Seattle-Tacoma Washington

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1 Seattle-Tacoma Washington

2 Station formats KDDS - La GranD 99.3 FM La Gran D is Seattle s ONLY FM Regional Mexican Spanish station and has been the market s standard bearer for Spanish language radio since It has the market s most recognized on-air brand that plays a blend of Regional Mexican hits targeting Hispanic adults 25 to 49. La Gran D engages listeners with a music intensive format featuring radio personalities including El Show de El Bronco mornings, 6A-10A. A family oriented humor filled show that is both entertaining and accessible to the audience. La Gran D airs the only local radio Spanish language newscast during morning drive. El Pariente (Carlos Moreno) Seattle s local talent middays from 10A-3P. Carlos is a much loved and recognized personality all over town. Wherever the action is, you ll find El Pariente. Erazno y la Chokalata is the fastest growing afternoon drive show in the Country from 3P-7P. Highly connected to Facebook, You Tube and Twitter for a more complete listener experience in afternoon drive. Erazno is the type of comedy that s unique, and highly prized in Hispanic culture.

3 Station formats KMIA - LA ZETA 1210 AM This is a highenergy, promotionally oriented and personality driven contemporary Regional Mexican format targeting Hispanic that appeals to Hispanic young adults 18 to 34. La Zeta is the home of El Show del Patron. High energy radio at it s best is now mornings on personality is now in the morning on La Zeta. Mid-days are hosted by Erika Zacarias. Her synergy with the audience is absolutely incomparable. Erika delivers a fresh audience interaction thru promotions, interviews and, of course, music It is a combination that cannot be beat; Erika s daily guests come from every walk of life and represent one of the fastest growing communities in Seattle. Afternoons with Oscar El Zeta Boy Ramos are a fast paced music and personality combo that delivers the audience every single minute. Loyal consuming listeners are compelled to stay tuned through relevant interaction throughout the program. Afternoon drive is a must listen at KMIA 1210 AM Sunday afternoons are filled with fun and music with Gabriela Alcalá From noon to 5 pm Seattle is tuned to KMIA and listening to Gabriela s brand of music, contests and audience participation. Sundays are sunny days with Gabriela Alcalá on la Zeta.

4 The Market Hispanics are fiercely brand loyal. 61% agree with the statement: It s very difficult to get me to change brands once I find one I like. * 85% prefer to buy a more expensive but trusted brand over a less expensive one they don t know.* Many U.S. brand teams have bought into the myth that Hispanic consumers do not respond well to retail promotions. The reality is that when properly executed, Hispanic retail promotions can out-perform general market initiatives.** Top 10 fastest growing Hispanic Market in the US. DMA % Growth Charlotte, NC 168% Raleigh area N.C 138.9% Atlanta, GA 126.9% Orlando, Fla % Ft. Myers-Naples Fla % Oklahoma City, Okla % Tampa Area, Fla % W. Palm Beach,Fla % Seattle-Tacoma, WA 108.3% Washington, D.C 108.1% Source: Nielsen 108% growth from 2000 to 2013! Now let s talk about density. Washington State: 11.9% Total Hispanic population: 970,112! Eastern Washington: Yakima County: 143,475 (46.3%) Franklin County: 52,405 (50.9%) Western Washington: King County: 225,815 (11.7%) Pierce County: 93,246 (9.6%) Snohomish County: 84,225 (9.3%) Skagit County: 126,954 (17%)

5 Listener profile 1,200,000 1,000, , , , , ,000 *Hispanic population change ,790 1,047, , , Western Wa Eastern Wa The Hispanic radio listeners in Seattle are of mostly Mexican in origin; many residing primarily in Spanish-speaking homes. This is a high-growth segment which exhibits high brand loyalty as well as product and service awareness. These listeners spend a much higher proportion of their income on goods and services. Contrary to the stereotype that most Hispanics work in low income agriculture jobs, the ever increasing number of Seattle s Hispanic residents are White Collar Professionals working in Sales, Financial and Technical services. Washington Hispanics are expected to amass $7.5 Billion in economic clout by 2016.

6 Coverage maps

7 Sponsorships for Big Events/Festivals On Site Client Remotes Van Hits Product Sampling DJ Endorsements Studio Naming Rights Co-Branding on Promotional Items Promotions

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