With Ads That Stick, you re front-page news!

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1 *One coupon per table per visit. $5 off coupon dine in only. Dine in not necessary for catering. Not valid in conjuction with any other special offer. Not valid on holidays. Exp. 8/13/14. With Registered Ads That Stick Tampa Bay Times & tbt* Rates PAGE 1 OF 7 $ 5OFF a $30 Purchase or * OFF $ 10 a $50 Catering Purchase* U.S. Hwy. 19 N., Palm Harbor (727) LuckyDillDeli.com With Ads That Stick, you re front-page news! Whether you re interested in a straightforward sticky note or a special die cut, Ads That Stick puts your advertising message front and center. π Sticks to the front page of the newspaper or tbt* π Can be zoned for geographic targeting π Readers can use ad immediately or save Frequency discounts Annual agreements Buy 4x get 10% off Buy 13x get 20% off Frequency discount requires a signed frequency agreement. Buy 26x get 35% off Standard, Shape, Coupon 8-Panel or Magnetic Publishes Deadlines Deadlines Sunday Mon., 10:30 a.m. (13 days prior) Mon., 10:30 a.m. (34 days prior) Monday Mon., 10:30 a.m. (14 days prior) Mon., 10:30 a.m. (35 days prior) Tuesday Mon., 10:30 a.m. (15 days prior) Mon., 10:30 a.m. (36 days prior) Wednesday Mon., 10:30 a.m. (16 days prior) Mon., 10:30 a.m. (37 days prior) Thursday Mon., 10:30 a.m. (17 days prior) Mon., 10:30 a.m. (38 days prior) Friday Mon., 10:30 a.m. (18 days prior) Mon., 10:30 a.m. (39 days prior) Saturday Mon., 10:30 a.m. (19 days prior) Mon., 10:30 a.m. (40 days prior) $ 5OFF OFF a $30 Purchase * or $ 10 a $50 Catering Purchase* *One coupon per table per visit. $5 off coupon dine in only. Dine in not necessary for catering. Not valid in conjuction with any other special offer. Not valid on holidays. Exp. 8/13/ U.S. Hwy. 19 N., Palm Harbor (727) LuckyDillDeli.com Ads That Stick Cost Per 1,000 25K 50K 100K 200K 300K+ FILL UP OZ Refreshing Rewards Card 3 x 3 Standard note 1-4 spot colors $100 $85 $80 $75 $70 Process color $110 $105 $95 $85 $75 Single or 2-sided note available in coated or uncoated stock. Coated stock only available on front of 2-sided note (back remains uncoated) White paper stock standard All PMS colors can be used as background color or tint Process color is available on both sides. Special shapes note 1-4 spot colors $105 $90 $85 $80 $75 Process color $115 $110 $100 $90 $80 Single or 2-sided note available in coated or uncoated stock. Coated stock only available on front of 2-sided note (back uncoated). Available shapes include: tshirt, tooth, slot machine, ribbon, pumpkin, price tag, present, turkey, house, flag, egg, diamond, circle, bus, dollar sign, oval, stop sign, popcorn, star, snowman, heart, tomato, paw print, butterfly, christmas tree, car, leaf, shamrock, starburst, flower. Process color available on front only (coated or uncoated). Back side printing (up to 3 spot colors) add $10. Longer production lead times apply for custom die cuts. Coupon notes 1-4 spot colors $115 $100 $95 $90 $85 Process color $125 $120 $110 $100 $90 2-sided note with perforated, tear-off coupon. Longer production lead times apply. Coated stock only available on front of 2-sided note (back remains uncoated). Process color available on front only (coated or uncoated). Back side printing (available up to 3 spot colors) add $10 8-Panel or magnetic note Process color $180 $155 $145 $135 $125 2-sided note: fan-folded and expandable, allowing for 8 distinct message areas. Coated stock only available on front of 2-sided note (back remains uncoated). Process color is available on both sides. * One note per paper per geographic zone. Full run orders may take priority over part run orders. Full run orders only on Thanksgiving, Christmas, New Year s, July 4th, Labor Day, Presidents Day and Memorial Day.

2 Ads That Stick Specs Custom Shapes Actual size 3 x 3 Imprint area varies by shape Bleed: add.125 PAGE 2 OF 7 Document sizes Standard Ads that Stick are 18p x 18p (3 x 3 ). If the ad contains a background, it is recommended that the background bleed out past the trim area to avoid having uneven white paper edges after the printed note has been trimmed. Color specifications Ads That Stick can be black & white or color, 1- or 2-sided. Process color is available on both sides Front can be coated or uncoated Back will always be uncoated Standard ink colors: cyan, magenta, yellow and black Spot colors: any standard ink color or Pantone library color If the colors used in the ad are not Pantone, it will be considered a process color ad and should be ordered as such Use Pantone Solid Coated color swatches for coated paper and Pantone Solid Uncoated for uncoated paper Do not use CMYK color mode to create colors unless the ad is ordered process Type & line requirements Positive: Type must be 4 points or larger Lines must be 0.5 point or larger Reverse: Type must be 6 points or larger Lines must be 1 point or larger Screens Graduated screens cannot drop off to 0%. Keep all minimum screen count at 3% or more. Screens over 95% may appear as solid colors due to dot gain on press. Standard ink colors PMS color matching available for an additional $100 per color. White (stock) Black Cyan Magenta Yellow PMS 109 PMS 151 PMS 168 PMS 485 PMS 1777 PMS 185 PMS 215 PMS 231 PMS 2395 PMS 264 PMS 2665 PMS 275 PMS 285 PMS 298 PMS 300 PMS 320 PMS 347 PMS 374 PMS 527 Creating PDF s for electronic submission Be sure to use settings > retain the bleed area of a document and do not convert Pantone colors to CMYK. Recommended settings are available at tampabay.com/ mediakit under the Ads That Stick product category.

