The Infinite Dial 2014
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1 The Infinite Dial 2014 A Look at #infinitedial
2 Methodology Overview In January/February 2014, Edison Research conducted a national telephone survey of 2,023 people aged 12 and older, using random digit dialing techniques. Survey offered in both English and Spanish languages. Both landlines and cell phones were called. Data weighted to national 12+ population figures. This is the 22 nd study in the series dating to These studies provide estimates of digital platforms and their impact on the media landscape based on self-reported consumer behaviors and attitudes. Respondents were asked, Overall, what one radio station do you listen to most? We then identified format for each station and assigned that respondent as P1 to a format group. This report is based on 146 Country format P1s.
3 Who Are the? Men 49% Men 43% Women 51% Women 57%
4 Who Are the? Age % Age % Age % Age % Age % Age % Age % Average age = 44 Average age = 43 Age %
5 Who Are the? White 61% African- American 13% White 88% Refused 4% Other 6% Hispanic 16% African- American 3% Hispanic 5% Other 2% Refused 2%
6 % Who Live in Homes With Internet Access 81% 80%
7 Online Radio & Video #infinitedial
8 % Who Have Listened to Online Radio in the Last Week 36% 30% Online Radio = Listening to AM/FM radio stations online and/or listening to streamed audio content available only on the Internet
9 % Who Are Aware of Pandora 70% 74%
10 % Who Have Listened to Pandora in the Last Month 31% 29%
11 % Who Have Listened to Pandora in the Last Week 22% 19%
12 % Who Are Aware of iheartradio 48% 49%
13 % Who Have Listened to iheartradio in the Last Month 9% 11%
14 % Who Are Aware of Spotify 28% 29%
15 % Who Are Aware of itunes Radio 47% 53%
16 % Who Have Used YouTube to Watch Music Videos or Listen to Music in the Last Week 33% 27%
17 Smartphones Online and Radio Digital and Media Landscape Other Mobile The Infinite Dial Devices 2014 Internet Access and Digital Household Trends #infinitedial
18 % Who Always Have Their Cell Phone Within Arm s Length 53% 55% Base: Own a Cell Phone
19 % Who Own a Smartphone 61% 60%
20 % Who Own a Tablet 39% 38%
21 % Who Have Ever Downloaded the Shazam App to Smartphone or Other Device 18% 10% Base: Own a Smartphone
22 Online Radio Country Radio P1 Digital and Media Landscape Listener Insights The Infinite Dial 2014 Internet Access and Digital Household Trends #infinitedial
23 % Who Listen Most Often to AM/FM Radio Stations Using Earbuds, Earphones or Some Other Type of Headset 4% <1% Base: Have Listened to AM or FM Radio Stations, Either Over-the-Air or Online, in the Last Week
24 % Who Would Listen a Lot More if their Cell Phones Had an FM Radio Tuner 17% 15% Base: Have Listened to AM or FM Radio Stations, Either Over-the-Air or Online, in the Last Week and Own a Cell Phone
25 % Who Think Listening to Commercials Is a Fair Price to Pay for Free Programming on AM/FM Radio Stations 80% 83% Base: Have Listened to AM or FM Radio Stations, Either Over-the-Air or Online, in the Last Week
26 % Who Listen to the Radio While Working 40% 48% Base: Employed Full or Part-time
27 % Who Listen to the Radio Over a Computer While Working 22% 18% Base: Employed Full or Part-time and Listen to the Radio While Working
28 % Who Listen to the Radio on a Mobile Device While Working 16% 8% Base: Employed Full or Part-time and Listen to the Radio While Working
29 AM/FM Radio Stopset Length Preference: long Long blocks of short More frequent dkdon t programming; long blocks of commercials stops with shorter blocks of commercials Know 31% 53% 26% 62% Base: Have Listened to AM or FM Radio Stations, Either Over-the-Air or Online, in the Last Week
30 Social Networking #infinitedial
31 % Who Have a Profile on Any Social Network 67% 71%
32 % Who Have a Profile on Facebook 58% 62%
33 Average Number of Facebook Friends Base: Facebook Users
34 % Who Have a Profile on LinkedIn 19% 11%
35 % Who Currently Use Twitter 16% 12%
36 % Who Use Social Networking Sites Several Times per Day 28% 29%
37 Online Radio Digital and Media Landscape In-Car Media The Infinite Dial 2014 Internet Access and Digital Household Trends #infinitedial
38 % of Drivers/Passengers Who Currently Ever Use AM/FM Radio in Primary Car Persons % 92%
39 % of Drivers/Passengers Who Currently Ever Use SiriusXM Satellite Radio in Primary Car Persons % 16%
40 Music Discovery #infinitedial
41 % Who Say It Is Very or Somewhat Important to Keep Up-to-Date With Music 47% 51%
42 % Who Use AM/FM Radio to Find Out About Music 75% 78% Base: Those Saying It Is Very or Somewhat Important to Keep Up-To-Date With Music
43 Observations #infinitedial
44 Observations are less likely to listen to Online Radio overall, and lag behind on Pandora usage Smartphone and tablet ownership is on par with the total More likely to listen to the radio while working, though less likely to do so on a computer or mobile device Higher Facebook usage, though lower LinkedIn and Twitter usage
45 For a free copy of this report visit: Online Radio Digital and Media Landscape edisonresearch.com The Infinite Dial Contact: 2014 Internet Access and Digital Household Trends #infinitedial
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