Entercom Marketing Results Group. Marketing With Personality.

Transcription

1 Marketing Proposal For Great Lakes Seaway Trail Members Presented On: August 11 th, 2011 Entercom Marketing Results Group. Marketing With Personality. Kimberly & Beck 98.9 The Buzz Newman, Terry & Steve 92.5 WBEE Morning Coffee Club Tommy, Bill, & Sally 96.5 WCMF Break Room Spezzano & Sandy 98PXY

2 Station Overview WBEE.com RochesterBuzz.com WCMF.com 98PXY.com Since its debut 24 years ago, WBEE has the distinction of being the only Rochester radio station to have never ranked outside of the top 4 in its target demo of Adults WBEE consistently ranks either #1, #2 or #3 Prime Time in both Adults and Women age and in both Prime Time and AM Drive with the BEE Morning Coffee Club. WBZA s Adult Hits ranks 2 nd only to WBEE in Prime and AMD with Adults WBZA is #1 Prime and AMD (t) in Men and is top 2 in Men Full Week, Prime and AMD. WBZA s 53% male/47% female cume comp is a great complement to WBEE s 42% male/58% female cume comp. WBEE & WBZA are the strongest 1-2 punch in Upstate NY. The Breakfast Buzz with Kimberly and Beck regularly ranks #1 or #2 in all core demos. Rochester s Rock station for 40 years! WCMF is Top 5 in Men AM Drive with The Break Room, featuring Bill Moran, Tom Mule' and Christian Dan. WCMF also carries Buffalo Sabres play-by-play, a team that sells out nearly every home game and is one of the most popular teams in the NHL with one of the top selling logos in the league. WPXY is #1 in Women in Full Week, Prime and AMD. It ranks 2 nd in Women only to WBEE in Prime and AMD with Spezzano & Sandy. With Rochester s largest total audience in both Persons and Females, WPXY is also #1 in Cume for Women 25-54,18-49 and WPXY s Summer Jam and Jingle Jam concerts each draw 15,000 plus. SportsRadio950ESPN.com Sportsradio 950 ESPN features Mike & Mike in The Morning, Mike Schopp & the Bulldog in PMD from sister Sports station WGR Buffalo, ESPN sports/games and Buffalo Sabres playby-play. With its 79% male composition, WROC is a great extension for the Rock/Male Wall that is WCMF/WBZA.

3 ETM Has Upstate New York s LARGEST Adult Audience 29.5 Prime Time Adults % Larger Than Clear Channel Over 3.2 Times Stephens Media Entercom Clear Channel Stephens Media Source: Arbitron Spr 11 AQH Shares

4 Marketing/Advertising Options Ranked by Investment (low to high)

5 98PXY s Street Scene 98PXY listeners are adult, affluent,and hard to reach because of their active lifestyle. The one medium that will travel with these active consumers anywhere they go is radio. 98PXY is offering the opportunity to tap into this important consumer group with an economical frequency-based events calendar called the 98PXY Street Scene. Consider this: Each week over 87,000 different active young adults between the ages of 18 and 34 listen to 98PXY 52% more than the nearest competitor* 98PXY is The #1 Hit Music Station and top choice of Rochester s young adult woman ages 21-44, reaching over 60,000 per week 55% more than the nearest competitor* 141,000 PXY listeners 18+ attended local entertainment events in the past 12 months** 140,000 PXY listeners 18+ visit a restaurant every week** 98PXY s audience is a loyal and engaged listener base. The station generates results and we want to be part of your advertising strategy. With this package you will receive the following shared :60 spot schedule Daypart Mon-Sun Heard 5a-1a ---40x--- On-Air 6a-12m ---40x--- Online*** Investment: Total spots per week: 40x Total Investment per week: $275 (:60) spots will be shared with other clients in a calendar of events format Spezzano & Sandy 98PXY Accepted By: Date: Option: Include 5,000 Website Display Ads on 98PXY.com for $50/week * Source: Arbitron Spring 2010 **Source: Scarborough Feb January 2010 ***No weekly copy changes for streaming ads

6 Dave Kane 96.5 WCMF Calendar Middays 96.5 WCMF Restaurant specials, events, bar deals and bands! There s always something going on around town. Rochester counts on the 96.5 WCMF Calendar for what s happening! Ten times a day, Wednesday through Saturday, the WCMF Calendar tells our listeners where to eat, what bands are playing where, what entertainment they can find around town, and more! YOUR WCMF CALENDAR PACKAGE INCLUDES: All 96.5 WCMF Calendar packages include your business name along with a brief sell line of words. Your business will receive 10 commercials each day on the WCMF Calendar, for a total of 40 times per week running Wednesday through Saturday. Your WCMF Calendar commercials will air during AM Drive, Midday s, Afternoon Drive, Evenings and Nights. Investment: $80 per day $275 per week (discounted for purchase of full week) Includes matching streaming schedule 40x-Wed-Sat 6a-12m on WCMF.com

