Mix FM & PRESENTATION 2017

Transcription

1 LEBANON S #1 HIT MUSIC STATION. MUSIC. FUN. LIFE. Mix FM & PRESENTATION 2017 Mix FM was founded on February 23rd 1996 on all Lebanese airwaves by a group of young music scensters who s desire was to shake up the establishment and bring a more genuine and individual approach to the radio industry. In record-time, Mix FM grew as a brand, its listener figures skyrocketed and in days Mix FM had become a household name and the IT media in Lebanon. Mix FM is the only station in Lebanon that won the award The Middle East s Number 1 Radio Station! and over the years it has solidified its position as the leading radio station in Lebanon. Since the beginning, the radio station s success has gone from strength to strength and today, remains at the cutting-edge of broadcasting, with an exceptional reputation throughout the country. When you think about cool, trendy and avant-garde, Mix FM always comes to mind. It s a success story in the true sense of the word, having started as a small local business to expand in reputation and presence throughout the Arab world. Through the past years the station has been named The #1 Radio Station in Lebanon in several studies and has won several awards confirming that it is constantly at the top of the industry. This year Mix FM celebrates 21 years of broadcasting! With over two decades of experience and solid service, we prepare for a massive 2017 with outstanding radio programming, bigger projects and more event productions, bringing you Music, Fun & Life everywhere you go. On Air Mix FM is proven to be the most listened to station between ages yrs. As a market-leader, Mix FM holds the power to play the newest music releases worldwide first, mixed in with the biggest hits and the most innovative radio concepts. Mix FM offers the freshest sound on the radio from frequencies to Online Mix FM is proud to have established the biggest organic online presence in Lebanon! We currently have almost 500,000 followers on Facebook, all gathered organically, without the use of advertising or the buying of likes, with an average of 50%-80% of likers Talking About This (which is outstanding in the social media world!), and most from Lebanon and the MENA region, contributing to making us the leaders in social media and the only truly effective radio station on that medium, allowing advertisers to directly reach their targeted audience, rather than reaching random people from countries very far away. We also have a huge following on Twitter, Instagram and YouTube with exclusive posts and behind the scenes content. Our website features live streaming, photo galleries, information on events and the latest entertainment news, all attracting major online traffic. The Mix FM mobile app was released 7 years ago and is a must have on every Lebanese phone!

2 In Events Aside from radio broadcasting, Mix FM is the radio station that was the first to produce its own events and has the best track record in Lebanon with regards to bringing in the biggest stars and A-list artists. From concerts, club nights and comedy shows, to music events and themed nights, our concepts are at the height of innovation and originality, they set the bar high & are the biggest, most successful events the country and even the whole region has seen to date! International magazines and prominent figures in the world s event industry wrote about Mix FM s events and highly praised them to the point where artists now request to be hosted by Mix FM whenever they plan on performing in Lebanon. Locally, Mix FM exercises the same domination on night life. From the 80 s night, which is the longest running night in Lebanon s clubbing history, to massively popular party concepts such as Decadance and its two spin offs, Decadeath (Halloween) and Decafrance, MWF with Grand Factory and Retro Picnic, the Sunday gathering at Train Station, our local nights cover all genres and demographics and are among the biggest and most recognized names in the very competitive night life scene. Most of the events we produce are sell-out and Mix FM has been instrumental in boosting the nation s entertainment scene and keeping Lebanon alive, always pushing through the difficult situations the country is going through. Some of our most famous events include Shakira, Chris Brown, Sting, Bryan Adams, Enrique Iglesias, Evanescence, David Guetta, Armin Van Buuren, Carl Cox, Sacha & John Digweed among others, with our specialty residency nights such as Mix FM s 80s Night & Decadance. On the Move Mix FM is the exclusive station to all of Lebanon s leading companies, brands & outlets. Whether you re shopping at ABC, skiing on the mountains of Mzaar, running for the Beirut Marathon, on the beaches or in the clubs you ll find Mix FM. We are the soundtrack to Lebanese life wherever you go! Why advertise with Mix FM? Many organisations look to Mix FM to manage their advertising needs. Here are a few reasons why: - Mix FM appeals to a wide demographic, enabling advertisers to easily reach their target audience. - Mix FM listeners are loyal to our brand and statistics show they listen for longer periods of time than any other radio station as our ad breaks occur every half an hour! What Mix FM has, that no other media in Lebanon has, is a relationship with the audience not only based on loyalty but on affection, intimacy and a mutual act of faith. Via its events, Mix FM met with thousands of its listeners and built a connection with them that is rooted in communal spirit, solidified over 20 years. - Our reputation as a trustworthy brand has been built through strong customer relationships, high levels of performance and the quality of service we provide.

