The Interview. Page 62
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1 The Interview The interview opens with identification of the number of adult men or women in the household, to enable the random selection of the individual to be interviewed. The gender of the respondent is designated prior to the interview. The SAARF AMPS interview is then conducted with the selected respondent. Copies of both the SAARF AMPS 2009A (Jan-Jun 2009) and the 2009B (Jul-Dec 2009) questionnaires are provided in the Appendix of this Technical Report. Once the SAARF AMPS interview is completed, respondents are then asked to complete both a 7-day Radio Diary and a Self-Completion Product Research and Activities questionnaire. Both are placed with the respondent. Copies of the SAARF Product Research and Activities Questionnaire for 2009A (Jan-Jun 2009) and for 2009B (Jul-Dec 2009) are provided in the Appendix of this Technical Report. Finally, for the purpose of flooding, other adult (15+ year old) household members are also asked to complete 7-day Radio Diaries. * Following is a summary of all the changes made to the SAARF AMPS questionnaire for the 2009B survey. First, changes are listed for the various media sections, followed by changes made to any of the service, retail and personal data sections and finally the edits made to the self-completion Product Research and Activities questionnaire are summarised. * NOTE : As of the 2009A survey, the universe changed to include 15 year old adults and flooding was expanded to include small urban and rural areas. Page 62
2 Summary of Changes to SAARF AMPSP 2009B Questionnaire The following changes were made to the contents of SAARF AMPS 2009B (compared to SAARF AMPS 2009A): Readership MAGAZINES: Dual language title publications: The SAARF Print Council decided to measure each individual publication separately from AMPS 2009B. Those publications with combined ABCs, will also have one combined figure for AMPS on the database. The following dual language title publications which were previously combined, are now measured separately. These separate publications are shown below: FINWEEK (previously Finance Week) - weekly FINWEEK (voorheen Finansies & Tegniek) - weekly tvplus (English) - fortnightly tvplus (Afrikaans) - fortnightly dish (DStv guide) - monthly skottel (DStv-gids) - monthly Edgars CLUB magazine - monthly Edgars KLUB tydskrif - monthly SA GARDEN - monthly SA TUiN PALEIS - monthly go! - monthly Weg! - monthly home - monthly tuis - monthly ideas (previously Woman s Value) - monthly idees (voorheen dit) - monthly Sports Illustrated South Africa - monthly Sports Illustrated Suid-Afrika - monthly Aplus CLUB MAGAZINE - alternate monthly Aplus KLUBTYDSKRIF - alternate monthly avocado - alternate monthly avokado - alternate monthly club (BEST ELECTRIC) - alternate monthly club (Lewis) - alternate monthly Drive Out - alternate monthly WegRY - alternate monthly VISI (English) - alternate monthly VISI (Afrikaans) - alternate monthly YOU Pulse - quarterly HUISgenoot Pols - quarterly Expanded publications: Two previous masthead prompts known as CLUB A and CLUB B contained various store club magazines within them. Now, these store publications have also been separated, each with its own masthead prompt. They are: Barnetts CLUB - monthly previously in CLUB B better living (Morkels) - monthly previously in CLUB A better living (Russells) - monthly previously in CLUB A ELECTRIC EXPRESS CLUB - monthly previously in CLUB A Joshua Doore CLUB - monthly previously in CLUB A modern living (BRADLOWS) - monthly previously in CLUB A PRICE N PRIDE CLUB - monthly previously in CLUB B Supreme Club - monthly previously in CLUB B Page 63
