Summary of Additions to SAARF AMPS 2004 and SAARF AMPS 2005 Questionnaires

Transcription

1 Summary of Additions to SAARF AMPS 2004 and SAARF AMPS 2005 Questionnaires The following additions were made to SAARF AMPS 2004 (compared to SAARF AMPS 2003B) and to SAARF AMPS 2005 (compared to SAARF AMPS 2004) : Readership SAARF AMPS 2004: MAGAZINES: Weekly People Magazine - previously fortnightly MAGAZINES: Monthly Maksiman Soul MAGAZINES: Alternate Monthly Baby & Me Threads & Crafts Tuin Paleis NEWSPAPERS: Daily ThisDay The Witness - name changed from The Natal Witness NEWSPAPERS: Weekly Weekend Witness - name changed from The Natal Witness (Sat) Son - name changed from Kaapse Son Weekend Post - name changed from East Cape Weekend Post Sunday World - name changed from Sowetan Sunday World NEWSPAPER SUPPLEMENTS: Daily Newspaper Supplements: Beeld - Jou Geldsake The Citizen - Racing Express A new question has been added to allow for the supplement that appears three-times-a-week in the Citizen. Weekly Newspaper Supplements: City Press - Careers 24 Rapport - Loopbane 24 Saturday Star - 48 Hours Saturday Weekend Argus - Travel name changed from Travel 2003 Weekend Sunday Argus - Travel name changed from Travel 2003 Page 62

2 Readership MAGAZINES: Weekly Auto Trader City Pulse Heat MAGAZINES: Monthly Africa Geographic Amakhosi Glamour Soccer Life Speed and Sound Magazine Top Billing Magazine Tuis South Africa Home Owner - previously alternate monthly Tuin Paleis - previously alternate monthly MAGAZINES: Alternate Monthly Africa Birds & Birding Clicks ClubCard SA Dance & Music Wegbreek MAGAZINES: Quarterly Choices (Pick n Pay) Fit Pregnancy FullTime VISI NEWSPAPER SUPPLEMENTS: Daily Newspaper Supplements: Beeld - Sport Beeld Business Day - HomeFront - MotorNews Daily Sun - Sun Buzz - Sun Sport The Herald - Racing - tgif Sowetan - Education Volksblad - Kontrei Pretoria News - Workplace (Mon & Wed) - previously weekly on Wednesdays Weekly Newspaper Supplements: Mail & Guardian - M&G Leisure Saturday Weekend Argus - Travel name changed from Travel 2004 Weekend Sunday Argus - Travel name changed from Travel 2004 Page 63

3 Radio SAARF AMPS 2004: Three questions have been included on radio listening i.e. Radio stations listened to in the past 4 weeks, past 7 days and yesterday. Commercial Radio Stations: One commercial radio station has been added: - B.R.F.M. (the Border Drive) Name changes are: P4 Radio KZN name changed from P4 Radio KZN fm 99.2 YFM - name changed from YFM 99.2 Audio DStv channels: The following have been added : - 100FM (Radio Energy) - RFI (Radio France International) - Wave (Radio Wave) Community Radio Stations: The following newly licensed community radio stations have been added : - Radio Lichtenburg (North West) - Kathorus Community Radio (Gauteng) - Radio Mams (Gauteng) - Radio Orange Farm (Gauteng) - Radio Tritech (Gauteng) - RAU Radio (Gauteng) - Top Stereo 96.8 (Gauteng) - Voice of Tembisa (Gauteng) - VALLEI fm 88.8 (Western Cape) Name changes are : Barberton Community Radio (BCR 104.1fm) MOLETSI COMMUNITY RADIO STATION East Rand Stereo 93.9fm/efm East Wave Radio 92.2 Fm IFM (Iscorian FM) Radio Today 1485 AM MOSUPATSELA FM Radio Tygerberg 104 FM Imbokodo Community Radio Station Rainbow Community Radio - name changed from Barberton Community Radio - name changed from Moletjie Progressive Community Radio - name changed from East Rand Stereo - name changed from East Wave Radio - name changed from IFM Stereo - name changed from Radio Today - name changed from Mosupatsela FM - name changed from Radio Tygerberg - name changed from Imbokodo Community Radio - name changed from Rainbow FM 90.7 (RCCR) The question on radio listening yesterday/saturday now asks about listening yesterday only, regardless of the day of interview. Audio DStv channels: A new category, other Radio Stations via DStv/Satellite has been added to the list of radio stations. This option replaces the separately listed DStv audio channels. Commercial Radio Stations: Name changes are: BRFM - the Border Drive OFM 94-97FM Talk Radio 702 YFM name changed from B.R.F.M. the Border Drive - name changed from Ofm 94-97FM - name changed from 702 Talk Radio - name changed from 99.2 YFM Page 64