3 How can you get involved? Each customer has different advertising needs, so Mix FM offers a range of different promotional and advertising opportunities to suit every requirement: Radio Advertising Through a targeted radio advertising campaign, you can speak directly to your potential customers. Our format has ad breaks every half hour using 9-10 songs in between. Competition Prizes Competitions and giveaways have been an integral part of Mix FM s success over the years. They are a fantastic way to involve the community, with benefits for both listeners and local businesses. Prizes over the years include the biggest concert giveaways including Usher, Rihanna, Bon Jovi, Shakira, and the Killers among others as well as other prizes such as hotel vouchers, flights and mobile phones, Ipads, as well as backstage access to some of Mix FM s biggest events and concerts. Last year we gave away a two person trip to London to see the Justin Bieber concert! Prizes like these ensure we consistently have a very strong following and engagement with our listeners. Radio Show Sponsorship Businesses can benefit hugely from radio show sponsorship on Mix FM. Opportunities are currently available for your brand name to become synonymous with the following shows: Talk shows Nemr in the Afternoon with Nemr Abou Nassar (Mix FM s Afternoon Show) Daily from 5-7pm Lebanon has very few local artists who have the ability to generate genuine and passionate enthusiasm from the audience but Nemr Abou Nassar has firmly cemented his place in the firmament of celebrity to become the voice of entire generations of Lebanese. He is solely credited for introducing stand-up comedy to legions of fans throughout the Arab world. His work on the stage and on his radio shows on Mix FM, and his unique ability to tackle important topics and create interesting debates around them, has given him a substantial influence with the youth of the Lebanon and the older crowd too, perfecting an osmosis with his following. Since starting his stand-up comedy shows in the university circuits and then growing to become the uncontested champion of his field, his huge fan base never stopped growing, reaching record-breaking numbers at each appearance. He is the only artist, local or international to have the ability to fill a 5000 seated arena. In 2014, he launched an international career that took him on a massive sold out tour all over the world, from the US, to Asia and Europe playing iconic venues across the world. A few years ago, he took his trademark brand of humor on the radio and expanded his already massive audience even further with a show that could have only been presented by Nemr on Mix FM. Talk about the most harmonious combination!

