MLU WHITE PAPER
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- Candace Gilbert
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1 MLU WHITE PAPER
2 TABLE OF CONTENTS Airplay Direct Site Artist First Store Bio Comp Cards Console Covers Google Analytics Logo MySpace Site Photoshoot Photoshoot Alt Twitter Site Website YouTube Site Major Achievements - Radio Major Achievements 36 37
3 AIRPLAY DIRECT SITE The three tops tracks of the Artist are uploaded for radio to download Personalised Page for Artist + URL Links to Artist Press, Discography, Photo Gallery, Tour Dates, and MySpace Latest Artist bio and information on the artist Page 1
4 ARTIST FIRST STORE Fans can use Vouchers to Purchase Tickets Brief Desciption on Artist Track Listing of Releases, for Fans to Preview and then Purchase around the Globe Page 2
5 ARTIST BIO An Artist Bio is Designed and Laid out in Two Pages Custom Header Representing the Artist Featuring Latest Release and all Details of this Release Bio Content Artist Links to All Sites Page 3
6 ARTIST BIO An Artist Bio is Designed and Laid out in Two Pages Contact Details Quotes and Reviews From the Industry Links to Popular Place: Where you can view the Artists Videos Page 4
7 COMP CARDS Comp Cards are Designed to be used for Media. They Feature the Artist, their Logo, Website and MySpace Sites. Page 5
8 CONSOLE MLU AMC Log In Page Page 6
9 CONSOLE MLU Console Home Page Personalised Artist Header Quick Icon Links to: Artist Profile management features, content management, fan club management and site analytics MLU Console Details Page Artist Profile: Lists out all Artist details including all contact details Page 7
10 CONSOLE MLU Console Edit Details Page MLU Console Edit Settings Management Page Artist Edit Details: Gives the Artist the opportunity to go in and edit any contact details that have changed or been updated Artist Edit Settings Management: Gives the opportunity to go in and edit site details Page 8
11 CONSOLE MLU Console Edit Alert Page Artist Edit Alerts - Gives the opportunity to go in and edit details MLU Console Third Party Link Management Page Artist Third Party Links - Gives Artist a listing of all his/ her/their username and passwords to their third party sites such as myspace, facebook, youtube, airplay and twitter. Page 9
12 CONSOLE MLU Console Band Memebers Page Artist band Members - List out Band members role and contact details MLU Console Artist News Page Artist News - List out all news items featured on the Artist website Page 10
13 CONSOLE MLU Console Artist Gigs Page Artist Gigs - List out all Gig items featured on the Artist website MLU Console Free Tracks Page Artist Free Tracks - List all tracks that will be available for fans to download free of charge once signed into the fan base Page 11
14 CONSOLE MLU Console Fan List Page Artist Fan List - List out all fans that have signed up to join the Artist newsletter. It shows fans name, , country, age, sex, and music they normallly listen to Page 12
15 CONSOLE MLU Console Fan Subscription Analytics Page Artist Fan Subscription Analytics - Gives the Artist the opportunity to see who is becoming their fans in a percentage format. Eg: percentage difference between males and females joining the fan base, age group, and country Page 13
16 MLU Console Google Analytics Page CONSOLE Percentage of top visitng countries. Giving Artist the opportunity to see in which country they are getting more clicks into their website. Percentage of visitors on each day of the month on the website. Top keywords used on google search engine Top referee website Page 14
17 COVERS MLU Album Cover Design Page 15
18 GOOGLE ANALYTICS A Bar Graph that Shows the Number of Visitors from February 2010 to February 2011 Numerical Analysis of the Site Usage Details Analysis of Visitors, the Amount of Time they spend on the MLU Website, the Internet Browser they use, and the Connection Speed of the Visitors Page 16
19 GOOGLE ANALYTICS Map Overlay - Details of Every Visitors Location Page 17
20 GOOGLE ANALYTICS Traffic Sources Overview - Details of Top Traffic Sources and Keywords Page 18
21 GOOGLE ANALYTICS Content Overview - Details of Every Page View Counts Page 19
22 LOGO MLU Logo Designed to Suit MLU and Genre. Once the Logo is chosen a Logo Kit is created to be used in All Media. Page 20
23 MYSPACE SITE MLU MySpace Site Custom Header Representing the Artist All Tracks Uploaded to MySpace for Fans to Listen General Information on the Artist, Website Links, Music Genre, Record Label When it comes to Friends, we also have Social Networking Staff who Boost your Friends using Friend Blaster Latest Photos and Comp Cards are Uploaded Page 21
24 PHOTOSHOOT MLU Photoshoots were Organised for Photographs to be used for Media. Page 22
25 PHOTOSHOOT ALT MLU Alternative Photoshoots were Organised for more Photographs to be used for Media. Page 23
