Marketing Asset Guide

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1 Marketing Asset Guide

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3 STAPLES Center OFFICIAL VENUE NAMES The name of the venue is STAPLES Center. If using the venue name in any print or online materials, it must be used EXACTLY as it is written above. Always use both words. STAPLES is written in all-caps. Center has only initial caps at the beginning of the word. LOGOS AND WORDMARKS To download our latest media kit, templates and logos for STAPLES Center visit:: REQUIRED MEDIA SIZES Media assets (such as artist photos) are displayed in a variety of web pages and device-specific applications. Visual images should be provided in seven different dimensions: 960x360, 640x240, 322x322, 142x142 and 200x100. Images should be sharp and focused. Derivative images should be produced by starting with the largest image. Images can be reduced without losing detail, but upsizing images results in fuzziness and pixellation. See below for detailed specifications for each media size. WEBPAGE SIZES 1. FEATURED W X 360 H* Application: Homepage Featured (Hero) Events and Event Detail Page File size: 90k maximum IMPORTANT: Bottom 64 pixels are obscured by info overlay (see black bar above). Do not include titles, logos, faces, or other important content in bottom 64 pixel area. 2. THUMB 200 W X 100 H Application: Display on home page and event calendar page. File size: 20k maximum 3. DEFAULT TEAM LA PROMO 640 W x 140 H Application: Display on home page and event calendar page. File size: 40k maximum 4. DEFAULT SPECIAL OFFER PROMO 290 W x 140 H Application: Display on home page and event calendar page. File size: 40k maximum 5. DEFAULT PREMIUM SEATING PROMO 290 W x 305 H Application: Display on home page and event calendar page. File size: 50k maximum 6. FOOTER BANNER AD 360 W x 90 H Application: Display on bottom of all STAPLESCenter.com pages File size: 35k maximum OTHER SIZES STAPLES CENTER APP W X 240 H Application: STAPLES Center Mobile App Featured (Hero) Events File size: 90k maximum Notes: This is a sized-down version of 960x360 STAPLES CENTER APP THUMBNAIL W x 142 H Application: STAPLES Center Mobile App Events List File size: 35k maximum L.A. LIVE APP W X 240 H Application: L.A. LIVE Mobile App Featured (Hero) Events File size: 90k maximum Notes: This is a sized-down version of 960x360 L.A. LIVE APP THUMBNAIL W x 142 H Application: L.A. LIVE Mobile App App Events List File size: 40k maximum AXS.COM W X 322 H Application: axs.com Website & affiliates Application: Displays on aeglive.com homepage and event detail pages. File size: 50k maximum

4 Social Media Sizing: Facebook FACEBOOK SIZES 1. COVER PHOTO- 960 W X 360 H* Application: Facebook Timeline cover photo No call to action IMPORTANT: Lower left corner obscured by profile picture. Cropped on mobile version. 2. PROFILE PICTURE 200 W X 100 H Application: Timeline Profile Picture, Profile Thumb in Posts 3. APP PREVIEW 111 W X 74 H Application: Preview image for Facebook Apps and Sweepstakes 4. TIMELINE PREVIEW 403 W X 403 H Application: Preview image for photos and links.

5 Social Media Sizing: Twitter TWITTER SIZES 1. PROFILE PICTURE- 81 W X 81 H* Application: Twitter profile page photo, Thumbnail photo for twitter posts No call to action 2. HEADER IMAGE 520 W X 260 H Application: Display on profile page header. No call to action 3. SHARED IMAGE 375 W X 375 H Application: Displays on twitter feed.

6 AXS.com Media Sizing: AXS.COM SIZES 1. FEATURED IMAGE W X 187 H Application: Featured image display on AXS.com home page IMPORTANT: Bottom 30 pixels are obscured by info overlay (see black bar above). Do not include titles, logos, faces, or other important content in bottom 64 pixel area. 2. EVENT LISTING W X 260 H Application: Event listing display on AXS.com home page IMPORTANT: Bottom 30 pixels are obscured by info overlay (see black bar above). Do not include titles, logos, faces, or other important content in bottom 64 pixel area. 3. THUMBNAIL IMAGE 375 W X 375 H Application: Event listing on search results and upcoming events pages 4. DETAIL PAGE IMAGE 375 W X 375 H Application: Displays on Event Detail Page 5. MOBILE IMAGE 375 W X 375 H Application: Displays on AXS.com mobile site Does not have an overlay. Title is added below the image, no need to leave room for overlay.

7 Sweepstakes Media Sizing: Homepage Banner Ad 640w x 140h SWEEPSTAKES SIZES 1. PROFILE PICTURE- 810 W - flexible height Application: Facebook sweepstakes entry landing page Other: 3 sizes needed, Enter, Like w/arrow, Thanks/Share 2. FACEBOOK TIMELINE PREVIEW 403 W X 403 H Application: Display Facebook page and news feed. 4. FACEBOOK APP PREVIEW 111 W X 74 H Application: Displays on Facebook page. 5. TWITTER SHARED IMAGE 375 W X 375 H Application: Displays on twitter feed. 3. HOMEPAGE BANNER AD 640 W X 140 H Application: Displays website.

8 /Newsletter Media Sizing: /NEWSLETTER SIZES 1. NEWSLETTER FEATURED IMAGE- 360 W X 210 H Application: Featured image on e-newsletter 4. 2-DAY EBLAST FEATURED IMAGE- 600 W X 225 H Application: Displays on Facebook page. 2. NEWSLETTER THUMBNAIL IMAGE 180 W X 90 H Application: Featured events list thumbnail image 5. 2-DAY EBLAST THUMBNAIL IMAGE 180 W X 90 H Application: Featured events list thumb or banner ad image 3. NEWSLETTER BANNER AD 180 W X 90 H Application: Banner ad image

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