KFM is a companion for fun times and a trusted source to turn to for the issues that really matter.

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2 Alive with the unique sprit of Cape Town, KFM resonates with the city and its diverse communities. A station that is inspired by the sights, sounds, tastes and happenings in the Western Cape, KFM in turn inspires audiences to go out there and live the great life. With over listeners across the Western Cape, the station has audiences of many more on multiple content platforms. KFM connects through presenters with big personalities who are rooted in the community, great music as well as promotions that are memorable and entertaining. KFM is a companion for fun times and a trusted source to turn to for the issues that really matter.

3 CONTENTS Our listeners Quick Facts Opportunities for advertisers Audience Rates

4 OUR LISTENERS Vibrant & Self-reliant KFM s listenership personifies diversity. The majority of the listeners are coloured with the balance being equally divided between white and black. 64% live in a racially mixed suburb. While the majority of the coloureds and whites are Afrikaans home language speakers, they generally choose English as their preferred language for a radio station. They have a strong ethical view about their own behaviour and of those in power. Not only are they responsible citizens on the crime and corruption front, but they conduct their own finances responsibly avoiding getting into debt. They are technologically driven and digitally sussed consumers. FutureFact 2014 TGISA 2012B/2013A, Filter: Gauteng

5 QUICK FACTS Male 49% Female 51% LSM % LSM % LSM % % % % Coloureds 39% Whites 30% Blacks 29% Indians 2%

6 OPPORTUNITIES FOR ADVERTISERS Radio, Digital and Social working together Primedia Broadcasting Radio l Digital l Content Primedia Broadcasting is a media brand with courage, vision and purpose. The home of premium radio stations: 947, 702, KFM, and CapeTalk, award-winning news from EWN, as well as social initiatives: Lead SA and Crime Line, Primedia Broadcasting represents big brands, big personalities and attracts lucrative audiences. In addition to their world-class radio properties, Primedia Broadcasting has evolved into a multi-platform content-creating business with expertise and capacity to deliver response through converged campaigns. Relevant, immediate and versatile, Primedia Broadcasting offers clients and audiences meaningful connections that deliver.

7 AUDIENCE 965K listeners over a 7 day period RACE GENDER AGE WORK STATUS Coloureds Whites Blacks Indians Female Male Work Full Time Work Part Time Housewife Student Retired Unemployed P7D Cumes

8 Mon-Fri Day Cume Sunday Day Cume Mon-Fri Week Cume Saturday Day Cume AUDIENCE 965K listeners over a 7 day period Cume by Daypart Daypart (000) s % Daypart (000) s % Daypart (000) s % Daypart (000) s % Monday-Friday Week Cume by Daypart

9 June release KFM Monday-Friday Week Cume by Daypart (000) s % (000) s % (000) s % (000) s % (000) s % (000) s % (000) s % (000) s % Total Men Women Blacks Coloureds Indians Whites LSM LSM LSM LSM Up to R7999 HH R8000-R10999 HH R11000-R19999 HH R HH Monday-Friday Week Cume by Daypart

10 GENERIC RATES Effective 1 July 2015 to 30 June 2016 Please contact us for sponsorship, traffic or live read rates MONDAY TO FRIDAY SATURDAY SUNDAY 00:01-04:00 R :00-06:00 R 2,115 06:00-09:00 R 13,334 09:00-12:00 R 8,753 12:00-15:00 R 7,434 15:00-19:00 R 8,281 19:00-22:00 R 2,115 22:00-23:59 R :01-04:00 R :00-06:00 R :00-10:00 R 3,302 10:00-14:00 R 5,307 14:00-18:00 R 2,449 18:00-21:00 R :00-23:59 R :01-04:00 R :00-06:00 R :00-10:00 R 3,028 10:00-14:00 R 4,845 14:00-18:00 R 2,449 18:00-21:00 R :00-23:59 R 670 Generic Airtime Conditions The above rates are based on a 30 second recorded commercial and EXCLUDE VAT. Cancellation period: 28 days written notice prior to broadcast date, regardless of date of application. There is a 50% surcharge on all LIVE READ commercials. Preferred time booked within a specified hour is subject to a 25% loading. SATURDAYS ONLY: No advertisements during 18:00-00:00 on Uninterrupted Music Sweep All commercials booked within The Money Show / The Midday Report carry a 25% loading over and above the following rates: The Midday Report 12:00 13:00 Monday to Friday Rate per Simulcast spot: R8,850 The Money Show 18:00 20:00 Monday to Thursday Rate per Simulcast spot: R11,585 The Money Show 18:00 19:00 Friday Rate per Simulcast Spot: R11,585 Added value is calculated off the investment amount excluding VAT and based on rate card value. Duration : Calculation : Note: Durations of 60 seconds or more need to be approved by each station prior to booking and broadcast.