AVERAGE ISSUE READERSHIP OF NEWSPAPERS

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1 LSM ADULTS AVERAGE ISSUE READERSHIP OF NEWSPAPERS Page DAILY NEWSPAPERS BEELD BURGER BUSINESS DAY CAPE ARGUS CAPE TIMES CITIZEN DAILY DISPATCH DAILY NEWS DAILY SUN DAILY VOICE DFA HERALD ISOLEZWE MERCURY PRETORIA NEWS SON SOWETAN THE STAR THE TIMES VOLKSBLAD THE WITNESS ANY "AMPS" DAILY NEWSPAPER WEEKLY NEWSPAPERS BURGER (SAT) CITY PRESS (SUN) ILANGA LANGESONTO (SUN) INDEPENDENT ON SATURDAY ISOLEZWE NGESONTO (SUN) MAIL & GUARDIAN (FRI) NAWEEK BEELD (SAT) POST (WED) RAPPORT (SUN) SATURDAY DISPATCH SATURDAY STAR SOCCERWEEK (THURS) SOCCER LADUMA SONDAG SONDAG SON SUNDAY INDEPENDENT SUNDAY SUN SUNDAY TIMES SUNDAY TRIBUNE SUNDAYWORLD UMAFRIKA (FRI) VOLKSBLAD (SAT) WEEKEND ARGUS SATURDAY WEEKEND ARGUS SUNDAY WEEKEND WITNESS (SAT) WEEKENDPOST (SAT) ANY "AMPS" WEEKLY NEWSPAPER BIWEEKLY NEWSPAPERS ILANGA (MON/THU) s s 6 0. s s s s s s s s s s s s s s s s s s s s s s s s s s s s s s s s s s s s s s s s s 7 0. s 0. s 0.0 s s 0. s s s NB: s=small BASE USE WITH CAUTION, AT INDUSTRY REQUEST REPORTING BASE IS 0, BASES OF 0 TO 00 USE WITH CAUTION.

2 LSM ADULTS AVERAGE ISSUE READERSHIP OF NEWSPAPERS (CONTD.) / MAGAZINES Page MONTHLY NEWSPAPERS THE TEACHER ANY "AMPS" MONTHLY NEWSPAPER ANY "AMPS" NEWSPAPER WEEKLY MAGAZINES AUTO TRADER.CO.ZA DRUM FARMER S WEEKLY FM (FINANCIAL MAIL) FINWEEK HEAT HUISGENOOT LANDBOU WEEKBLAD MOVE PEOPLE TIME VROUEKEUR YOU ANY "AMPS" WEEKLY MAGAZINE FORTNIGHTLY MAGAZINES KICKOFF KUIER TVPLUS ANY "AMPS" FORTNIGHTLY MAGAZINE MONTHLY MAGAZINES AFRICA GEOGRAPHIC AMAKHOSI ANIMALTALK BABA & KLEUTER BICYCLING BIKE SA MAGAZINE BONA CAR CARAVAN & OUTDOOR LIFE CLEO COMPLEAT GOLFER CONDE NAST HOUSE & GARDEN COSMOPOLITAN DESTINY DRIVE OUT / WEGRY ELLE MAGAZINE ENTREPRENEUR ESSENTIALS FAIRLADY FARMING SA FHM FINESSE FOOD & HOME ENT. FRESH LIVING (PICK N PAY) GETAWAY s s s s s s s s s s s s s s 0.6 s s s s s s s s s s s 0.0 s 0. s s s s 0. s 0.0 s 7 0. s s s s s s 0.0 s s s s s 0 0. s s s NB: s=small BASE USE WITH CAUTION, AT INDUSTRY REQUEST REPORTING BASE IS 0, BASES OF 0 TO 00 USE WITH CAUTION.

3 LSM ADULTS AVERAGE ISSUE READERSHIP OF MAGAZINES (CONTD.) Page MONTHLY MAGAZINES (CONTD.) GLAMOUR GO / WEG GOLF DIGEST GQ SA HOME / TUIS HOUSE AND LEISURE IDEAS / IDEES LEEF MET HART & SIEL LEISURE WHEELS LIG GESINSTYDSKRIF LIVING AND LOVING LONGEVITY MARIE CLAIRE MEN S HEALTH NAG NATIONAL GEOGRAPHIC NOSEWEEK O THE OPRAH MAG. SA PCFORMAT PEOPLE PUZZLES POPULAR MECHANICS PROPERTY:THE PROPERTY MAG. READER S DIGEST SA REAL ROOI ROSE RUNNER S WORLD SA COUNTRY LIFE SA GARDEN / SA TUIN PALEIS SA GARDEN & HOME SA HOME OWNER SA HUNTER / JAGTER SA RUGBY MAG. SAX SARIE SEVENTEEN SHAPE MAGAZINE SOUL SPEED & SOUND SPORTS ILLUSTRATED SA SUCCEED TASTE (WOOLWORTHS) THE GARDENER MAGAZINE TOPBILLING TOPCAR TRUE LOVE DIE TUINIER TYDSKRIF WEGSLEEP WINE MAGAZINE WOMAN & HOME WOMAN S HEALTH YOUR BABY & TODDLER YOUR FAMILY ANY "AMPS" MONTHLY MAGAZINE s s 0.0 s 9 0. s s s 8 0. s 0.0 s 0.0 s s 7 s s 0.0 s 8 0. s s s 0.0 s s s s s s 0 0. s s s 0.0 s 0 0. s s s 0.0 s s s s s s s 9 0. s s.0 0. s 7 0. s s s. 0. s s s s 0.0 s s s 0 0. s s s s NB: s=small BASE USE WITH CAUTION, AT INDUSTRY REQUEST REPORTING BASE IS 0, BASES OF 0 TO 00 USE WITH CAUTION.