7 On-Air Schedule Suggested Weekly Schedule WCMF Daypart Monday-Friday Sunday - Monday 6A 10A 10A 3P 3P 7P 12M 12M ----8x (no charge)---- Totals second on-air commercials weekly = $520 No charge value = $176 savings per week of advertising. This schedule would reach 33,900 weekly listeners in the target demo A Entercom Marketing Results Group confidentiality Notice: The following pages contain proprietary information of Entercom Communications Corp and is to be used by the recipient solely for the purpose of evaluating a transaction or business relationship with Entercom Communications Corp. This Proprietary Information should be kept confidential and is not to be distributed, disclosed or disseminated to third parties.

8 On-Air Schedule Suggested Weekly Schedule WPXY Daypart Monday-Friday Sunday - Monday 6A 10A 10A 3P 3P 7P 12M 12M ----8x (no charge)---- Totals second on-air commercials weekly = $760 No charge value = $216 savings per week of advertising. This schedule would reach 50,100 weekly listeners in the target demo A Entercom Marketing Results Group confidentiality Notice: The following pages contain proprietary information of Entercom Communications Corp and is to be used by the recipient solely for the purpose of evaluating a transaction or business relationship with Entercom Communications Corp. This Proprietary Information should be kept confidential and is not to be distributed, disclosed or disseminated to third parties.

9 On-Air Schedule Suggested Weekly Schedule WBZA Daypart Monday-Friday Sunday - Monday 6A 10A 10A 3P 3P 7P 12M 12M ----8x (no charge)---- Totals 24 on-air commercials weekly = $960 No charge value = $296 savings per week of advertising. This schedule would reach 46,700 weekly listeners in the target demo A Entercom Marketing Results Group confidentiality Notice: The following pages contain proprietary information of Entercom Communications Corp and is to be used by the recipient solely for the purpose of evaluating a transaction or business relationship with Entercom Communications Corp. This Proprietary Information should be kept confidential and is not to be distributed, disclosed or disseminated to third parties.

10 Online streaming Schedule Online monthly listeners: 2 week package: WBEE 14, second spots per week X 5 stations = 200 spots WPXY 22,739 ONLY $800 for 400 spots ($2 per spot) WBZA 10,524 WCMF 8,614 ESPN950 2,476 TOTAL MONTHLY LISTENERS = 59,093

11 On-Air Schedule Suggested Weekly Schedule WCMF/WPXY/ESPN950 Daypart Monday-Friday Sunday - Monday 6A 10A 10A 3P 3P 7P ----8x per station x per station M 12M ----8x per station---- (no charge) Totals second on-air commercials weekly x 3 stations = 72 total spots = $1,240 No charge value = $384 savings per week of advertising. This schedule would reach 83,900 weekly listeners in the target demo A

12 On-Air Schedule Suggested Weekly Schedule WBEE Daypart Monday-Friday Sunday - Monday 6A 10A 10A 3P 3P 7P 12M 12M ----8x (no charge)---- Totals 24 on-air commercials weekly = $1,320 No charge value = $568 savings per week of advertising. This schedule would reach 58,000 weekly listeners in the target demo A Entercom Marketing Results Group confidentiality Notice: The following pages contain proprietary information of Entercom Communications Corp and is to be used by the recipient solely for the purpose of evaluating a transaction or business relationship with Entercom Communications Corp. This Proprietary Information should be kept confidential and is not to be distributed, disclosed or disseminated to third parties.

13 Station Total Weekly Spots One Page comparison Weekly Reach (Adults 25-54) Weekly Cost Weekly Savings WCMF Calendar 40 (15 second) 36,700 $275 Included WPXY Street Scene 40 (15 second) 59,000 $275 Included *WCMF 24 33,900 $520 $176 *WPXY 24 50,100 $760 $216 All station streaming only 400 (2 week run) * approx. 60k per month $800 (2 week) Included *WBZA 24 46,700 $960 $296 *WCMF/WPXY/ ESPN ,900 $1,240 $568 *WBEE 24 58,000 $1,320 $384 *With any four week on-air commitment online streaming spots (30 second) will be included at no additional cost ($72 - $216 value per week). Collectively, the four FM stations reach 59,093 monthly listeners.

14 Contact Information Scott Seefeldt Account Manager W: C: Entercom Marketing Results Group Confidentiality Notice: The following pages contain proprietary information of Entercom Communications Corp and is to be used by the recipient solely for the purpose of evaluating a transaction or business relationship with Entercom Communications Corp. This Proprietary Information should be kept confidential and is not to be distributed, disclosed or disseminated to third parties.