6 Music Live listening Performance Report

Transcription

1 6 Music Live listening Performance Report 2016 Connor Jones Research Assistant

2 RAJAR 2016 BBC 6 Music - 3 Month Weight Summary 2 Record reach for 6 Music at 2.24m. This was up by +34k/+2% on last quarter and an increase of +171k/+8% on the year. 6 Music remains the biggest UK digital only station. Record market share for the station at 2.1%; very marginally up by +0.1% pts on the quarter and up by +0.4% pts on the year. High average hours per listener at 9hrs 22 mins; the second highest ever for the station. This was up by + mins on the previous quarter and +59 mins on year. The highest for a digital only station. Average age of the 6 Music listener moves down to 40 years; -2 yrs on quarter and -1 yr on the year. This drop in average age is driven by a record reach among the younger 20-34s (our target indie-disco-ers) at 705k; significantly up on both the quarter (+1k/+18%) and the year (+5k/+17%). There was also a record reach among the 35-44s (688k listeners; +26k/+4% on Q and +1k/+23% on Y). 6 Music s profile has become slightly less male this quarter: 59% of our listeners are male (-2% pts on Q but +1% pts on Y). This shift is driven by a record reach among female listeners (9k listeners, +58k/+7% on Q and +52k/+6% on Y). Profile for network remains skewed towards ABC1s who make up 76% (-1% pts on Q) of listeners. Reach among BAME audiences is down on quarter but shows improvement on the year to 176k (down by -29k/-% on the Q but up by +72k/+69% on the Y). 6 Music saw its highest ever reach in the North of England and Northern Ireland this Q and potential impact of 6M festival shown in uplift in reach in SW: Reach moved to 527k listeners (+68k/+% on Q, +2k/+24% on Y) in the North and reach in Northern Ireland moved to 42k (+24k/+5% on Q; +22k/+1% on Y). There was also an uplift in reach in the South West of England (6 Music Festival was in Bristol) by +k/+% on Q, +7k/+% on Y) moving to 75k listeners. DAB remains the key platform for 6 Music with 68% of all listening on the platform (stable on quarter). There was an increase in listening through DTV to 9% (+4% pts on Q but stable on Y) and online to 23% (+3% pts on Q and +5% pts on Y)

3 RAJAR 2016 BBC 6 Music - 3 Month Weight 3 At a glance Age profile and reach Reach (m).4% 23.1% 30.8% 19.8%.5% 3.4% Profile (%) Adults + Adults Adults Reach by gender (m) Hours (m) Reach (m) 1.33 Men 59.3% 0.91 Women 40.7% 20.95h Total hours h 22m Average hours per listener Platform share (%) and reach (m) Share (%) and reach (m) for Breakfast 0.0% Total Weekly Reach % Any Digital % AM/FM % DAB % Digital TV 0.34 Share 22.8% (%) Internet 0.73 Reach (m) 1.4% Share 0.91 Reach

4 16 0.4% 0.3% 0.4% 0.8% 0.8% 1.0% 1.0% 1.0% 0.9% 0.9% 1.2% 1.1% 1.1% 1.3% 1.4% 1.5% 1.5% 1.5% 1.7% 1.7% 1.6% 1.6% 1.8% 1.7% 1.8% 2.0% 2.0% 2.1% RAJAR 2016 BBC 6 Music - 3 Month Weight Trend of Reach (m) and share (%) Adults + Share (%) Reach (m) reach 2.1% share

5 16 0.7% 0.7% 0.9% 1.2% 1.7% 1.9% 2.2% 2.0% 1.8% 1.8% 2.2% 2.0% 2.1% 2.1% 2.4% 2.3% 2.4% 2.5% 2.3% 2.5% 2.8% 2.9% 2.9% 2.7% 3.2% 3.1% 2.9% 3.5% RAJAR 2016 BBC 6 Music - 3 Month Weight Trend of Reach (m) and share (%) Adults Share (%) Reach (m) reach 2.7% share

