BRC RAMS : January 2018 June 2018
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- Barry Webb
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1 BRC RAMS : January 2018 June 2018
2 If you love Joburg, 947 loves you. If Joburg is South Africa s heart, then 947 is its racing pulse. We re here to keep you in sync with the city and get you moving to your favourite tracks all day and all night. Let Alex Caige wake you up with a smile, then sit down for breakfast with Anele and her alwaysentertaining crew. When you get to work, we ll be there to bring the beats and the city s hottest happenings, courtesy of Ayanda MVP. Catch a lift home with funnymen Greg and Lucky, then just as you knock off, it s time for Zweli, Mantsoe and Mac G to step up and keep things going till the early hours. And we re not just all talk join us on your favourite social sites for hilarious videos, competitions and more! We re also proud to bring you the most epic party of the year and Gauteng s biggest racing event Huawei Joburg Day and the Telkom 947 Cycle Challenge. Tune into 94.7 FM every day and never miss a beat!
3 Following sister station 702, 947 boasts the second highest average household income of all stations in Gauteng Ave. Household Income , ,812 Jacaranda FM 21,801 5FM 20,518 Kaya FM ,336 Power ,779 Metro FM 12,993 YFM ,632 Ukhozi FM 8,111 Lesedi FM 7,555 Thobela FM 7,230 Motsweding FM 6,857 R0 R10,000 R20,000 R30,000 R40,000
4 Like sister station 702, 947 listeners are well educated and economically active - boasting the lowest rate of unemployment and the highest rate of listeners with a tertiary qualification. (Compared to commercial radio stations in Gauteng) % of unemployed listeners Motsweding FM % of listeners with a tertiary qualification 33% 702 Lesedi FM 41% 32% Thobela FM % Jacaranda FM 26% 31% Ukhozi FM 29% YFM 99.2 Power % Power % Metro FM 24% Kaya FM FM 23% Kaya FM % Metro FM 18% 5FM 25% YFM % 13% 10% Motsweding FM 6% Jacaranda FM 12% Lesedi FM 6% % Thobela FM 5% Ukhozi FM 4% 702 7% 0% 10% 20% 30% 40% 50% 0% 10% 20% 30% 40% 50%
5 Listener % Age Listener % of SEM Listener % of LSM Audience LSM Day Cume. Mon-Sun (00:00-24:00) 7 Day Cume. Mon-Sun (00:00-24:00) 4 Week Cume. Mon Sun (00:00-24:00) Day Cume. Mon Fri (00:00 24:00) Day Cume. Saturday (00:00 24:00) Day Cume. Sunday (00:00 24:00) 647, ,000 1,140, , , ,000 30% 25% 20% 15% 10% 5% 0% LSM 1 LSM 2 LSM 3 LSM 4 LSM 5 LSM 6 LSM 7 LSM 8 LSM 9 LSM % Index LSM Index Age SEM 30% % % 20% % 40% % 10% 5% Index 30% 20% 10% Index 0% % Cluster 1 Cluster 2 Cluster 3 Cluster 4 Cluster 5 0 Age % Index Ave. Age 38 SEM % Index
6 Community Size Device Location 14% 0% 86% Metro Urban Rural 76% Radio 29% Mobile phone 64% Vehicle radio Home 84% Vehicle 68% Work 20% Other 7% 0% 20% 40% 60% 80% 100% Ethnicity Gender Parents Purchase Decision 9% 10% 51% 30% African White Indian Coloured 49% ACI (Black) 47% 53% 68% Are parents/guardians 89% Mainly or partly responsible for shopping in the household. TGISA 2017 C
7 Audiences in B@ W Various AC 947 Bfast Club Ayanda MVP Afternoon drive Night Show LS 947 Style The 947 Breakfast Club with Anele reaches 195,000 listeners on average at it s peak. Mid mornings deliver up to 120,000 listeners and the Afternoon Drive reaches a high of 88,000 between 18h00 18h15.
8 Audiences in 000 Various Nick Explicit Rob Vember CocaCola Top 40 Mmasea Bloc Party w Karabo Bloc Party w Chrizz Beatz The 947 weekend Breakfast with Rob Vember draws up to 161,000 listeners in the morning. The Coca Cola Top 40 delivers listeners on average at its peak.
9 Audiences in Various Nick Explicit Rob Vember 947 loves Sunday music mix eunite Lusky The 947 weekend Breakfast with Rob Vember draws up to 157,000 listeners on Sundays. 947 loves Sunday music mix delivers listeners between 10:15-10:30.
10 Google Analytics, Triton Digital, Facebook, Twitter Mon Fri Week CUME Daypart Audience 00:00-05:00 51,000 05:00-06:00 212,000 06:00-09:00 687,000 09:00-12:00 454,000 12:00-15:00 410,000 15:00-19:00 564,000 19:00-22:00 268,000 22:00-24:00 108,000 Saturday Day CUME Daypart Audience 00:00-05:00 17,000 05:00-06:00 44,000 06:00-10:00 372,000 10:00-14:00 280,000 14:00-18:00 188,000 18:00-21:00 107,000 21:00-24:00 49,000 Sunday Day CUME Daypart Audience 00:00-05:00 20,000 05:00-06:00 46,000 06:00-10:00 359,000 10:00-14:00 245,000 14:00-18:00 194,000 18:00-21:00 113,000 21:00-24:00 48,000 Website (August 2018) Unique Users 110,383 Page Impressions 358,031 Newsletters (August 2018) ,891 Business Wrap 20,071 EWN 122,379 Social Media (August 2018) Twitter Followers 327,346 Facebook Fans 233,318 Streaming (July 2018) Session Starts 517,967 Listener CUME 101,283 Ave. TSL 01:20:00
11 Johannesburg Johannesburg
12 Weekdays 01:00-05:00 Essential :00-06:00 Alex Caige 947 Breakfast Club with Anele, Frankie, Thembekile, Alex 06:00-09:00 and Cindy 09:00-10: Work 10:00-15:00 Ayanda MVP 15:00-19:00 Greg & Lucky Afternoon drive on :00-22:00 Mon -Thu : The Night Show with Zweli and Mantsoe 22:00-01:00 Mon -Thu : Love Songs 947 style 19:00-22:00 Friday : Bloc Party with Karabo 22:00-00:00 Friday : Bloc Party with Chrizz Beatz Saturdays 01:00-04:00 Various 04:00-07:00 Nick Explicit 07:00-10: Weekend Breakfast with Rob Vember 10:00-14:00 Coca-Cola Top 40 Jhb with Zweli and Mantsoe 14:00-18:00 Mmasea 18:00-21: Bloc Party with Karabo 21:00-00: Bloc Party with Chrizz Beatz Sundays 01:00-04:00 Various 04:00-07:00 Nick Explicit 07:00-10: Weekend Breakfast with Rob Vember 10:00-18: loves Sundays music mix 18:00-20:00 eunite with Euphonik 20:00-24:00 Lusky
13 Visit our website to find Audience profiles, Footprints, Case studies and more. We look forward to telling your story
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