3 Ads That Stick Main A or Advance Pack 1 Map PAGE 3 OF 7 π 12 Citrus Circulation: Daily 5,355 Sunday 8,273* π 11 Hernando Circulation: Daily 19,699 Sunday 30,143* π 8 Zephyrhills Circulation: Daily 6,007 Sunday 9,677* π 10 West Pasco Circulation: Daily 14,915 Sunday 26,051* * * *includes home delivery π 6 Tarpon Springs/Palm Harbor Circulation: Daily 31,249 Sunday 45,462* π4 Largo Circulation: Daily 32,375 Sunday 49,594* π 2 St. Petersburg Circulation: Daily 38,580 Sunday 55,622* π 9 Land O Lakes Circulation: Daily 8,229 Sunday 21,019* π 14 South Hillsborough Circulation: Daily 22,746 Sunday 51,126* π 13 West Tampa Circulation: Daily 20,747 Sunday 40,731* Main A Available 7 days a week Advance Pack 1 Wednesday BayLink, Taste or A2 whichever is on top Thursday BayLink, Weekend or A2 whichever is on top Saturday BayLink / AutoLink / TV Times or A2 whichever is on top Sunday BayLink / HomeLink / JobLink or A2 whichever is on top Note: Section listed first is the most likely to be placed on top. π 1 Pinellas single copy zones Circulation: Daily 9,709 Sunday 29,568* Includes distribution in zones 2, 4, 6, 7 (Manatee County) Source: 2014 AAM Audit, 2015 Scarborough Report (r1)

4 Ads That Stick Sunday Advance Pack 2 Map PAGE 4 OF 7 π 17 MHC Hernando & Citrus Circulation 30,659* π 18 MPW West Pasco Circulation 33,704* π 19 MPE Central & East Pasco Circulation 21,466* π 20 MNP North Pinellas Circulation 22,108* π 21 MCL Clearwater Circulation 33,300* π 22 MMC Mid-Pinellas Circulation 39,648* π 23 MSP S. Pinellas & Beaches Circulation 58,483* Manatee distribution not shown on map: π 24 MNT North Tampa Circulation 40,292* π 25 MTC South Tampa Circulation 20,290* π 26 MBR Brandon & SouthShore Circulation 40,608* Sunday Advance Pack 2 MarketLink or A2 whichever is on top Note: MarketLink is on top most frequently.

5 Ads That Stick Friday Advance Pack 1 Map PAGE 5 OF 7 Friday Advance Pack 1 Weekly Community Newspaper, BayLink or A2 whichever is on top Note: Weekly Community Newspaper is on top most frequently. π27 Hernando Times Readership 31,100* Circulation 14,975* (Sumter County) π28 Pasco Times Readership 73,700* Circulation 30,311* π29 North Pinellas & Clearwater Times Readership 82,700* Circulation 38,308* π30 St. Pete Times Mid-County Readership 57,000* Circulation 26,371* π31 St. Pete Times Beaches Readership 28,700* Circulation 13,294* π32 St. Pete Times St. Pete Readership 52,300* Circulation 24,231* π33 North of Tampa Readership 53,500* Circulation 19,161* π34 City Times Readership 33,100* Circulation 12,386* π35 SouthShore & Brandon Times Readership 44,600* Circulation 15,995* π36 Plant City Times & Observer Circulation 14,500* includes 50/50 split distribution of City Times and SouthShore & Brandon Times. Source: Plant City Times & Observer circulation numbers from 2014 Verified Audit Circulation report. All other readership numbers based on the 2015 Scarborough Report (r1), circulation based on the 2014 AAM Audit.

6 Ads That Stick ShopLink Map Effective February 1, 2015 PAGE 6 OF 7 π 5 ShopLink Circulation 30, *WCHA 33544* 33543* 33545* (must purchase entire zone) ShopLink Your note will be on the cover of ShopLink

7 Ads That Stick tbt* PAGE 7 OF 7 tbt* Your note will be on the cover of tbt* ZONE DAILY CIRCULATION FRIDAY CIRCULATION ZIP CODES Pinellas Hillsborough and Central/ East Pasco ,800 25, , 33785, 33715, 33767, 33776, 33765, 33755, 33778, 33760, 33777, 33711, 34685, 33704, 34695, 33773, 33759, 33708, 33774, 33714, 33761, 33706, 33701, 34677, 33716, 33782, 33763, 33764, 33712, 33781, 33703, 33772, 33705, 34689, 33770, 33709, 34684, 33707, 33713, 33756, 33702, 33710, 34683, 33771, ,200 64, , 33511, 33543, 33547, 33549, 33556, 33558, 33559, 33569, 33578, 33584, 33594, 33602, 33603, 33604, 33605, 33606, 33607, 33609, 33610, 33611, 33612, 33613, 33614, 33615, 33617, 33618, 33619, 33620, 33624, 33625, 33626, 33629, 33634, 33635, 33637, 33647