4 Radio Community Radio Stations: The following newly licensed community radio station has been added : Radio West Coast (Western Cape) Name changes are : Kangala Community Radio Services Radio Ermelo Radio Kragbron 96FM STEREO - name changed from Kangala Community Radio - name changed from Radio Ermelo FM - name changed from Radio Kragbron 96 FM STEREO) MOLETSI FM/MOLETSI COMMUNITY RADIO STATION - name changed from MOLETSI COMMUNITY RADIO STATION Mohodi Community Radio Station Vaaltar FM (VTR FM) NEW PAN-HELLENIC VOICE (HELLENIC RADIO) - name changed from Radio Mahodi - name changed from Vaaltar FM - name changed from New Pan-Hellenic Voice Radio Islam - name changed from Radio Islam MW 1548 Radio Mams Fm - name changed from Radio Mams FM 1485 AM Gold Radio Today/Radio Today - name changed from Radio Today 1485AM Rainbow FM 90.7 Community Radio - name changed from Rainbow Community Radio TUT Top Stereo name changed from Top Stereo FM STEREO (VCR FM) - name changed from VCR FM STEREO 90.6 The Voice 95.4 FM (The Unity 95.4 FM) Kovsie FM 97.0 (Shimla [RSFM]) Lentswe Community Radio MOSUPATSELA FM Stereo Radio Panorama FM Setsoto fm Stereo - name changed from The Voice 95.4fm - name changed from 97fm [RSFM] - name changed from Lentswe Stereo - name changed from MOSUPATSELA FM - name changed from Radio Panorama - name changed from Setsoto F.M. Stereo X-K FM - name changed from XK FM Fine Music Radio (FMR) name changed from Fine Music Radio Radio KC 107.7fm - name changed from KC FM Radio Zibonele 98.2 FM - name changed from Radio Zibonele VALLEI/VALLEY fm name changed from VALLEI fm 88.8 Bay FM - name changed from Bay FM Radio Graaff Reinet Radio Unique FM Highway Radio 101.5fm Newcastle Community Radio 103.7FM Stereo - name changed from Radio Graaff Reinet 90.2 FM - name changed from Radio Unique [Burgersdorp] - name changed from Highway Radio FM - name changed from Newcastle Community Radio FM Television SAARF AMPS 2004: MULTICHOICE DStv SATELLITE CHANNELS: Animal Planet B on M-Net Go History Channel Pay Per View (PPV) Activate Fun and Games Weatherwise/Weather Channel - name changed from Activate FET - name changed from DStv Games - name changed from Weatherwise The subscription channel Deukom is also referred to as the German Bouquet. Bayern has been added to the German Bouquet. Page 65

