x 270 mm + 3 mm 3,000 1/2 190 x 135 mm + 3 mm 1,500 1/3 190 x 90 mm + 3 mm 1,000 1/4 190 x 65 mm + 3 mm 750 2/1 Seite PR* 4,000 * (no discounts applicable) Editorial schedule: discount with or Lederwaren Report Issue Publication date Deadline for adverts Sales season 01/ S/S 18 02/ A/W 18/

Online Web Placements: Portal Technical specifications & discounts Format: Width & height Price in pixels per week web hockeystick 728 x 90 * 684 Business, People, Fashion + 200 x 600 web

People, Fashion web content bottom 980 x 180 * 190 Business, People, Fashion Agency commission: 15% Discounts: Print discounts are also taken for online Delivery of files: Till Thursday of the

14 Online Web Placements: Portal Technical specifications & discounts Format: Width & height Price in pixels per week web hockeystick 728 x 90 * 684 Business, People, Fashion x 600 web skyscraper 200 x Business, People, Fashion web head 980 x 180 * 350 Business, People, Fashion web content 740 x 300 * 300 Business, People, Fashion web square 220 x 220 * 260 Business, People, Fashion web content bottom 980 x 180 * 190 Business, People, Fashion Agency commission: 15% Discounts: Print discounts are also taken for online Delivery of files: Till Thursday of the previous week to media@sternefeld.de File formats: Web: JPG, GIF, PNG, SWF Newsletter: JPG, PNG (non-animated) Maximum file size 500 KB * Banner sizes adapt automatic to the various mobile devices PR Online + once in our Newsletter: Price per PR PR small without read on etc. 350 PR to 500 signs with link and up to two images (pictures/logos) 680 PR to 1000 signs with link and up to four images (pictures/logos) 1,040 PR large and substantial with link and picture gallery/collection 1,620 Placement possible on pages Home + Business or Fashion marked as an advertisement 14

15 Online Newsletter /.TV Newsletter Erscheinungsweise: Newsletter Overview 5 times a week: Monday to Friday Format: Width & height Price in pixels per NL nl content x nl content x nl content x Banner sizes adapt automatic to the various mobile devices PR Online + once in our Newsletter: Short PR (without picture etc.) 350 PR until 500 signs PR with picture or graphic 680 PR until 1000 signs with link and picture gallery 1,040 Sunstantial PR-Story with pictures, graphics and picture gallery 1,620 All PR s marked as advertisement.tv Price per PR Imagefilm ab 1,250 Term subject to discussion Landing-Page ab 1,500 + Simultaneous video clips and banner placement daily Newsletter: Everyday up to date: From Monday to Friday our editorial department sends out at 11 am the current news from the fashion-, shoe- and leather good business. Additional our readers will get breaking news and SMS-News. weekly Newsletter: What was important in the gone week? Just in time for the weekend the weekly Newsletter summarizes all current developments, gives us a sneak preview of what s coming next and comments the reports. Every Newsletter is created by an editor. fashion Newsletter: Weekly sent Newsletter with the special topic all about fashion and lifestyle. Which include the latest trends, news about fairs, collaborations and stores. bags Newsletter: Weekly sent Newsletter with the special topic leather goods, luggage and accessories. The Newsletter also covers the current reports from the leather industry and fashion trade. Kids Newsletter: Periodic sent Newsletter with the special topic children fashion and shoes. The contents are news about fairs, reports about companies and the latest trends for kids. Focus Newsletter: Newsletter with special topics, which is send analog to the appropriate special issues. Topic examples: properties, trade processes, logistics. AdManagement-System: Qualified newsletter recipients: daily fashion 880 bags 972 Kids 833 (Stand: 5/2018) 15

16 Events The award Every year, presents the industry Oscar the award! Exclusive campaigns in.tv, picture galleries about the award and within the event are possible as a sponsor. 16

Topic 2012017: Was der Kunde wirklich will und was der Handel bieten kann.

17 Events Market discussion annually in autumn Discussions on a controversial topic. Topic : Was der Kunde wirklich will und was der Handel bieten kann. Round-table discussion A competent round of discussions focuses on current industry topics at the publishing house in Düsseldorf. 17

schuhkurier Media data 2019 valid from No the reach portal!

schuhkurier Media data 2019 valid from No the reach portal! www..de the reach portal! valid from 01.01.2019 No. 64 The trade magazine for shoe industry and retail in Germany, Austria and Switzerland. www..de Contents Contacts 3 4 Circulation/Readership 5 Editorial