Welcome to tasty new radio for the Wakefield District and South Leeds! In partnership with:

Transcription

1 Welcome to tasty new radio for the Wakefield District and South Leeds! In partnership with:

2 Rhubarb Radio The tasty new sound for the Wakefield district and South Leeds Why Rhubarb Radio: Rhubarb Triangle Wakefield and South Leeds is synonymous for forced rhubarb production Rhubarb Festival Sculptures Quirky, fun & relevant and memorable Local identity

3 Introduction Rhubarb Radio follows on from the success of the pilot online station, Valley Radio, which was based in Castleford named after the Valley Gardens..now the station has moved to Wakefield, with a new brand name to reflect the area where we are based. Wakefield and South Leeds is famous for Its forced rhubarb growing, and the cities are actively promoting this fact with a Rhubarb Festival and even a sculpture in Thornes Park in Wakefield. It is also a very quirky memorable name which we plan to become a major radio brand and follows on from famous names such as Orange and Apple who have all made it to global success! Rhubarb Radio coverage is based on the Wakefield district which includes the City of Wakefield, Pontefract, Featherstone, Castleford, Knottingley and Normanton as well areas across South Leeds.

4 The ultimate radio Network To develop the Rhubarb Radio brand, we are launching a radio network of 5 internet stations to begin with, who will all move onto the new DAB local transmitters when they are launched in the next 12 months or so.

5 The ultimate radio Network

6 Rhubarb Radio s new digital studios Rhubarb Radio s brand new digital studio centre is based at Sovereign House at Trinity Business Park close to Wakefield City Centre so we are truly at the heart of the city. There are no other radio stations based in the City of Wakefield and our studios include an events area for live promotions and music performances, 2 state of the art Broadcast Studios and offices and production facilities. Trinity Business Park is a major station sponsor and business partner on Rhubarb Radio with promotional trailers and advertising running across all programming promoting their superb office suites to rent, conference facilities and The Space Events Centre.

7 Meet our Management Team Gareth Smith Station Director Roger Hipkiss Sales Director Dave Stankler Operations Director John Butler Programme Director Ben Matthews Head of Sport Matthew Butler Head of Production

8 Online radio Online radio listening is growing constantly year on year and has become a great advertising platform for businesses all around the world to achieve their goals with listeners to online radio growing year on year!

9 How Rhubarb Radio can be heard:

10 Target Geographic & Demographic- Wakefield District and South Leeds Transmission target Coverage to an estimated 550,000 potential listeners within a 230 square mile geographic area. 50.9% Female and 49.1% Male. The average age of people within the Wakefield and Leeds district s is 40.9 years old. --- Leeds ---- Wakefield ---- Normanton Castleford --- Pontefract Featherstone ---- Knottingley *Source: WYCSA census 2001.

11 Listener & Website figures 3 rd Quarter 2017 Valley Radio/Rhubarb Radio test transmissions reached 107,558 listeners in the 3 rd quarter of 2017 (35,852 listeners per month) Average listen session length 1 hour 14 mins Rhubarb Radio Network is expected to develop a much higher level of marketing and PR coverage with 5 brands coming to air over the next 12 months and therefore increased listening figures

12 Social Media Facebook likes and Twitter followers are growing daily and are within our local geographic area! Again the Rhubarb Radio Network is expected to generate high Social media coverage

13 Rhubarb Radio music programming Rhubarb Radio will play many genres of music over the course of each week allowing variety for the listener and allowing the station to target the local listener demographic. Rhubarb Radio mainly plays music from the 70s to today. On a weekend there are a selection of specialist music shows covering many music genres such as the 60s, country and retro rewind chart shows. Our presenting team are all local to the area of which they serve. This local knowledge is reflected in the station output.

14 Rhubarb Radio speech programming The main types of speech output over the course of each week are: Local community news. Local weather. Local traffic and travel Showbiz news/ Short comedy sketches Hourly news bulletins. Wakefield Hospice media partners and supporters. Sports Saturday (Weekly 3 hour local sports talk show). Rhubarb Radio are broadcast partners for Wakefield Trinity and Ossett Town broadcasting with live commentary from games. Local Interviews & discussions. Local event guides. Local community issues (health, crime & education). Local business news in association with the districts business magazine Topic UK & Topic TV.

15 Rhubarb Radio Events Valley Radio had full outside broadcasting facilities and PA system that allows the station to cover major events across the district, and will be now used for Rhubarb Radio. As well as allowing the station to broadcast live on location, this gives an opportunity to air commercials and promote events for clients. The station had already broadcast many major events across the Wakefield district and South Leeds. Rhubarb Radio will extend its coverage from Valley Radio s lead with a larger outside broadcast team and new equipment to give more opportunity to promote your event.

16 Rhubarb Radio media training and support Rhubarb Radio is to offer media training and support packages for schools, colleges with voice and presentation skills training for businesses and the public sector. We are joining forces with Wakefield College to undertake a training programme for their students in a number of areas including, presenting, script writing and production, sales and marketing, and promotions.

17 Advertising

18 Sponsorship

19 Sponsorship is the perfect way to really stand out from the crowd as you are not broadcast around any other advertisers and you are directly linked with the stations programming with very high frequency and kudos for your business. Feel good Friday Time checks Station Sponsorship Weather Business News

20 Rhubarb Radio The tasty new sound for the Wakefield district and South Leeds! We look forward to developing a sweet & tasty relationship with your business! Rhubarb Radio sales: Roger Hipkiss : roger.hipkiss@rhubarbradio.co.uk Jordan Whipp: jordan.whipp@rhubarbradio.co.uk Rhubarb Radio, Sovereign House, Trinity Business Park, Turner Way, Wakefield, WF2 8EF In partnership with: