FACT SHEET. Community Radio National Listener Survey 2015 Wave #2 QLD. January Prepared for:

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1 FACT SHEET Community Radio National Listener Survey 215 Wave #2 January 216 Prepared for: *Speak Languages Other Than English At Home McNair Ingenuity Research Pty Ltd ACN Level 4, 27 Pacific Highway, Crows Nest, NSW, 265 Phone: Fax:

2 OVERALL RADIO LISTENING All people aged 15+ to radio to community radio to commercial radio to ABC and/or SBS radio to community radio who: do not listen to commercial radio do not listen to ABC/SBS radio do not listen to commercial radio or ABC/SBS radio 215 Wave #1 215 Wave #2 In An Average Week In An Average Week ' ' 3, , , , , , , , How to Read: In an average week, of all people aged 15+ throughout (3,732, people):, people, or 26, listen to community radio 294, people, or 8, listen to community radio but not commercial radio 517, people, or 14, listen to community radio but not ABC/SBS radio Base: An estimated, people aged 15+ who listened to community radio in the last seven days. Average week community radio listeners Breakfast (5am-9am) Mid-morning (9am2 noon) Afternoon (12 noon - 3pm) Drive Time (3pm-7pm) Evening (7pm2 midnight) Late Night (12 midnight - 5am) Average week community radio listeners Up to 5 hours 5 to 1 hours 11 to 2 hours Over 2 hours 191, people, or 5, listen to community radio exclusively, that is, listen to community radio but not commercial radio or ABC/SBS radio Community Radio Listening by Day Part Hours Spend Listening to Community Radio in a Week Average no. of hours listened to community radio in an average week 215 Wave # Wave # Wave #1: March-Nov 214 & March-June 215 / 215 Wave #2: March-June 214 & March-Nov 215 Representative sample of people 15+ throughout - Base: n=2,52 - Weekly n=597 Source: McNair Ingenuity Research Pty Ltd - January Job No.: 155R

3 to community radio REASONS FOR RADIO LISTENING TO COMMUNITY RADIO 15+ to Community Radio In An Average Week ' 1 Local information / local news Specialist music Local voices / local personalities They play Australian music / support local artists They give an independent voice / not owned by big business or government Locals can participate / I feel like I can get involved with the station if I was interested The announcers sound like ordinary people / the announcers sound like 'one of us' Programs not available elsewhere / I hear something that I don't hear anywhere else Diversity in programming Specialist information programs Programs in languages other than English Other PROFILE OF LISTENERS AND OF THE POPULATION Community Radio Reach 26 1, ,732 1 Profile Base 1 1, ,732 1 Gender Men , Women , Age Groups , Marital Status Single/never married ,63 28 Married/partner, no children Married/partner/single, child(ren) at home Married/partner/single, child(ren) left home Widowed/divorced/separated Number of People in Household 1 or , or , or more s Population Week: +9-9 Difference to Occasional: -5-4 Representative sample of people 15+ throughout - Base: n=2,52 - Weekly n=597 - Occasional n=986 Source: McNair Ingenuity Research Pty Ltd - January Job No.: 155R

4 PROFILE OF LISTENERS AND OF THE POPULATION s Population Profile Base 1 1, ,732 1 Work Status Full-time , Part-time Home duties Retired / pensioner Unemployed Student Difference to Week: Occasional: Occupation Professional, business manager or executive Business owner, self-employed, sales or clerical Technical, skilled, semi-skilled or manual Not working ,76 47 Highest Level of Education Primary, Secondary or High School , Some tertiary/tafe , University (Bachelor or higher degree) ,3 28 Gross Annual Income Under $2, ,9 27 $2, - $4, $4, - $6, $6, - $1, Over $1, Refused +4 Main Grocery Buyer Yes , , No Done in the past four weeks Listened to any streamed or on-line radio program on the Internet Downloaded a radio podcast from the Internet to listen to at a later time , Value of Community Radio to the Australian Community Very valuable Quite valuable ,237 6 Not very valuable Not at all valuable Representative sample of people 15+ throughout - Base: n=2,52 - Weekly n=597 - Occasional n=986 Source: McNair Ingenuity Research Pty Ltd - January Job No.: 155R

5 PROFILE OF LISTENERS AND OF THE POPULATION s Population Profile Base 1 1, ,732 1 Difference to Week: Occasional: Aboriginal or Torres Strait Islander Origin Yes No , , Identify as lesbian, gay or bisexual Yes No , ,348 9 Refused Have Disabilities Physical disability Hearing impairment Sight impairment Speech impairment None of the above , , Refused Reading Difficulty Yes No , , Religious Faith Christianity , Faith in other religion No religious beliefs ,487 4 Refused Language Other Than English Is Regularly Spoken in the Household Yes No , , Languages spoken at home (Top ) Base Representative sample of people 15+ throughout - Base: n=2,52 - Weekly n=597 - Occasional n=986 Source: McNair Ingenuity Research Pty Ltd - January Job No.: 155R