5 Television Multichoice DStv dual-view decoder. The M-Net Community Services Network (CSN) definition has been updated to include Heart Beat and to exclude Christian Network. The question on TV viewing yesterday/saturday now asks about viewing yesterday only, regardless of the day of interview. Three new questions establish quarter-hour viewing of any TV yesterday (a weekday), Saturday and Sunday. MULTICHOICE DStv SATELLITE BOUQUETS: - The North Indian Bouquet which includes B4U, NDTV, Sony Entertainment and Zee-TV. - The South Indian Bouquet, which includes Sun TV, NDTV and Indian KTV. MULTICHOICE DStv SATELLITE CHANNELS: Africa Magic Boomerang DStv Guide (Channel 1) E! Entertainment KTV (South Indian) MTV Base NDTV (South and North Indian) News24.com Sun TV (South Indian) DStv channels that underwent name changes are: Action X B4U (North Indian) BVN (Netherlands) K-World on DStv Mindset Learn (Activate) M-Net on DStv MTV Sony Entertainment (North Indian) SuperSport 3 (Soccer Channel) on DStv Weather Channel Zee-TV (North Indian) - previously Action TV - previously B4U (Indian) - previously BVN - previously K-World/Nickelodeon on DStv - previously Activate - previously M-Net Channel on DStv - previously MTV (Music TV) - previously Sony Entertainment TV Asia (Indian) - previously SuperSport 3 on DStv - previously Weather Wise/ Weather Channel - previously Zee-TV (Indian) Internet/World Wide Web SAARF AMPS 2004: Outdoor Advertising Research SAARF AMPS 2004: The list of options for when last outdoor media were seen has been expanded to include the option Yesterday. Page 66

6 Services, Retailers, Personal Data SAARF AMPS 2004: The question on improvements to the home has been changed to ask about improvements costing R1000 or more, not R500 or more. In the section on activities, an additional activity Hired a car has been included. Bought video games has been expanded to Bought video/computer games. Debit cards have now been included in the list of financial services. The question on access to accounts via an ATM, the telephone or the Internet, has been replaced with two questions: one asking about access to accounts via the telephone, and the other about access to accounts via the Internet. The question on investment in the Stock Exchange has changed to Stock Exchange/Security Exchange. In the travel section, there is an additional question on the number of air trips in Southern Africa taken for pleasure. In the list of large appliances, personal computer in home has been expanded to include personal laptop in home. There is a new question on which languages the respondent understands. For Diary flooding, basic personal demographics are obtained for each additional household member who is 16 years old or older. The question on home ownership has been re-arranged to ask first about renting, then ownership. This question has also been moved to immediately follow recording of the type of dwelling. The list of makes of cell phones has been updated to include BlackBerry and LG. The two activities on watch and jewellery purchases in the past 12 months now sets a minimum limit of R700 (previously R500). Two new questions have been added to establish at which outlets a) watches and b) jewellery were purchased in the past 12 months. A new service, Mzansi, has been added to the list of financial services. The list of financial institutions now combines 20 Twenty with Standard Charter Bank. There is a new question to establish at which stores small electrical appliances, household accessories and furniture were bought new in the past 12 months. The two questions on camera ownership have been combined into one question that measures 4 camera types, namely camera that takes film, digital camera, camera in a cell phone and video camera. The list of stores from which food and groceries can be purchased has been updated. 7 Eleven is now known as Friendly 7 Eleven. The list of stores at which clothing can be bought has been updated. Legit and Supermart have been added. A new question establishes at which stores women s, children s and men s shoes were purchased in the past 3 months. The questions on dependants have been expanded to ask about: - respondent s own young or unmarried children who are dependants - other dependants, who can be younger or older than the respondent The list of age groups for other dependants has been expanded in greater detail. A new question has been added to establish at which stores large appliances were purchased new in the past 12 months. Page 67

7 Services, Retailers, Personal Data A new question has been added to establish whether respondents work in the public sector (government), the semi-private sector or the private sector. The question on the principal purchaser in the household has been replaced with questions on who the decision maker is with regard to: - purchases of household appliances - holidays - purchase of motor vehicles - which financial and investment products to use or invest in The wording of the question on domestic workers or household helpers has been changed to define these as working for your household. Self- Completion Product Research and Activities Questionnaire SAARF AMPS 2004: Unbranded Product Category Section: A total of 58 unbranded categories are measured. Branded Product Category Section: A total of 32 branded categories are measured. Interests and Activities Section: Branded Products (FMCG) Section: For each product category a unit measure plus brand(s) used in relevant time period, and brand used most often in relevant time period is obtained. An additional question has been included to establish which brands of each product category would be considered in the future. The following list incorporates new product categories and those that are now branded for 2005: Acne /skin blemish preparations (new) Baby food (bottles/sachets/boxes) (was unbranded in 2004) Batteries (such as torch/penlight) (new) Beer - (combines questions on regular and light/lite) Biscuits - not rusks / savoury (was unbranded in 2004) Biscuits - savoury (was unbranded in 2004) Cat food - dry (new) Cat food - tinned (new) Cereals - breakfast (hot/cold) (was unbranded in 2004) Chocolate - assortments (new) Chocolate coated bars (was unbranded in 2004) Chocolate slabs (was unbranded in 2004) Coffee - ground/bean (was unbranded in 2004) Coffee - instant (was unbranded in 2004) Cold drinks (not diet) (was unbranded in 2004) Cold drinks - diet (was unbranded in 2004) Complexion/vanishing cream (was unbranded in 2004) Cough/throat lozenges/drops (new) Cough/cold/flu remedies (new) Creamer - coffee/tea (new) Page 68