4 LSM ADULTS AVERAGE ISSUE READERSHIP OF MAGAZINES (CONTD.) Page SIXWEEKLY MAGAZINES HUSTLER LOSLYF SALTWATER GIRL MAGAZINE ALTERNATE MONTHLY MAGAZINES AFRICA BIRDS & BIRDING AVOCADO / AVOKADO DEKAT ELLE DECORATION GOOD TASTE HABITAT HQ HYPE STUFF VUK UZENZELE YOUR PREGNANCY ANY "AMPS" ALTERNATE MONTHLY MAGAZINE QUARTERLY MAGAZINES AA TRAVELLER HUISGENOOT TEMPO NATIONAL GEOGRAPHIC TRAVELLER SA PERSONAL FINANCE SARIE KOS YOU PULSE / HUISGENOOT POLS ANY "AMPS" QUARTERLY MAGAZINE ANY "AMPS" MAGAZINE ANY "AMPS" NEWSP./MAG. SUBSCRIBER MAGAZINES DISH / SKOTTEL (DSTV) M (MNET) MAGIC (MNET) REALITY BY SANLAM ANY "AMPS" SUBSCRIBER MAGAZINE (excl. store magazines) STORE MAGAZINES A+ CLUB / KLUB CLICKS CLUBCARD ANY "AMPS" STORE MAGAZINE s s s s. s s s s s 0.0 s s s s s s s 0.0 s s s 0. s 0. s s s s s 0.9 s 0. s 6 0. s s s s s NB: s=small BASE USE WITH CAUTION, AT INDUSTRY REQUEST REPORTING BASE IS 0, BASES OF 0 TO 00 USE WITH CAUTION.

5 LSM ADULTS OUT OF HOME ADVERTISING / CINEMA Page OUT OF HOME ADVERTISING ANY "AMPS" OUT OF HOME ADVERTISING BILLBOARDS BUS SHELTERS TRAILER ADS ADS ON TAXIS / MINIBUS ADS ON BUSES OUTSIDE ADV. ADS ON DUSTBINS / LITTERBINS CINEMA WHEN LAST ATTENDED UP TO DAYS UP TO 6 WEEKS UP TO 8 WEEKS UP TO MONTHS UP TO 6 MONTHS UP TO MONTHS AVERAGE WEEK ATTENDANCE OVER PAST MONTHS NO./TIMES IN AVERAGE WKS OR MORE s s s s s s s s s s s s s s s s s s s s s s s s s s s s s s s s s 0.0 s s 0 0. NB: s=small BASE USE WITH CAUTION, AT INDUSTRY REQUEST REPORTING BASE IS 0, BASES OF 0 TO 00 USE WITH CAUTION.

6 LSM ADULTS ACCESSED INTERNET / 7 DAY RADIO / TV Page 6 ACCESSED INTERNET IN PAST 7 DAYS IN PAST WEEKS IN PAST MONTHS RADIO LISTENING PAST 7 DAYS FM 67 CapeTalk 9. Kfm 9.7 Highveld Stereo 99. YFM Algoa FM (Radio Algoa) / BRFM (The Border Drive) Capricorn FM Classic 0.7 East Coast Radio (ECR) Gagasi 99.FM Good Hope FM Heart 0.9 FM (P CAPE TOWN 0.9) ikwekwezi FM Jacaranda 9. KAYA FM 9.9 Lesedi FM LIGWALAGWALA FM Lotus FM METRO FM Motsweding Munghana Lonene FM North West FM OFM Phalaphala FM Radio 000 RADIOKANSEL / RADIO PULPIT RSG SA fm Talk Radio 70 THOBELA FM tru fm Ukhozi FM Umhlobo Wenene FM TOTAL COMMUNITY RADIO RADIO PAST 7 DAYS TV VIEWING PAST 7 DAYS e.tv MNet Main Channel MNet CSN SABC SABC SABC TOTAL COMMUNITY TV TOTAL TOP TV TOTAL DSTV TV PAST 7 DAYS s s s s s s s s s s s s s s s s s s s s s s s s s s s s s s s s 0.0 s s s s s s s s s s s s s s 0 0. s s s NB: s=small BASE USE WITH CAUTION, AT INDUSTRY REQUEST REPORTING BASE IS 0, BASES OF 0 TO 00 USE WITH CAUTION.

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