BRANDING BRANDING. Revised 9/22/ Copyright 2016 Virtual Wonders Web Solutions
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1 BRANDING
2 Being unique gives you a special hook that will help you attract more people to you. Now you may think that you don't need a brand because you're building a Shaklee business. The brand of products you represent is Shaklee, however, it's important that you develop your own brand and identity. Remember, Shaklee doesn't want you acting as though you are the Shaklee brand. They make this very clear in their P&R. Master Coordinator Jennifer Glacken created the brand Glacken Health & Wellness. Master Coordinator Brooke Thomas created her 360 your Life brand. Senior Coordinator Alyson Chugerman created her own brand, Attain True Health. All these successful leaders have their own brands. So why not you? I recommend most distributors just use their own name as their brand. Remember people join you before they join Shaklee. Leading with your own name improves familiarity and familiarity builds trust.
3 I'd like to cover how to brand yourself with an authority site and a blog. We call your authority site, your personal branding Hub Site. What is an authority site? An authority site is simply a website that helps your visitors see you as an authority on a topic. Here's how to start branding using your Hub Site. Add your story in the About section Personalize the Work with Me section Have our team customize your Hero shot and color theme Create your story Imagine you went on a date with a person you hadn't met before and he/she wore a bag over their head and refused to show you their face. They even refused to tell you anything about their past or what they liked. All they gave you were facts and figures of their past. Basically, a resume. That's what a website with no photo or personal story is like. No personality, no history, just a bunch of facts and figures really. There is no heart.
4 If you don't put yourself out there, you'll be seen as hiding. And hiding doesn't attract people or build trust in a skeptical world. Tell your story with as much passion and enthusiasm as possible. There is only 1 you and that is the easiest way to be unique, be your unique self. Be honest about your struggles, pains and triumphs. Create 1 story and then just re-purpose it for other areas. Where to post versions of your story: 1. Your Facebook About section in your profile, 2. Your LinkedIn About section if you use it. 3. Your Mini-Office Outlets Lead Capture Site. 4. Your Shaklee Personal Website. Build your brand with blogging Another tool to help you build your brand online is a blog. A blog allows you to create unique content so you can share your passion about topics like health, wellness, the opportunity and the products. A blog allows you to share your voice. And that's a major part of your brand. You can share your WHY with others on a regular basis. You only truly OWN two 2 things online. Your blog and your list.
5 Matt Hall author of the book: Network Marketing Online: How To Achieve MLM Success Through Blogging, writes that this is your most valuable piece of real estate online! Your home base. Should all distributors have a blog? If you want what a blog offers, then yes. But. If you're not ready to maintain one, then I'd say wait. Here are a few questions to see if you'd like a blog: Are you a distributor who: - Wants people to find you when they search for health/wellness/business related terms in google - Wants a place where you can write long posts that don't disappear in a day - Wants a website where you recognize your team for other to see - Want a place where you can rave about Shaklee's products that links to your PWS - Wants a place to attract people, which offers loads of value - Wishes you had a place to put your special recipes or other great content A blog is an incredible tool because each page is like a lead capture page. When you create a post and then promote your post on social media or in an broadcast, your visitors are then able to see all your other lead capture points and your social spaces. This allows you a way to get more people to connect with you on Facebook or follow you on Twitter, Pinterest and find your lead capture magnets. And people will want to visit and return to your blog because of the great value you offer in your high quality posts.
6 10 powerful reasons you may want a blog: 1. Search Engines love Blogs Blog It's liked by search engines and social media far more than lead capture pages. 2. Give vs Take A blog is the place where you "give." A capture page is design to take info. 3. Great Environment A blog is warm, conversational, informative and educational. 4. Blog content is the food for Social Media Marketing People want informative new content, plus information about you, what you do and what you have to offer. A blog offers that. 5. Your Blog is the Heartbeat of Your Personal Brand Your blog offers a great place where people can get to know you and build a relationship with you online.
7 6. Your Blog gives you Scalability Online You can rank an unlimited amount of posts in search engines in as many keywords as you want. 7. Sharing and Word of Mouth If you write valuable content, and post consistently, your blog will eventually attract natural attention and word of mouth promotion from your target audience as they share your content. 8. Permanent Real Estate Blog posts are permanent real estate and people can go back to them. You can have people discover posts you created 5 years ago and join your list / team from them. 9. Search Rankings As you write more posts, your site grows bigger and bigger giving it the depth it needs for better rankings. Google loves big sites. 10. Free Leads! You can get free leads from organic traffic. Meaning people found you and you didn't have to pay. Search engines like blogs, people like blogs.