3 New magazine titles: Fresh Living (Pick n Pay) - monthly SportsClub (Foschini Group Sports Magazine) - monthly HQ - alternate monthly Intiem - alternate monthly Intimacy - alternate monthly HUISgenoot Tempo - quarterly diamond (Geen & Richards) - quarterly simply family (BEARS/LUBNERS) - quarterly CLUB (ELLERINES/FurnCity/SAVELLS - quarterly FAIRDEAL/TOWNTALK FURNISHERS) urban (FurnitureCity) - quarterly Deleted magazine titles: ComputerActive - monthly Enterprise - monthly Men s Health BESTLIFE - monthly Y mag - monthly Men s Health Living - alternate monthly THREADS & crafts - alternate monthly IN HOUSE CLUB - quarterly Magazines that have undergone name changes: Auto Trader.co.za - previously Auto Trader ZiGZAG - previously zigzag surfing magazine Privé - previously Privé Sun International Magazine that changed frequency: Saltwater girl magazine - from alternate monthly to monthly WegSleep - from alternate monthly to monthly SoccerLife FourFourTwo - from monthly to alternate monthly YOUR PREGNANCY - from monthly to alternate monthly SUTRA - from quarterly to alternate monthly NEWSPAPERS: New newspaper titles: Son (replaced KAAPSE Son and OOS-Son) - daily sondag Son - weekly Deleted newspaper titles: KAAPSE Son - daily OOS-Son - weekly New Supplements: Business Day - Wanted Cape Argus - Workplace Rapport - Weekliks Sunday Times - Sport Sunday World - Lifestyle The Citizen - CitiStriker - Hammer and Gavel The Weekender - Wanted Weekend Argus (Sat) - Workplace Weekend Argus (Sun) - Workplace Page 64
4 U Deleted Supplements: Cape Argus - Football - Jobshop Daily News - Football DFA - Football Pretoria News - Football The Star - Football The Times - The New York Times UmAfrika - Ezezimoto Supplements that changed frequency: Isolezwe: Ezomnotho - from fortnightly to monthly Newspaper supplements are no longer regionalised. All supplements are shown nationally. Radio U COMMERCIAL RADIO STATIONS: Commercial radio stations that have undergone name changes: Gagasi 99.5FM (previously Gagasi 99.5 FM) COMMUNITY RADIO STATIONS: New community radio stations: Bosveld Stereo Kanyamazane Community Radio Kowie FM Ligwa Community Radio Lukhanji Community Radio Mafikeng Community Radio 96.7 Mdantsane FM Shine Community Radio Thabazimbi Radio station Community radio stations that have undergone name changes: Arrow Line Chinese Radio Station [previously Chinese Community Radio of South Africa (CCRSA)] HELLENIC RADIO (THE NEW PAN-HELLENIC VOICE) [previously Hellenic Radio (The New Pan- Hellenic Voice)] Rainbow FM 90.7 (previously Rainbow Fm 90.7) ALPHA 97.8 FM (previously Radio ALPHA 97.8 FM) Botlokwa Community Radio Station 89.3FM (previously BOTLOKWA COMMUNITY RADIO STATION) Greater Lebowakgomo Community Radio (GLFM 89.8 MHz) [previously Greater Lebowakgomo Community Radio (GLFM 89.8MHz)] MAKHADO FM (previously MAKHADO FM FM) Moletsi Community Radio Station (previously Moletsi Community Radio Station / Moletsi FM) Thaba Stereo FM [previously Thaba Stereo FM (Radio Bushveld)] Letlhabile Community Radio (previously LETLHABILE COMMUNITY RADIO 99.5 FM) GNCR 93.6fm [previously GNCR 93.6 FM (Good News Community Radio)] Inanda 88.4 fm (previously INANDA FM 88.4) Ulwazi FM (previously ULWAZI FM 88.9) Alfred Nzo Community Radio 98.3/93.8 fm (previously Alfred Nzo Community Radio) Inkonjani FM (previously Inkonjane FM) Rhodes Music Radio (RMR 89.7FM) [previously Rhodes Music Radio (RMR-89.7Fm)] Page 65
5 Television All questions related to television equipment have been reviewed and a number of changes were made. Two new stand-alone questions were added. One to establish whether or not the respondent s household is able to receive the M-Net channel 24 hours a day, and a second to establish whether or not the household currently receives any DStv Satellite channels. The two questions about Pay-TV Services and Decoders in general, have been replaced by three questions about DStv Services and DStv Decoders, specifically. The DStv satellite subscription options and their definitions changed as follows: DStv Premium (Full Service) replaced Full DStv service i.e. the premium bouquet. In the description of this service, the cost was updated to R499 per month (previously stated as R450-R550 per month). DStv Compact replaced DStv Compact Service. The description has been updated as offering 34 channels at a cost of R219 per month (previously 27 channels for R200 per month). DStv Select replaced Vodacom DStv Select. This service has been updated as offering 24 channels at a cost of R148 per month (previously 23 channels for R140 per month). DStv Easy View now offers 14 channels for R20 per month (previously 16 channels for R210 per year). A new separate question was added to establish which, if any, of the DStv cultural bouquets the respondent has in his/her household i.e. DStv North Indian Bouquet, DStv