Audience. Profile December 2017

Transcription

1 Audience Profile December 2017

2 CapeTalk 567 AM CapeTalk 567 AM speaks to the Western Cape s most premium market, who want to converse about things that matter. Cape Talk 567 AM challenges, inspires, provokes and always gets a reaction. Unashamedly local, always relevant and defined by a purposeful way of life, Cape Talk 567 AM hits way above its weight and has earned a loyal audience of exceptional citizens. CapeTalk 567 AM average house hold income is over R24 000/m which means that we tap into the highest average household income in the Western Cape Our listeners have the lowest rate of unemployment They have the highest propensity to have completed tertiary education of all stations in the Western Cape Source : TGI 2016C

3 This is an audience that is principled and lives their life with purpose. These are active citizens who do not shy away from issues affecting their communities. They buckle down and get involved. CapeTalk 567 AM is the credible partner they trust, through our authentic, locally-relevant personalities, the station invites listeners to connect around the issues of Cape Town and to be a part of the solution. Conversations sparked on air thrive online, and Cape Talk 567 AM reaches 60% more individuals through their social media platforms than terrestrial listening. CapeTalk 567 AM. Join the Conversation. Source : TGI 2016C

4 Purchase Power Tap into listeners with the highest average household income in the Western Cape. CapeTalk Smile 5FM Lesedi KFM Heart Good Hope RSG Umhlobo Wenene Jacaranda Ukhozi 0 10,000 20,000 30,000 40,000 50,000 Ave.Household Income Source : BRC RAMS, Apr 2017 Sep 2017, WC

5 Educated & Informed Cape Talk listeners have the lowest rates of unemployment and one of the highest propensities to have completed tertiary education of all stations in the Western Cape CapeTalk SAfm 5FM Smile Bok KFM CCFM RSG Voice of the Cape Heart Radio Tygerberg Good Hope Umhlobo Wenene Completed Any Tertiary Qualification Source : BRC RAMS, Apr 2017 Sep 2017, WC

6 Listener % Age Index Listener % of SEM Index Listener % of LSM Index Audience Reach & Profile Audience Day Cume. Mon-Sun (00:00-24:00) 57,000 LSM 7 Day Cume. Mon-Sun (00:00-24:00) 86,000 70% 60% Week Cume. Mon Sun (00:00-24:00) 89,000 50% 40% Day Cume. Mon Fri (00:00 24:00) 62,000 30% 20% Day Cume. Saturday (00:00 24:00) 47,000 10% 0% LSM 1 LSM 2 LSM 3 LSM 4 LSM 5 LSM 6 LSM 7 LSM 8 LSM 9 LSM Day Cume. Sunday (00:00 24:00) 45,000 LSM % Index WC Age SEM 40% 35% 30% 25% 20% 15% 10% 5% 0% % 70% 60% 50% 40% 30% 20% 10% 0% SEM 1 SEM 2 SEM 3 SEM 4 SEM 5 SEM 6 SEM 7 SEM 8 SEM 9 SEM Age % Index WC Ave. Age 51 SEM % Index WC Source : BRC RAMS, Apr 2017 Sep 2017,WC

7 Audience Reach & Profile Community Size Device Location 6% 94% 0% Metro Urban Rural 78% Radio 1% Mobile phone 56% Vehicle radio Home Vehicle Work Other 78% 58% 2% 0% 0% 20% 40% 60% 80% 100% Ethnicity Gender Parents Purchase Decision 15% 18% 4% African White Indian Coloured 63% 37% ACI (Black) 44% 56% 62% Are parents 92% Mainly or partly responsible for shopping in the household. Source : BRC RAMS, Apr 2017 Sep 2017 TGI SA 2016C WC

8 00:00-00:15 00:30-00:45 01:00-01:15 01:30-01:45 02:00-02:15 02:30-02:45 03:00-03:15 03:30-03:45 04:00-04:15 04:30-04:45 05:00-05:15 05:30-05:45 06:00-06:15 06:30-06:45 07:00-07:15 07:30-07:45 08:00-08:15 08:30-08:45 09:00-09:15 09:30-09:45 10:00-10:15 10:30-10:45 11:00-11:15 11:30-11:45 12:00-12:15 12:30-12:45 13:00-13:15 13:30-13:45 14:00-14:15 14:30-14:45 15:00-15:15 15:30-15:45 16:00-16:15 16:30-16:45 17:00-17:15 17:30-17:45 18:00-18:15 18:30-18:45 19:00-19:15 19:30-19:45 20:00-20:15 20:30-20:45 21:00-21:15 21:30-21:45 22:00-22:15 22:30-22:45 23:00-23:15 23:30-23:45 Audiences in 000 Listening Pattern 01:00 06:00 11:00 16:00 21: Weekdays Cape Talk listeners start building from 06:00 and start the morning with Kieno Kammies and peak at 08:00 with the Breakfast Show. The next major peak is for the PM Drive with John Maytham at 16:15 and at 18:00 with The Money Show with Bruce Whitfield. 0 Mon-Fri Sat Sun Weekends Saturday mornings deliver the greatest audience peak at 10:00 Source : BRC RAMS, Apr 2017 Sep 2017

9 The Numbers Mon Fri Day CUME Daypart Audience 05:00-06:00 3,000 06:00-09:00 54,000 09:00-12:00 49,000 12:00-13:00 32,000 13:00-15:00 35,000 15:00-18:00 52,000 18:00-20:00 45,000 20:00-22:00 9,000 Saturday Day CUME Daypart Audience 05:00-06:00 2,000 06:00-10:00 22,000 10:00-14:00 26,000 14:00-18:00 25,000 18:00-21:00 19,000 21:00-00:00 2,000 Sunday Day CUME Daypart Audience 05:00-06:00 2,000 06:00-10:00 14,000 10:00-14:00 30,000 14:00-18:00 23,000 18:00-21:00 19,000 21:00-00:00 2,000 Website (Nov 2017) Social Media (Nov 2017) Unique Users 143,217 Page Impressions 375,611 Newsletters (Nov 2017) Twitter Followers 196,123 Facebook Fans 35,213 Streaming (Nov 2017) Session Starts 282,851 Cape Talk 9,147 Listener CUME 64,611 Ave. TSL 0:50 Source : BRC RAMS, Apr 2017 Sep 2017, Google Analytics, Triton Digital, Facebook, Twitter

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11 Line Up Weekdays 02:00-04:00 Talk Highlights 04:00-06:00 Early Breakfast with Abongile Nzelenzele 06:00-09:00 Breakfast with Kieno Kammies 09:00-12:00 The Eusebius McKaiser Show with Eusebius McKaiser 12:00-13:00 The Midday Report with Stephen Grootes 13:00-15:00 The Pippa Hudson Show 15:00-18:00 PM Drive with John Maytham 18:00-20:00 The Money Show with Bruce Whitfield 20:00-23:00 The Koketso Sachane Show with Koketso Sachane 23:00-02:00 Late Nights Saturdays 03:00-06:00 Weekend Early with Nolo Moloi 06:00-10:00 Weekend Breakfast with Africa Melane 10:00-20:00 Solid Gold Saturday 20:00-23:59 Jukebox 00:00-03:00 Overnight Live Sundays 03:00-06:00 Weekend Early with Terence Mentor 06:00-10:00 Weekend Breakfast with Africa 10:00-19:00 Solid Gold Sunday 19:00-21:00 SportsTalk with Marc Lewis 21:00-00:00 The Koketso Sachane Show with Koketso Sachane 00:00-02:00 Late Nights

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