4 His afternoon show Nemr in the Afternoon, offers the audience a distinctive and quirky content filled with jokes, laughter, fun and interesting discussions about the most popular topics in Lebanon, very creative ideas for the most entertaining contests and first and foremost a chance for Nemr to directly bond and talk to his fans from all over the region, thus creating the kind of authentic relationship with them, that every artist dreams of. His impact, exposure and reach, whether on stage, social media and of course the radio (his largest audience by far) makes him one of the biggest influencers in the market. Due to this massive success and constant popular demand, Mix FM presents Nemr in the Afternoon, 5 times a week, bringing an even richer content that will allow Nemr to continue to grip his audience and secure his spot as the most beloved radio host on the radio bringing a new show that s bigger and bolder than anything he s done before. Your brand and company can sponsor new games and segments of the show and connect with his loyal listeners, solidifying the connection to your demographic even further. Mix FM s Top 20 with Scott Phillips Twice weekly, Saturday from 2-3pm and Sunday from 8-9pm The Mix FM Top 20 is a pop-packed, entertainment driven national chart run down of the week's hottest hits that are collected from caller requests, app statistics and Mix FM s airplay. The chart includes interesting information about each song. This one hour show is an upbeat magazine style program which consistently brings listeners the biggest names in music. News & Weather Report Sponsorship Mix FM s News & Weather Report features the latest round up of local and international news, weather, entertainment and local information. We broadcast weekdays, every hour, on the hour, from 10am until 6pm. This is a dependable feature to sponsor, due to its audience engagement and regularity. Live Roadshows with Nemr Nemr Abou Nassar takes Mix FM out of the studio headquarters and brings it to you at beach resorts, shopping malls, product launchings & events promotion at stores and other busy public places. This creates a highly valuable opportunity for sponsors to come along with us and reach their target audience directly. Feedback suggests that this is a highly effective way of reaching the maximum number of customers face-to-face, in a fun and engaging way. Music Shows - Beirut in the Mix with Ronin - Friday Night Mix with Phil - Club Frequency with MadJam - Truth or Dare with Jason Kaakoush - The Urban Project with Jack Sleiman - Mix FM s 80 s at 8 - The Weekend Power Mix with Rodge - Rhythm Nation with Amadeus - The Retro Years with Tony Mousallem - A State of Trance with Armin Van Buuren - Transitions with John Digweed - Global with Carl Cox

5 Mix FM Partnerships Mix FM is partnered with a number of highly respected businesses and organisations. Here s a taste of the work we do exclusively with leading brands & companies in Lebanon! ABC Mix FM is the official radio station for ABC Malls in Achrafieh & Dbayeh and exclusively manages and produces ABC Mall Radio. This partnership is the first of its kind & now people can listen to Mix FM while they are shopping! Mzaar Ski Resort Mix FM is the exclusive radio station for Mzaar Ski Resort, bringing an exhilarating lineup of music events to the mountains throughout the winter season and partnering with them during fashion events & winter sports events. Mix FM s exclusive selection of music also plays out on all Mzaar slopes to entertain skiers during the day. Beirut Marathon Association For the past eight years, Mix FM is proud to be the official radio station for the Beirut Marathon Association. From the start line to the finish line, Mix FM is playing exclusively for the Beirut Marathon runners & at the awards ceremony, broadcasting live from the whole race. Yearlong Mix FM promotes the Marathon through their talk shows & live interviews from smaller events such as the first ever Women s race in Beirut City Centre Mix FM is the exclusive radio station for the Beirut City Centre and exclusively manages and produces Beirut City Centre Radio. This partnership ensures now people can listen to Mix FM while they are shopping! Spinneys Mix FM is the official radio station for all Spinneys supermarkets in Lebanon and exclusively manages and produces Spinneys Radio. This partnership ensures now people can listen to Mix FM while they are shopping! 80 s Nights & Decadance at B018 Mix FM has created hit concept nights that reside at B018 (and exceptionally other locations). Our 80 s night has guaranteed a full house every Thursday for the past 10 years, while our popular original themed night Decadance has done the same on all dates, yielding a record number of attendees & sales.

6 Mix FM - Lebanon s #1 Hit Music station The building blocks of Mix FM are solidified through the hard work of the Mix FM team, all striving for the same goal which is to make Mix FM not only the number one station in the region, but one of the top stations in the world. Mix FM is a brand that was born in Lebanon, created by talented and passionate people & entirely tailor made for all Lebanese. It s a radio station that was built from the ground up and we are proud that Mix FM is a home-grown brand name that is being franchised around the world! Mix FM has been the innovator of the most original ideas and shows on the radio and has produced groundbreaking concerts that have not only put Lebanon on the international clubbing map, but have also given fun-loving people in the Lebanon the chance to be part of shaping the music culture in this part of the world. Mix FM plans to continue to maintain excellent shows on the radio and to keep growing, evolving & developing creatively to surpass all expectations. This year Mix FM turns 21 years old and we would like to thank every person that helped along the way and made us become a favorite in the hearts of the Lebanese! 2017