6 16 0.3% 0.3% 0.4% 0.6% 1.0% 1.2% 1.1% 1.0% 1.0% 1.2% 1.3% 1.5% 1.5% 1.7% 2.0% 1.9% 2.2% 2.2% 2.2% 2.3% 2.2% 2.5% 2.5% 2.6% 2.8% 3.1% 3.0% 3.2% RAJAR 2016 BBC 6 Music - 3 Month Weight Trend of Reach (m) and share (%) Adults Share (%) Reach (m) reach 3.2% share

7 16 0.4% 0.3% 0.4% 0.8% 0.8% 1.0% 1.0% 1.0% 0.9% 0.9% 1.2% 1.1% 1.1% 1.3% 1.4% 1.5% 1.5% 1.5% 1.7% 1.7% 1.6% 1.6% 1.8% 1.7% 1.8% 2.0% 2.0% 2.1% 1.2% 1.2% 1.4% 2.0% 2.3% 2.3% 2.2% 2.5% 2.4% 2.4% 2.8% 2.8% 2.6% 3.1% 3.6% 3.5% 3.4% 3.3% 3.7% 3.6% 3.5% 3.7% 3.9% 3.9% 3.8% 4.1% 4.1% 4.2% RAJAR 2016 BBC 6 Music - 3 Month Weight Reach (%) and Share (%) Adults + 7 Share (%) Reach (%) % reach 2.1% share

8 16 4h 55m 5h 28m 6h 56m 7h 41m 6h 55m 8h 36m 8h 39m 8h 03m 7h 57m 7h 28m 8h 38m 8h 04m 8h 26m 8h 28m 7h 48m 8h 49m 8h 53m 9h m 9h 01m 8h 54m 8h 36m 8h 01m 9h m 8h 23m 9h 08m 9h 23m 9h m 9h 22m RAJAR 2016 BBC 6 Music - 3 Month Weight 8 Average hours per listener, and total hours (m) Average Hours per Listener Total Hours total hours h 22m average hours per listener

9 16 RAJAR 2016 BBC 6 Music - 3 Month Weight 9 Mean, median and mode age Mean Median Mode 0

10 RAJAR 2016 BBC 6 Music - 3 Month Weight Gender profile (%) Male Female

11 RAJAR 2016 BBC 6 Music - 3 Month Weight Age profile (%)

12 RAJAR 2016 BBC 6 Music - 3 Month Weight Social grade profile (%) AB C1 C2 DE

13 16 RAJAR 2016 BBC 6 Music - 3 Month Weight Reach by gender (m) Men 0.91 Women

14 16 RAJAR 2016 BBC 6 Music - 3 Month Weight Reach by age (m)

15 16 RAJAR 2016 BBC 6 Music - 3 Month Weight Reach by SEG (m) AB 0.87 C C DE

16 16 RAJAR 2016 BBC 6 Music - 3 Month Weight 16 Underserved audiences (m) North 0.79 Adults Adults BAME 0.54 Adults C2DE

17 16 RAJAR 2016 BBC 6 Music - 3 Month Weight 17 Reach by Nation (m) Reach (millions) England 0.18 Scotland 0.08 Wales Northern Ireland

18 16 RAJAR 2016 BBC 6 Music - 3 Month Weight 18 Reach by Region (m) Reach (millions) East 0. West South West 0.17 South 0.19 Yorkshire & Lincolnshire 0. North East

19 16 RAJAR 2016 BBC 6 Music - 3 Month Weight 19 Reach by Region (m) Reach (millions) North West 0. West Midlands 0. East Midlands 0.50 London 0. South East

20 RAJAR 2016 BBC 6 Music - 3 Month Weight Weekday daypart reach, QoQ and YoY Reach in m

21 RAJAR 2016 BBC 6 Music - 3 Month Weight Saturday daypart reach, QoQ and YoY Reach in m

22 RAJAR 2016 BBC 6 Music - 3 Month Weight Sunday daypart reach, QoQ and YoY Reach in m

23 RAJAR 2016 BBC 6 Music - 3 Month Weight 23 Platform share (%) and reach (%) Unspecified Internet DTV DAB Digital Radio AM/FM Reach (m) Reach (%) % 0.0% 3.0% 0.6% 1.4% Total Weekly Reach Any Digital AM/FM DAB DTV Online/Apps Please note the percentages don t add up to 0% because listeners could be listening in 2 or more ways.