26 TWITTER SITE MLU Twitter Site When it comes to Friends, we also have Social Networking Staff who Boost your Friends using Friend Blaster A Customized Background and Branding for Every Artist Page 24
27 WEBSITE Creative Flash Animation Airplay Direct Link - Links directly to the Artists customised airplay site, for radio stations to download tracks MLU Website Listen Button - Links to a cutomised artist player, that plays the artists tracks Book Button - Links to were you can a booking YouTube Videos are Embedded into the Site for Fans to View Directly Twidget - Links to the artist twitter s site, giving fans an overview quickly of the artists tweets Links to popular radio and television request lines Join Button - Links to a customised page that lets fans join the artist newsletter Ringtones Button - Links to a customised artist store where fans can purchase artist ringtones Regular News Updates are Posted on the Site Page 25 Gig Updates are Posted Regularly
28 WEBSITE Easily click and play artist songs MLU Website Custom Player Custom Flash player is branded to the artist for fans to easily be able to listen to the artists songs, which also has links at the bottom going directly to the stores for fans to download these tracks. Links to Stores Page 26
29 WEBSITE MLU Website Join Page Join Page - Links to this form where fans can easily put in their details. These details will go into a database which then we can easily send out the artists fan newsletter. It also lets the fans download two free tracks Page 27
30 WEBSITE MLU Website News Page The news is updated on a regular basis. The news is setup through a console which we continually maintain and update. The news page is kept small so fans dont have to scroll down to much. However, we have a link that links through pages of previous news. Page 28
31 WEBSITE MLU Website About Page About Page - Artist bio in text format for fans/ media to read. Bio Button - Links to a pdf format of bio for fans/media to download Page 29
32 WEBSITE MLU Website Gigs Page The gigs page is kept small so fans dont have to scroll down to much. However, we have a link that links through pages of previous gigs. The gigs are updated on a regular basis. The gigs are setup through a console which we continually maintain and update. Page 30
33 WEBSITE MLU Website Media Page Airplay Button - Links to artist airplay direct site for radio to download tracks. Quotes Button - Links to a page on the website of quotes and reviews of artist. Bio Button - Links to pdf format bio for fans/media to download. Gallery Button - Links to a whole range of images and comp cards of the artists for fans/media to view and download. Page 31
34 WEBSITE MLU Website Gallery Page Thumbnails of comp cards of the artist. Once you click on these thumbnails it will open a page with the full size comp card for fans to download/view. Thumbnails of images of the artist. Once you click onthese thumbnails it will open a page with the full size image for fans to download/view. Page 32
35 WEBSITE MLU Website Shop Page Displays all releases of the artist Links to the artists link on most popular music stores for fans to go directly to purchase the release. Page 33
36 WEBSITE MLU Website Contact Page List all contact details from record label, press & media and management. With icons going directly to the websites of the company. Page 34
37 YOUTUBE SITE MLU YouTube Site Branded artist YouTube channel with all of the artist videos posted up. Page 35
38 MAJOR ACHIEVEMENTS RADIO 2009 Starpoint Radio Top 30 Chart Feb 2011 KAYA FM95.9 Radio Top 40 Chart MLU s new single Wasn t Her reached No.15 on UK Top 30 Charts, Starpoint Radio, London and STILL climbing as of October 2009 MLU goes to the top of the radio charts in South Africa... AGAIN!. MLU s single Wasn t Her reached No.2 on Kaya FM Charts as of February 2011 Page 36
39 MAJOR ACHIEVEMENTS No.15 on UK Top 30 National Radio Play Charts for Starpoint Radio London Achieved No.2 in South Africa for his hot single Do You Right MLU goes to the top of the radio charts in South Africa again! MLU s single Wasn t Her reached No.2 on Kaya FM Charts as of February 2011 EMUSIC: Top 5 Release on emusic for Blue Pie for ITUNES: Top 100 Download for itunes in UK/Australia for Over 100,000 downloads of his songs in 2009 from MySpace, Emusic, Rhapsody, Napster, itunes, Spotify and Amazon. Short Listed for World Cup Opening Concert for 2010 with his song Shosholoza. An amazing feat considering the number of applicants. MLU was beaten by Shakira AIRPLAY DIRECT: MLU has recieved Global Airplay via the Airplay Direct Network from MLU is now working with leading DJ s and Producers in New York, Sydney and Miami for 2011 and 2012 Tours Australian and South African Tours being Announced for 2011 and 2012 MAJOR INDIE LABEL: Global, Publishing, and Recording Contract signed in June Addresses added in the Past 3 Months to his Fan Base and Growing Globally Page 36
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