8 In fact, emarketer did a recent study that clearly demonstrated this truth. 60% of people trust blog posts from an individual they know or met through blogging. How your blog helps you capture leads: 1. The pop up 2. Your widgets in the sidebar and inline 3. Your in-post widgets box 4. Your end of post widget How network marketers succeed using blogs online. 1. Create helpful, value driven content on your blog 2. Promote your posts and attract readers 3. Your readers sign up to get your lead magnets (E-books, videos etc.) 4. You follow up with drip campaigns, phone calls, invites to webinars 5. You convert your leads into buyers or builders with live presentations 6. You educate and duplicate your process Riccardo Ferrari writes in his book: Supercharged Online Sponsoring, that your blog is undoubtedly one of the most foundational and vital steps to online success. It establishes you as the founder and CEO of your own business. It keeps you in contact with your tribe. Your blog is your front-end communication center between you and your audience and it's the core of your entire business.
9 Get a Personal Branding Signature Promote you, your sites and your social media profiles with every you send. Every time you send an , you have an opportunity to brand yourself as well as promote your web sites. You can do this by having an signature at the end of every . The neat thing about a signature, is that it can be installed in your platform and every time you send an your signature goes out with it. Check out our premium branding packages to help you attract more leads and grow your Shaklee business. The reality is, you have to promote your Shaklee business to a skeptical market place on a daily basis. This means people are judging you all the time. How your prospects perceive you can affect your results more than you may realize. This is why it s important to have a well-designed brand that looks inviting and professional. Your curious business prospects are also searching you out online as well as sponsor shopping. This means you re usually not the only person they are considering joining. A great brand can improve the chances they ll choose you. Now as smart as having a well-designed brand is, developing and setting up all your web properties and promotional tools with your unique look can be difficult and expensive.
10 Get a Personal Branding Signature Promote you, your sites and your social media profiles with every you send. Every time you send an , you have an opportunity to brand yourself as well as promote your web sites. You can do this by having an signature at the end of every . The neat thing about a signature, is that it can be installed in your platform and every time you send an your signature goes out with it. Check out our premium branding packages to help you attract more leads and grow your Shaklee business. The reality is, you have to promote your Shaklee business to a skeptical market place on a daily basis. This means people are judging you all the time. How your prospects perceive you can affect your results more than you may realize. This is why it s important to have a well-designed brand that looks inviting and professional. Your curious business prospects are also searching you out online as well as sponsor shopping. This means you re usually not the only person they are considering joining. A great brand can improve the chances they ll choose you. Now as smart as having a well-designed brand is, developing and setting up all your web properties and promotional tools with your unique look can be difficult and expensive.
11 This is where we come in. Our team of design experts have over 10 years of experience helping Shaklee distributors create great looking brands that attract prospects and grow businesses. A typical agency can charge you thousands of dollars and not even get your branding on message. That is why we ve developed our premium branding packages. We wanted to create a simple and affordable way for you to get branded so you can get building. Premium Branding Packages Let us help you look like the star you are with our professionally designed premium packages.
12 Papaya Gold All-in Branding Pack $997 Promo price Regular Price: $1497 SAVE $500 5 custom cover images Facebook, Linkedin, Twitter, Google+, Youtube 250 custom contact cards double sided w/ matte coating Custom designed Hub Site Includes color theme and mobile update Custom designed signature Includes coding and installation Stand-alone blog Blog includes: -Hub Site integration -Google Analytics Integration -Freedom Mail integration -Facebook pixels -Lead capture widgets for all LCW s on your MFB plan. Facebook Fan page Jumpstart Includes 1 month free posting
13 Happy Coconut Branding Pack $297 Promo price Regular price: $697 SAVE $400 5 custom cover images Facebook, Linkedin, Twitter, Google+, Youtube 250 custom contact cards double sided w/ matte coating Custom designed Hub Site Includes color theme and mobile update Custom designed signature Includes coding and installation
14 Green Mango Branding Pack $247 Promo price Regular Price: $397 SAVE $150 5 custom cover images Choose 2 from: Facebook, Linkedin, Twitter, Google+, Youtube 250 custom contact cards double sided w/ matte coating Custom designed Hub Site Includes color theme and mobile update Custom designed signature Includes coding and installation
15 Mini Mango Branding Pack $147 Promo price Regular price: $247 SAVE $100 5 custom cover images Choose 2 from: Facebook, Linkedin, Twitter, Google+, Youtube 250 custom contact cards double sided w/ matte coating Custom designed signature Includes coding and installation
16 Green Mango Branding Pack Papaya Gold Happy Coconut Green Mango Mini Mango 1 custom Facebook cover image 1 custom LinkedIn cover image 1 custom Twitter cover image 1 custom YouTube cover image 1 custom Google+ cover image 250 custom contact cards double sided w/ matte coating Custom design signature Custom design Hub Site Stand-alone blog Facebook Jumpstart Regular Price $ 1,497 $697 $397 $247 Promo Price $997 $297 $247 $147 You Save Save $500 Save $400 Save $150 Save $100
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BRANDING 101 FOR SHAKLEE DISTRIBUTORS - Learn the basics of blogging BLOGGING. Copyright 2016 Virtual Wonders Web Solutions
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