2008 Launch of MyZen TV full HD well-being channel 2009 Distribution in France and Russia 2010
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2 MyZen TV story 2008 Launch of MyZen TV full HD well-being channel 2009 Distribution in France and Russia D production and launch of 3D linear channel in France 2011 Distribution in the Middle East 2012 New programming: light sports and coaching 2013 Distribution across 30 countries 2014 New graphic design of the channel 2015 Distribution across 40 countries K productions MyZen TV becomes a lifestyle channel Launch in North America 2017 Launch in Asia and in the Caribbean MyZen TV is distributed across all continents 2018 MyZen TV has 2 feeds: French and International MyZen TV celebrates its 10 th anniversary
3 MyZen TV : Live better! Gorgeous lifestyle channel for women, produced by women and offering practical advice, inspiring experiences, and entertainment to help them live better lives and be happier people.
4 All-in-one lifestyle channel, compulsively watchable and fun A fresh mixture of cool Californian with a gloss of European sophistication An organic, authentic and beautiful go-to place to help you live happier, feel better, escape, and experience Programming voice: coaching, inspirational, mindful, entertaining Programming strands: light sports, home, health, cooking, travel, beauty, real stories Holistic nature and beautiful views are always the background of our content Look and feel: sunny, breezy and bright; always happy and uplifting.
5 25-40 YEARS WOMEN ORGANIC HAPPY BEAUTY COOKING Capturing the elusive, young female demo sought by advertisers because they are forming lifelong purchasing habits, and by distributors because they are the leading edge of cord-cutting. TRENDS YOGA TRAVEL FLOWERS
6 Content Practical Tutorials and coaching, exercises, and practical lifestyle tips to help you live better Inspiring Documentaries and magazine shows that uplift and convey a sense of wonder, featuring people, places, and news that inspire us to live a life that is richer, happier and more zen Entertaining Reality shows and fiction, stories and real experiences of people who have chosen to improve their lives, or to change them completely Benefits Enjoy yourself, have fun, grow, discover, escape
7 Body and Soul Life Changes Daily well-being Escape
8 BODY & SOUL LIFE CHANGES YOGA FITNESS COACHING STRETCHING TAI CHI RELAXATION MASSAGE MEDITATION PILATE ENTERTAINEMENT REAL STORIES STORIES OF PEOPLE WHO FOLLOWED THEIR PASSIONS PARENTING
9 DAILY WELL-BEING ESCAPE HEALTHY FOOD BEAUTY TIPS TRENDS MAGAZINES LIFESTYLE ADVENTURE AND DOCUMENTARIES TRAVEL SURFING ROAD TRIPS BREATH-TAKING PLACES ZEN HOUSES ECO-FRIENDLY TRAVEL
10 MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY 08:00 09:00 10:00 11:00 Body & soul Body & soul 12:00 Daily well-being Daily well-being 13:00 Life changes Life changes 14:00 Daily well-being Daily 15:00 Escape well-being 16:00 17:00 Body & soul 18:00 Daily well-being 19:00 Life changes Body & soul 20:00 Escape Life changes 20:30 Life changes Body & soul Escape Body & soul Daily well-being 21:00 Body & soul Escape Life changes 22:00 Life changes Daily well-being 22:30 Escape 23:00 Daily well-being Life changes 00:00 Body & soul Body & soul Escape
11 More than 40 original and exclusive series Content sources: 45% own production, 55% acquired 300 hours of programs in full HD GENRE Lifestyle Channel BRAND PROMISE Live Better! 100 hours in Ultra HD Robust VOD and TV Everywhere offering 5 languages: English, French, Russian, Spanish, Turkish 2 HD feeds: French and International PROVEN GLOBAL WINNER 40 countries, 120 platforms, more than 40M households THE BEAUTIFUL LIFESTYLE OF ZEN MINDFULNESS IS A GLOBAL PHENOMENON!
12 Marketing and brand exposure Partnerships with wellness brands Channel visibility in spas and well-being venues High-profile presence at well-being events Regular contests and games Press campaigns Digital media: web, app, social networks Linear and non-linear services
13 Value Proposition Gorgeous lifestyle channel for women Captures the elusive and valuable young female demo Proven successful in worldwide pay TV markets Compulsively watchable programming Four programing strands: Body & Soul, Life Changes, Well-Being, Escape Bright, fresh look and feel A channel that is unique and unchallenged in the mindfulness space Established brand since 2008, savy and experienced leadership Strong marketing commitment, social media presence Exclusive Ultra HD productions, rich UHD and HD VOD catalogs
14 CONTACT Nela Pavlouskova Managing director T : +33 (0) M : nela@cofites.tv
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