South Indian Bouquet and DStv Portuguesa Bouquet. The question on DStv decoders in the household, emphasises that it must be currently actively in use. The following changes were made to the DStv Decoder options and their definitions: The first option remained the Standard Decoder which is a single view decoder. The PVR (Standard PVR Decoder) was previously described as the DStv PVR (Personal Video Recorder) decoder. The definition remained unchanged. A new decoder option and its description has been added i.e. HD PVR (High Definition PVR Decoder) (that is able to record 150 hours of standard programming or 50 hours of high definition TV. This is a single view decoder and allows you to pause live TV). The term XtraView was removed from the DStv DUAL-VIEW decoder option. An extra question was added to establish the means by which the M-Net channel is received. The answer options are: via a DStv decoder, that is, via a satellite dish, via a separate M-Net decoder in your home, that is, not via DStv and receive M-Net communally with the rest of your complex/block of flats. An additional 3 new questions were included to establish: whether the DStv on Demand service has been used in the past 4 weeks by owners of PVR and HD PVR decoders if the household is able to receive different DStv channels on 2 or more TV sets at the same time whether any other decoders, apart from DStv and M-Net, are currently actively in use in the household The definition of what is meant by television viewing has been expanded to ensure that both viewing at home and at other places are included. Due to respondent confusion, it was decided to do away with recording TV stations/channels viewed according to the various platforms on which you can receive them. The list of TV stations/channels shown to respondents, include most of the available stations/channels in South Africa regardless of the method/equipment through which they receive it. There are two separate questions on TV station/channel viewing in the past 4 weeks: The first question establishes which channels or stations have been personally watched in the past 4 weeks from a reduced list of 8 options on one screen. The options are: all SABC channels, e-tv, an option for Any DStv, M-Net (Main channel), M-Net Community Services Network (CSN) and an option for Other TV. For respondents who indicated viewing Any DStv or Other TV, a second question is asked. This question is an expanded list that establishes which channel(s) or station(s) have been personally watched in the past 4 weeks, but incorporates all terrestrial (community TV included) plus all individual DStv channels and M-Net channels. Page 66
6 U The following changes were made to the list of TV stations/channels: New stations/channels: B4U Bay TV Bloomberg Television BVN TV CBeebies CCTV4 CCTV9 Deukom Deutsche Welle ERT Sat FIN24 Islam Channel KooWee Mindset Learn M-Net HD NDTV 247 News24 Parliamentary Service RAI International Rhema Network RTPI Russia Today Saffron TV SET Asia SET Max SIC International Sun TV SuperSport 4 (Local Soccer) Tshwane TV TV Globo TV5 Monde Afrique Vuzu Deleted channels: DStv Guide Go K-All day Channels that have undergone name changes: SuperSport 3 (International Soccer) - previously SuperSport 3 (Soccer Channel) Weather24 - previously Weather Channel In the question which enquires about where TV was viewed yesterday, At Work has been added to the list of places. Page 67
7 Cinema Internet/World Wide Web Outdoor Advertising Research Services, Retailers, Personal Data U No changes were made. No changes were made. In the question on the number of kilometres travelled in the vehicle most used, the wording has been expanded to explain that the vehicle mostly travelled in could be a minibus taxi, taxi, bus, train or other private transport. Financial Services In the list of insurance companies, Stanlib has been added to Liberty. Self- Completion Product Research and Activities Questionnaire No changes were made. Page 68
The Interview. Page 62
The Interview The interview opens with identification of the number of adult men or women in the household, to enable the random selection of the individual to be interviewed. The sex of the respondent
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