8 Self- Completion Product Research and Activities Questionnaire Deodorant - aerosol (was unbranded in 2004) Deodorant - roll-on/stick/gel/cream (was unbranded in 2004) Dishwashing liquid (new) Disposable nappies (was unbranded in 2004) Dog food - dry (was unbranded in 2004) Dog food - tinned (was unbranded in 2004) Energy/sports drinks (was unbranded in 2004) Fabric softener (was unbranded in 2004) Facial cream/lotion/moisturizer (was unbranded in 2004) Facial toner (was unbranded in 2004) Facial wash/cleanser (was unbranded in 2004) Flavoured milk - cold (new) Flavoured milk - hot (new) Fruit juice - ready-to-drink (was unbranded in 2004) Hair colourants (was unbranded in 2004) Hair conditioner (was unbranded in 2004) Hair mousse (was unbranded in 2004) Hair shampoo - anti-dandruff (was unbranded in 2004) Hair shampoo - regular (was unbranded in 2004) Hair shampoo - combination 2 in 1 /3 in 1 (was unbranded in 2004) Hair spray (was unbranded in 2004) Hair styling gel (was unbranded in 2004) Hand and body cream/lotion (was unbranded in 2004) Herbs/spices (new) Ice creams - hand-held (new) Ice cream/sorbet - tubs (new) Infant cereals (was unbranded in 2004) Infant formulae (was unbranded in 2004) Insecticides - aerosol (was unbranded in 2004) Margarine - yellow bricks (was unbranded in 2004) Margarine - yellow tubs (was unbranded in 2004) Mayonnaise/salad cream (new) Mealie meal (was unbranded in 2004) Milk condensed (new) Milk - evaporated (new) Milk - blended, skimmed powdered (new) Milk - full-cream powdered (new) Mineral/spring water (new) Nasal spray/drops (new) Pasta - boxes/packets (new) Pasta - convenience (new) Porridge that you cook (excluding mealie meal) (was unbranded in 2004) Potato chips/crisps/savoury snacks (was unbranded in 2004) Rice (was unbranded in 2004) Sanitary protection pads (was unbranded in 2004) Shaving cream/gel (new) Sinus/hayfever remedies (new) Sorghum beer (was unbranded in 2004) Soup - instant (new) Soup - regular (new) Soup - canned (new) Spirits - White (combines Cane, Gin, Vodka) Spreads - cheese (new) Spreads- fish/meat-based (new) Spreads - other savoury (new) Spreads - sweet (new) Sugar - spoons of (remains unbranded in 2005) Stock - cubes (new) Stock - powder (new) Sweets (was unbranded in 2004) Page 69

9 Self- Completion Product Research and Activities Questionnaire SAARF AMPS 2005 (Cont): Tampons (was unbranded in 2004) Tea bags (not Rooibos) (was unbranded in 2004) Tea leaves (not Rooibos) (was unbranded in 2004) Tea - Rooibos (was unbranded in 2004) Toilet soap (was unbranded in 2004) Toothbrushes (was unbranded in 2004) Toothpaste (was unbranded in 2004) Vegetables - frozen (was unbranded in 2004) Vitamins - liquid tonic and vitamin preparations (was unbranded in 2004) Vitamins - pills/capsules/tablets (was unbranded in 2004) Vitamins - effervescent tonic and vitamin preparations (was unbranded in 2004) Washing powder (was unbranded in 2004) Yoghurt (was unbranded in 2004) Interests and Activities Section: Page 70