ABSOLUTE RADIO ABSOLUTE RADIO NETWORK NOW REACHES 4.7M LISTENERS 34M LISTENING HOURS ACROSS THE NETWORK PER WEEK

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2 ABSOLUTE RADIO The Absolute Radio family of stations is made up of Absolute Radio, Absolute Classic Rock, Absolute Radio 60s, Absolute Radio 70s, Absolute 80s, Absolute Radio 90s and Absolute Radio 00s. From landmark documentaries and intimate live sessions to festival exclusives and specialist programming, Absolute Radio is commercial radio s most ambitious and innovative brand. It s also famous for being the home of Christian O Connell, Dave Berry, Rob Beckett, Frank Skinner and the No Repeat Guarantee. We champion the very best in rock music, from breaking new acts such as Rag n Bone Man and Blossoms to favourites such as Coldplay and Foo Fighters, along with the best of legends like The Beatles, Bon Jovi and Queen. We don t do plastic pop pap we do real guitars, real drums and real singers. Absolute Radio. Where real music matters. ABSOLUTE RADIO NETWORK NOW REACHES 4.7M LISTENERS 34M LISTENING HOURS ACROSS THE NETWORK PER WEEK UK S #2 COMMERCIAL RADIO BREAKFAST SHOW ABSOLUTE 80S #2 DIGITAL COMMERCIAL RADIO STATION

3 ABSOLUTE RADIO AUDIENCE Absolute Radio s listeners are Reluctant Adults. They used to love going to gigs, football and comedy nights when they were young and carefree. Now, they have mortgages, careers, families and responsibilities. That doesn t mean they ve lost their sense of fun, but it means other priorities have taken hold. They re opinion formers in their group and they re still passionate about music, using the radio station as a means of discovering new bands or re-discovering albums. They re fans of Coldplay, Blur and Foo Fighters, but also love some classic Fleetwood Mac and Rolling Stones. Our listeners are interested in intelligent observational comedy and they love their football. Despite not being able to go to as many games, they watch more matches at home. They are tech-savvy and understand how the digital world can help them to access and share great content. They are homeowners who are upmarket and like to do things properly. If they ve got a bit of extra cash they ll treat themselves rather than saving for a rainy day. Look around you, Absolute Radio s audience are intelligent, irreverent people who want a content-rich and challenging radio station where Real Music Matters. THE WICKES ABSOLUTE RADIO SPONSORSHIP DELIVERED DOUBLE FIGURE REVENUE ROI FOR EVERY 1 INVESTED. AN INCREASE YOY WHICH OUT-PERFORMED ALL SPOT RADIO. 55% HAVE CHILDREN IN HOUSE 55% HAVE A MORTGAGE 58% HAVE A PENSION 38% WANT TO RETIRE EARLY 62% OF ABSOLUTE RADIO LISTENERS WOULD CONSIDER BUYING A SKY Q BOX AFTER HEARING THEIR ACTIVITY ON AIR 43% REGULARLY GO TO LIVE COMEDY 34% REGULARLY PAY TO WATCH LIVE SPORT 76% DO ONLINE BANKING 89% DO ONLINE SHOPPING 74% OF LISTENERS WERE AWARE OF HEARING MACMILLAN S CAMPAIGN ON ABSOLUTE RADIO AND 41% WANTED TO FIND OUT MORE 16% GO TO FESTIVALS 18% GO TO THE CINEMA EVERY MONTH 29% HAVE NETFLIX

4 NO REPEAT GUARANTEE We like to keep things fresh with our No Repeat Guarantee, which means you ll never hear the same song twice on weekday s between 9am and 5pm. ONE BREAKFAST SHOW, SEVEN PLAYLISTS Every weekday, our listeners enjoy listening to UK radio s first ever tailored music service. Ground-breaking technology allows listeners to choose the music they want to hear on the Christian O Connell Breakfast show. You still get the live, engaging and compelling content, but now you can choose the music that accompanies it. From Absolute Radio 60s to 00s and Classic Rock, you ve got seven options. Put simply, Christian fires one button and seven different songs play across the stations. Each is matched for duration, mood, artists and tempo, meaning that when he re-opens his microphone, there s no jarring and all of the services unite for the link. PROPER FUNNY Absolute Radio boasts a wealth of award-winning comedy talent. We are the home of Frank Skinner, Jason Manford, breakfast show host Christian O Connell, Rob Beckett and star of the The IT Crowd, Matt Berry, who is the voice of Absolute Radio. We have pioneered ad-funded comedy programming too, producing Masters of Man Time in association with Just For Men and hosted by Danny Wallace. We also produced the David Bowie Is documentary with the V&A Museum, which was fronted by Tim Minchin. If that wasn t enough, we have thousands of hours of on-demand comedy programming in our podcast channels with eight million streams per year. THE DAVE BERRY SHOW Every weekday from 4pm, Dave Berry ends the No Repeat Guarantee and guides our listeners home with great music, the biggest guests and tickets to exclusive gigs. A-lister guests that have featured on The Dave Berry Show include Ed Sheeran, Liam Gallagher, Christoph Waltz, Nicky Wire and many more.

5 PLATFORM OFFERING INSTREAM Absolute Radio account holders hear 50% fewer adverts, compared to listening through a normal radio. This InStream technology ensures users get more songs and allows advertisers to target ads based on age, gender and location. DIGITAL We put digital innovation at the heart of what we do. With a sleek design, our website is fully responsive for every screen size and is focused on driving listening, putting all decade stations at the forefront along with a Listen Live button. The No Repeat Guarantee and Rock n Roll Football also get featured positions on the main station home page. Our free Absolute Radio app is available on Apple, Android and Amazon devices and is home to loads of incredible, on-demand content. You can listen back to exclusive interviews and live performances, as well as loads of brilliant podcasts and special, ground-breaking documentaries. ABSOLUTE RADIO LIVE From the Isle of Wight festival to Abbey Road, from Hyde Park to St Paul s Cathedral, Absolute Radio Live is responsible for some of the most spine-tingling live music moments in modern memory. Coldplay played an unforgettable show for us at the London Palladium and Elbow, Liam Gallagher, Noel Gallagher, Biffy Clyro and Kasabian have all performed gigs in out-of-this-world places for Absolute Radio. It s not just these landmark events where we excel though. We re also the official radio partner for the Isle of Wight festival, where we re on-site with exclusive interviews, live tracks and uninterrupted stage sets from star-studded line-ups. Sometimes, there s no place like home. We open our doors for intimate sessions from stars such as Rag n Bone Man and The 1975 to Paul Weller and Richard Ashcroft. Absolute Radio is proud to support both established legends and the future superstars of music.

6 CONTACTS Group MD, National Radio Steve Parkinson Group Content Director Tony Moorey Content Director Paul Sylvester Marketing Director, National Radio Clare Baker For all advertising enquiries